figure 2-3
Comparison of Performance Expectations

<table><thead><tr><td>Performance Parameters</td><td>Traditional Super Regional Mall</td><td>New-Generation Retail Entertainment Destination Development</td></tr></thead><tbody><tr><td>Scale</td><td>800,000 to 1.7 million square feet</td><td>250,000 to 600,000 square feet</td></tr><tr><td>Sales per Square Foot</td><td>$300 to $330</td><td>$700 to $1,200</td></tr><tr><td>Drawing Radius</td><td>Approximately 20 miles</td><td>Estimated 35 to 40 miles</td></tr><tr><td>Repeat Visitation</td><td>Average of three times per month, penetration of 80 to 200 percent</td><td>Average of two to four times per month, penetration of 100 to 400 percent</td></tr><tr><td>Regional Dominance</td><td>Achieved through department store anchors/scale/mix</td><td>Achieved through offerings unique to the region</td></tr><tr><td>Appeal</td><td>Tends to be focused on shopping trips</td><td>Broadened through entertainment and dining offerings</td></tr><tr><td>Duration of Visit</td><td>Approximately 1.24 hours</td><td>Estimated 3.5 hours</td></tr><tr><td>Demand Period Productivity</td><td>Concentrated across number of periods, affected by seasonality</td><td>Concentrated over evening and daytime periods, low periods enhanced through tourism and leisure activities</td></tr><tr><td>Tourist Draw</td><td>Limited</td><td>Potentially 20 to 40 percent of visitor base, depending on location</td></tr></tbody></table>

Source: MRA International.