United States Soccer Federation

Office of the President

401 West Michigan Street
Milwaukee, Wisconsin 53201

March 4, 1983

GENE EDWARDS

Dr. Joao Havelange, President
Federation Internationale De Football
Association
P. O. Box 85
CH-8030 Zurich 30
SWITZERLAND

Dear Dr. Havelange:

It is a distinct pleasure to submit the enclosed United States Soccer
Federation 'Terms of Reference' document in our desire to host the 1986
World Cup. We are sensitive to and cognizant of the problems confront-
ing FIFA with the late announcement of the withdrawal by our sister
federation. In spite of this development, however, we are confident
we can step into this breach, organize and conduct the Cup in the manner
prescribed by the FIFA.

We have the facilities for housing, press, transportation, security and
stadia which will meet the required specifications. Our efforts will be
directed to not only preserve the competition's universal appeal, but to
improve and enhance it and in so doing guarantee and increase its financial
success as well. Increased spectator interest, along with an unparalleled
growth in player registration and participation, has motivated sponsorship
involvement in this fastest growing sport in the United States today.

A letter of interest and support from our president, Ronald Reagan, is
forthcoming and will be forwarded to be made part of our submission immedi-
ately after we receive it. With this support and the other positive factors
outlined, we are confident that by acting as host we can bring continued
prestige and credit not only to the game but to FIFA likewise.

Should there be need for any additional information at this time, we will
be pleased to furnish such upon request.

With warm best wishes,

Gene Edwards
President

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Opening Statement

The United States has developed in the sport of soccer to the point where it now has the resources, the capability and the commitment to successfully stage the 1986 World Cup.

We believe that the task of organizing the tournament in only 3 years is a challenge that will bring out the very best from this sports-minded nation's unique combination of technological sophistication, professional management experience, economic viability, and appreciation for top quality talent in all sports.

The U.S. has the capability of making 1986 the best attended, most broadly communicated, most heavily sponsored, most highly successful and profitable World Cup in history.

World Cup
'86

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## Organization

The United States has a long experience of organizing major national and international events—including World Fairs and the Olympic Games. The Organizing Committees, involving local governments, business corporations, and commercial sponsors are fully experienced at arranging travel, hotel accommodation, security, funding, communications and all the administrative details necessary to successfully stage major events involving many teams and thousands of spectators.

The proven ability of federal, state and local governments to work effectively with organizing committees and business corporations is the key to the United States' successful staging of major events.

Soccer is now in a position to take advantage of this resource. While complying with the F.I.F.A. requirement that United States Soccer Federation personnel dominate the local decision-making process, the U.S.S.F. recognizes the immense importance of bringing into its Organizing Committee the financial, governmental and business talents necessary to fulfill its responsibilities. Senior executives, from government, industry and organized sports stand ready to serve as hosts to the first World Cup to be held in the United States.

The unusually short preparation time available compared to previous World Cup tournaments makes the availability of such experienced talent essential to the success of the 1986 World Cup. The United States Soccer Federation offers F.I.F.A. the opportunity to take advantage of the deep pool of professional, managerial and technical know-how that is available in the U.S.A.

If awarded the World Cup, we would expect—with the counsel of the F.I.F.A. Organizing Committee—to **immediately** establish an efficient administrative organization.

The United States will need few major capital expenditures to prepare for the World Cup. Communications, transportation, hotels and stadia are already in place. Little time and money needs to be spent on building or renovating facilities. The main effort can immediately be directed towards generation of income and efficient organization.

World Cup
'86

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Resources

As one of the world's most advanced countries in terms of financial and political stability, communications, transportation and accommodation, the United States is positioned to **rapidly** mobilize the wide variety of resources necessary for the staging of the 1986 World Cup.

International Travel

The United States is visited by millions of international travellers each year. Nearly every
country in the world has direct flights to at least one of the United States' 295 international
airports. Many countries have daily flights to the U.S.A. This country is thus fully equipped to
handle the volume of travellers that would result from the World Cup. In many cases, visitors
will be able to fly directly to the United States city of their choice.

All 12 sites suggested for the playing of World Cup games in the U.S.A. have an
international airport **no further than** 75 miles away.

Travel within the United States

The United States has the most extensive system of long-distance expressways and local highways in the world. There is a highly-developed public transportation network of trains and buses that criss-crosses the entire country, covering long-distance links between cities and shorter links such as those between stadia and surrounding communities.

Every stadium that has been recommended for use in the 1986 World Cup has paved, multi-laned highways nearby and provides ample parking facilities.

Chartered buses, limousines, rental cars, taxis, and minibuses are also universally available.

All major, and most of the smaller, American cities and towns have modern airports (there are over 15,000 such airports). Quick, efficient and economical intercity flights are provided throughout the U.S.A. by over 250 commercial and commuter airlines.

Hotels and Restaurants

The high level of tourism in every major and many minor cities in the U.S.A. has meant the development of large, modern hotels and an enormous variety of excellent restaurants throughout the country. Hotel rooms are routinely equipped with air-conditioning, telephone and color television, while all the larger hotels have meeting rooms with facilities for press conferences, etc.

We shall thus be able to offer F.I.F.A. a wide choice of hotels for accommodation of the F.I.F.A. delegations, and for the setting up of the F.I.F.A. General Secretariat Offices.

World Cup
'86

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## Telecommunications

The United States telecommunications industry can provide superior service in transmitting events both within the country and throughout the world. It has a television capability that can instantaneously beam worldwide, and first-class telephone, telex and radio facilities.

Two of the world's leading wire-services, the Associated Press and United Press International are headquartered in the U.S.A. By using the most up-to-date technology available, the United States can ensure quick and efficient dissemination of all reports on World Cup games and events.

For the media, we would provide a main media center, plus sub-centers at all stadium sites. All centers would be in direct and constant communication with each other, so that all news and information would be instantly available everywhere. Media representatives would have the opportunity to watch telecasts of **all** World Cup games at all the media centers, either live or in tape replay rooms.

The centers would be equipped with the most advanced telecommunications equipment in the world, and would be operating 24 hours a day throughout the tournament to service the media representatives from all over the world.

## Potential for Revenues

The main sources of revenue for F.I.F.A. at the World Cup are gate receipts, sale of television rights, advertising sales and licensing income.

Not only does the United States have greater potential for substantially higher income from gate receipts than previously received, but it also presents the opportunity for increasing revenue from other sources by staging the 1986 World Cup in our country.

* Ticket Sales will produce gate revenues of over $40 million.

* Television and Marketing Income: the staging of the 1986 World Cup in the U.S.A. will place F.I.F.A. in position in future years to capture a share of the immense sports revenue available from commercial television and advertising sources in this country. In 1984 the major source of Olympic Games revenue will be the $225 million paid for live television rights within the United States only. This potential exists for future World Cup tournaments if the U.S. market is properly developed in 1986.

The United States will inevitably become an important market for television, sponsorship and licensing for soccer via the most effective advertising and promotional capability in the world. In 1986 we can offer to all who have purchased F.I.F.A. rights the opportunity to reach, and generate demand among this country's over 200 million citizens. These are citizens who enjoy one of the highest standards of living in the world, and who spend millions of dollars a year on sports-related activities and products, particularly those of world-wide interest.

This huge market is available for all present and **future** purchasers of F.I.F.A. rights.

## Foreign Exchange, Visas, Customs, Security

The United States annually welcomes more dignitaries and other visitors from foreign countries than most, if not all, other nations in the world. It is therefore fully capable of dealing with whatever demand is placed upon it as host of the World Cup tournament. Procedures for foreign exchange, visas, customs and security, which are now being established for the 1984 Olympic Games will meet the most stringent requirements of F.I.F.A.