"FALL BUYING" NUMBER

VOLUME XV, No. 12

AUGUST, 1923

ST. LOUIS

American Paint
and Oil Dealer

A monthly magazine entered as second-class matter October 21, 1908, at the postoffice at St. Louis, Mo., under the Act of March 3, 1897

How a single specialty is reducing
the stock of thousands of dealers

Into the store of a large paint dealer several
days ago came a practical-looking little
man. He belonged undeniably to those mil-
lions of home owners who do the "small
jobs around the place" themselves.

"I want an enamel for the woodwork of
my house," he said. "White. And I want
something I can put on easily myself—
something that doesn't take three or four
coats, either."

"Yes, sir," said the dealer. "Barreled
Sunlight."

Half an hour later the owner of a depart-
ment store entered.

"I've got a real paint job on my hands," he explained. "I want a white paint that will reflect the light, and I want a smooth washable finish that won't need another coat to cover up the dirt in a year's time. Now don't recommend expensive enamel!"

"No, sir," said the dealer. "Barreled
Sunlight."

The advantages of a smooth, lustrous finish
—the ease of application and covering
power of an oil paint—price that permits

its use in every type of interior—and a
guarantee that insures satisfaction.

These are the reasons why the use of
Barreled Sunlight, the Rice Process White,
is becoming universal today—and why
dealers are finding that this single specialty
is enabling them to reduce their stock
and increase turnover.

Barreled Sunlight is sold in cans from
half-pint to five gallon size—barrels and
half-barrels. Sample can sent on request.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices

34 DUDLEY ST.

PROVIDENCE, R. I.

New York—350 Madison Ave.

St. John, N. B.

Chicago—650 Washington Blvd.

Toronto, Ont.—54 Colborne St.

San Francisco—38 O'Farrell St.

Winnipeg, Man.—121 Charlotte St.

Distributors in all principal cities of the U. S. A.

Barreled

THE RICE PROCESS WHITE

Sunlight

"Get Ready for the Indoor Months" Number

VOLUME XVI, No. 2

OCTOBER, 1923

ST. LOUIS

# American Paint and Oil Dealer

A monthly magazine entered as second-class matter October 21, 1908, at the postoffice at St. Louis, Mo., under the Act of March 3, 1897.

## Three points to consider when you stock a paint specialty

1. Will it mean satisfied customers?

2. Will it give rapid turnover?

3. Will it fill a real gap in your line?

How do the paint specialties in your stock line up when you apply the test of the above questions?

The unusual increase in the "over-the-counter" sales of Barreled Sunlight is due to the way in which this paint meets each of these requirements.

Barreled Sunlight is a white paint with a smooth, lustrous finish that will not collect dirt and dust and that can be washed like tile. It is less expensive than enamel, covers better and is much easier to apply. That is why Barreled Sunlight users are not only "satisfied customers" but enthusiastic boosters for dealers who offer a paint with these unique advantages.

Barreled Sunlight is ideal for woodwork throughout the home as well as for walls of bathroom,

kitchen, laundry, etc. Its rapidly increasing use for these purposes, backed by an extensive national advertising campaign, together with its use in office buildings, hotels, stores, shops and industrial plants, is bringing rapid turnover and quantity sales to Barreled Sunlight dealers everywhere.

Exclusive dealers for other manufacturers' lines are featuring Barreled Sunlight today. The unusual qualities of this paint make it a specialty that fills a gap in any stock, no matter how complete. Communicate with us or with our nearest distributor and let us show you how Barreled Sunlight can build business for you.

Sold in cans from half-pint to five-gallon size--and in barrels and half-barrels. Sample can sent on request.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices

34 DUDLEY ST. PROVIDENCE, R. I.

New York - 350 Madison Ave.

Chicago - 659 Washington Blvd.

San Francisco - 38 O'Farrell Street

And 100 other distributing points in U. S. A.

Barreled

Sunlight

May, 1924

"Say You Saw it in the A. P. O. D."

67

Only thirty days more

Don't overlook the chance to win
$100 in the Barreled Sunlight
Window Display Contest

ONLY thirty days are left in which to win $100 for the best window display on Barreled Sunlight. There are fourteen prizes in all, total $300. Don't overlook this opportunity to win one of them.

Dress a window with the attractive Barreled Sunlight advertising helps we will send you free of charge. Have it photographed, and mail to us photograph and 250 word statement on "The Best Way to Sell Barreled Sunlight."

The contest closes June 1st. No entries submitted after that date will be accepted. Before then, though, there is no limit to the number of entries allowed any one contestant.

Let a Barreled Sunlight window tie your store up to our national advertising—at the same time you may win a prize. Display Barreled Sunlight on your counter and talk it to your customers. The increase in sales will surprise you.

U. S. GUTTA PERCHA PAINT CO.

34 Dudley Street

Providence, R. I.

Barreled

Sunlight

THE RICE PROCESS WHITE

June, 1924

53

Making
a host of new friends

A THOUSAND new Barreled Sunlight dealers have been put on our books since the first of the year . . . Why?

Because dealers everywhere are recognizing more and more the advantages of Barreled Sunlight for fine interior work—in homes, office buildings, clubs, schools, hospitals, etc.

Barreled Sunlight covers better than enamel, is easier to apply—costs less. It is the whitest white imaginable and washes like tile.

Ground to the finest degree the finish of Barreled Sunlight is as smooth and velvety as the most expensive enamel. Customers everywhere prefer it and will ask for Barreled Sunlight again once they have used it.

Get your share of the increasing Barreled Sunlight business. Our national advertising, backed up by attractive sales helps of every description and a cooperative newspaper campaign, will help to make this popular paint specialty your best seller.

Write for free sample can and compare with any other paint or enamel you are now handling.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices:

34 DUDLEY ST.

New York—350 Madison Ave.
Chicago—659 Washington Blvd.
San Francisco—38 O'Farrell St.

PROVIDENCE, R. I.

St. John, N. B., Canada
Toronto, Ont.—54 Colborne St.
Winnipeg, Man.—121 Charlotte St.

Dealers everywhere

One brushful of Barreled Sunlight will convince you. We want you to try it. Fill in your name and address below and we will send you a sample can.

Name

Address

U. S. GUTTA PERCHA PAINT CO.

34 Dudley St.,

Providence, R. I.

Great response to
our prize contest

Our friends in the trade have responded heartily to our prize window display contest on Barreled Sunlight. All entries are being classified and we will be able to announce winners in an early issue.

Barreled

Sunlight

THE RICE PROCESS WHITE

July, 1924

49

READ WHAT SOME "BOOSTERS"
SAY OF BARRELED SUNLIGHT

R. Christensen, Saginaw, Mich.: "We are having a fine trade on your Barreled Sunlight having ordered several times from your Detroit representatives. It gives universal satisfaction."

John Corbin, Pasco, Wash.: "Barreled Sunlight is surely a real paint store article. Am doing well for a starter."

Reedsport Decorating Co., Reedsport, Ore.: "I have only recently put in a stock of Barreled Sunlight but it is moving fine. Every day someone comes in and wants to know what that Barreled Sunlight is. We are using it on our own jobs and it is only a question of time to work off our supply of other enamels and flats when we will be using it altogether. The Undercoat is sure a dandy filler. My men are all stuck on it."

Wm. Cameron & Co., Inc., Ennis, Texas: "We keep the display going. We sold entirely out of our first shipment. Have the second one going. We like it."

Traer Lumber Co., Traer, Kans.: "We are very much pleased with reports received by us from our customers regarding Barreled Sunlight."

H. D. Ford, Central Valley, N.Y.: "Have had some of the Barreled Sunlight used about the place and can now give it the highest recommendation."

You, too, can join the
Barreled Sunlight boosters

FROM all parts of the United States — from Maine to California and even as far away as Alaska — come testimonials of the outstanding qualities of Barreled Sunlight.

Dealers who handle this remarkable product are enthusiastic Barreled Sunlight boosters. "Can give it the highest recommendation" — "Have had nothing but praise for it' — these are some of the unsolicited opinions of our friends in the trade.

You, too, can join the Barreled Sunlight boosters. Put in a stock and recommend it for any interior surface where a white washable finish is desired. Barreled Sunlight gives a finish as smooth and velvety as the most expensive enamel — a deep lustre without glare. It costs less than enamel, is easier to apply and requires fewer coats. In addition, it is guaranteed to remain white longer than any gloss paint or enamel, domestic or foreign, applied under the same conditions.

Barreled Sunlight is nationally advertised. Feature it and get your share of this business. Use the coupon for a free sample—no obligation.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices

34 DUDLEY ST.

PROVIDENCE, R. I.

Dealers everywhere

Name

Address

U. S. GUTTA PERCHA PAINT CO.

34 Dudley St.

Providence, R. I.

August, 1924

59

# Barreled Sunlight Buyers bring repeat sales

IF you handle Barreled Sunlight you will certainly get repeat business. Prompt reorders from new accounts and many letters from older customers testify to this fact. Here is one from the Denison Hardware Company, alert, up-to-date merchants in Denison, Iowa:—

> "We have sold Barreled Sunlight for the past year and it is the best white paint or enamel we have ever sold, and our repeat sales have been wonderful. We have had the greatest success in selling your product."

As a merchant you know that this repeat business is what makes profits for you. A product that does not repeat isn't worth space on a dealer's shelves.

The unusual and characteristic qualities of Barreled Sunlight make people like it. It is the whitest white imaginable, is easy to apply, covers better than enamel and costs less.

Barreled Sunlight is nationally advertised. It is very salable and you will find it will fill an important place in your store no matter how complete your present line of paints and enamels.

Investigate by returning the coupon for a free sample— no obligation.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices:

New York—350 Madison Avenue

Chicago—659 Washington Blvd.

San Francisco—38 O'Farrell Street

Dealers everywhere

Barreled

THE RICE PROCESS WHITE

Sunlight

One brushful of Barreled Sunlight will convince you. We want you to try it. Fill in your name and address below and we will send you a sample can of Undercoat and of Finishing Coat.

Name

Address

U. S. GUTTA PERCHA PAINT CO.

34 Dudley Street

Providence, R. I.

November, 1924

69

The elements of effective display are strongly combined in this window of the Atwood Store Corp., Chatham, Mass. The product itself, its uses, points of superiority, trade mark — all artistically arranged.

“While we were painting
we made several sales”

WHEN the Atwood Store Corporation of Chatham, Mass., received their first order of Barreled Sunlight they started using it around the store — “for our own enlightenment as well as that of the public.”

This actual demonstration of Barreled Sunlight resulted in several unsolicited sales.

You can convince every prospect of the superiority of Barreled Sunlight by actual proof — even without repainting your store. Show any sample of this famous finish, large or small. Exhibit the vials of Rice Process oil and natural oil. Emphasize the ease of application — the enamel-smooth finish at less cost and with fewer coats than enamel requires.

Rub grime on a Barreled Sunlight panel — and wash it off in an instant with a wet cloth!

Impress on the customer that Barreled Sunlight, due to the exclusive Rice Process

of manufacture, is guaranteed to remain white longer than any gloss paint or enamel, domestic or foreign, applied under the same conditions.

And double up on every sale of Barreled Sunlight for a job where more than one coat is required, by selling also a can of Barreled Sunlight Undercoat—the special primer that assures perfect results because it contains more oil than ordinary primers.

Proofs enough — the strongest possible sales arguments. No wonder dealers who use these proofs are steadily building business with Barreled Sunlight!

Send the coupon for a free sample of Barreled Sunlight Finishing Coat and Barreled Sunlight Undercoat.

U. S. GUTTA PERCHA PAINT CO.

Factory and Main Offices

34 DUDLEY STREET

PROVIDENCE, R. I.

New York—350 Madison Ave.

Chicago—659 Washington Blvd.

Distributors in all principal cities of the
U. S. A. Dealers everywhere

One brushful of Barreled Sunlight will convince you. We want you to try it. Fill in your name and address for a sample can of Undercoat and Finishing Coat.

Name

Address

U. S. GUTTA PERCHA PAINT CO.

34 Dudley Street

Providence, R. I.

Barreled

THE RICE PROCESS WHITE

Sunlight