RETAIL LACE HOUSE,

392, STRAND, opposite CECIL STREET,
From 143, CHEAPSIDE.

MADAM,

A short time since we distributed Specimens of our celebrated LACE, for which we have obtained his MAJESTY's Royal Letters Patent. From its intrinsic merits it met with the most distinguished personal encouragement from her late Majesty, who on the 23d July, 1817, affixed her Royal Signature to a Special Warrant, entering us as Lace Manufacturers to her Majesty upon the list of the Household; other Branches of the Royal Family, and a great number of the most distinguished Nobility, have given it marks as unequivocal of their approbation and patronage. From this liberal encouragement we presume now to enclose you Specimens of our PATENT THREAD, of which our Lace is fabricated, for comparison with the rough and fibrous Cotton Thread used in manufacturing every other description of British Lace; and to state, 'that we have OPENED the above House for the RETAIL disposal of our Manufacture, of which we have a most Elegant and Extensive Assortment, comprising, FIGURED and PLAIN NETS, QUILLINGS, DRESSES, SCARFS, VEILS, HANDKERCHIEFS, LACES, HONITON FLOWERS, BRUSSELS SPRIGS, and every other description of Lace whatsoever.'

It is scarcely necessary here to descant upon the peculiar Beauties and Excellencies of our Manufacture (in some points rising superior to the most valuable Foreign Lace) as its exquisite clearness and transparency, its beautiful colour and durability (all of which it retains after repeated washing) are well known and justly appreciated by all who have worn the Genuine Article; the difference in the enclosed washed Specimens, will be very perceptible on holding them up to the light. But we feel it a duty we owe to our numerous Friends and the Public, and to our own reputation, to depart from our original intention of vending our Lace by Wholesale only, for it is notorious that the Retailers have acted towards us in a most unworthy manner, by imposing upon Purchasers the common, rough, and fibrous kinds of Lace (concealing their defects and making them appear tolerably clear before they are washed, by starching, &c.) as URLING's Real Manufacture, and have even descended so far as to take the Seals off our Lace to affix to those spurious and inferior articles.

As numerous Ladies, of the first rank and fashion, who have honored us with calls at our late Wholesale Warehouse, 143, Cheapside (from whence they were universally referred to the Retail Houses), have been thus unhandsomely treated, they will see the necessity of applying to the Patentees direct, that they may depend upon having the article genuine, and, of course, much cheaper from the Manufacturer than if subjected to the Retailers' profit, as we have determined upon charging the Wholesale Prices, for immediate payment, to all who may favor us with their commands, at once rendering our House the most distinguished in Town, in point of Cheapness, as well as for the superiority of its productions.

Repeated applications having been received for the Patent Lace made up into various Articles of Millinery, such orders are respectfully referred to MISS PIERPOINT, 9, Henrietta-street, Covent-garden, who constantly provides a general Assortment which may be relied upon as being genuine.

We have the honor to be, Madam,

Your respectful, and obedient Servants,

GEO. FRED. URLING, & CO.
Patentees.

N. B. Ladies may view, at 392, Strand, the curious and interesting Process of preparing Lace Thread by our Patent Machinery, from half-past five till half-past nine o'clock in the evening. Parties leaving their Cards in the morning will avoid disappointment.

As many Ladies of distinction have been much pleased with the effect of the Patent operation upon parcels of old and discoloured Lace, sent by them to be Bleached and Improved, we shall be happy to accommodate any of our Friends by receiving Lace of every description, whether Foreign or British, which they may wish to have made a beautiful colour, and rendered perfectly clear and transparent.

The Patent Thread for Sewing, Mending, &c. may be had as above.

P.S. We have entered into arrangements with the House of Mr. OLIVER BROWNBILL, No. 34, Grafton Street, Dublin, allowing him in conjunction with a Manufacturer in England to make our Patent Lace.