emeryville
warehouse
140 live/work loft community

etc.

This map shows you Emeryville's central location. Whether you take BART or a car, you are just a few minutes from San Francisco, Berkeley and Oakland.

## "looking into the future"

### November-December 1998 Reserve your Loft

Emeryville Warehouse models will be open and we will begin accepting sales contract deposits. This is when you will be able to reserve your space.

### February-March 1999 Close Escrow & Move In

Whether you plan to live or live and work in your new loft, it is the community of individuals, entrepreneurs and businesses all living together that will become the most enduring feature of the Emeryville Warehouse.

## financing options

A special lending program through North Bay Ecumenical Homes and the city of Emeryville is available to qualified buyers with a household income of $25,000 - $45,000 or more. The CASA Home Loan program is a home purchase finance plan designed especially for qualified first-time homebuyers with a traditional 5% down payment but unable to purchase with a 95% loan.

## developer

Emery Lofts LLC is comprised of Holliday Development and The Martin Group. Holliday Development has over 10 years experience building lofts: 601 Fourth Street, the Clocktower, 18th and Arkansas and 1000 Van Ness are examples of their successful loft communities. The Martin Group has developed commercial projects in Emeryville that include the United Artists Theater Complex, Emeryville Public Market and Powell Street Plaza.

## sales information

1500 Park Avenue, Emeryville, CA 94608
tel 510-652-6900 fax 510-652-6271
www.e-lofts.com

is not an offer to sell, but is intended for information only. In a continuing effort to improve the lofts, the developer reserves the right to make modifications in materials, specifications, plans, designs, scheduling and delivery of the lofts without prior notice.

9

HISTORIC

Park Avenue
emeryville, ca 94608

DISTRICT

EMERYVILLE is set to BOOM

ONCE A 19TH CENTURY INDUSTRIAL CENTER OF IRON WORKS AND RAILROADS, EMERYVILLE IS RAPIDLY EVOLVING INTO A LIVING AND WORKING TOWN OF THE INFORMATION AGE. ■ THE LOCATION: ACROSS THE BAY FROM SAN FRANCISCO, A FEW MINUTES FROM OAKLAND, THE AIRPORT, BART AND CALTRAIN (TO SILICON VALLEY). ■ THE RESOURCES: ORIGINAL WAREHOUSES AND HISTORIC BUILDINGS - IDEAL FOR REFURBISHING INTO THE KIND OF LARGE LIVE/WORK SPACES SOUGHT AFTER TODAY. MOVIE THEATERS, RESTAURANTS AND DIVERSE STORES (FROM DISCOUNT TO LUXURY) ARE BEING BUILT. PEDESTRIAN AND BICYCLE ACCESS AS WELL AS THE "EMERY-GO-ROUND" SHUTTLE SERVICE MAKE IT EASY TO GET TO BART OR JUST "AROUND TOWN." ■ PUT IT ALL TOGETHER AND YOU HAVE THE BEST HOUSING OPPORTUNITY IN THE BAY AREA. THOSE WHO MOVE INTO THE LOFTS AT emeryville warehouse ARE POSITIONED TO BENEFIT FROM WHAT EMERYVILLE IS ABOUT TO BECOME.

## WHAT'S NOW

Emeryville's historic neighborhood hosts an eclectic mix of businesses: **Peel's Coffee** headquarters, the Chiron research campus. **Trader Vic's** distribution center and **Pixar Animation Studios** just starting construction. Many of the original buildings have been rehabilitated and serve as offices and studios to a growing number of entrepreneurs and start-ups. The city of Emeryville is in the process of rehabilitating the historic City Hall on Park Avenue. An impressive selection of retail shops are within walking distance and movie theaters, restaurants and a marina are just blocks away. The affordability and location of **emeryville warehouse** make it a smart place to live, live and work or just work.

## WHAT'S NEXT

The city of Emeryville welcomes loft living. The city plans to renovate Emeryville's historic center. The Park Avenue Historic District will be transformed into a pedestrian-friendly urban environment, complete with cobbled sidewalks and lined with trees. A large public gathering space will mark the west-end of Park Avenue. Emeryville's goal is to encourage inventive, vital and enterprising people to come live and work in the district.

For sales information contact:
510-652-6900

Developed by Emery Lofts LLC

This is not an offer to sell, but is intended for information only. In a continuing effort to improve the lofts, the developer reserves the right to make modifications in materials, specifications, plans, designs, scheduling and delivery of the units without prior notice.

emeryville
warehouse

140

live/work loft community

also visit the city's website:
www.e-lofts.com

visit our website:
www.emeryville.com

1500 park ave

510

652-6900

emeryville
warehouse

live/work loft community

140

1500 park ave

## EMERYVILLE is set to BOOM

Once a 19th century industrial center of iron works and railroads, Emeryville is rapidly evolving into a **living and working town** of the information age.

The location: across the bay from San Francisco, a few minutes from Oakland, the airport, BART and CalTrain (to Silicon Valley).

The resources: **original warehouses** and historic buildings — ideal for refurbishing into the kind of large live/work spaces sought after today. Movie theaters, restaurants and diverse stores (from discount to luxury) are being built. **Pedestrian and bicycle** access as well as the “Emery-Go-Round” shuttle service make it easy to get to BART or just “around town.”

Put it all together and you have the **best housing opportunity** in the Bay Area. Those who move into the lofts at **emeryville warehouse** are positioned to benefit from what Emeryville is about to become.

This is not an offer to sell, but is intended for information only. In a continuing effort to improve the lofts, the developer reserves the right to make modifications in materials, specifications, plans, designs, scheduling and delivery of the lofts without prior notice.

8

140

section

## loft living...

### making history

...the emeryville warehouse building was originally constructed in 1925 as a fruit drying company. As one of the most prominent structures in the emeryville skyline, the observation deck offers panoramic views of the bay. The building's original columns, expansive windows and industrial detailing make it a unique environment. This is your opportunity to buy into the premier loft community in the east bay. There are 140 lofts for different lifestyles so whether you are looking for a space to live, or live and work, or just work, you will find it at 1500 Park Avenue and the emeryville warehouse.

### provides a ground floor opportunity

...to move into an old neighborhood with a new feeling. Park Avenue is the historic district of Emeryville and displays an eclectic mix of vintage and hip. This rapidly changing area is attracting large companies like Chiron and Pixar as well as studios and start-ups because of its strategic location and sought-after amenities. Public transport, major freeways and the airport are all easily accessible from emeryville warehouse. Shopping, restaurants, movie theaters, and a marina are all within walking distance of each other. This is your opportunity to buy into a community with an exciting future.

1

140

emeryville
warehouse

live/work loft community

section

## loft living...

### making history

1

case study

The oriental warehouse

san francisco, california

Land use information

<table>
   <tr>
    <td>
     Site Area:
    </td>
    <td>
     1.49 acres
    </td>
   </tr>
   <tr>
    <td>
     Total Dwelling Units:
    </td>
    <td>
     66
    </td>
   </tr>
   <tr>
    <td>
     Gross Project Density:
    </td>
    <td>
     44.3 units per acre
    </td>
   </tr>
   <tr>
    <td>
     Housing Type:
    </td>
    <td>
     Lofts (live/work)
    </td>
   </tr>
   <tr>
    <td>
     Gross Residential Density:
    </td>
    <td>
     63.5 units per acre
    </td>
   </tr>
   <tr>
    <td>
     Parking, Total:
    </td>
    <td>
     90 spaces
    </td>
   </tr>
   <tr>
    <td>
     Parking Ratio:
    </td>
    <td>
     1.36 spaces/unit
    </td>
   </tr>
   <tr>
    <td>
     Project Completion Date:
    </td>
    <td>
     February 1996
    </td>
   </tr>
  </table>

Land use plan

<table>
   <thead>
    <tr>
     <td>
     </td>
     <td>
      Acres
     </td>
     <td>
      Percentage of Site
     </td>
    </tr>
   </thead>
   <tbody>
    <tr>
     <td>
      Residential
     </td>
     <td>
      1.03
     </td>
     <td>
      69%
     </td>
    </tr>
    <tr>
     <td>
      Roads/Parking
     </td>
     <td>
      0.10
     </td>
     <td>
      7%
     </td>
    </tr>
    <tr>
     <td>
      Open Space
     </td>
     <td>
      0.36
     </td>
     <td>
      24%
     </td>
    </tr>
    <tr>
     <td>
      Total
     </td>
     <td>
      1.49
     </td>
     <td>
      100%
     </td>
    </tr>
   </tbody>
  </table>

13

13, 14

The industrial theme is carried into the residential units, but with plenty
of polish. Wood beams, corrugated metal ceilings, and exposed ductwork
meld with glossy wood floors and smooth-finished drywall.

15

The center bay of apartment units is made possible by light courts that
allow air and light into the units from above.

92 the oriental warehouse

## development costs

<table><thead><tr><th></th><th>Total</th><th>Cost per<br>Dwelling Unit</th><th>Cost per Residential<br>Square Foot</th></tr></thead><tbody><tr><td>Site Acquisition Cost</td><td>$2,424,100</td><td>$36,729</td><td>$25.68</td></tr><tr><td>Construction Cost</td><td>$16,672,800</td><td>$252,618</td><td>$176.62</td></tr><tr><td>Soft Costs</td><td>$2,337,000</td><td>$35,409</td><td>$24.76</td></tr><tr><td>Total Development Cost</td><td>$21,433,900</td><td>$324,756</td><td>$227.06</td></tr></tbody></table>

## unit information

<table><thead><tr><th>Unit Type</th><th>Floor Area<br>(Square Feet)</th><th>Number</th><th>Final Sales<br>Prices</th></tr></thead><tbody><tr><td>Basic loft</td><td>1,400</td><td>54</td><td>$327,000</td></tr><tr><td>End loft</td><td>1,600</td><td>10</td><td>$350,000</td></tr><tr><td>3-story loft</td><td>1,400</td><td>2</td><td>$350,000</td></tr><tr><td>Total</td><td></td><td>66</td><td></td></tr></tbody></table>

¹Allocated.

14

## contact information

**Developer**
Reliance Development Group
55 East 52nd Street
New York, New York 10055
212-909-130

**Design Architect**
Fisher-Friedman Associates
333 Bryant Street, Suite 200
San Francisco, California 94107
415-981-6076

**Associated Architect**
Loving and Campos Architects, Inc.
245 Ygnacio Valley Road
Walnut Creek, California 94596
925-944-1626

density by design 93

One Bedroom Platform Loft

~ APPROXIMATELY 900 TO
1700 SQUARE FEET

~ 12' CEILINGS

~ 5 TELEPHONE/DATA LINES

~ COMBINATION GUEST
AND FULL BATHS

~ WALK-IN CLOSET

~ WASHER/DRYER HOOK-UPS

~ GENEROUS STORAGE AREAS

~ HONDURAN MAHOGANY
CABINETRY

~ STAINLESS-STEEL APPLIANCES

~ GRANITE COUNTERTOPS IN
MOST KITCHENS

~ CUSTOM BUILT FREE-STANDING
KITCHEN ISLANDS

~ HARDWOOD AND CARPETING

~ EXPANSIVE CITY VIEWS

Two Bedroom Loft ~ Type 2

~ APPROXIMATELY 1700 TO
2100 SQUARE FEET

~ 12' CEILINGS

~ 5 TELEPHONE/DATA LINES

~ WALK-IN CLOSET

~ WASHER/DRYER HOOK-UPS

~ GENEROUS STORAGE AREAS

~ HONDURAN MAHOGANY
CABINETRY

~ STAINLESS-STEEL APPLIANCES

~ HARDWOOD AND CARPETING

~ EXPANSIVE CITY VIEWS

LOCATION

DATE

AWARDS

DEVELOPER

CONTRACTOR

PHOTOGRAPHER

+ San Francisco, California, USA

+ 1990

+ 1991 SF Magazine Best Dressed Award

+ MR&H Development Company

+ Branagh Construction

+ Alan Weintraub

LIVE
WORK

davidbaker

ASSOCIATES

ARCHITECTURE

415.896.6700

601
FOURTH STREET

is a former wine warehouse, circa 1915, in San Francisco's SOMA district renovated into 82 Live/Work loft units, three penthouses, and a corner cafe.

The large post-industrial open plan units incorporate sleeping mezzanines over kitchen/bathroom/storage cores. Exterior units receive natural light through large factory sash windows. Two new light courts were carved into the concrete structure to light interior units.

The palomino roof also incorporates an elevated common view/sun deck and 18 individual decks accessed by roof hatches from the units below.