To: HAK

From: SSM

Re: Book blurb for *A Future Perfect*, by John Micklethwait and Adrian Wooldridge of *The Economist*

This one was suggested by Micklethwait:

"A FUTURE PERFECT is a convincing, even-handed and witty defense of globalization in the best traditions of _The Economist_. It should be read not just by business people and politicians but by anybody who wants to understand one of the great struggles of the new century."

OK as edited

Or, as an alternate:

"A FUTURE PERFECT has taken up the challenge of translating the many aspects of globalization into human and understandable terms [with great success]. It is a convincing, even-handed often witty defense in the best traditions of _The Economist_ and will do much to clarify this often misunderstood "revolution" of the new century."

OK as edited

Thursday, April 27, 2000

from Rebecca

John Micklethwait called. He said publishers are wanting to advertise
his upcoming book. They would like to mention that you are endorsing
the book.

Yes, they may mention that I am endorsing the book ✓ Also call me

No, I prefer that they not mention that I am endorsing the book

Thursday, March 16, 2000

from Rebecca

John Micklethwait of The Economist asks you to write
endorsement for his book, _A Future Perfect_. (Rebecca has manuscript)

Book is on globalization (table of contents attached).

Reference: Micklethwait mentions meeting you at Bilderberg meeting.

Yes, please ask Suzanne to draft __________

No, send polite decline __________

johnmicklethwait@economist.com

The
Economist

WASHINGTON BUREAU
SUITE 510, 1331 PENNSYLVANIA AVENUE, NW
WASHINGTON, DC 20004
TELEPHONE: (202) 783 5753
FAX: (202) 737 1035

MAR 1 5 2000

Dear Dr Kissinger

A few years ago, when you kindly gave me a lift from a Bilderberg meeting to Manhattan, you asked me what I was doing apart from the Economist. I told you that I was writing a book that would attempt to be the first political defence of globalisation. My co-author is Adrian Wooldridge (the other Bilderberg rapporteur). You expressed great interest in the idea, though, as I remember we soon returned to a subject of even greater import: European soccer.

In that spirit, I have enclosed a copy of the galley. If by any chance you liked it and felt moved to write one of those short endorsements that go on the back of these things, that would be very kind. But it goes without saying that I expect nothing.

This letter is sent from Washington, but I am now back in London running the United States coverage of the Economist. I hope to see you at the next Bilderberg meeting, though the exact date of that event seems to be shrouded in doubt. (My address in London is John Micklethwait, United States editor, 25 St James's Street, London SW1A 1HG. Tel: 44171 830 7107; fax: 930 5549.)

THE ECONOMIST NEWSPAPER, NA, INCORPORATED THE ECONOMIST BUILDING 111 WEST 57TH STREET NEW YORK NY10019 2211

News from CROWN BUSINESS BOOKS
201 East 50th Street, New York, NY 10022

For more information or a review copy, contact:
Will Weisser, (212) 572-2872, wweisser@randomhouse.com
Paula Shuster, (310) 582-8800, pshuster@randomhouse.com

To be published in May 2000 -- a definitive guide to one of today's most important subjects

# A FUTURE PERFECT
## The Challenge and Hidden Promise of Globalization

By John Micklethwait and Adrian Wooldridge
Staff Editors at *The Economist*

> "As the angry confrontation erupted at the Seattle WTO meeting in late 1999, I found myself furious. Not at the protesters. But at myself and my kind for having done such a rotten job of explaining in clear and compelling English the power and benefits of globalization. Now John Micklethwait and Adrian Wooldridge weigh in with the response I prayed for. *A Future Perfect* fills a yawning void with a magisterial case for the most powerful – and life enhancing – force on earth: globalization."

> — Tom Peters

We read and hear about "globalization" all the time, but how can a word mean such vastly different things to different people? Isolationists like Pat Buchanan see it as the downfall of American independence, as the World Trade Organization begins to dominate our trade policy. For Bill Clinton and Tony Blair, globalization is synonymous with modernity. Meanwhile, for leaders in France and Asia, and for other disgruntled people around the world, globalization is just another word for Americanization – for the global triumph of McDonalds, Coca-Cola and Hollywood. Most economists see globalization as a wonderful process, while everyone who has ever lost a job to cheap foreign labor sees it as a tragedy.

**A FUTURE PERFECT** (Crown Business Books / May 8, 2000), by John Micklethwait and Adrian Wooldridge, will be the first book to give readers a handle on all aspects of globalization, not just on the proverbial legs or trunk of the elephant. As they did with management theory in their acclaimed 1996 bestseller, *The Witch Doctors*, the authors help readers make sense of a frustratingly complex subject. Their reporting took them from the shanty towns of San Paolo to the boardroom of General Electric; from the frosty Russian border to the sex industry in the San Fernando Valley.

As they write in their introduction:

> "This book has two aims. The first is to apply some order to the maelstrom of facts, images, and opinions concerning globalization. In part, that means unraveling some of the myths that have been built up about it: that it is ushering in an age of global products; that it has killed inflation

and changed the rules of economics; that big, global companies will crush their smaller rivals; and that geography means nothing in an age of rootless capitalism. Rather than treat globalization as one great coordinated movement – or, even more misleadingly, as an accomplished fact – we will argue that it should be seen as a series of waves, rather like the industrial revolution.

"The second aim of this book is to make [an] intellectual case for globalization. For many economists – perhaps too many – that project is too easy to waste time over. Of course globalization makes sense: It leads to a more efficient use of resources; any student who understands the basic tenets of comparative advantage understands that. Though hard to dispute, this argument seems inadequate for two reasons. First, it fails to confront the harsh questions concerning those people who lose on account of globalization, not just economically but socially and culturally. And, second, it undersells globalization: The process has not to do only with economic efficiency; it has to do with freedom. Globalization offers the chance to fulfill (or at least come considerably closer to fulfilling) the goals that classical liberal philosophers first identified several centuries ago and that still underpin Western democracy."

Among the subjects that Micklethwait and Wooldridge explore in depth:

* The first era of globalization (1800 – 1913) and why it collapsed.

* The three engines of globalization: technology, the capital markets, and management.

* The impact of multinational corporations relying on global management theories.

* Will the nation-state thrive, or will we move toward a single government and currency?

* Who are the “cosmocrats” who will dominate the 21st century?

* What should be done about the losers from globalization?

It's no exaggeration to say that globalization has become the most important economic, political, and cultural phenomenon of our time. **A FUTURE PERFECT** celebrates and explains it by showing us vivid examples of how the integration of the world economy is not only reshaping business, but also re-ordering and generally enhancing the lives of ordinary people.

## ABOUT THE AUTHORS

John Micklethwait is the U.S. Editor of *The Economist* and has previously served as its Business Editor, its New York Bureau Chief, and its West Coast Bureau Chief. He has won the Wincott Award for Financial Journalism, and has written for *The Los Angeles Times*, *The Boston Globe*, and *The New York Times*, among other publications. He currently lives in London. **Adrian Wooldridge** has been *The Economist’s* Management Correspondent and its West Coast Bureau Chief, and is currently the magazine’s Washington Correspondent. He has written for *The Wall Street Journal*, *The New Republic*, and *The New York Times*, among other publications.

Together, they co-authored *The Witch Doctors: Making Sense of the Management Gurus*, which was a *Business Week* bestseller and winner of the 1997 Financial Times/Booz-Allen Hamilton Global Business Books Award for the Best Book on Strategy and Leadership.

To be published by Crown Business Books, an imprint of Random House, Inc., on May 8, 2000.
Hardcover / $27.50 / ISBN 0-8129-3096-7