SECTION A

SECTION B

STREET SIDEWALK

Floor plan.

This modern fashion shop for young women typifies the gay atmosphere which characterizes the concept of The Cannery.

The main concept of the shop is based on the idea that buying clothes can be an event; that women enjoy the possibilities of role playing and changing roles while trying on clothes; and that they enjoy an audience for this sort of "theater." Thus the shop is arranged to dramatize the process.

It is a long high space with many large windows looking on a main entrance and public walks of The Cannery. Each window frames a place in the shop where various activities or "events" occur, yet all the spaces flow into each other and long vistas are obtained. Levels are arranged reminiscent of a stage to help the dramatization; the circulation doubles back over itself via a glass-sided bridge. Thus the windows really become show windows-not for static display of mannequins and merchandise but for the much more interesting "live" show.

A "now" look is enhanced by the free use of mirrors on walls and ceilings and reflecting chrome elements. All remaining materials are glass, carpet, and painted gypsum board-all in a high-key atmosphere that allows the color to be provided by the clothes and people. A complete stereo sound system throughout the space provides the music enjoyed by the young.

Barbara Stauffacher's striking graphics are painted identically on the outside and inside of the exterior walls as though inlaid clear through, and they are mirrored on solid walls behind the glass on which they are painted.

VERY VERY TERRY JERRY SHOP

The Cannery
San Francisco, California

ARCHITECTS: Joseph Esherick & Assoc.

Exterior. (Graphics: Barbara Stauffacher. Photographer: Jeremiah Bragstad.)

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The site plan shows the
many piers that the design-
ers had to contend with
when planning the Prome-
nade. The Ribbon, designed
to connect all the elements
of the waterfront, is config-
ured in many different varia-
tions, including (from left to
right on plan) flat ribbon,
raised bench, seat and
table, two-sided bench, two-
sided seat, bridge seat, and
single-sided bench.