BH: As these people want HK to endorse
a product. We thought it best
to do nothing until your return.

vb

SPORT & CULTURE U.S.A.

10 West Broadway, Suite 810
Salt Lake City, Utah 84101
Phone: (801) 533-8900 - 533-8901

Professor Henry A. Kissinger
1800 "K" Street / Suite 520
Washington, D.C. 20006

April 30, 1979

Dear Professor Kissinger:

With this letter we wish to introduce to you Sport & Culture U.S.A. You know our German parent company, Olympische Sport Bibliothek und Institut fuer Kulturforschung, and you have been in contact with its president, Mr. Roland Wolf - we are OSB's extension into the American market.

As you surely remember from our Munich and Sapporo 1972 and our 1974 World Soccer Championship volumes, one branch of our publications deals with sports and such important international sporting events as the Olympic Games, World Ski and Soccer Championships, etc. We wish to introduce American business and community leaders to our editions and the high artistic value and quality they represent. Towards that end and since you are the President of the American Soccer Association, we would like to present you with our *1978 World Soccer Championship Edition*, and if possible, Mr. Erwin Roth, the Vice President of Sport & Culture U.S.A., would like to present the volume to you in person.

As newcomers to this country and introducing a concept and ideal that is new to the segment of society that we wish to address, we are trying to enlist the support and recommendation of such organizations as the American Soccer Association and outstanding and well-known leaders of the American people, such as yourself. It would aid us greatly in our efforts, if you, Professor Kissinger, would lend us your support in writing, and if you would let us have the name of your executive associate at the American Soccer Association so that we may contact him for the same purpose. As you might know, we are working in close cooperation with the U.S. Olympic Committee and are the only publishing house officially recognized by that organization and charged with covering the next Olympic Games at Moscow and Lake Placid. A substantial percentage of the proceeds from

MAY 3 1979
MAY .. /2

#

Professor Henry A. Kissinger

April 30, 1979

the sale of our publications aids in the preparation and
training of the U.S. team for these next games. Thus, any
support and recommendation you choose to give us would
benefit not only Sport & Culture but all those great
American athletes who will represent this country at the
next Olympiad.

We thank you for any help and cooperation you can give us
and would be honored if you would allow Mr. Roth to present
you with our 1978 World Soccer Championship Edition.

ER/el

Encls.

LOS ANGELES TIMES CHARITIES--LOS ANGELES AZTECS PROMOTION

1. Time: Around March 15, 1980.

2. Place: Rose Bowl.*

3. Participants: Choice of

A. Aztecs vs. Surf;

B. Aztecs vs. a selected North American Soccer
League opponent (either the North American Soccer
League champion or the New York Cosmos);

C. Aztecs vs. a top international opponent (from Mexico, South America or Europe);

D. A two-day (Thursday night, Saturday night or Friday night/Sunday afternoon) tournament involving the Aztecs, a North American Soccer League team (the Surf, the Cosmos, or the North American Soccer League champion), a top European team and a top team from Mexico or South America.

While D above is more complex and would require a
slightly larger budget, it also has the greatest
potential for being a big box office success and,
therefore, we would urge that as your choice.

* Since the Rose Bowl is our home, we prefer that venue; if there are proper reasons for a different locale, that can be mutually agreed upon.

777 Rose Bowl Drive, Pasadena, California 91103 • General Offices (213) 681-6336 • Ticket Office (213) 795-7733