LL

MAY 17 1948

COPY FOR "MISS ALLEGRO, R.N." LEAFLET

COPY 1

The American Nurses' Association, the nation's largest professional nursing organization, is sponsoring a nationwide contest in cooperation with the world-famed Theatre Guild, producers of the unique musical show, "Allegro". The contest has been inspired by the part of the nurse who plays such a key role in this great hit, and the winner will be designated "Miss Allegro, R.N.".

Any registered professional nurse now on active nursing duty is eligible to participate in the competition. "Miss Allegro, R.N." will receive honors and exciting prizes, and a most deserving cause will be presented a sizeable cash donation.

The winner will be the nurse who, on the basis of her appearance and qualifications, best symbolizes the ideals of the American nursing profession. The decision of the Board of Judges will be final. See application blank for full details.

Join in the fun ... hop on the bandwagon and send in your application blank today with a 25¢ entry fee. All entries must be post-marked not later than June 30, 1948.

COPY 2

YOU'RE ELIGIBLE ... IF

You are a registered professional nurse now on active duty.

THAT'S ALL! NO STRINGS ATTACHED!

COPY 3

HERE'S YOUR BIG CHANCE

Doesn't matter who you are, or what type of nursing you do!
Everyone has an equal chance to be named "Miss Allegro, R.N."
All money collected will be given to American Overseas Aid --
United Nations Appeal for Children. Your entry can help
save a child's life!

COPY 4

PRIZES FOR "MISS ALLEGRO, R.N."

• Handsomely framed scroll of honor.

• A week at New York's famed Waldorf Astoria-Hotel

• Tickets to Broadway hit shows: "Allegro", "Mr. Roberts", "A Streetcar Named Desire", and "Oklahoma!"

• Parties at Stork Club, Copacabana, El Morocco

• Six nylon "Allegro" uniforms identical with those designed for Lisa Kirk, featured in the musical hit

COPY 5

THIS IS ALL YOU HAVE TO DO

1. Fill in the entry blank on the back of this page.

2. Include a photograph of yourself taken within the last twelve months. (Be sure to use a picture with a glossy finish.)

3. Add 25¢ (coin, not stamps) as entry fee.

4. Mail your entry blank, photograph and 25¢ in coin to "Miss Allegro, R.N.", P.O. Box ___, New York __, N.Y. Additional entry blanks can be secured from all state and district nurses' associations.

Remember, all entries must be post-marked not later than midnight June 30th. Photographs are not returnable.

COPY 6

BOARD OF JUDGES

<table><tr><td>Theresa Helburn, co-director</td><td>The Theatre Guild</td></tr><tr><td>Lawrence Langner, co-director</td><td>The Theatre Guild</td></tr><tr><td>Col. Mary G. Phillips, Chief</td><td>Army Nurse Corps.</td></tr><tr><td>Capt. Nellie Jane DeWitt, Director</td><td>Navy Nurse Corps.</td></tr><tr><td>Ella Best, Executive Secretary</td><td>American Nurses' Association.</td></tr></table>

LeonLeonard Lyons

Telephone: Circle 5-8000

Cable Address: Amnurses, New York

AMERICAN NURSES' ASSOCIATION
INC.

BOARD OF DIRECTORS

PRESIDENT
KATHARINE J. DENSFORD, R.N.

FIRST VICE-PRESIDENT
MRS. RUTH PERKINS KUEHN, R.N.

SECOND VICE-PRESIDENT
L. LOUISE BAKER, R.N.

SECRETARY
MRS. LINNIE LAIRD, R.N.

TREASURER
MAY KENNEDY, R.N.

1790 BROADWAY, at 58th Street
NEW YORK 19, N. Y.

EXECUTIVE SECRETARY
ELLA BEST, R.N.

BOARD OF DIRECTORS

SISTER M. BERENICE BECK, R.N.

HELEN BUNGE, R.N.

RUTH G. HALL, R.N.

MRS. ALMA H. SCOTT, R.N.

MARY E. STEBBINS, R.N.

SHIRLEY C. TITUS, R.N.

BROTHER SILVERIUS CASE, R.N.

CATHERINE R. DEMPSEY, R.N.

PAULINE ENGMAN, R.N.

SALLIE M. JEFFRIES, R.N.

HARRIET STAMBACH, R.N.

After 5 P.M. Friday, May 21, 1948

AMERICAN NURSES' ASSOCIATION AND THE THEATRE GUILD
SPONSOR CONTEST TO SELECT "MISS ALLEGRO, R.N."

The search is on for "Miss Allegro, R. N.". The American Nurses' Association, in cooperation with the Theatre Guild, announces a nationwide contest, beginning May 21, to select among the 320,000 registered professional nurses on active duty in the United States, the young woman who "on the basis of her appearance and qualifications, best symbolizes the ideals of the American nursing profession."

The winning nurse, to be known as "Miss Allegro, R.N.", will be given a week's stay at the Waldorf-Astoria, New York, and treated to an exciting round of social activities, including attendance at four of Broadway's hit shows, topped off with a back stage party given in her honor by the cast of "Allegro". She will be entertained at the Stork Club and other famous clubs, after being awarded a citation as "Miss Allegro, R.N.", in a presentation ceremony to be held Monday, July 12, at the Waldorf-Astoria.

In addition, the winning nurse will be given six nylon nurse uniforms, especially tailored for her, identical with the one worn by Lisa Kirk in the Rodgers-Hammerstein musical. As played by

The National League of Nursing Education functions as the Department of Education of the American Nurses' Association
The American Journal of Nursing is the Official Magazine
(more)

-2-

Miss Kirk, the key role of the nurse inspired the contest, according
to Ella Best, ANA executive secretary.

So long as she is a registered professional nurse, it makes no
difference in which field a contestant is employed, the sponsors of
the contest wish to emphasize. She may specialize in private duty or
hospital staff work, in public health, industrial, school, Army or
Navy nursing, or any other branch of the profession. Through the in-
terest aroused by the contest, it is hoped to stimulate recruitment of
student nurses.

"The nursing profession can use 40,000 to 45,000 additional young
women immediately," Miss Best stated. "For eight months the American
Nurses' Association has been directing public attention to the nursing
shortage, which, unless overcome in time, may well have serious effects
on the health of the nation."

Theresa Helburn and Lawrence Langner, Theatre Guild co-directors, will serve as judges of the contest, along with Miss Best; Colonel Mary G. Phillips, Chief of the Army Nurse Corps; Captain Nellie Jane DeWitt, Director of the Navy Nurse Corps; Gladys Swarthout, and Elsa Maxwell.

A nurse wishing to enter the "Miss Allegro, R.N." contest has
only to complete an entry blank and send it in, accompanied by a 25-
cent piece and a photograph of herself taken within the past two years.
The money collected will be turned over, at the end of the contest,
to the American Overseas Aid -- U. N. Appeal for Children. Entry
blanks for the contest are available at all state and district nurses'
associations. Copies may also be obtained by writing to "Miss Allegro,
R. N." Contest, P. O. Box 283, Radio City Station, New York 19, New
York. It was stressed that all entries must be postmarked not later
than midnight, June 30.

#######

Memo from
JOSEPH HEIDT

JUL 20 1948

July 20, 1948

TO: MR. LANGNER

Dear Lawrence:

Miss Ella Best of the American Nurses Association will make a brief speech (about 3 minutes) tomorrow afternoon in honor of Miss Lake who won the contest.

It would be appropriate if you would say just a few words in behalf of the Theatre Guild.

Attached is the information concerning Miss Lake and the contest.

JO

ARTCRAFT LITHO. & PRINTING CO., N. Y.

INDIANAPOLIS IND STAR

MONDAY MAY 31 1948

Paging Miss Allegro, R.N.

The American nursing profession needs 40,000 to 45,000 additional young women immediately. If the critical shortage which has existed since the war began is not overcome in due time, it will have serious effects on the nation's health and welfare. The situation is beginning to improve here in Indianapolis due to better training and working conditions. Intensive recruitment campaigns such as that being staged by the Indianapolis Junior Chamber of Commerce and other organizations have been a help. But the need is still acute.

To direct more public attention to the shortage, the American Nurses' Association and the Theater Guild are sponsoring a contest to select the young woman among the nation's 320,000 registered professional nurses who "on the basis of her appearance and qualifications best symbolizes the ideals of the American nursing profession." The winner will be cited as "Miss Allegro, R.N." in token of the nurse in the current New York musical, "Allegro."

In Indianapolis and other Indiana cities there are any number of young women dedicated to nursing who are eminently qualified for the title. Miss Allegro may turn out to be blond, brunet or red-haired, tall, short or of medium stature. But she will be a clear-eyed, steady-nerved competent young woman who tends her patients with gentle firmness and an unflagging alertness. She will be a young woman who cares more for service than mundane rewards. She may or may not have served overseas, but had she done so, she would have exhibited all the courage and cool know-how which endeared the war nurse to the men of our fighting forces.

In short, Miss Allegro will be nothing less than an example of the best in American womanhood. The exciting week in New York to which she will be treated will be only a token of the debt we owe the nursing profession.

From:

AMERICAN NURSES' ASSOCIATION

1790 BROADWAY, NEW YORK 19, N. Y.

CIRCLE 5-8000

FOR RELEASE

Monday, July 19, 1948

CONNECTICUT NURSE CHOSEN
TYPICAL AMERICAN R.N.

Miss Armida Lake, 25 years old, Stamford, Connecticut, registered nurse, was chosen today as the typical American nurse, ending a ten-weeks' search for "Miss Allegro, R.N.".

The American Nurses' Association, the nation's largest professional nursing group, sponsored the contest in cooperation with the Theatre Guild, producers of the musical show "Allegro". The American Nurses' Association entered into this agreement, it was announced, "as one means of focusing public attention on the national nursing crisis, and to bring home to the public the need for 40,000 additional nurses of the caliber of the winner".

The choice of Miss Lake was made on the basis of qualifications that best symbolize the ideals of the American nursing profession, according to an announcement by the Board of Judges.

"We are proud of the selection of Miss Lake as Miss Allegro, R.N!", Ella Best, executive secretary of the American Nurses' Association declared.

"Her qualities of achievement, scholarship, appearance, personality, leadership, aptitude for nursing and devotion to duty make her truly the typical American registered nurse," she said.

Miss Lake was graduated from the Stamford Hospital School of Nursing in 1944 with prizes in Nursing Efficiency and Obstetrics.

..more..

-2-

She joined the Educational Staff of her alma mater's School of Nursing as Assistant Nursing Arts Instructor and two years later was appointed Clinical Instructor and Director of Student Health, the position she now holds. She has taken courses in Nursing education at the University of Connecticut and Columbia University's Teachers College. At present she is matriculated at New York University in "Health Supervision". In 1947 she served a term as president of Stamford's School of Nursing Alumnae Association and was their representative to the International Congress of Nursing, held in Atlantic City that year.

The Board of Judges which chose Miss Lake was composed of Theresa Helburn and Lawrence Langner, co-directors of The Theatre Guild, Richard Rodgers and Oscar Hammerstein II; Col. Mary G. Phillips, Chief of the Army Nurse Corps and Capt. Nellie Jane DeWitt, Director of the Navy Nurse Corps; Ella Best, Executive Secretary of the American Nurses' Association; Mrs. W. Palmer Dixon of Bellevue Hospital's School of Nursing, Gladys Swarthout and Elsa Maxwell.

As winner of the contest, Miss Lake will receive a formal presentation at the Theatre Guild on Wednesday, July 21st, of a handsomely framed scroll of honor. Her other prizes include: a week at the Waldorf-Astoria Hotel in New York; tickets to such Broadway hit shows as "Mr. Roberts", "A Streetcar Named Desire", and "Inside U.S.A."; six nylon "Allegro" nurse uniforms identical with those designed for Lisa Kirk, featured actress of the musical hit. Miss Lake will also be feted at the Stork Club, the Copacabana, and El Morocco.

###

4

V

NEW YORK HERALD TRIBUNE

Colleen Gray

In "Nightmare Alley," opening at the Mayfair, Thursday

Theater News

point with pride to the one row in
(the last row in the balcony which
What the

drama by Norman Rosten about
displaced persons at Oswego, N. Y.
Speaking with Mr. Rosten the
other day, this corner found that
the playwright had spent some time
in Oswego with the internees. He
found them bitter and hating each
other. Only the children seemed
to have any faith in a new life.

Mr. Rosten has been represented
on Broadway before. He wrote
"First Stop to Heaven," a comedy
which was produced here in Janu-
ary, 1941.

While their plans are indefinite,
Rodgers and Hammerstein may be
lost to Broadway for six months
or for two seasons, depending if
they decide to work for Metro-
Goldwyn-Mayer. It is not likely
that they will leave New York if
they do go to work for Metro. They
will do their business right here
and ship the result to Hollywood,
as they did with the eminently
successful "State Fair."

On the other hand, it is quite
possible that they may produce the
next Herbert and Dorothy Fields
musical comedy with music by
Irving Berlin. That is, if and when
that musical materializes.

Incidentally, about "Allegro."
Lawrence Langner writes to the
corner that the musical's budge is
$250,000 and that the costs have
been kept within that limit. The
advance sale here for the show
has reached about $600,000, plac-
ing Rodgers and Hammerstein in
the same class with Eugene O'Neill
as authors who stand in well with
the theater going public.

The Playbill

(Continued from page one)

from its glass box, which, in
early days of sound, was used
smother the noise of the cam-
turing over. Making "Dy-
mite," DeMille saw that a st-
camera was a direct negation
all the moving and pictorial as
of the art form. He dema-
that the camera be taken ou-
the box, over the protests of
sound engineer; wrapped it u-
bed blankets and started it mo-
once more.

Among the many stories
about DeMille is the one
trating his grand manner or
set, in which he is suppose
to be followed around by a pa-
Nubian slaves carrying a
so that he can sit down when
the fancy strikes him. This
is probably apocryphal; but
can be sure that such se-
will be performed for ever
meanest emperor in his pic-
Spectacle is his specialty,
Claudette Colbert's milk ba-
"Sign of the Cross" to the
ber octopus in "Reap the
Wind." His secret? Not ev-
can tell it, but he men-
three factors that enter st-
into his technique. First, his
arrangements are greatly
enhanced by the drawings of G-
Dore. Second, he is care-
choose stories that "tell w-
stead of what." Thirdly, the

UNCONQUER

2

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BOURJOIS

NEW YORK, Distributor

3

The
PLAYBILL

The Magazine of the Theatre

A FEW months ago the Broadway Associa-
tion, a coalition of Main Stem business
men, started a campaign to bring back the
old glory and glamour of the most famous
street in the world by doing away with the
carnival atmosphere that had begun to af-
flict it during the goldrush days of the last
war. They enlisted the aid of four city de-
partments to clean up the more flagrant and
less fragrant of the booby-traps that had
sprung up like minia-
ture midways—an ac-
tivity that was duly re-
ported in this corner, as
it was in the daily press.

But this corner was
alone in suggesting that
the campaign of the
Broadway Association
wasn't scheduled to stop
there. Another step to
clean up the street was
in the offing — a much
more important step,
but one that had to re-
main undetailed at the
time, since publicity
might well have put a
crimp in it. Now the
step has been taken. The
Association, led by its President, Robert K.
Christenberry, has asked the City Planning
Commission to re-zone the Times Square
area, in order to do away once and for all with
the blatant and garish joints that assail the
eyes and ears of Broadwayfarers.

As was suggested when the campaign
started, the approaches to a theatre have
nothing to do with the nightly-recurring
magic that erupts behind the footlights; but
theatre-going does become something more
of a pleasure when you approach that magic
through a blaze and glare of glamour rather

than through a maze of misplaced sideshows.
And so the Association's campaign deserves
the thanks and the support of theatregoers.

Mr. Christenberry and his committee met
recently with Robert F. Wagner Jr., chair-
man of the planning commission, and made a
set of recommendations for the re-zoning.
Specific details will be withheld until the
commission makes its report; but the general
effort will be to keep the traditional gaiety

and, at the same time,
give the heave-ho to the
joints that erupted like
a crop of tin-plated,
orange toadstools dur-
ing the war.

At the same time the
association is putting on
an educational cam-
paign among Main Stem
property owners, urging
co-operation. A heart-
ening number of pledges
has already been re-
ceived.

The lass had had a
couple of small engage-
ments on Broadway
when she was hired as a

character ingenue in a meller. In the first act,
as the boy who played her husband was talk-
ing to another character at one side of the
stage, she was to enter, exclaim "Darling,
where are you?" and then see him. Her en-
trance cue was the word "Naturally!" spoken
by the lad playing her husband.

In one of the tryout performances he said
"Of course!" instead—and she refused to go
on. The stage manager beckoned to her fran-
tically, but she wouldn't move. Other mem-
bers of the cast tried to push her on by force,
but she clung to the uprights as the setting

4

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teetered and swayed.

"Jimmy didn't give me my cue," she kept insisting. "I can't go on until he says 'Naturally!'"

Meanwhile, on stage, the two actors were practically going crazy. They ad libbed desperately for a moment; and then the husband, thinking fast, said, "I want you to meet my wife. Let's go look for her!"

"Yea!" said the other fellow with a gasp of relief, "Let's go look for her!" And the two of them dashed for the doorway.

As they did so the rest of the cast finally pried the gal loose from the scenery and tossed her onstage. She catapulted squarely into the two men, almost knocking them down, looked at them angrily for a split second, then drew herself up and, with righteous indignation, delivered her correct entrance from the script.

"Darling," she shouted, looking full in her husband's face, "where are you?"

A couple of antic walk-ons once decided to play a trick on an actor who was never precisely noted for his sobriety. Each night he'd come in loaded just enough to allow him to go through his role; and the two lads figured that one additional solid snifter during the performance would probably have him trying to walk up the walls.

At one point in the play's action he was supposed to pour himself a half-tumblerful of rye (actually it was tea, of course), down it, smack his lips, and exclaim, "God, this is good!" So our pranksters, one night when the prop man's back was turned, managed to substitute real rye for the tea. Since the actor had come in in a semi-liquid state that evening anyhow, they maliciously figured that the fun would be worth watching.

When the time came the actor poured himself the mammoth shot, started to drink it, stopped, and then gulped the rest of it. He smacked his lips, and his eyes wandered soulfully to the flies.

"God," he said, "this is good!"

And his performance that night was better than ever.

—EUGENE BURR.

5

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8

SOFT
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MEYERS MAKE

GOOD GLOVES SINCE 1864

WHEN THE THEATRE
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WAITING FOR YOUNG "BACK" BARRYMORE

ENGR. BY JOHN HELD JR.

THE WELL KNOWN OUT-OF-TOWN MAN ABOUT TOWN

AND TO THIS VERY DAY DINING IS STILL FRAUGHT
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CAVANAGH'S

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FASHION (continued)

evening manner. Its effect from the front is
a throat-to-toes black taffeta sweep, molded
to the body, topped with a curve of flesh-
mousseline-backed black ciré lace. In profile,
the gown's swooping apron effect reveals it-
self—the taffeta pulled back and up in winged
draperies, over a great underskirt of the ciré
lace.

Pauline Trigere's scarf-dresses, worn at
cocktails and on-into-the night, are dark,
sleeveless, ankle-length sheaths splashed
with blowing lengths of bright chiffon, as in
the two versions shown. For these dresses
she favors shantung faille, a crisp and ribby
silk. The cummerbund-banded suspender
dress, in black, is rhinestone buttoned, its ac-
companying jacket (also sketched) wearing
more of same. The navy sheath has diamond
insets to shape the waist.

-B. B.

9

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AFTER THEATRE

NIGHTLIFE and the Broadway stage are setting a nice example of cooperation this year. In a world where everybody is mad at everybody else, these two after-dark enterprises are practically playing footy-footy with each other. Nightlife gave the theatre its leading comedy sensation of the season, the madeap Hartmans of "Angel in the Wings." The stage, meanwhile, relinquished some its stars to the nightelubs—Ed Wynn, Lou Holtz, Jack Carter, George Jessel, Edith Piaf. And now, as a logical topper, we have a star serving both fields at the same time.

Donald Richards has barely finished taking bows at the final curtain of "Finian's Rainbow" when it is time for him to grab a towel, wipe the greasepaint off, hail a cab and whirl across town to the Waldorf-Astoria. There the talented young baritone is the midnight star of the Sert Room, where his rich voice and easy manner score a ready hit. He sang so many songs opening night that he never did get around to the familiar inquiry about Glocca Morra, but his luck will no doubt run out on this. Also on the bill is Robert Lamouret, French comedian-ventriloquist, and his duck "Dudule," who feature a rendition of "The Barber of Seville" aria with slapstick lathering. Emil Coleman's still on the bandstand, with Mischa Borr alternating at supper.

"CHAMPAGNE Music," the rhythmic property of bandleader Lawrence Welk, is once again available in New York, at the Roosevelt Grill. It was just about a year ago that the Roosevelt brought maestro Welk in to take care of the warm-weather business in the Grill (known also as the Lombardo Annex) and the results were apparently favorable enough to keep Mr. W. steadily employed all summer. This department is not going to be the one to attempt a description of "champagne music," but the motif is carried out by the band's music stands, shaped like champagne glasses, and by a give-away each night at dinner and supper of a bottle of champagne to the person whose name is pulled out of a hat. Hic.
—J. A. T.

15

TO YOUNG WORKING GIRLS —
WHETHER IN LOVE OR NOT

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20

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JOEY'S FRIENDS ROBERT HERGET, FRANK WESTBROOK

JENNIE BRINKER ROBERTA JONAY
(By Courtesy of Paramount Pictures)

PRINCIPAL ROBERT BYRN

MABEL EVELYN TAYLOR

BICYCLE BOY STANLEY SIMMONS

GEORGIE HARRISON MULLER

HAZEL KATHRYN LEE

CHARLIE TOWNSEND JOHN CONTE

JOSEPH TAYLOR, JR. JOHN BATTLES

MISS LIPSCOMB SUSAN SVETLIK

CHEER LEADERS CHARLES TATE, SAM STEEN

## Sensationally Popular!

### THE NEW Mount Vernon

BRAND-WHISKEY-A BLEND

86 Proof-72% Grain Neutral Spirits. National Distillers Products Corp.,

Light
on the palate

Light
on the purse

New York, N. Y.