Diagonally northwest from it is the McCormick mansion, site of the present 1000 Lake Shore Plaza building. The diagonal street in the lower right is Rush Street, which had begun its development as one of the city's major concentrations of restaurants and night clubs.

(Photograph, Kaufmann and Fabry. Courtesy Chicago Historical Society.)

2

## 2. Lake Shore Drive, South from Oak Street, 1915

"The Drive changed so rapidly between 1910 and 1920 that it was a surprise to many a returned traveler of that time," wrote Henry Justin Smith in 1931. "Not only did it acquire the co-ops, in which many a family found a less onerous and less heavily taxed domicile than the old homestead; but the street traffic grew heavy; the honk of horns became deafening, the odor of motor exhausts more pervasive. New wealth invaded the Drive; new families mingled with the old. By 1924, or before that, people had come to see its development as resembling that of New York's upper Park Avenue, and they predicted that before long it would be a region of still more luxurious apartment structures, north of Lincoln Park." Rent for apartments along the drive by the mid-20's averaged from $6,000 to $15,000 annually. At the right is the 999 North Lake Shore Drive Building, erected in 1912 with a ten-story design by Marshall and Fox.

(Courtesy Chicago Historical Society.)

## 3. North Lake Shore Drive, South from East Lake Shore Drive, 1963

The rapid change which Henry Justin Smith observed in the twenties was even more apparent in the 1950's and 1960's as it was for the period when the Drive began its boom. New high-rise hotels, motor motels, and apartment buildings rose ever higher, dwarfing their older neighbors.

A PORTFOLIO OF FINE APARTMENT HOMES

BAIRD & WARNER, CHICAGO

1540
LAKE SHORE
DRIVE

FIFTEEN-FORTY Lake Shore Drive is located at the south end of Lincoln Park, on Lake Shore Drive, facing the lake. This location, which for years has been a street of magnificent homes, is now utilizing its air rights and splendid buildings are furnishing homes for discriminating families. The lake and bathing beach are within easy distance, while a permanent view of the lake and Lincoln Park is afforded from the East and North exposures of the building. The Chicago Motor Coach Company operates its lines on Lake Shore Drive which gives convenient, comfortable transportation to the loop.

This building is sixteen stories in height and possesses a beauty and dignity of appearance which will always constitute a source of just pride. Its design follows closely that of the French provincial period.

The facades and steep slate roofs reflect the style of the period and flanked, as they are, with circular towers of stone, the building is typical of the French chateau.

Apartments of eight rooms, carefully laid out for the convenience of the tenant, are available. Each apartment consists of a living room, eighteen by thirty-one, a dining room twenty-two by sixteen, a library, two master chambers, each with bath, a kitchen and two maid's rooms. A gallery, twenty-four by eight, affords passage from the living room to the chambers and library. All bathrooms are completely appointed with modern fixtures, with tiled walls and floors. Distinctive imported French hardware, and lighting fixtures of special design, in French style, are in harmony with the prevailing motif. All fireplaces indicated on the floor plan have individual flues, and may be used for wood burning.

The service rooms are adequate in size and equipment. The kitchens contain ample cupboard space, six-burner, four-oven enamel ranges, incinerators, and are mechanically ventilated. A filter system provides purified water throughout the building.

MANAGED BY PLOTKE & GROSBY