The preservation program strives to protect these resources through a combination of regulations, education, and incentives such as tax credits.

DOWNTOWN MALL (EAST & WEST MAIN STREET)

Economic activity in Charlottesville originally centered on Court Square, however, Main Street emerged during the mid-19th century as the social and commercial heart of the City. After a century of prosperity, downtown business declined due to new suburban centers and roads that moved activity to the perimeter of the city. During the early 1970's, a pedestrian mall was designed for Main Street by Lawrence Halprin & Associates. The first five blocks of East Main Street were "pedestrianized" in 1976. Two blocks on West Main Street were extended in 1981. The west end in front of the Omni hotel was completed in 1985. The east end with transit center, amphitheater, and free expression monument were built in 2006. The entire mall was refurbished in 2009. Today, the Downtown Mall is the City's entertainment and commercial center and a popular place to live. Both Main Street and Market Street retain many late 19th century and early 20th century commercial structures.

Preston Avenue

MIDTOWN MALL