NORTHLAND TRAFFIC COUNT
ACCUMULATION OF PEOPLE

Traffic count for Northland Shopping Center, Detroit, on three days of the week. Note that Monday, on which Center was closed at 5:30 p.m., has very different traffic pattern from Thursday which had a night opening. Saturday, which also had a night opening, shows a distinctly different pattern from other weekdays.

Incoming and outgoing traffic on a shopping day with night opening between 9 p.m. and 10 p.m. Northland Shopping Center, Detroit.

2) Effective Transfer of Road Traffic onto the Shopping Center Site. It is obvious that if automobiles were to be driven directly from an adjoining highway onto parking-lot lanes, chaos would result. Obstructions would be created by cars which are in the process of moving into parking stalls; cars behind them would have to wait, forming long lines of automobiles on the public road system. Thus, the role of magazine roads which can double as circulatory roads is an extremely important one. They function as turn-off lanes from the highway, making possible a gradual change of speed from fast-moving road traffic to slower parking-lot traffic.