EMBASSY OF THE
UNITED STATES OF AMERICA

Tel Aviv, Israel

PERSONAL

October 31, 1973

Honorable Henry A. Kissinger
Secretary of State
Washington, D. C.

Dear Henry:

The enclosed picture from the *Jerusalem Post* may possibly have escaped your attention unless it was copied in the *New York Times* or *Washington Post*, your two favorite newspapers. I am very well acquainted with the Kissinger line, but I have never before seen it pictured.

Warm personal regards.

KEATING

[LC]

Tel Aviv, Israel

December 21, 1973

PERSONAL

Dear Henry:

There has been delivered to me by Ze'ev, the cartoon-
ist for Ma'ariv, the largest Israeli newspaper, a
cartoon which was published depicting many illustrious
personages, including your distinguished self. I find
it quite amusing and, if you have time to look at it,
I think you will agree. I understand that he
originally had you placed in closer proximity to
Golda, but that through some subterranean channel
word reached him of my jealousy as a result of which
he has separated you at a discreet distance.

Congratulations on a great job. It was a pleasure
to have you here. Please come again quickly, which
is the joint wish of Golda and me.

Warm regards.

Tel Aviv, Israel

December 21, 1973

PERSONAL

Dear Henry:

Yesterday an attractive widow who succeeded her
husband as Consul General of Monaco, Mrs. Edith
Rojansky, made her courtesy call on me. She said,
in discussing U.S.-Monaco relations, that she had
dreamed of you the last two nights and the dream
was the same, that she felt under compulsion to
straighten your necktie after noticing on TV and in
pictures that it was somewhat awry. I told her
I would convey this message to you, which I am
doing. Why she does not dream about me rather than
you completely escapes me, but I assume it is
because she feels you can do more for Monaco than I.

Warm regards.

Tel Aviv

February 5, 1974

UNCLASSIFIED
PERSONAL

Honorable Henry A. Kissinger
Secretary of State
Washington, D.C. 20520

Dear Henry:

It occurs to me in this moment of relative tranquility between
your visits (past and expected) that I require one treasure
above all others -- a handsome, autographed, preferably
colored picture of my Secretary of State! I am sure that
such a thought would not have occurred to your humble self,
but those of us in the field, who must occasionally reconcile
ourselves to the fact that you will not always be present
physically, need to view your countenance daily.

I would, therefore, very much appreciate receiving a suitable
picture of you in the near future which can proudly be displayed
in the Embassy.

Warm regards,

Tel Aviv, Israel

PERSONAL

March 6, 1974

Dear Henry:

From the "letters" column in *The Jerusalem Post* comes this information about one of your distinguished ancestors, renowned for his dignity, righteousness and taciturnity, like his distinguished descendant. You might find it of interest.

Warm regards.

Enclosure:
Clipping

THE CINCINNATI ENQUIRER

(FOUNDED APRIL 10, 1841)

One of the World's Greatest Newspapers

WILLIAM J. KEATING
PRESIDENT

April 28, 1975

The Honorable Henry A. Kissinger
Secretary of State
United States Department of State
2201 C Street
Washington, D. C. 20520

Dear Henry:

It was certainly a pleasure to be with you
again this past Saturday at the White House.

Yours is a most difficult position in these
times, and I certainly wish you much success.

If you have some matters you wish to
bring to my attention at any point, I hope you will
have someone forward the information to me.

Nancy and I look forward to visiting with
you again in the near future.

jr

THE CINCINNATI ENQUIRER

(FOUNDED APRIL 10, 1841)

WILLIAM J. KEATING
PRESIDENT

September 11, 1975

The Honorable Henry A. Kissinger
Secretary of State
The White House
1600 Pennsylvania Avenue
Washington, D. C.

Dear Mr. Secretary:

It has been a number of months now
since we had dinner at the White House together.
Although I am now out of Congress, I have followed
your negotiations and travels with deep and con-
tinuing interest.

I look forward to seeing you in Cincinnati
and hope we will have an opportunity to visit. Your
trail is blazed with numerous successes and your
visit to Cincinnati so soon after the Middle East
negotiations does us great honor.

I know your schedule is terribly busy,
but should you have an opportunity to visit with
our Editorial Board for any length of time, I
would be most grateful.

If that is not possible, I know I will be
seeing you on Tuesday, September 16, at least
at the dinner.

mf

Area Code 212
Murray Hill 3-5627

CABLE ADDRESS
"KEEDICK, NEW YORK"

THE KEEDICK LECTURE BUREAU, Inc.

MANAGER OF THE WORLD'S MOST CELEBRATED LECTURERS

475 FIFTH AVENUE
NEW YORK, N. Y. 10017

May 21, 1976

Dr. Henry Kissinger
The State Department
Washington, D. C.

Dear Mr. Secretary:

We were sorry to learn that you have definitely decided to resign from the Government before the year is out. You have done so much for maintaining the peace that you will be missed both here and abroad.

While I realize you will probably not be making any definite plans now for activities after you resign, we did want to let you know of our great interest in keeping you and your ideas in front of the public via the lecture platform. Naturally, you will be able to command top dollar, and we could arrange engagements for you with key groups throughout the country pretty much to suit your convenience.

You may recall that many years ago we chatted briefly about your lecturing for us. We were eager then to represent you on the lecture platform, as we are now.

Anytime you are ready to consider the lecturing angle, I'll be happy to meet with you at your convenience to discuss the matter in detail.

In the meantime, every good wish for your continued success.

RK:mv

Enc.

THE WORLD'S OLDEST LECTURE BUREAU UNDER CONTINUOUS MANAGEMENT - ESTABLISHED 1907

[LC]

KEEDICK LECTURE BUREAU INC.

Cleveland Amory

"America's foremost social historian," as he became known for such classics as *The Proper Bostonians, The Last Resorts and Who Killed Society?*. Mr. Amory has also become a household word for his weekly witty critiques in *TV Guide*. He is, as well, the country's foremost spokesman for animals (witness his latest book, *Man Kind?*) Long time columnist for *Saturday Review* and chairman of Writers and Artists for Israel.

"CURMUDGEON AT LARGE"
"THE YANKEES"
"MAN KIND?"

Susan B. Anthony

Like her great-aunt whose impressive handle she bears, Susan B. Anthony is a born leader of women. Author of *The Ghost in My Life* (which received the best biography, 1973 award of Campus Life Magazine) and recently published *Survival Kit*, she is also a newspaper reporter, broadcaster, educator and ordained minister.

"WHAT DO WOMEN REALLY WANT?"
"THE SURVIVAL KIT"

(Practical Application of Faith)

Charles Bartlett

Pulitzer Prize-winning author of the syndicated column NEWS FOCUS, and author of *Facing The Brink*. Mr. Bartlett takes his audiences behind the scenes and lets them listen to the sounds of Washington officialdom shaping national and international policy.

"WHERE DO WE GO FROM HERE?"
"THE LOOK FROM WASHINGTON"

Jimmy Breslin

Author of the best-sellers, *World Without End, Amen, The Gang That Couldn't Shoot Straight and The World of Jimmy Breslin*. TV personality and journalist, Jimmy Breslin is a modern-day Will Rogers on the lecture platform—giving wry, witty comments on the headlines of the hour.

"JIMMY BRESLIN REPORTS"

Donald Brooks

Of all the famous fashion designers in the country, Donald Brooks is the most widely known, according to a recent Harris poll. Winner of coveted Coty Fashion Critics Award, National Cotton Award (twice) and the New York Drama Critics Award for his theatrical designs for NO STRINGS. Mr. Brooks brings to his lecture audiences new insights into

"MY FASHION WORLD"

Dr. Barbara Brown

One of the pioneer discoverers and the prime developer of the extraordinary world of bio-feedback—the phenomenon by which man can learn to control his own biological and mental functioning. Dr. Brown, in layman's language, describes the exciting experiments that are revolutionizing both medicine and psychology. Author of the one and only definitive book on the subject: *New Mind, New Body*.

"UNLOCKING THE MIND-BODIES"

Joe Callaway

Actor-Critic. The most versatile lecturer on the theater today, presents a new program commemorating the Bicentennial:

"AMERICA'S PATRIOTS-1776"

as well as:

"BROADWAY PLAY BY PLAY"

"PLAYING MANY PARTS"

"LINCOLN SPEAKS TODAY"

Combines witty comment with brilliant acting.
"Outstanding"-N.Y. Times. "Instant Broadway"-Santa Barbara News Press.

Kitty Carlisle

Popular Broadway and Hollywood star, songstress and permanent panelist on TV's "TO TELL THE TRUTH." Kitty Carlisle's dynamic concentration of glamour, wit and intelligence has made her a favorite of millions. In 1967 she made her Metropolitan Opera debut playing Prince Orlofsky in Fledermaus, and repeated the role again in 1973.

"FIRST PERSON SINGULAR"

"EVERYONE PLAYS A PART"

Amiya Chakravarty

Vice-Chairman, India Council of Asia Society; a noted Indian educator and philosopher; recently adviser to Indian Delegation of U.N. and delegate to several UNESCO Conferences. Formerly Professor of Comparative Oriental Religions and Literature at Boston University and Tagore Professor at University of Madras in India.

"REPORT ON NEW ASIA"

"POETRY IN AN AGE OF ANGUISH"

"THE FUTURE OF THE U.N."

Hon. Winston Churchill

Young Winston returns to the lecture circuit after an absence of several seasons with an up-dated firsthand appraisal of world affairs. Following his trip to China, he recently visited Russia with Averell Harriman, and revisited the Middle East. He expects to go back to this hot-spot again in the summer of 1975.

"COULD THE WEST FALL WITHOUT A SHOT BEING FIRED?"

"SOVIET POWER & THE ARAB OIL WEAPON"

"THE MIDDLE EAST CRISIS"

Norman Cousins

Editor of the distinguished SATURDAY REVIEW WORLD. Author of such classics as *Who Speaks for Man?, Modern Man is Obsolete, In Place of Folly, The Improbable Triumvirate and, most recently, The Celebration of Life*.

"WORLD REPORT"

"ENVIRONMENT FOR SURVIVAL"

John Charles Daly

Favorite of millions of TV viewers as Host for some 15 years of "WHAT'S MY LINE?" and as one of the top newscasters. Most recently Director of The Voice of America, Mr. Daly has also served on several Presidential Commissions on conservation and pollution.

"AN ORBITAL VIEW OF THE CURRENT SCENE"

[LC]

### Clive David

Internationally renowned Party Consultant, Clive David has been involved in such diverse affairs as parties for Queen Elizabeth, President Kennedy, the Miss Universe Contest, the famous Ballo in Maschera in Venice and most recently the 25th Anniversary celebration in Israel. He is currently preparing a daily TV program that will feature all of the aspects of every-day party planning.

"PARTY PLANNING PAR EXCELLENCE"

### Olivia de Havilland

One of filmdom's most cherished actresses. Twice winner of the Academy Award, and author of *Every Frenchman Has One*. With her inimitable sense of humor, she tells of her many lives—actress and mother, American and resident of Paris intertwined with amusing anecdotes.

"FROM THE CITY OF STARS TO THE CITY OF LIGHT"

### Dr. Fitzhugh J. Dodson

Internationally famous psychologist and author of *How To Parent* (which has been translated into seven foreign languages and has sold over 500,000 copies), Dr. Dodson's *Whiz-Bang, Super-Economy Parent's Survival Kit* and the recently published *How To Father*. A favorite guest on the leading TV shows.

"CONFESSIONS OF A PSYCHOLOGIST FATHER"

"HOW TO COPE WITH TEENAGERS"

"HOW TO PARENT"

### Hon. Angier Biddle Duke

Chief of Special Events for New York City, and new former Chief of Protocol for Presidents Kennedy and Johnson, and Ambassador to Denmark, Spain and El Salvador, Mr. Duke has been active on the Committee for the United Nations, and Vice President of CARE.

"THE AMERICAN IMAGE ABROAD—A PERSONAL VIEW"

"KINGS, COMMISSARS, AND PRESIDENTS"

### Mrs. Angier Biddle Duke

National Co-Chairman of the Population Crisis Committee, Mrs. Duke has recently visited Bangladesh and other critical areas in an effort to find workable solutions to the world food problem. Mrs. Duke (the former Robin Chandler) has been TV Panelist, Fashion Editor, Stock Broker, Public Relations Executive and leading socialite both here and abroad.

"THE MAKING OF AN AMERICAN IMAGE"

"THE QUALITY OF LIFE"

(Population, Food, Environment Crises)

### Shirley Eder

Nationally syndicated Hollywood columnist, monthly contributor to PHOTOPLAY and a favorite repeat guest star on the major TV talk shows. Home base is the DETROIT FREE PRESS, but Shirley virtually commutes to Hollywood, New York, Paris and Rome. She is close friends with the stars that make filmdom glamorous. Author, *Not This Time, Cary Grant*.

"A STAR'S RENDEZVOUS WITH THE STARS"

### Norman Garbo

Brilliant creative artist. Author of *Pull Up An Easel* and co-author of *Confrontation*. One of the few artists who has painted both Eisenhower and Truman. A lively and entertaining lecture-demonstration designed strictly for the layman.

"Let me tell you that Norman Garbo was just sensational! Our men sat overtime just spell-bound, and gave him a standing ovation."

PITTSBURGH ROTARY

"PULL UP AN EASEL"

### Lawrence E. Gichner

"The Ambassador of Antiques," Mr. Gichner is an internationally recognized authority on art and antiques which he buys for museums as well as for his own collections. He is an annual attraction wherever he appears.

"ADVENTURES IN ATTICS"

"HUNTING ANTIQUES AROUND THE WORLD"

"THE FASCINATING WORLD OF BOOK COLLECTING"

### Jean-Pierre Hallet

Heroic adventure epitomizes the amazing life Mr. Hallet led for 12 years living with the native tribes of Africa. His book, *Congo Kitabu*, was a best-seller and appeared in the Reader's Digest Book Club. Author, *Animal Kitabu* and *Pygmy Kitabu* (1973). The 6'5", 240 lbs. Hallet became blood-brother to the hostile jungle pygmies and to Kenya's Warrior Masai.

"MY LIFE AS A 6'5" PYGMY"

### Philippe Halsman

One of the world's 10 greatest photographers, he's done over 100 LIFE covers and photographed all the great, near-great and beauties around the world. Author of *Halsman's Jump Book* and the recently published *Sight and Insight*. In his lectures he illustrates how he has managed to make these world-famous personages "drop their masks."

"PHOTOGRAPHIC INSIGHTS"

### Peter Lind Hayes

Delightful star of stage, screen, radio and TV, Peter Lind Hayes gives a sparkling program on humor that includes anecdotes about the famous, comedy skits, impersonations and some lively examples in the popular field of ethnic humor.

"FOR AMUSEMENT ONLY"

KEEDICK LECTURE BUREAU INC.

Marjorie Holmes

One of America's best-selling inspirational authors: *Who Am I, God?, Two From Galilee, Nobody Else Will Listen, I've Got To Talk to Somebody, God and the newly published You and I and Yesterday*. She writes a syndicated newspaper column, and appears monthly in WOMAN'S DAY.

"WHICH IS THE REAL YOU?"

Lucy Komisar

Former vice-president of N.O.W. (National Organization for Women), Ms. Komisar is a leading spokesman and writer on Women's Liberation. Author of *The New Feminism* and numerous magazine articles on the subject, her views and talks have been widely heralded as rational and productive explanations of one of the most important social movements of our era.

"THE NEW FEMINISM"

"THE IMAGE OF WOMEN IN THE MEDIA"

Jonathan Holstein

The man who single-handedly created the current quilt collecting craze by pointing out that early American quilts are artistic masterpieces very similar to much "modern" art. His collections have been shown at the Whitney Museum, the Louvre and are currently touring the country under the auspices of the Smithsonian Institution.

"ALL ABOUT QUILTS: An American Design Phenomenon"

Bill Lignante

ABC-TV's Courtroom Artist. He's covered all the recent sensational West Coast trials—Sirhan Sirhan, Charles Manson, Angela Davis, Lt. Wm. Calley, Juan Corona, the Kitty Hawk Mutiny, the Pentagon Papers and the Zebra trial. In his lectures, he tells of the excitement of the court, the varying security methods employed, the personal impressions he got of the famous and infamous principals, lawyers, judges, jurors.

"THE LIFE OF A COURTROOM ARTIST"

Irene Kampen

Effervescent author of *Due To Lack Of Interest Tomorrow Has Been Canceled*, and *Life Without George* (which has been the basis of the Lucille Ball Show for the past 12 years), she regales her audiences with the most delightful humor you've heard in years.

"OF CABBAGES AND KINGS AND THINGS"

"MORE ABOUT EVERYTHING"

Jon Morrow Lindbergh

Internationally recognized expert on ocean systems. His dedication to the development of the oceans as a source of mankind's needs is premised on the need to preserve them as a fit environment. Mr. Lindbergh is staff consultant to the president of Ocean Systems, Inc. A S.R.O. box-office attraction.

"THE OCEANS-CONSERVATION OR EXPLOITATION?"

"MAN DIVES DEEP"

(His experiences below the surface)

William I. Kaufman

The world's most published cookbook writer, with over 100 volumes covering 70 countries. His lectures are made fascinating by the inclusion of little-known anecdotes on the origin, history, usages and customs of his subject, whether it be food, wines, entertaining or travel. His latest books are *Champagne and Perfume*.

"GOURMET FACTS & FABLES"

"INTERNATIONAL ENTERTAINING"

"THE ROMANTIC WORLD OF PERFUME"

Ambassador Henry Cabot Lodge

One of our most distinguished and highly respected diplomats, who is still Special Envoy to the Vatican. Author of the recently published book, *The Storm Has Many Eyes*, he entertains his audiences with the "inside" behind-the-scenes events he's been involved in—many of which have never been told before.

"NATIONAL OUTLOOK"

"PROSPECTS FOR MANKIND"

Stewart Klein

Drama-Movie-Television critic and resident satirist on Metromedia television, Mr. Klein regales his nightly viewers with his pungent reviews and witty essays. His unique sense of humor has made him a favorite in New York, Los Angeles, Washington and other major cities.

"SEX, SHOWBIZ AND MORALITY"

"TELEVISION NEWS AND OTHER DISASTERS"

Peter Maas

Author of the best-selling books and movies, *The Valachi Papers* and *Serpico* the inside account of life in Cosa Nostra. Mr. Maas chillingly details the erosions of a democratic society by organized crime, and tells what we can do about it.

"ORGANIZED CRIME AND YOU"

"POLITICS IN THE BIG CITIES"

Frances Lang Koltun

Noted journalist, radio, TV personality, and author. Considered the country's leading personality in the collecting/travel field. Has served as Recreation Editor of the TODAY SHOW on network television. Her radio show is currently heard on more than 300 stations. An expert on the ins' and outs' of collecting, she tells how you can make a fortune from this fascinating pastime.

"COLLECTING—THE PLEASANT WAY TO BECOME WEALTHY"

Nila Magidoff

One of the truly great speakers on the platform, Nila has an enviable record of repeat engagements. She returns to Russia every year to keep track of how the Russian people are rapidly becoming "Americanized," and of the rapid resurgence of religion and the underground press, and its fight for freedom of expression.

"MY DISCOVERY OF AMERICA"

"DRIVING THRU RUSSIA A LA HERTZ"

"EVERYDAY LIFE IN THE SOVIET UNION"

Hon. Thomas Patrick Melady

Our last Ambassador to Uganda and turbulent
Burundi, and noted authority on African
affairs, Human Rights and the United Nations.
He has been cited as "*the one bright spot in the
U.S. handling of our affairs in this powder-keg
area.*"

"AFRICA—U.S. RELATIONS: A FRESH
LOOK"

"THE U.N. MUST FACE UP TO ITS
RESPONSIBILITIES"

Leland Miles

One of the platform's most entertaining literary
critics. He is also an award-winning author, and
educator (President of the University of Bridge-
port, former President of Alfred University),
a Post-doctoral Fellow at Harvard and a Ful-
bright Scholar at the University of London. Dr.
Miles is particularly in demand for commence-
ment addresses.

Author of *Americans Are People*

"AMERICANS ARE PEOPLE"

"WHAT IS A CLASSIC?"

Catherine Lanham Miller

Author of *How To Say YES To Life: A Woman's Guide To Beating the Blahs By Someone Who Has*, and over 50 articles in most of the major periodicals. *"If you really want to, you can do it, whatever it is."* That's Cathy Miller's inspiring message to American women based on her own experiences.

"BEATING THOSE 'I'M
OVER THE HILL' BLAHS"

(for women 29 to 99)

"WHAT AM I GOING TO DO
WITH THE REST OF MY LIFE?"

Lord Montagu

Of BEAULIEU, England's foremost Stately
home, which draws more tourists than any
other attraction in England except for the
Tower of London. Author of *The Gilt And The
Gingerbread and More Equal Than Others (The
Changing Fortunes of the British and European
Aristocracies)*.

"HOW TO LIVE IN A STATELY HOME
AND MAKE MONEY"

"IS BRITISH ARISTOCRACY DECADENT?"

Robin Moore

Plane hijacking is not the only thing that goes
on in Dubai. In his forthcoming book, *Dubai
(Fall of 1975)*, Robin Moore tells the story of
this small Arab sheikhdom which is the finan-
cial and gold smuggling center of the Persian
Gulf, and of the Arabs' conspiracy to buy up
America. An explosive book (and lecture) it
should be even bigger than his *Green Berets*,
*The French Connection*, *The Happy Hooker* or
*The Fifth Estate*.

"HOW SOON WILL THE ARABS OWN AMERICA?"

Leo Narducci

The fastest-rising star in the fashion designing
world. Coty Award winner, he's seen regularly
on television and will shortly have a syndicated
newspaper column as well as a new book. He
designs primarily for fashionable Middle Amer-
ica—practical, down-to-earth clothes with prices
to match.

John Peer Nugent

Author of *Call Africa 999* and *The Black Eagle*
(rapidly released in paperback and soon to be
a major motion picture). Consultant to the
White House's Special Action Office for Drug
Abuse Prevention, documentary producer and
formerly NEWSWEEK's first Chief African Cor-
respondent.

"AFRICAN CRISIS-BLACKS VS.
WHITES"

"THE DRUG PROBLEM AND WHAT'S
BEING DONE ABOUT IT"

Ulick O'Connor

The Irishman of Infinite Talents: Poet, Bio-
grapher, Drama Critic, Criminal Lawyer, Cham-
pion Athlete, TV Personality and Journalist.
His most recent accomplishment is *Brendan
Behan*—the first complete biography of another
colorful Irishman, which is an international
best-seller, and which he has now adapted to a
brilliant one-man show.

"THE IRISH LITERARY RENAISSANCE"

"THE LAST OF THE BUCKS"

(a one-man show about Gogarty, Yeats,
O'Casey, Joyce and others)

Charles Osgood

Radio and Television correspondent and CBS'
"Poet in Residence." The humorous "Osgood
Touch" has long enlivened the grim newscasts
for millions of listeners and viewers. His sense
of the incongruous separates him from his more
sober-minded colleagues and often sets him to
writing doggerel verse which veers erratically
between Ogden Nash and Edgar Guest.

"THE LIGHTER SIDE OF THE NEWS"

David Atlee Phillips

Just resigned Chief of Latin American and
Caribbean Operations for the CIA's Operations
Directorate. For 25 years he's been an American
intelligence officer in 8 foreign countries. He's
now come in out of the cold to give his analysis
of what is right and what is wrong in our intel-
ligence operations—interspersed with his own
007-like adventures.

"THE CIA—A PECULIAR SERVICE"

"SECRET INTELLIGENCE—AN AMERICAN
DILEMMA"

George Plimpton

Author of the current *Mad Ducks and Bears*,
and the biggest-selling sportsbook in history—
*Paper Lion* also the hits *Bogey Man* and *Out of
My League*. George Plimpton is truly the
Renaissance man; Editor of the highly literate
PARIS REVIEW, Jet Set Socialite, sportsman,
etc. His widely acclaimed TV Specials have
brought viewers new insights into the worlds of
classical music, the circus, the movies, car
racing, etc.

"AN AMATEUR AMONG THE PROS"

KEEDICK LECTURE BUREAU INC.

John Robert Powers, II

Spokesman for the famed John Robert
Powers, Beauty Expert, and Charm School
King, young Mr. Powers gives a wealth of
valuable and applicable tips on charm—ideas
that everyone can personally profit from. His
associate will demonstrate the dos and don'ts,
as well as display an eye-catching collection of
the latest fashions.

"SECRETS OF CHARM"

"TRADE YOURSELF IN FOR A NEW
MODEL"

"MORE POWERS TO YOU"

Karen Pryor

Former Executor Hawaii's famed Sea Life Park and the Makapuu Oceanic Center, and author of the new book on porpoises, *Lads Before the Wind*, has an exciting and unusual new illustrated program about how she came to develop some of the most dramatic scientific demonstrations that have ever been done with porpoises. She also trains killer whales, penguins, otters, birds, horses and children—using the same principles.

"TRAINING PORPOISES, PETS AND PEOPLE"

Marcus G. Raskin

Co-founder and Co-director, The Institute for Policy Studies in Washington—"counterpart" of The Rand Corporation, the Pentagon's "think tank." Author of the highly acclaimed *Being and Doing*, and the newly published *Notes on the Old System*. He and the Institute are engaged in helping organizations of every kind meet the challenges of the future.

Rex Reed

America's top Motion Picture Critic, actor, TV personality and writer for most major publications including Esquire, Holiday, Cosmopolitan, N.Y. Times Magazine, etc. Author: *Do You Sleep in the Nude*?

"Frank, irreverent, mod, cynical, funny."

-MILWAUKEE JOURNAL

"REX REED AT THE MOVIES"

Princess Rudivoravan

Granddaughter of King Mongkut of "Anna" fame, and sister of Prince Wan, former President of the U.N. General Assembly. Author, *The Treasured One*. Reared in the City of Forbidden Women in the Grand Palace at Bangkok, she was educated in England and is now an American citizen.

"EAST and WEST CAN MEET"

Richard D. Rush

The man who has been fascinating audiences with his tales of collecting fine paintings as an investment now has a new hobby—collecting antiques investment-wise. Author of *Art As An Investment* and *Antiques As An Investment*. This lay authority tells you what to look for, how to evaluate it, how to balance your collection, how to detect forgeries. He also answers the myriad of other questions everyone wants to know about...

"GETTING A GREATER RETURN ON YOUR MONEY"

Ralph Salerno

Author of the explosive *The Crime Confederation*, which gained him the reputation of "knowing more about the Mafia than any person who is not a member." Currently he is concentrating on the question of legalized gambling and its effect on organized crime.

"ORGANIZED CRIME: HOW IT WORKS AND HOW IT AFFECTS YOU"

"THE QUESTION OF LEGALIZED GAMBLING"

Jack Sterling

For the better part of three decades, Jack Sterling has been a favorite performer on radio, having taken over the Arthur Godfrey WCBS morning show. He speaks with authority and fondness of all those talented, wild and wonderful people who made radio the magic carpet to dreamland.

"RADIO AND THE HUMAN IMAGINATION"

Walter Sullivan

Science Editor of the NEW YORK TIMES. Author: *We Are Not Alone, Assault on the Unknown, Quest for a Continent* and the fascinating new book, *Continents in Motion—The New Earth Debate*, Mr. Sullivan has the unique ability to make these highly scientific subjects understandable to the lay audience and exciting as well.

"Walter Sullivan is one of the best scientific expositors in the world." -C.P. SNOW

"CONTINENTS IN MOTION"

"HOPES AND Fears FOR THE YEAR 2000"

"THE EARTH'S ENVIRONMENT—CAN WE SURVIVE?"

Ross Terrill

Author of the best-seller 800,000,000: *The Real China*, Dr. Terrill is one of the West's leading authorities on Mainland China. As an Australian, he was able to visit China extensively long before the recent detent. Contributing Editor, ATLANTIC MONTHLY, and Associate Professor of Government at Harvard.

"CHINA AND THE WORLD"

Lowell Thomas

The greatest of the great raconteurs, Lowell Thomas has finally agreed to again grace the lecture platform for a limited number of engagements. Via his daily radio broadcasts over the past 44 years, his voice has been heard by more people than any other man in history—some 70 billions! The indefatigable globe-trotter and friend of presidents, kings, sheiks, and the Dalai Lama entrances his audiences with reminiscences of his incredible adventures.

Lowell Thomas, Jr.

Lt. Governor of Alaska, Lowell has been living there since 1960 and knows every facet of life in our amazing 49th State. His magnificent film is as updated as tomorrow and includes the highlights of half a dozen award-winning productions. For entertainment, human interest and natural grandeur, it is without peer.

"FOLLOW THE NORTH STAR"

[LC]

## Carleton Varney

The designer-decorator "boy genius" who became President of the internationally renowned designing firm, Dorothy Draper & Company, Inc. at the age of 30. In addition to the Greenbrier and other hotels, castles, restaurants, etc., Mr. Varney also creates china patterns, fabric collections, wall covering designs, etc. Author: *You and Your Apartment and The Family Decorates a Home*. His syndicated column is carried by well over 100 newspapers. He has his own daily TV show, HAPPY HOME DECORATOR.

"THE YOU LOOK"

## Gore Vidal

Brilliant and controversial author, playwright, politician, TV personality, social critic and orator. Author of the #1 best-selling historical novel, *Burr*.

*Gore Vidal has an acute and impish intelligence which makes him the nearest thing imaginable to a new-model Bernard Shaw.*

—MANCHESTER GUARDIAN

"VIDAL VIEWS THE STATE OF THE UNION"

## Sir Humphry Wakefield

One of the world's leading experts on English furniture, the young Baronet is Director of the American branch of Mallett of London. His unique program is illustrated with not only the furniture of each period, but also with the peoples, their customs, dress, houses, gardens, etc., his thesis being that the furniture reflects the times, and vice versa.

"ENGLISH FURNITURE THEN AND NOW"

"INVESTING IN FURNITURE"

## Barbara Ward

President, International Institute for Environment and Development, Former Foreign Affairs Editor of THE ECONOMIST of London. Regular Contributor to the N.Y. TIMES. Miss Ward is recognized as one of the most brilliant and influential writers of our time. Among her many books are *The Rich Nations and the Poor Nations, The West At Bay* and, most recently, *Only One Earth*.

## Daniel Watts

Consultant with the Hudson Institute, one of the nation's leading "think tanks." Former Deputy Commissioner in charge of operations for the Youth Service Agency in New York City—a 50 million dollar program to further anti-poverty groups.

Publisher-Editor of LIBERATOR MAGAZINE. Founder, Afro-American Research Institute.

"THE CONTRADICTIONS OF BLACK POWER"

## June Weir

Vice-President and Fashion Editor of WOMEN'S WEAR DAILY and the new magazine W. Miss Weir covers not only fashion, but today's news, cultural and sports events, social changes, personalities and life on the street. She tells the who's, what's and why's of fashion.

"THE FOUR Ws OF FASHION"

## Tom Wicker

Associate Editor of THE NEW YORK TIMES and outspoken author of its nationally syndicated column IN THE NATION. Author of *Kennedy Without Tears, JFK & LBJ* and the long-time best-seller *Facing The Lions*. He has been accurately called "one of the men who influences the institution that influences the world."

"THE RIGHT TO KNOW: The Press' Responsibility to Inform the Public"

"AMERICAN PRISONS: UNIVERSITIES OF CRIME"

"THE POLITICS BEFORE US"

## Duncan Williams

Author of the recently published and highly controversial book, *Trousered Apes, Sick Literature in a Sick Society*. His basic contention is that the lurid themes that dominate literature, drama and films today, and the raw rendering of them, are working their poison into the social body. The result is animalism.

"OUR CURRENT CULTURAL CHAOS"

"EDUCATION FOR WHAT?"

## Alexandra York

Actress, model, radio-TV personality and author of *The Natural Skin Care and Beauty Cook Book*, Miss York explores the principles of good skin care and beauty techniques so her listeners can achieve their own individual beauty.

"NATURAL BEAUTY"

## Admiral Elmo Zumwalt

Chief of Naval Operations (1970-74).

One of the most colorful, brilliant, popular and controversial men ever to head up the U.S. Navy. His famous "Z-grams" humanizing life in the service brought the Navy into the 20th Century. Most recently he has warned that Russia has tipped the balance of naval power.

"RUSSIA'S CHALLENGE TO OUR NAVAL SUPREMACY"

"MORALITY IN GOVERNMENT"

"STRATEGIC ARMS LIMITATION"

475 FIFTH AVENUE, NEW YORK, N.Y. 10017

THE KEEDICK LECTURE BUREAU

SPECIAL ATTRACTIONS

All can be varied up to a full evening's program

Mario Braggiotti

When it comes to combining supreme mastery of the keyboard with humorous running dialogue, there is no one equal to Mario Braggiotti. He stirs every facet of audience interest through classical and popular music, satire, humor, pantomime, ridicule, and the much-neglected art of improvisation.

"LIFE BEGINS AT PIANOFORTE"

Betty Jo Hawkins

There are many monologists. . .there is only one Betty Jo Hawkins. Able to span in a single monologue the years from 20 to 70, she carries her audience from tears to laughter with a change of mood or character.

"MIRACLES IN MONOLGUE"

"THE WOMEN OF THE AMERICAN REVOLUTION"

"SARAH BERNHARDT"

Hildegarde

Truly "The Incomparable." The timeless and ageless star of the concert circuit and the posh night clubs now brings to the lecture platform an extraordinary, delightful program. "We had SRO crowds for all three performances, and Hildegarde moved them with her show. She has great rapport with her audience."

-DALLAS WOMAN'S CLUB

"OUR ENCHANTED HOUR WITH HILDEGARDE"

The Amazing Kreskin

The brilliant "Mr. E.S.P." keeps his audiences astonished with feats of mental telepathy, hypnotism, and psychosonics (the sound of the mind). His own syndicated TV program THE AMAZING KRESKIN and his public performances are only a part of his work, for he is consultant to psychologists, physicians and dentists. His lectures cover E.S.P., hypnotism, ghosts, reincarnation, yoga, seances, levitation, etc.

Bill Schustik

Historical Balladeer and folk story teller, young Schustik captivates his audiences with songs and stories of the American Revolution, the Civil War era, old New England sea chanties, etc. Gifted with a full baritone voice, he carefully integrates it with guitar, concertina and harmonica. Schustik has appeared on Off-Broadway, Lincoln Center, TV and at the White House. A perfect pre-Bicentennial program.

"SONGS OF THE

AMERICAN REVOLUTION"

"NEW ENGLAND AND THE SEA"

"SCHUSTIK'S VARIETY OF SONGS"

"THE SPIRIT OF '76"

Bob Wright

Popular star of stage, screen, TV and records. Starred in New York and on the road in SOUTH PACIFIC, SOUND OF MUSIC, KISS ME KATE, CAN-CAN, MERRY WIDOW, and in the long-run musical, MAN OF LA MANCHA, and most-recently in the pre-Broadway run of GIGI in Los Angeles and Detroit. National tour now booking for his new one-man show covering the musical highlights of Broadway hits:

"MUSICAL THEATRE CAVALCADE"

Anne Wilson

Gifted dancer, choreographer and actress. Miss Wilson brings to the platform a unique lecture-recital in which she tells of the development of ballet and of modern dance, illustrating her points with appropriate dances. Also available for concert performances with partner or dance group. Magnificently costumed.

"THE BALLET STORY"

"MODERN AMERICAN BALLET"

"ANNE WILSON SPEAKS CONTEMPO"

United Nations Singers

A unique choral group of international scope, the singers are all members of the United Nations Secretarial staff. The Singers, representing 25 different nations, dress in colorful native costume and sing in a variety of languages. Their LP on Coral Label is entitled FOLK SONGS AROUND THE WORLD.

Robert P. Keim
President

The Advertising Council inc

825 Third Avenue
New York, N.Y. 10022
212-758-0400

New York
Washington
Los Angeles

April 29, 1975

Honorable Henry B. Kissinger
The Secretary of State
Washington, D. C. 20520

Dear Mr. Secretary:

On behalf of The Advertising Council and all the participants in our 31st Annual Washington Conference may I extend to you our sincere appreciation for the generous manner in which you accommodated your obviously crowded schedule last Thursday so as to enable us to meet with you.

I can assure you that everyone present recognized the extra lengths to which you went to make that meeting possible, and their gratitude, I can also assure you, is returned in equal measure.

I can only add that the exceptionally productive exchanges between Government and the private sector which the Conference produced, and which, by all accounts that I have heard so far, made this one our best ever, will in the year ahead inspire us all to redouble our efforts in fulfilling the Council's mission of promoting awareness and voluntary citizen action to help solve our national problems.

RPK/mm

Robert P. Keim
President

The Advertising Council inc

1200 18th Street, N.W.
Washington, D.C. 20036
Tel. 202-331-9153

Ad
Council

April 5, 1976

Honorable Henry A. Kissinger
Department of State
Washington, D.C. 20520

Dear Mr. Secretary,

It is with genuine pleasure on behalf of The Advertising Council's Board of Directors, guests, officers, and many of our spouses, that I express our real thanks to you for meeting with us at our luncheon last Wednesday at the opening session of our 32nd Annual Washington Conference.

In answering our questions, you did indeed "bring about a better understanding between the leaders of Government and those in American business, communications, and advertising" -- the primary objective of our Annual Conferences.

The warmth, the frankness and the thoroughness with which you spoke also exemplified the help extended to us by your colleagues in arranging the Department's participation in our two-day Conference.

For your information, those attending the Conference included 54 Chairmen, Presidents or CEO's of major U.S. Corporations; 36 Chairmen, Presidents or CEO's of major U.S. Advertising Agencies; and another 54 Chairmen, Presidents, or Publishers of the major media in the United States.

Your participation was truly one of the highlights of our Conference!

RPK:tw

Enclosure: Program

[LC]

"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. This is because advertising has come to cover the whole range of human needs and also because it combines real imagination with a deep study of human psychology."

Franklin D. Roosevelt

"The dissemination of wartime information through advertising played a vital part in bringing to the people the story of what had to be done to speed victory."

Harry S. Truman

"It is not enough, then, to give our faith to slogans, even to individuals. We must think of our own comprehension. And I think no other body has done more... in trying to inform America across the board of these things than has The Advertising Council."

Dwight D. Eisenhower

"I congratulate and commend The Advertising Council for its two decades of public service to the U.S. Government in bringing important messages to the American people. The Council can well be proud of its record in war and in peace."

John F. Kennedy

"We live in a better country because of the work of the Council and its supporters in industry and media."

Lyndon B. Johnson

"The Advertising Council has contributed greatly over the years to the cause of peace in the world and the cause of justice and orderly progress at home."

Richard Nixon

"The Ad Council represents a unique blending of public service and private sector ingenuity. This private, non-profit organization conducts public service advertising campaigns in cooperation with the communications industries and the agencies of the Federal Government. In so doing, the Council makes a substantial contribution to the quality of life in America. For its distinguished work, and for the commendable spirit that motivates it, the Ad Council has my gratitude and that of every concerned American."

Gerald R. Ford

[LC]

MEMBERS OF THE CONFERENCE

ALBERT J. ABRAMS, National Council on the Aging

ROGER S. AHLBRANDT, Allegheny Ludlum Industries,
Inc.

GEORGE H. ALLEN, Fawcett Publications, Inc.

JOSEPH H. ALLEN, United Technologies Corporation

DOUGLASS L. ALLIGOOD, RCA Corporation

PETER W. ALLPORT, Association of National Advertisers

HOWARD G. AXELBERG, Liller Neal Battle & Lindsey

JOHN B. BABCOCK, James B. Kobak, Inc.

JOSEPH BAIRD, Occidental Petroleum Corp.

ROSS BARRETT, Metromedia, Inc.

WILLIAM A. BARTEL, Celanese Corporation

LARRY ALAN BEAR, National Action Committee for
Drug Education

HOWARD H. BELL, American Advertising Federation

CECIL M. BENADOM, Beneficial Corporation

FRANK A. BENNACK, JR., Hearst Newspapers

JAMES H. BINNS, Armstrong Cork Company

WALLACE W. BOOTH, United Brands Company

SANFORD BUCHSBAUM, Revlon

CLAY BUCKHOUT

HERBERT BURGER, Fuller & Smith & Ross, Inc.

DAVID W. BURKE, General Electric Company

CHARLES B. BURKHART, Burkhart Advertising, Inc.

ROBERT A. BURNETT, Meredith Corporation

JULIUS CAHN, Family Health Magazine

R. CRAIG CAMPBELL, Welch Foods, Inc.

ROBERT D. CAMPBELL, Newsweek Magazine

PATRICIA CARBINE, MS Magazine

NORMAN E. CASH, Television Bureau of Advertising

FRANK R. CAWL, JR., Outdoor Advertising Association
of America

JAMES F. CHAMBERS, JR., Dallas Times Herald

RICHARD C. CHRISTIAN, Marsteller, Inc.

WILLIAM M. CLAGGETT, Ralston Purina Company

W. W. CLEMENTS, Dr. Pepper Company

[LC]

WILLIAM J. COLIHAN, JR., Criterion Advertising Co.

JAMES M. CONNOLLY, John Donnelly & Sons, Inc.

CHARLES K. COX, INA Corporation

RANCE CRAIN, Crain Communication, Inc.

RICHARD S. CREEDON, Nabisco, Inc.

JOHN H. CRICHTON, American Association of Advertising Agencies

BARTON A. CUMMINGS, Compton Advertising, Inc.

E. F. CURTIS, Deere & Co.

WILLIAM K. EASTHAM, S.C. Johnson & Son, Inc.

CHRISTOPHER F. EDLEY, United Negro College Fund

D. L. ELGOOD, Gordon's Dry Gin Company, Ltd.

DAVID C. ESTY, Douglas Leigh, Inc.

W. LEONARD EVANS, JR., Tuesday Magazine

ARTHUR C. FATT, Grey Advertising, Inc.

ROBERT A. FEARON, Doremus & Company

JAMES P. FLETON, AVCO Financial Services

SAMUEL FERBER, Esquire

JAMES S. FISH, General Mills, Inc.

CHESTER L. FISHER, JR., Metropolitan Life Insurance Co.

JOHN P. FISHWICK, Norfolk & Western Railway Company

ELDON E. FOX, AMF, Inc.

LEWIS W. FOY, Bethlehem Steel Corp.

CURTISS E. FRANK, Council for Financial Aid to Education

DEAN H. FRITCHEN, The Advertising Council, Inc.

THOMAS A. GALLAGHER, Doyle Dane Bernbach, Inc.

CHARLES C. GATES JR., The Gates Rubber Company

RAMON G. GAULKE, Marsteller, Inc.

ALBERT S. GEORGE, J.M. Bundscho, Inc.

BLAIR R. GETTIG, Aluminum Co. of America

E. BURKE GIBLIN, Warner-Lambert Pharmaceutical Co.

HARRY GOSS, Combined Communications Corp.

O. MILTON GOSSETT, Compton Advertising, Inc.

BRUCE C. GOTTWALD, Ethyl Corporation

JOSEPH A. GRAZIER

WILLIAM P. GREGG, Allstate Insurance Companies

[LC]

GENERAL ALFRED M. GRUENTHER

DAVID E. GUERRANT, *Nestle Company*

DON GUSSOW, *Magazines for Industry, Inc.*

J.MICHAEL HADLEY, *Times Mirror Magazines, Inc.*

RICHARD S. HAGGMAN, *Northwestern Mutual Life Insurance Co.*

CHARLES J. HAMILTON, *Pillsbury, Madison & Sutro*

JAMES E. HARA, *Skelly Oil Company*

PAUL C. HARPER, JR., *Needham, Harper & Steers, Inc.*

FRED L. HARTLEY, *Union Oil Company of California*

ARTHUR HULL HAYES

FRANKLIN H. HECHT, *New York Daily News*

FRED W. HECKEL, *United Airlines*

ANDREW HEISKELL, *Time, Inc.*

IRA C. HERBERT, *Coca-Cola Company*

EDGAR T. HIGGINS, *Beneficial Corporation*

JOHN W. HILL, *Hill and Knowlton, Inc.*

KENNETT W. HINKS

RICHARD E. HODGES, *Liller Neal Battle & Lindsey*

ADMIRAL JOHN H. HOEFER, *Hoefer, Dieterich & Brown, Inc.*

JOHN B. HUNTER, JR., *B.F. Goodrich Company*

RICHARD W. JENCKS, *Columbia Broadcasting System, Inc.*

RAYMOND C. JOHNSON, *Council for Financial Aid to Education*

ARTHUR C. KAMMERMAN, *Council for Financial Aid to Education*

JACK KAUFFMAN, *Newspapers Advertising Bureau*

ROBERT P. KEIM, *The Advertising Council, Inc.*

JOHN P. KELLEY, *Goodyear Tire & Rubber Company*

STEPHEN E. KELLY, *Magazine Publishers Association*

GORDON C. KINNEY, *The Advertising Council, Inc.*

JOHN E. KIRCHER, *Continental Oil Company*

ELLIOT KLEIN, *Ithaca College*

EUGENE H. KUMMEL, *McCann Erickson, Inc.*

L.W. LANE, JR., *Lane Magazine & Book Company*

WILLIAM E. LA MOTHE, *Kellogg Company*

[LC]

CHESTER J. LA. ROCHE

R. HEATH LARRY, *United States Steel Corp.*

RUDDICK C. LAWRENCE, *Continental Oil Company*

NORMAN A. LEVY, *Proctor and Gamble Company*

MARSHALL C. LEWIS, *American Can Company*

ROBERT LEYS, *Allstate Insurance Companies*

C. EDWARD LITTLE, *Mutual Broadcasting System, Inc.*

WILLIAM D. LITTLEFORD, *Billboard Publications, Inc.*

JOE E. LONNING, *Kellogg Company*

EDGAR H. LOTSPEICH, *Proctor and Gamble Company*

DONALD A. MACDONALD, *Wall Street Journal*

WILLIARD C. MACKEY, JR., *McCann-Erickson, Inc.*

ROBERT MARBUT, *Harte-Hanks Newspapers*

LEONARD S. MATTHEWS, *Leo Burnett Company, Inc.*

J. EDWIN MATZ, *John Hancock Mutual Life Insurance Co.*

WILLIAM F. MAY, *American Can Company*

JAMES MC ALLISTER, *Parade Publications, Inc.*

GIBSON MC CABE, *Newsweek Magazine*

THOMAS B. MC CABE, JR., *Marketing Science Institute*

CHARLES I. MC CARTY, *Brown & Williamson Tobacco Corp.*

DONALD H. MC GANNON, *Westinghouse Broadcasting Corp.*

G. BARRY MC MENNAMIN, *Doremus & Company*

MALCOLM MC NIVEN, *Pillsbury Company*

PETER F. MC SPADDEN, *Dancer Fitzgerald Sample, Inc.*

CHARLES S. MECHEM, JR., *Taft Broadcasting Corp.*

DONALD B. MILLER, *Rumrill-Hoyt, Inc.*

ROBERT MILLIGAN,

PAUL S. MIRABITO, *Burroughs Corporation*

JAMES M. MONTGOMERY, *Gulf States Paper Corporation*

PAUL MORGAN, *Exxon Corporation*

HENRY J. NAVE, *Mack Trucks, Inc.*

HAROLD L. NEAL, JR., *American Broadcasting Co.*

EDWARD N. NEY, *Young and Republican International, Inc.*

[LC]

CARL W. NICHOLS, JR., Cunningham & Walsh, Inc.

EUGENE NOVAK, Rumrill-Hoyt, Inc.

RICHARD O'LEARY, American Broadcasting Co.

HARRY O'MEALIA, O'Mealia Outdoor Advertising Corp.

JOHN D. ONG, B.F. Goodrich Company

WILLIAM OVERMYER, Bozell & Jacobs International, Inc.

JOHN H. PAGE, International Nickel Company

JOSEPH PALASTAK, Transit Advertising Association

LEO PERLIS, AFL-CIO

CHRIS PETERSEN, The Peterson Company

RAYMOND J. PETERSEN, Hearst Magazines

CLIFFORD PETERSON, Deere & Co.

JANE CAHILL PFEIFFER, International Business Machines Corp.

JOHN S. PINGEL, Ross Roy, Inc.

A.C. PODESTA, The Advertising Council, Inc.

ALLEN E. PUCKETT, Hughes Aircraft Company

LORRAINE C. REID, Campbell Soup Company

CHARLES E. RODGERS, JR., Textile Fibers, Inc.

DR. HOWARD A. RUSK, Director of Institute of Rehabilitation Medicine

EDWIN F. RUSSELL, Newhouse Newspapers

MICHAEL P. RYAN, Inmont Corporation

PHILIP H. SCHAFF, Leo Burnett Company, Inc.

ARTHUR W. SCHULTZ, Foote, Cone & Belding

LOUIS E. SCOTT, Foote, Cone & Belding

ELLERY SEDGEWICK, JR., Medusa Corporation

JOSEPH M. SEGAL, Presidential Airways

WILLIAM SHARP, Cocoa-Cola U.S.A.

THOMAS R. SHEPARD, JR., Institute of Outdoor Advertising

WILLIAM H. SHEPARD, Aluminum Co. of America

JAMES SHEPLEY, Time, Inc.

CHARLES SHIRK, Austin Company

L.W. SHOLLENBERGER, The Advertising Council, Inc.

OTTO A. SILHA, Minneapolis Star & Tribune

H.P. SMITH, F.W. Woolworth Company

JAYNE B. SPAIN, Gulf Oil Corporation

[LC]

PHILIP SPORN, *American Electric Power Co.*

CHARLES R. STANDEN, *Tatham-Laird & Kudner, Inc.*

JOHN C. STANLEY, III, *Combined Communications Corp.*

AUGUSTUS H. STERNE, *Trust Company of Georgia*

WHITNEY STEVENS, *J.P. Stevens & Co., Inc.*

FREDERICK D. SULCER, *Needham, Harper & Steers, Inc.*

COCHRAN B. SUPPLEE, *Cluett, Peabody & Company, Inc.*

JOSPEH L. SWARTHOUT, *Taylor Wine Company*

JOHN E. SWEARINGEN, *Standard Oil Company*

JOHN H. SWEET, *U.S. News & World Report*

STANLEY TANNENBAUM, *Kenyon & Eckhardt, Inc.*

HOBART TAYLOR, JR., *Dawson, Riddell, Taylor, Davis & Holroyd*

HAROLD B. THOMAS

HARRY C. THOMPSON, *Bourne, Thompson & Associates*

KENNETH F. THOMPSON, *Sperry New Holland*

SAMUEL THURM, *Association of National Advertisers*

M.C. TOBIAS, *Reynolds Metals Co.*

GEORGE G. TYRRELL, *Johnson & Johnson*

STUART B. UPSON, *Dancer, Fitzgerald Sample, Inc.*

LAWRENCE VALENSTEIN, *Grey Advertising, Inc.*

CHARLES R. VAN WINKLE, *Ciba-Geigy Corporation*

MAURICE J. WARNOCK, *Armstrong Cork Company*

ARTHUR A. WATSON, *National Broadcasting Co.*

STUART D. WATSON, *Heublein, Inc.*

WILLIAM J. WEISZ, *Motorola, Inc.*

CHARLES WHITTINGHAM, *Time, Inc.*

ROBERT G. WILDER, *Lewis & Gilman, Inc.*

EDWARD B. WILSON, II, *J. Walter Thompson Co.*

WILLIAM S. WOODSIDE, *American Can Company*

[LC]

THE WASHINGTON CONFERENCE
OF
THE ADVERTISING COUNCIL, INC.

Every year since 1944, working closely with the White House, The Advertising Council has met in Washington, for a two-day, "off the record" briefing by Government leaders on domestic and international developments. Each of the Presidents in office during this period has participated in these Conferences.

Attending these annual conferences have been members of the Council's Board of Directors, Public Policy Committee, and Industries Advisory Committee, as well as other business leaders who support its public service efforts.

The Council organizes and mounts mass media public service advertising and communications programs to meet the needs and aspirations of the American people. Washington conferences provide pertinent information on the Government's most pressing needs for citizen cooperation, and serve as a forum for the exchange of ideas between Government and those involved with the Council.

This exchange began in November 1941 when leaders in advertising, business and the media began to formulate plans for using advertising to serve the public interest on a war-time, non-commercial basis. Two days after Pearl Harbor, a request for help came to the Council's founders from Donald M. Nelson, head of the Government's Office of Production Management.

The Government wanted public service advertising to help mobilize the American people to support the war effort. There were many action programs that were needed from the public at that time . . . and these had to be communicated widely and effectively.

[LC]

In 1942, the Council was incorporated as The War Advertising Council. By V-J Day, over 100 campaigns had been conducted on the 'home front,' based on requests from the Office of War Information and other Government agencies. These public service programs were made possible by the contributed services, time and space of business, advertising, and the media.

Public Service advertising proved itself in World War II as a highly effective instrument for the public good. After the war, Council Directors voted to continue the work, and to welcome requests from private organizations, in addition to Government agencies. The name was changed to The Advertising Council.

Since then, the Council has helped to encourage citizen action on practically every major social concern facing the nation in a unique demonstration of social responsibility.

In this demonstration of responsibility, the Ad Council has been joined by volunteer advertising agencies, volunteer coordinators, and the mass media. Each in its own way has donated its particular talents and services. These contributions have been without charge to public service campaigns. Over the past four years, these donations have amounted to more than a half-billion dollars annually of free time and space from the media; untold hundreds-of-thousands of dollars worth of creative talents from the volunteer agencies; and another immeasurable contribution by the volunteer coordinators who give, again without charge, their knowledge and understanding of how to motivate the American people for social action.

[LC]

Since 1942, these contributions have amounted to more than $7.5 billion. In its 34 years, the Council has worked closely with Government to bring about public action—always adhering to its criteria that campaigns be non-political, non-partisan, and not designed to influence legislation. The Council has remained in private hands to preserve its autonomy and independence.

This year's Washington Conference marks the 31st Anniv ersity of this inter-communication be- tween Government leaders and the private sec- tor. The Council has always believed that proper understanding of a problem is the basis for its solution, and that mass communications is a most effective means for disseminating informa- tion. We hope that you, as participants in the 32nd Annual Washington Conference, will find this opportunity of particular value.

[LC]

## CONSTITUENT AND SPONSORING ORGANIZAITONS OF THE ADVERTISING COUNCIL

American Business Press

Magazine Publishers Association

National Association of Broadcasters

Newspaper Advertising Bureau

Radio Advertising Bureau

## COOPERATING ORGANIZATIONS

Advertising Research Foundation

Agricultural Publishers Association

American Academy of Advertising

American Federation of Television and Radio
Artists

American Marketing Association

American Women in Radio & Television

Direct Mail Marketing Association

International Association of Business
Communicators

International Newspaper Advertising Executives

National Cartoonists Society

Public Relations Society of America

Screen Actors Guild

MEDIA SUPPORT

In a time of increasing competition for public service
time and space, The Advertising Council continues to be
the leader in the field we pioneered. Our high standards
for the importance of our campaigns and their effects on
local communities have resulted in outstanding media
acceptance and usage.

Ever since the Council began, we have prepared public
service ads for all the major media. Today, we regularly
service approximately 25,000 media outlets—including
some 10,000 newspapers, 900 television stations, 5,000
radio stations, 3,100 business press publications, 740
consumer magazines, and the major outdoor and transit
operations.

We are always seeking new outlets for our messages as
well. Some of the newest we have added are painted
bulletins, two-sheets and one-sheets for transit advertis-
ing, employee publications, and the Associated Press and
United Press International news broadcasts. In addition,
we are investigating the possibility of producing public
service broadcasts ranging five minutes in length or
more, which would be suitable for local tie-ins with local
stations. Wherever there is a possibility of urging
Americans to take voluntary citizen action on the tough
problems of our day, we want to be there with a message
the media can use.

In return, the media has been generous to us year after
year. It is a credit for everyone connected with The
Advertising Council that the campaigns we select and
conduct accurately reflect the concerns of our fellow
Americans.

Our monetary calculation of the value of the media
donation of space and time to us is conservative.
Nevertheless, the increase in support has been steady and
sure. In 1966, we received $236 million worth of
advertising. Today, it's more than $520 million. Since
1942, the media have donated more than $7 billion
worth of time and space to our campaigns.

[LC]

A monetary estimate is only one way to sum up the media's commitment to public service through The Advertising Council. But what price could ever truly reflect the effect that the media's generosity to our campaigns has had on American lives? On the elderly shut-in cheered by a Red Cross volunteer ... the young person finding fulfillment in a job located by the National Alliance of Businessmen ... a town made a better place to live thanks to its Keep America Beautiful team? Joining us in motivating Americans to work together for the common good—that's the true value of the media's donation to The Advertising Council.

Department of State

TELEGRAM

UNCLASSIFIED 4964

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ACTION EUR-12

TINFO OCT-01 ISO-00 SSO-00 CCO-00 SS-15 PRS-01 /029 W

092146

0112246Z AUG 76

FM USDEL SECRETARY AIRCRAFT
TO AMEMBASSY BONN IMMEDIATE
TINFO SECSTATE WASHDC IMMEDIATE

UNCLAS SECTO 20133

F.O. 11652 N./A

TAGS: OVIP (KISSINGER, HENRY A.)

SUBJECT: CONDOLLENCE MESSAGE : KEISINGER

REF: BONN 13395

PLEASE PASS FOLLOWING MESSAGE FROM SECRETARY TO KURT GEORG KEISINGER: QUOTE: DEAR KURT: I WAS SHOCKED TO HEAR OF YOUR ACCIDENT, BUT GREATLY RELIEVED TO KNOW YOU AND YOUR FAMILY WERE NOT MORE SERIOUSLY INJURED.

MY VERY BEST WISHES TO YOU, AND YOUR FAMILY FOR A
SPEDY RECOVERY. WARM REGARDS HENRY A. KISSINGER
FND QUOTE.

KISSINGER

UNCLASSIFIED

S/S-7617433

THE SECRETARY OF STATE
WASHINGTON

August 12, 1976

Copies to: Dear Mr. President:

I very much enjoyed the opportunity to see you
again during your visit to Washington, and only regret
that my own travel schedule restricted our conversa-
tions to a single day. I look forward to pursuing these
in the future.

I also most appreciated the inscribed portrait
which was waiting for me upon my return. It was a
very thoughtful gesture, and will serve as an important
and valued souvenir of our meeting.

His Excellency
Urho Kekkonen,
President of the Republic of Finland,
Helsinki.

S:ssm

8/10/76

MICROFILMED
BY S/S-I