ROOSEVELT FIELD SHOPPING CENTER, Nassau County,
L. I., N. Y.

Owners: Webb & Knapp

Architects: I. M. Pei & Associates

Project Staff: O. Aftreth, A. P. Moore, J. LoPinto, A. Candido

Graphics Head: Don Page. Associate Architect: R. C. Brugnoni

General Contractor: George A. Fuller Co. Consultants: Structural,

Severud-Elstad-Krueger, Mechanical, Syska & Hennessy; Special

Lighting, H. Abe Feder; Landscape, Robert Zion; Traffic Engineers:

Wilbur Smith

Market Analysis: Larry Smith & Company

Architect I. M. Pei says:

The site plan is essentially a free-flowing ring surrounding a central building group. The stores form a compact cluster, minimizing walking distances and heightening cumulative drawing power. The relatively narrow malls encourage cross shopping, double the presentation of merchandise, and heighten the impression of activity. The shopper's route leads him through streets of different widths and varying architectural treatments, affording a variety of experiences. Trees, flowers, music, fountains, gay awnings, and bold use of graphic art combine to make the retail atmosphere. Variety of store front design along malls was encouraged.

Store fronts facing parking areas are designed by the center architect to give the impression of a planned center, yet provide tenant identification. A modular system of dark-brown steel frames, rough-faced off-white brick and glass was used. Within this system, each store was given individual treatment.

Architectural Record
September 1957

Store front treatment in multiple-tenant buildings.

One of the mall areas.

Significant features of this center are: the great amount of attention given to graphic design, the achieving of color and movement by fountains, flags and banners, the introduction of kiosks used for advertising and selling concessions.

The center is presently being enlarged by the addition of a department store branch (Gimbel's) on the extreme opposite end of the double mall from the existing branch of R. H. Macy.

Fountains in mall area.

Photographs: Ezra Stoller, Frederick J. Miller

Merchandising plan.

## ROOSEVELT FIELD SHOPPING CENTER, Nassau County, L. I., N. Y.

Owners: Webb & Knapp

Project Staff: O. Afreth, A. P. Moore, J. LaPinto, A. Candido

Severud-Elstad-Krueger; Mechanical, Syska & Hennessy; Special

Wilbur Smith

Architect I. M. Pei says:

One of the mall areas.

Fountains in mall area.

Merchandising plan.