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# EXPLOITATION

FIRST PROMOTIONAL STEP TO LAUNCH YOUR CAMPAIGN! SPECIAL "PREVIEW!"

"Seeing" is "realizing" again that "Seven Brides For Seven Brothers" is unquestionably one of the greatest mass entertainments in film annals. It is not enough just to assume that some have seen it and recall it as "quite a picture," and that younger audiences may have heard about it. It's all the difference in the world when it is SEEN again and all the joy, the bounce, the sly relationships between seven lovely lads and seven buxom beauties, with the wonderful songs, the uproarious situations, the dynamic, whirlwind dancing are once again enjoyed and TALKED ABOUT!

That's the keynote! Get the picture "talked about" in advance and the way to do it is to interest a newspaper, a disc jockey or TV personality in a long-range publicity tie-up.

THE PREVIEW PLAN: Set a date, one night about two weeks ahead of opening. It is to the interest of the distributor of the current attraction to permit you to skip one night's performance to hold the Special Preview of "Seven Brides." The current attraction will get considerable additional publicity thereby and will continue next day. Your ad that day would say: "Name of Picture" Stands Aside Tonight For A Special Preview. It continues tomorrow, as usual. Then add some copy about this great entertainment, "the love-making musical of seven village beauties, kidnapped, courted, kissed." It's hilarious fun right down to the shotgun weddings! The tie-in with disc jockey newspaper or TV personality would be that one of the latter "takes over the Special Preview," runs a continuing build-up by way of a contest: "Write 25 words or less on Why I'd Like To See 'Seven Brides For Seven Brothers.'" The first five hundred would get special invitations to the Love-Making Preview Performance. Ticket sales would go on, as usual that night, except that provision would have to be made for the winners. The number of persons to get the Preview Tickets would depend on the capacity of your theatre. The point is that over a continuous period, the picture would get publicity with special emphasis on the story-lines quoted above. DON'T LET ANYTHING STAND IN YOUR WAY OF SETTING UP A PREVIEW NIGHT!

MUSIC! RECORDS!: Robbins Music Co., 1540 Broadway, N. Y. 36, N. Y., publishes 3 songs from the

picture, "Sobbin' Women," "When You're In Love," and "Lonesome Polecat." Write for sheet-music or music store tie-ups or other forms of promotion!

ORIGINAL SOUND-TRACK ALBUM: MGM Records has attractive original sound-track album with the stars singing the eight songs. Check your local MGM Records Distributor and work with local music shops. If unable to locate dealer or distributor, write, wire or phone Sol Handwerger, MGM Records, 1540 Broadway, N. Y. 36, N. Y. (See photo on front page!)

STREET BALLY: Parade square dance caller, dancers and fiddler through busy streets on a buckboard, with signs: "Join us at the merriest hoe-down ever on the screen. SEE M-G-M's "SEVEN BRIDES FOR SEVEN BROTHERS"—Theatre—Date."

DANCE STUDIO TIE-IN: Contact local dance studio for square dance tie-in. Possible exhibition on your stage, or drawing for free square dance lessons, with publicity for the studio as pay-off. In all copy: "Rollicking, roistering Musical Hoe-Down. The Great American Musical Romance—title."

ADMIT FREE: Family of seven brothers, or seven sisters. Must have credentials.

LOBBY SLOGAN: Use the line: "The Love-Making Musical With the Shotgun Wedding ... all in Blushing Color!"

ADDITIONAL EXPLOITATION IDEAS FOR "FATHER OF THE BRIDE":

DEPARTMENT STORES: Resourceful showmanship makes it obvious that there are many opportunities to tie-in with the stores, which feature so many items for brides-to-be. For instance: Wedding rings, wedding gowns, lingerie, trousseaux items, linens, furniture, china, glassware, silver. Florist should be approached for bridal bouquets, shoe-stores for bridal slippers. Get that title into windows around town.

WEDDING ON STAGE: This gala stunt hasn't been done much in years and therefore should be a novelty for the young generation. Promote gifts locally, for the publicity you can give them.

FREE ADMITTANCE to brides who have been married a month or less, together with their husbands. They must bring wedding license. Try for press coverage.

## TIP-OFF ON "SEVEN BRIDES!"

You and your staff MUST screen "SEVEN BRIDES FOR SEVEN BROTHERS" at the earliest! It's like a shot-in-the-arm!

NEVER has the screen caught this type of fast, electric, dashing, sweep-'em off-the-feet enthusiasm—plus such delightfully BOLD love-making!

DON'T think of this GREAT attraction as a re-issue! It's a BIG "NEW" ATTRACTION to many and can be as BIG as you make it!

P.S. — "SEVEN BRIDES" HONORED! ONE OF ALL-TIME GREATEST! (Use it in ads, housefronts, all promotion)

Seattle, Wash.—M-G-M's "SEVEN BRIDES FOR SEVEN BROTHERS" has been chosen as one of the Twelve Greatest Films of All-Time!

## SYNOPSIS

### "SEVEN BRIDES FOR SEVEN BROTHERS"

For Milly (JANE POWELL), it's love at first sight. So when big Adam Powell (HOWARD G. KERWIN) comes up with a new idea, he asks her to marry him, she can only sigh yes. Naturally. It's a shock when she learns that her husband has been a bigoted, fightin'-est men in the Oregon backwoods. But it's a bigger shock when she learns that she is to keep her and cook for all of them. Deciding the only way out of her predicament is to marry off the boys, Milly cleans them up and tells them "em" the rudi-ments of courting. When the barn raisin' is held, it's the Pontipices who have the girls at'twitter. The town boys don't take to this shift in affection and provoke a bloody brawl. Victorious but bowed, the Pontipice boys return home without their jobs, and the girls hit them up on the solution. In one of Milly's books he read about the ancient Romans abducting the Sabine women, he makes a wholesale kidnapping of the girls. They retreat up the pass and an avalanche prevents their rescue un-til Milly is furious with these methods and locks the boys out of the house. The girls live along through winter and spring com-comes, fancies turn and everybody falls in love. The townspeople come armed with pitchforks and shotguns and a mass wedding follows.

**RUNNING TIME: 103 MINUTES**

## SYNOPSIS

### "FATHER OF THE BRIDE"

When Stanley and Ellie Banks (SPENCER TRACY and JOAN BENNING) are told by their daughter, Kay (ELIZABETH TAYLOR), that she is going to marry Buckley Dunstan (DON TAYLOR), the household is thrown into a frenzy of activity. There is the needless apprehension at meeting Buckley's parents, the question as to whether it's to be a small wedding or a church ceremony, size of the guest list, the cost of the bride's trousseau. In the midst of it all, Kay pronounces that the marriage is off. Buckley wants to spend their honeymoon on a fishing trip. But the lovers make up and, after a frenzied church re-hearsal, the wedding goes off without a hitch. But the reception at the house turns out to be so crowded and hectic that Buckley and Buckley leave for their honeymoon without getting to say goodbye to Stanley. He and Ellie go about cleaning up the mess and the phone rings. It is Kay, who couldn't catch their train without saying goodbye and thanks to Dad. Stanley wipes away a happy tear as he goes back to the business of being father of the bride.

**RUNNING TIME: 92 MINUTES**

## ACCESSORIES

* 1-SHEETS

* 22 x 28 LOBBY CARD

* SET OF 11 x 14 LOBBY CARDS

* INSERT CARDS

* AD MATS

* TRAILERS

ORDER DIRECTLY FROM NATIONAL SCREEN

## ADVERTISING CATCHLINES

THE LOVE-MAKING MUSICAL WITH THE SHOTGUN WEDDING! IT TELLS ABOUT SEVEN BLUSHING BRIDES WHO ARE CARRIED AWAY (TO MUSIC) BY SEVEN RED-HEADED BROTHERS!

THE STORY OF SEVEN KIDNAPPED VILLAGE BEAUTIES WHO DON'T WANT TO BE RESCUED! DARING, FRESH-AS-A-DAISY AND FAST-PACED WITH SONGS AND KISSES!

MGM'S LOVE-MAKING MUSICAL OF SEVEN VILLAGE BEAUTIES, KIDNAPPED, COURTED AND KISSED!

SEVEN RED-HEADED, RED-BLOODED BROTHERS MEET SEVEN BEAUTIFUL BLUSHING BRIDES IN A SHOTGUN WEDDING!

## ADVERTISING CATCHLINES

### "FATHER OF THE BRIDE"

THE BRIDE GETS THE THRILLS — FATHER GETS THE BILLS — YOU GET THE LAUGHS!

IT'S A HECTIC WHIRL OF CUTAWAYS, CATERERS AND CHAMPAGNE!

ALL THE FUN AND FARCE AND HEARTWARMING MOMENTS FROM THE HONORABLE INTENTIONS UP TO THE WEDDING MARCH!

FATHER'S HEADACHES ARE YOUR HILARITY!

THE BEST-SELLER THAT DELIGHTED MILLIONS... WITH WONDERFUL STARS IN ROLLICKING ROLES!

ELIZABETH TAYLOR AS THE BEAUTIFUL BRIDE... SPENCER TRACY AS THE FLABBERGASTED FATHER!