DRAFT REMARKS FOR HAK -- MAY 29th UJA DINNER

MR. REDSTONE; MR. BLEIER; MR. POMPADUR -- RUPERT.

WHILE I'M VERY GLAD TO BE HERE TONIGHT -- AND PROUD TO BE
ABLE TO PRESENT THE UNITED JEWISH APPEAL'S "HUMANITARIAN OF
THE YEAR AWARD" TO AN OLD AND ESTEEMED FRIEND -- I'D LIKE FIRST
TO NOTE THAT A NUMBER OF PROTESTS HAVE BEEN LODGED
REGARDING MY ROLE HERE.

SOME HAVE REGISTERED CONFUSION -- EVEN OUTRAGE -- AT THE
NOTION OF HONORING RUPERT MURDOCH AS A "HUMANITARIAN."

MEANWHILE, <u>MANY</u> -- MANY MORE, I'M SAD TO REPORT -- HAVE
EXPRESSED THEIR VIEWS BY ASKING SIMPLY: "WHO IS <u>HENRY</u>
<i>KISSINGER</i> TO GIVE OUT AWARDS PERTAINING TO HUMANITARIANISM?"

BE ALL THAT AS IT MAY, I'M HONORED TO HAVE BEEN ASKED TO
PARTICIPATE IN TONIGHT'S EVENT.

ACTUALLY, I SHOULD TAKE THE OPPORTUNITY TO
CONGRATULATE THE UJA -- FOR FINDING A MEDIA BARON WHOM I CAN
PRAISE AND CELEBRATE WITHOUT HAVING TO FAKE IT.

IT MUST HAVE BEEN QUITE A SEARCH.

AS FOR HUMANITARIANISM, FEW KNOW THE EXTENT OF ANNA
AND RUPERT MURDOCH'S PERSONAL GENEROSITY. THIS IN ITSELF IS NO
ACCIDENT. RUPERT MURDOCH GIVES MEANING TO THE MAXIM THAT
ANONYMITY ON THE PART OF THE PHILANTHROPIST ENHANCES THE
GIFT.

THE MURDOCH FAMILY HAS PLAYED A CENTRAL ROLE IN
CREATING AND SUSTAINING THE GARVAN INSTITUTE OF MEDICAL
RESEARCH IN SYDNEY AUSTRALIA SINCE ITS BIRTH NEARLY 35 YEARS
AGO.

AUSTRALIA, NOT SURPRISINGLY, HAS SEEN MANY OTHER
MANIFESTATIONS OF THE MURDOCH FAMILY'S PHILANTHROPY CLOSE
UP -- FROM THE MURDOCH INSTITUTE FOR RESEARCH INTO BIRTH
DEFECTS IN MELBOURNE TO THE ROYAL CHILDREN'S HOSPITAL
RESEARCH FOUNDATION (OVER WHICH DAME ELISABETH, RUPERT'S
MOTHER, PRESIDES WITH A FIRM HAND) TO THE NATIONAL GALLERY IN
VICTORIA. THE MURDOCHS HAVE ALSO MADE A SPECIAL COMMITMENT
TO PROVIDING SERVICES FOR THE DEAF THROUGHOUT AUSTRALIA.

BUT THE QUIET GENEROSITY THAT HAS GUIDED RUPERT
MURDOCH AND NEWS CORPORATION FOR MORE THAN FOUR DECADES
HAS LEFT A MARK ON VIRTUALLY EVERY COUNTRY IN WHICH RUPERT
AND HIS COMPANY HAVE BUILT PROPERTIES AND CREATED JOBS.

IN NEW YORK, THE INNER-CITY SCHOLARSHIP FUND -- WHICH WAS FOUNDED BY THE LATE TERRENCE CARDINAL COOKE IN 1971 IN ORDER TO ENABLE YOUNG PEOPLE FROM DEVESTATED PARTS OF THIS CITY (CATHOLICS _AND_ NON-CATHOLICS) TO ENROLL IN THE DIOCESEAN SCHOOL SYSTEM, EVEN IF THEY CAN'T MANAGE THE TUITION - HAS LONG BENEFITTED FROM NEWS CORP'S GENEROSITY. INDEED, VERY LITTLE GIVES RUPERT MURDOCH GREATER PLEASURE THAN THE FACT THAT THIS FUND IS A GENUINE SUCCESS -- 99% OF THOSE WHO ENROLL GRADUATE FROM SECONDARY SCHOOL; 94% GO ON TO COLLEGES AND UNIVERSITIES.

THE INSTITUTIONS THAT BENEFIT FROM ANNA AND RUPERT MURDOCH'S GENEROSITY ARE -- IN TRUTH -- TOO NUMEROUS TO NOTE. FROM THE UNITED CEREBRAL PALSY FUND OF NEW YORK CITY TO THE JERUSALEM-BASED AISH WORLD CENTER FOR JEWISH STUDIES (WHICH ENCOURAGES JEWS FROM AROUND THE WORLD TO REDISCOVER THEIR OWN FAITH), RUPERT'S CONCERNS MAY SEEM ECLECTIC. BUT AN OVERRIDING AGENDA DEFINES THE MURDOCH FAMILY'S CHARITABLE ENDEAVORS - HEALING THE SICK; CREATING OPPORTUNITY FOR THE DISADVANTAGED; ENCOURAGING A RETURN TO TRADITIONAL VALUES.

MY OWN ADMIRATION FOR RUPERT MURDOCH TURNS ON A HANDFUL OF CORE ISSUES:

1. HE BELIEVES IN A STRONG AMERICA AND AN ACTIVIST, NON-

SENT BY: NEWS CORPORATION;

5- 9-97 4:10PM; 2128321097 =>

212 759 0042,

ISOLATIONIST FOREIGN POLICY.

2. HE BELIEVES IN TRADITIONAL WESTERN VALUES AND DEEMS THESE VALUES WORTH DEFENDING.

3. AND HE'S A FIRM FRIEND OF THE STATE OF ISRAEL -- IN WEATHER BOTH FAIR AND FOUL.

NEEDLESS TO SAY, THIS WORLDVIEW IS REFLECTED --
UNMISTAKABLY -- ALL THROUGH RUPERT MURDOCH'S GLOBAL MEDIA PROPERTIES, AN ESPECIALLY WELCOME FACT AT A MOMENT WHEN POLITICAL CORRECTNESS AND MORAL RELATIVISM SEEM TO DEFINE TOO MANY WESTERN MEDIA INSTITUTIONS.

RUPERT: THE OPPORTUNITY ON BEHALF OF THE UNITED JEWISH APPEAL -- TO PRESENT THIS AWARD TO YOU TONIGHT IS A HIGH HONOR.

NH1-25-1997 05:34

NH1 20

HAK

May 29, 1997

UJA DINNER HONORING RUPERT MURDOCH
The Waldorf-Astoria Hotel

Thursday, May 29, 1997

BLACK TIE

NK & David attending

5:30 p Arrive at the Lexington Avenue entrance of The Waldorf-Astoria (301 Park Avenue, 355-3000). Proceed up the escalator where you will be met by a UJA staff member for escort to the Astor Room for photos with Mr. Murdoch, Sumner Redstone and the dinner chairs. Contact: Ron Brien 212/836-1126

This is the Entertainment & Music Industries Division of the UJA Federation of New York's dinner honoring Rupert Murdoch with the Humanitarian of the Year Award.

6:00 p Cocktails in the Jade, Astor and Basildon Rooms. (ca. 500 people)

NOTE: They have reserved a private suite for you from 6:00 to 6:50, if you choose to use it.

7:00 p Seating for dinner. (ca. 800 people)

[The Alemans will be seated at your table.]

7:15 p **Marty Pompadur** (Co-chair, Entertainment & Music Industries Division, UJA) makes welcoming remarks.

7:17 p Blessing by Edward Bleier.

First course is served.

MEANWHILE, <u>MANY</u> -- MANY MORE, I'M SAD TO REPORT -- HAVE
EXPRESSED THEIR VIEWS BY ASKING SIMPLY: "WHO IS <u>HENRY</u>
<KISSINGER> TO GIVE OUT AWARDS PERTAINING TO HUMANITARIANISM?"

Breindel

SENT BY: NEWS CORPORATION,

5-9-97 4:10PM, 212-852-7097

212 709 0042,

e

1

SENT BY: NEWS CORPORATION,

5-9-91 4:00PM, 2126527091 --

212 709 0042,

IN NEW YORK, THE INNER-CITY SCHOLARSHIP FUND -- WHICH WAS FOUNDED BY THE LATE TERRENCE CARDINAL COOKE IN 1971 IN ORDER TO ENABLE YOUNG PEOPLE FROM DEVESTATED PARTS OF THIS CITY (CATHOLICS AND NON-CATHOLICS) TO ENROLL IN THE DIOCESEAN SCHOOL SYSTEM, EVEN IF THEY CAN'T MANAGE THE TUITION - HAS LONG BENEFITTED FROM NEWS CORP'S GENEROSITY. INDEED, VERY LITTLE GIVES RUPERT MURDOCH GREATER PLEASURE THAN THE FACT THAT THIS FUND IS A GENUINE SUCCESS -- 99% OF THOSE WHO ENROLL GRADUATE FROM SECONDARY SCHOOL; 94% GO ON TO COLLEGES AND UNIVERSITIES.

SENT BY: NEWS CORPORATION;

5- 9-97 4:10PM; 2128527097 =>

212 759 0042,

ISOLATIONIST FOREIGN POLICY.

0

4

Rupert Murdoch was born in Melbourne, Australia in March 1931. He graduated from Oxford University in 1953 and, after working at the "Daily Express" in London, returned to Australia.

In 1954 Mr. Murdoch took control of News Limited, an Australian based public corporation whose only key asset at the time was a majority interest in the number-two daily newspaper in Adelaide, South Australia.

Mr. Murdoch's company acquired the "Daily Mirror" in Sydney in 1960 and, in 1964, launched a national newspaper, "The Australian." In 1969, Mr. Murdoch ventured into the United Kingdom, acquiring the Sunday paper, "News of the World," and later "The Sun" newspaper. In the 1980's the Company purchased "The Times" and "The Sunday Times" and HarperCollins Publishers, one of the world's major book publishers. News Corporation's publishing interests also include "TV Guide," the biggest-selling weekly magazine in the United States, the "New York Post," and "The Weekly Standard."

In 1984, Mr. Murdoch was awarded the Companion of the Order of Australia (AC) for services to the media and to newspaper publishing in particular.

News Corporation purchased Twentieth Century Fox Film Corporation in 1985. The following year, the Company purchased six television stations from Metromedia, creating the Fox Television Station Group which, in turn, formed the foundation for the launch of the Fox Broadcasting Company. Today FOX is firmly established as a major U.S. television network and is home to NFL Football, NHL Hockey and Major League Baseball.

In January 1997, News Corporation acquired New World Communications Group, resulting in the expansion of the Fox Television Station Group to twenty-two owned and operated stations, including eleven in the top-12 U.S. markets. The Fox Station Group is now the largest station group in the country, with a combined reach of 40% of U.S. television households.

News Corporation is the major shareholder in British Sky Broadcasting, the U.K.'s first satellite broadcasting operation, which was launched in 1989. BSkyB is regarded as the world's most successful direct-to-home satellite broadcaster, providing more than 40 channels of movies, news, sports and entertainment programming to viewers in the United Kingdom and the Republic of Ireland.

Through its majority ownership in Hong Kong-based STAR TV, the first and only pan-Asian satellite broadcast service, acquired in 1993, News Corporation provides a variety of locally oriented programming services to more than 200 million people across Asia, the Indian sub-continent and the Middle East.

In November 1995, News Corporation, Globo Participações Ltda., Grupo Televisa and Tele-Communications International, Inc. announced a strategic alliance to develop, own and operate direct-to-home satellite television services throughout Latin America and the Caribbean Basin. In November 1996, the first of these services

was launched in Brazil under the brand name Sky Entertainment Services, with service to Mexico launched in 1997.

In October 1996, News Corporation launched the Fox News Channel, a 24-hour news service into 17 million cable and satellite homes in the United States, with plans to expand the service to international markets beginning in 1997.

In 1996, Mr. Murdoch announced plans to further expand News Corporation's successful direct-to-home satellite broadcast business in Japan. Japan Sky Broadcasting (UK) plans to launch in 1997.

In February 1997, News Corporation announced the formation in the United States of a direct broadcast satellite alliance with EchoStar, to trade as Sky. This venture is expected to include more than 500 channels and the retransmission of local TV stations in markets representing more than 75% of all U.S. television households in 1998.

Mr. Murdoch holds the title of Chairman and Chief Executive of The News Corporation Limited, which today is one of the world's largest vertically integrated media companies. News Corporation's global operations include newspaper and magazine publishing on three continents, significant book publishing interests, major motion picture and television production and distribution operations, as well as television, satellite and cable broadcast operations in the United States, Europe, Asia, Australia and Latin America.

Throughout the history of News Corporation, Mr. Murdoch and his family have been closely involved with, and made generous contributions to, various educational, cultural, medical and charitable organizations throughout the United States, United Kingdom, Australia, Asia and Israel.

Mr. Murdoch is married to Anna, a novelist, and has four children.

* * *

"Humanitarian of the Year"

RUPERT MURDOCH

[L.C]

[L]

car Sumner.

1/We are pleased to attend the Humanitarian of the Year Award Dinner honoring Rupert Murdoch on Thursday, May 29, 1997 at The Waldorf-Astoria, New York City.

1/We are enclosing our check to UJA-Federation for $______ for Dinner reservations and/or participation in the Tribute Journal (see below for Journal details)

1/We are unable to attend the Dinner, however, please accept the enclosed $______ check, in honor of Rupert Murdoch, as a tax deductible contribution to UJA-Federation.

Name

Company

Address

City

State

Zip Code

Phone Number

Reservation and Tribute Journal Gifts are available as follows:

<table><tr><td>$150,000 Tribute Journal Back Cover</td><td>□ $18,000 Silver Page and one table of 10</td></tr><tr><td>and three tables of 10</td><td>□ $15,000 Copper Page and one table of 10</td></tr><tr><td>$100,000 Journal Inside Front or Inside</td><td>□ $10,000 White Page and 2 reservations</td></tr><tr><td>Back and two tables of 10</td><td>□ $5,000 White Half Page Ad</td></tr><tr><td>$50,000 Platinum Page and one table of 10</td><td>□ $2,500 White Quarter Page Ad</td></tr><tr><td>$25,000 Gold Page and one table of 10</td><td>□ $1,000 Individual Reservations Per Person</td></tr></table>

### Tribute Journal ad deadline: Thursday, May 1, 1997

Full Page: 8 1/2 x 11

+ 1 Hall Page: 5 1/2 x 8 1/2

+ Quarter Page: 4 1/4 x 5 1/2

Back & white, camera-ready art or film with proof, right reading, emulsion-side down only, please.

All ads are non-bleed and line screen 133.

Please send camera-ready art or film to:

UJA-Federation of New York, 130 East 59th Street, Suite 515, New York, N.Y. 10022

Please list the names of your guests on the reverse side.

Your tax-deductible contribution to the UJA-Federation Annual Campaign lower and above the $250 cost per person or attending this event enables us to meet human service needs in New York, Israel, and around the world.

Please call (212) 836-1126 for additional information.

## 1997 UJA-FEDERATION OFFICERS

### CHAIRMAN, BOARD OF DIRECTORS
Larry A. Silverstein

### PRESIDENT
Louise B. Greilsheimer

### EXECUTIVE VICE PRESIDENT
Stephen D. Solender

### CHIEF OPERATING OFFICER
Jeffrey R. Solomon

### VICE PRESIDENTS
David Arnow
Billie Gold
Bobi Klotz
Harvey Schulweis

### CHAIR, 1997 CAMPAIGN
Lawrence Zicklin

### VICE CHAIR, 1997 CAMPAIGN
Charles R. Borrok

### VICE CHAIR, 1997 CAMPAIGN & CHAIR, WOMEN'S CAMPAIGN
Mady Harman

### VICE CHAIR, 1997 CAMPAIGN
Ludmila Kislin

### TREASURER
Matthew J. Maryles

### SECRETARY
Sally Pearce

### EXECUTIVE VICE PRESIDENT
EMERitus
Ernest W. Michel

### GROUP VICE PRESIDENT, ANNUAL CAMPAIGN
Paul M. Kane

### ASSOCIATE EXECUTIVE DIRECTOR, ANNUAL CAMPAIGN
Eric Levine

### EXECUTIVE DIRECTOR, ENTERTAINMENT & MUSIC INDUSTRIES DIVISION
Ron Brien

# Keith Rupert Murdoch: Keeping abreast of the Times

Fifteen years ago Mr. Keith Rupert Murdoch saw that which escaped to most of his business peers in the entertainment industry: a not so distant juncture where the highways of information, telecommunications and media would meet. He, thus, led News Corporation to that juncture so as to arrive first and seize the ground. He further realized that the meeting place was global as opposed to national.

Vision provided the inspiration and the sense of direction. Will came as the second and definite tool to achieve success. Technology as well as financial and intellectual resources were then summoned to trigger the most significant industrial restructuring war in this age of post industrialization.

In terms of innovative visionaries Mr. Murdoch is not alone in history. Many geniuses have probably excelled over him, but most of them remain tied to the domain of selected history recordings, for they lacked the will to bring their visions to the day-to-day lives of people. Such was the case, for instance, of Leonardo DaVinci, arguably one of the greatest visionaries of all time. DaVinci, through his paintings, sculptures and drawings, revealed ideas that could only exist beyond his time.

Contemplating concepts that would come to life centuries latter he proved his intellectual prowess. But the difference between DaVinci and Murdoch is that the latter has committed his life to making his vision a tangible reality within each and every household.

APR. 23. 1991 4:45PM

CONGRATULATIONS

NO. 102 P. 103

[L.C.]

With this in mind, let us follow Mr. Murdoch from the outset of his career in Australia. His strategy was multifaceted and he always held steadfast to his global vision. Like many other successful pioneers Mr. Murdoch realized that turning a vision into a reality resembles the exercise of waging a war. He first set out to establish himself in the economic nerve center of Europe; Britain. His attention to detail is evidenced by the fantastic success of BSkyB, the U.K. based satellite broadcaster in which News Corp. holds a 40% stake. The 40 channel service now has more than six million subscribers, annual revenue of $1.6 billion and an operating profit of $480 million. BSkyB was a "work in progress" for Mr. Murdoch. Its purpose was two-fold. It would give him the opportunity to work out the kinks of this new business on a micro level, while, at the same time, he constructed the template he would use for the world.

The next step, of course, needed to be the establishment of a presence in the world's largest market: the US. In this market Mr. Murdoch needed to access the resource that would make the most significant difference between success and failure in his industry wide transformation. To be sure, just as the army is the fundamental fighting tool, in a war, entertainment content is the key to win any media battle. As technology multiplies distribution vehicles catering to household entertainment demands content which becomes the strategic resource to satisfy consumers. Mr. Murdoch, thus, bought the Fox Network and defied all forecasts by creating the fourth successful TV network. Subsequently, he has kept busy amassing sports rights.

In support of this army of content came Mr. Murdoch's airforce. He expanded the BSkyB concept into a direct to home satellite service in collaboration with MCI called ASkyB. To defeat his current competitors in

JUN. 23. 1997 4:45PM

CORPORATE STRATEGIES

NOTICE

[L.C.]

the cable industry Mr. Murdoch took yet another leap forward: the carriage of local networks on his satellite platform.

Asia, as we all know, is the battleground of the future. China is the nerve center of Asia and Star TV is Mr. Murdoch's access vehicle. China, because of its size, large urban centers and scattered communities is the most fertile soil to sew the seeds of experience and successful pioneering efforts of two decades. The DTH platform was enriched to encompass not only entertainment but government information, training, education, and medical services. Murdoch's investment in this market is losing $120 million annually. However, he sees the situation as an aggressive investment in what he believes to be the greatest market of the 21st century. Since inception Murdoch has invested approximately $2 billion in Star TV, an obvious symbol of his commitment and confidence in the Chinese market.

Further, Mr. Murdoch's experience allowed him to develop an acute perception of the Asian territory which accurately sees several related but distinct markets. As a result, Star TV became five separately operated ventures in India, China, Taiwan, Japan, and Indonesia, all of which are in different phases of development.

Japan is perhaps the last and most significant venture in Mr. Murdoch's strategy to surround the nerve centers of the world economy. The New Corp. venture in Japan, JSkyB, has recently taken a positive turn. Sony Corp. and Fuji Television Network announced that they would join Murdoch's platform, JSkyB, as partners. Having Fuji TV on board to provide local content and access to one of the strongest libraries of sports, dramas and movies, among Japan's networks, is imperative in his tactic of conquering markets with content and distribution vehicles.

Latin America, the reluctant territory, presented Mr. Murdoch with quite a few cultural challenges. He circumvented many of the obstacles in his way by recruiting the most powerful production outlets in Mexico and Brazil, Televisa and Globo, respectively.

Mr. Murdoch's global gambit offers a rich geographical mix that will most likely experience a shift in earnings as dramatically in the next 10 years as it has over the past decade. At present, more than 70% of the company's earnings are generated in the U.S. compared with 20% a decade ago. An inordinate amount of content will still originate from the U.S. but distribution will add large revenues to "other-than-U.S." markets. It is thus, probable that we will see a more significant portion of News Corp.'s profit in the future shift from the U.S. and U.K. towards Latin America and Asia as democracy, media privatizations, rising living standards, technology and emerge.

If we were able to fast forward to the year 2020 we would, unequivocally, see News. Corp. as a major player. What remains to be seen is who will be the other players? At that point in time Mr. Murdoch will most likely be exchanging bets with angels as to who will conquer the next galaxy.