ASSOCIATED HARVARD ALUMNI

KISSINGER, HENRY A.

Henry E. Russell '39, President, Cleveland, Ohio

Roswell B. Perkins '47, LL.B. '49
First Vice President, New York, N.Y.

Frank S. Streeter '40
Secretary, New York, N.Y.

James Jackson, Jr. '28, M.B.A. '30
Treasurer, Boston, Mass.

Philip W. Chase '25
Vice President, Bend, Ore.

George W. Varn, 2d '42
Vice President, Jacksonville, Fla.

Maurice Lazarus '37
Vice President, Boston, Mass.

WADSWORTH HOUSE • CAMBRIDGE • MASSACHUSETTS 02138
(617) 868-7600

Howard F. Gillette '35
General Secretary

Peter D. Shultz '52
Associate General Secretary

November 17, 1969

Dear Fellow Alumnus:

Many Harvard alumni are understandably confused by the complexity and pace of events occurring in Cambridge over the past six months. As a fellow alumnus and President of the Associated Harvard Alumni, I write this letter with the purpose of keeping you more fully informed about the College. I thought that you would be interested in a brief summary of events since April. You will be impressed, I believe, by the action which has been and is being taken and you will agree with me that Harvard will become an even greater institution because of it.

On April 11, the Faculty of Arts and Sciences created the Committee of Fifteen, an elective student-faculty body charged with studying the causes of the crisis, recommending discipline, and proposing changes in the governance of the University. The Committee's interim report on causes of the crisis appeared in June; an abridged version was published in the Harvard Alumni Bulletin of July 7. At the same time, the committee issued a statement of rights and responsibilities, containing guidelines of acceptable activity within the University; this statement was approved by the Overseers in September. The student-faculty committee's recommendations on discipline, presented in June, resulted in the dismissal of three students and the separation of thirteen others for periods of one or two years. Throughout the summer, members of the Committee of Fifteen remained in Cambridge to study problems of governance at Harvard.

On April 14, the Overseers created two other special committees: one to investigate the crisis in detail, in terms of short-range causes and effects; the other to undertake a deeper, long-range study.

The short-range committee presented its report at the end of the spring term. It was not made public.

The long-range committee, under Judge Henry J. Friendly '23, made intensive studies and produced a report on September 19. Among its findings:

By the summer of 1968, student unrest and violence had repeated itself all over the nation and, indeed, the world. ... In our own country, the combination of the draft and the war in Vietnam was the most important of these specific factors.

We emphasize that these problems are in no way unique to Harvard.

Students—and at this point we are speaking mainly of undergraduates—attack the educational process on two chief heads, the quality of teaching and the “relevance” of what is taught.

Many professors have voiced concern to us over what they consider a lessened sense of teaching responsibility by their colleagues, especially in relation to undergraduates.

Along with the decline in the strength of sense of faculty community, the House system

Ex officio FORMER PRESIDENTS OF THE ASSOCIATED HARVARD ALUMNI, J. Harris Ward '30, M.B.A. '32; N. Phillips Dodge, Jr. '33; William G. Saltonstall '28, A.M. '31, LL.D. '53; Taggart Whipple '34; CHAIRMAN OF THE HARVARD COLLEGE FUND, Albert H. Gordon, '23, M.B.A. '25; PRESIDENT OF THE HARVARD ALUMNI BULLETIN, Philip S. Weld '36.

## DIRECTORS-AT-LARGE

Richard T. Flood '27, A.M. '42
Paul Brooks '31
Dr. Irad B. Hardy, Jr. '33, M.D. '38
E. J. Kahn, Jr. '37
Phil C. Neal '40, LL.B. '43
Walter T. Ridder '40
Samuel P. Goddard '41
Evarts A. Graham, Jr. '41
Arthur T. Lyman, Jr. '42, M.B.A. '47
Dr. Loren G. MacKinney '42, M.D. '45
Walter N. Rothschild, Jr. '42
Hon. Franklin S. Billings, Jr. '44
Richard W. Mechem '45, Ed.M. '50
Robert M. Pennoyer '46
Alexander Aldrich '50, LL.B. '53
Aldus H. Chapin '52
Winthrop Knowlton '53, M.B.A. '55
Robert D. Storey '58

## REGIONAL DIRECTORS

Malcolm G. Adam '22
Richard D. McMullan '27, A.M. '29
Sheral Stearns '31, LL.B. '35
Louis McClennen '34, LL.B. '37
S. Walter Stern, Jr. '35, M.B.A. '37
Christopher G. Janus '36
Willard H. Griffin '37
John B. Vlets '38
John Grindle, Jr. '39, LL.B. '43
Frederick W. Griffin '40
Allan L. Levine '43
Russell A. Sibley '44
Harvey L. Thomas, Jr. '44, M.B.A. '49
C. Robert Ogden '45
Tener R. Eckelberry '46
Frederic H. Courtenay '47
Henry C. Kendall '47
Dr. Ronald F. Garvey '49
John L. Moore, Jr. '51, LL.B. '56
John C. Pittenger '51, LL.B. '58
Kingsley H. Murphy, Jr. '52
James B. Little '53
Kenneth D. Hubbard '56, LL.B. '59
Brooks C. Whitcomb, M.B.A. '57
José Represas gb '58-59

## APPOINTED DIRECTORS

THE HARVARD CLUB OF
NEW YORK CITY
Robert G. Wilmers '56

THE HARVARD CLUB
OF BOSTON
John Arnold '54

HARVARD GRADUATE SOCIETY FOR
ADVANCED STUDY AND RESEARCH
Wallace A. Sprague '38-39 A.M.
J. Dewey Daane, M.F.A. '46,
Dr. P.A. '49

HARVARD LAW SCHOOL ASSOCIATION
W. John Kenney, LL.B. '79
William H. Schofield '33, LL.B. '36

HARVARD BUSINESS SCHOOL ASSOCIATION
George K. Whitney '29, M.B.A. '31
Llewellyn L. Callaway, Jr., M.B.A. '32

HARVARD MEDICAL ALUMNI ASSOCIATION
Dr. Leonard W. Cronkhite, Jr.,
M.D. '50

HARVARD DENTAL ALUMNI ASSOCIATION
Dr. David J. Farrell '45, D.M.D. '51

HARVARD PUBLIC HEALTH ALUMNI
ASSOCIATION
Dr. Charles A. Berry, MPH '56

HARVARD GRADUATE SCHOOL OF
EDUCATION ALUMNI ASSOCIATION
A. Donn Kesselheim, Ed.D. '64

HARVARD GRADUATE SCHOOL OF
DESIGN ALUMNI ASSOCIATION
Dr. David A. Page, MCP '62, Ph.D. '65

HARVARD DIVINITY SCHOOL
ALUMNI ASSOCIATION
Rev. Paul T. Martin, S.T.B. '34

RADCLIFFE ALUMNAE ASSOCIATION
Mrs. William H. Wright, Jr. '39

HARVARD UNIVERSITY
William Bentinck-Smith '37

ASSOCIATION OF HARVARD COLLEGE
CLASS SECRETARIES
Walter E. Robb III '48

has lost its hold on many students. The mounting pressures on faculty time and changed
faculty orientations have lessened the intellectual benefits of the Houses to the students.

While we do not minimize the gravity of these and other problems, we are sure we are
expressing the sentiments of all except the tiniest minority of the University community
in saying that violent means for their solution are inadmissible. Such measures cannot
be tolerated anywhere in society and least of all in an institution dedicated to reason and
freedom.

Almost the first point brought to our attention after our appointment concerned the
enormous burdens which the expansion of the University and its new problems have
placed upon the President, and the consequent need for strengthening the central admin-
istration to ease these burdens and provide other officers who will be in a position to
detect trouble areas before these reach serious proportions and who possess sufficient
stature that faculties and students will feel satisfaction in communication with them.
Better channels of communication between and among the administration, the governing
boards, faculties, students and alumni, are rather plainly needed.

Judge Friendly's Committee proposed a University-wide committee, consisting of students, faculty, and representatives of the governing boards and the alumni, to discuss and devise ways of improving the central governing processes of the University. Members of the Committee of Fifteen will interlock with this new committee, by holding five seats on it.

A University-wide Committee of Thirty-five has been formed on which, as you have previously been advised, Maurice Lazarus '37, of Boston, will sit as the representative of the Associated Harvard Alumni. It can be expected to receive important input from all faculties of the University, as well as from at least four other committees constituted within the past several months. These include:

The Fainsod Committee, which has been studying the University's decision-making
processes since February. Its report was recently presented to the Faculty of Arts and
Sciences for its consideration.

The Homans Committee, which will report next month on the House system and partici-
pation in it by faculty members.

The Russell Ad Hoc Committee, made up of directors of the Associated Harvard Alumni called together this summer to make recommendations to Judge Friendly's Committee.

Studies by the Harvard Planning Office on the University's role vis-à-vis the Cambridge housing market.

These committees will all be working on the two issues which seem to underlie the April disturbances: the mode of Harvard's governance, and the quality of Harvard's educational experience. Certainly any institution can be improved by intensive re-evaluation of such important issues.

Action has also been taken on the specific issues raised by dissident students in April: University real estate policy and expansion in the community, and ROTC at Harvard.

In housing, the University has announced important initiatives, including 1,100 low-and-moderate-income
units to be built in Boston near the Medical School, and a similar number in Cambridge.

On April 17th the faculty voted extra-curricular status for ROTC. Harvard was unsuccessful in negotiating
with the military an agreement that would allow for continuation of the program. Therefore, Army ROTC
at Harvard will terminate in June 1970; Navy and Air Force ROTC will terminate in June 1971.

It is important to follow these statements of recent action with the reminder that Harvard has always been a
self-renewing institution. Prior to last April the University had already received Professor Wilson's report on
the University and the city, Professor Rosovsky's report on Afro-American studies, and Professor Dunlop's
report on the recruitment and retention of the faculty. The Faculty of Arts and Sciences has taken action on
all the above matters.

Finally, let me say again that the purpose of this letter is to communicate to Harvard alumni an accounting of
the important actions that have taken place in Cambridge since last spring. I feel a particular obligation to do
so inasmuch as there perhaps was never a period in Harvard's history when she needed more the understanding,
the interest, the concern and the support of her alumni.

UNION INTERNATIONALE D'ANALYSE ÉCONOMIQUE ET FINANCIÈRE

EUROFINANCE

KISSINGER, HENRY A.

LIONEL ASSOUAD
SECRETAIRE GÉNÉRAL

9, AVENUE HOCHE
TÉL. 622-39-00 PARIS VIIIe

April 25, 1969

Mr. Henry A. Kissinger
Special Assistant to
the President of the United States
The White House
Washington, D.C.

Dear Henry,

Thank you very much for the roster of our Harvard seminar which reminded me of very interesting and pleasant moments.

I am afraid you cannot look very much after the Harvardians for the time being with your new and thrilling position.

No doubt, if ever I go to the United States, I will come and say hello.

With my best wishes and kindest regards,

KISSINGER, HENRY A.

LA/cf

RECEIVED
MAY 1 5 1969

CENTRAL FILES

TELEX 29393

S. A. R. L. AU CAPITAL DE 1.220.400 F · R. C. SEINE 61 B 3966

TELEGR. EUROFINA

ISSINGER, HENRY A.

THE ATLANTIC COUNCIL
OF THE UNITED STATES

ISSINGER, HENRY A.
TELEPHONE 347-9353
CABLE: ATCOUN

1616 H STREET, N.W. • WASHINGTON, D. C. 20006

LIVINGSTON T. MERCHANT
CHAIRMAN

LAURIS NORSTAD
VICE CHAIRMAN

DEAN ACHESON
VICE CHAIRMAN

W. RANDOLPH BURGESS
CHAIRMAN, EXECUTIVE COMMITTEE

LEWIS W. DOUGLAS
VICE CHAIRMAN, EXECUTIVE COMMITTEE

THEODORE C. ACHILLES
VICE CHAIRMAN, EXECUTIVE COMMITTEE

PERCIVAL F. BRUNDAGE
TREASURER

GEORGE S. FRANKLIN, JR.
SECRETARY

ADOLPH W. SCHMIDT
CHAIRMAN, FINANCE COMMITTEE

RICHARD J. WALLACE
DIRECTOR GENERAL

HONORARY CHAIRMEN

HARRY S. TRUMAN - DWIGHT D. EISENHOWER - LYNDON B. JOHNSON

May 21, 1969

DIRECTORS

DONALD G. AGGER
FRANK ALTSCHUL
DILLON ANDERSON
ROBERT B. ANDERSON
JANN G. BAKER
EDWARD W. BARRETT
EUGENE R. BLACK
JUSTIN BLACKWELDER
JACOB BLAUSTEIN
W. MICHAEL BLUMENTHAL
SENE BRADLEY
WILLIAM A. M. BURDEN
EMILIO G. COLLADO
ROBERT L. DENNISON
DOUGLAS DILLON
WALTER DOWLING
WILLIAM H. DRAPER, JR.
CHARLES E. DUCOMMUN
BROOKS EMENY
CHARLES W. ENGELHARD
THOMAS K. FINLETTER
RALPH C. M. FLYNT
HENRY H. FOWLER
ELLEN GARWOOD
HARVEY S. GERRY
CARL J. GILBERT
ROSWELL L. GILPATRIC
ALFRED M. GRUENTHER
LIVINGSTON HARTLEY
GABRIEL HAUGE
ANDREW HEISKELL
GERALD B. HENRY
WM. ROGERS HEROD
CHRISTIAN A. HERTER, JR.
JOHN D. HICKERSON
CLAIRE GIANNINI HOFFMAN
AMORY HOUGHTON
J. ALLAN HOVEY, JR.
JOHN C. HUGHES
HUBERT H. HUMPHREY
HENRY M. JACKSON
JACOB K. JAVITS
FRANZ M. JOSEPH
MAX M. KAMPELMAN
TOM KILLEFER
HENRY A. KISSINGER
RUTH C. LAWSON
MARY P. LORD
JAY LOVESTONE
JOHN J. McCLOY
J. S. MCDONNELL
NEIL MCELROY
GEORGE MEANY
SAMUEL W. MEEK
BEN T. MOORE
HUGH MOORE
WALDEN MOORE
MALCOLM MUIR
ROBERT D. MURPHY
FREDERICK E. NOLTING, JR.
GARRISON NORTON
PATRICK L. O'MALLEY
EDMUND ORGILL
LITHGOW OSBORNE
DANIEL PARKER
FREDERICK B. PAYNE
HERMAN PHLEGER
H. H. PORTER
OGDEN R. REID
ROBERT V. ROOSA
ELMO ROPER
H. CHAPMAN ROSE
EUGENE V. ROSTOW
HARRY SCHERMAN
CORTLANDT V. R. SCHUYLER
GERARD C. SMITH
H. CHRISTIAN SONNE
CHARLES M. SPOFFORD
ADLAI STEVENSON, III
RALPH I. STRAUS
ROBERT STRAUSZ-HUPE
ELLSWORTH TOMPKINS
ALEXANDER B. TROWBRIDGE
SAMUEL C. WAUGH
PATRICIA M. WILLIAMS

Memorandum to the Board of Directors.

From: Richard Wallace

Attached are draft minutes of our Board meeting of April 9. If you have suggestions for changes or additions, please let us have them by mail.

As you know, the next Board meeting will be held on Tuesday, June 10, in New York City at the Harvard Club, 27 West 44th Street, beginning at 10:00 a.m. in the President's Room. Luncheon will be served in the North Room.

Will you please return the enclosed self-addressed postcard indicating whether or not you will attend?

An agenda will be sent to you later.

Enclosed is a reprint from The Department of State Bulletin: "NATO: 20 Years of Cooperation For Peace."

2-69

Sponsoring THE ATLANTIC INSTITUTE and THE ATLANTIC TREATY ASSOCIATION

May 26, 1969

I will ____ attend the meeting of the Board

will not ____ of Directors of the Atlantic Council on Tuesday, June 10, 1969, Harvard Club, New York City.

I will ____ attend the luncheon.

will not ✓

Name:

ATLANTIC COUNCIL OF THE UNITED STATES, INC.

Meeting of the Board of Directors

Wednesday, April 9, 1969

Washington, D. C.

The second quarterly meeting (1969) of the Board of Directors of the Atlantic Council was held on Wednesday, April 9, in Washington, D. C. Directors present included: W. Randolph Burgess (in the chair), Theodore C. Achilles, Percival F. Brundage, George S. Franklin, Jr., Adolph W. Schmidt, Richard Wallace, Donald G. Agger, Janann G. Baker, Justin Blackwelder, Robert L. Dennison, Brooks Emeny, Thomas K. Finletter, Ralph C. M. Flynt, Henry H. Fowler, Livingston Hartley, John D. Hickerson, Claire Giannini Hoffman, J. Allan Hovey, Jr., Franz M. Joseph Mary P. Lord, Jay Lovestone, Neil McElroy, Samuel W. Meek, Ben Moore, Walden Moore, Malcolm Muir, Garrison Norton, Patrick L. O'Malley, Lithgow Osborne, Henry H. Porter, Cortlandt V.R. Schuyler, Ralph I. Straus, Ellsworth Tompkins, Samuel Waugh and Patricia M. Williams. Also present were Loren Carroll, Martha Finley and Joseph Phillips.

The meeting was called to order at 10 a.m. by Ambassador Burgess, who presided in the absence of the Chairman.

A minute of silence was observed in memory of President Eisenhower.

Amb. BURGESS brought up an item not on the agenda, which was the Nominating Committee had agreed that the names of William C. Foster, Harlan Cleveland and General Lyman Lemnitzer should be presented to the Board as nominees for directors.

Therefore, being duly moved and seconded, they were unanimously elected.

Amb. BURGESS announced that Amb. Cleveland and Mr. Foster would join the group for lunch, and that Secretary General Brosio would speak at lunch. He also mentioned the reception at his home to which all the Directors were invited. Mr. Price, head of the NATO Information Service and William Shepard, the U.S. officer on the NATO Information Staff, were also introduced, and welcomed to the meeting. Amb. Burgess said that a close working relationship had been worked out with NATO - they were helping us and we were helping them.

and we were helping them. Relationship had been worked out with NATO - they were helping welcomed to the meeting. Amp. Burdees said that a close working officer on the NATO Information Staff, were also introduced, and of the NATO Information Service and William Shepard, the U.S. home to which all the Directors were invited. Mr. Price, had world away at lunch. He also mentioned the reception at the would join the group for lunch, and that Secretary General Burtis Amp. BURDEES announced that Amp. Cleveland and Mr. Boater unannually elected.

Therefore, being duly moved and seconded, they were
should be presented to the Board as nominees for directors.

William C. Foster, Harlan Cleveland and General Lyman Remitter was the Nominating Committee had agreed that the name of Amp. BURDEES brought up an item not on the agenda, which Eisenhower.

A minute of absence was observed in memory of President
Eisenhower.

Burdees, who presided in the absence of the Chairman.
The meeting was called to order at 10 a.m. by Ambassador

Marcha Finley and Joseph Shilliba.
and Patricia M. Williams. Also present were Loren Carroll,
V.B. Schnyler, Ralph I. Strana, Ellsworth Tombstone, Samuel Waug
Patrick R. O'Malley, Lithgow Osborne, Henry H. Porter, Corrlandt
Meek, Ben Moore, Walden Moore, Najcom Mir, Garrison Morton,
M. Joseph Mary P. Ford, Tsy Lovetone, Melf McEiray, Samuel W.
Hickerson, Claire Giannini Hoffman, J. Allan Hovey, Jr., Franz
C. M. Kirt, Henry H. Fowler, President Hartery, John D.
Robert J. Dennison, Brooke Eweny, Thomas K. Binletter, Ralph
Wallace, Donald G. Adder, Janann G. Baker, Justin Blackwelder
Brundse, George B. Franklin, Jr., Adolph W. Schmidt, Richard
Burdees (in the chair), Theodore C. Vohler, Percival R.
in Washington, D. C. Directors present included: W. Randolph
Directors of the Atlantic Council was held on Wednesday, April 9.
The second quarterly meeting (1968) of the Board of

Washington, D. C.

Wednesday, April 9, 1969

-2-

Amb. BURGESS reviewed briefly the Advertising Council campaign and the work of J. Walter Thompson Company and introduced Mr. Henry Schachte, its Vice President in charge of our program.

Mr. SCHACHTE said he would take 15 minutes to show what had taken three months of preparation. What they had prepared was simple and direct. They had not tried to be dramatic because NATO itself was a very dramatic part of history. Some of their younger staff began rather quickly to become enthusiastic about this project and organized it in their frame of reference. He would exhibit some of the material which would be exposed broadly to the American public. There was also other material aimed at more thoughtful Americans. Most public service programs run for a very brief period, for one or two months but it was suggested that in addition to launching a wide-spread campaign immediately, some advertisements be prepared to continue this program indefinitely. At first there was concern whether this approach was possible because something was needed to show that it was timely, such as the 20th anniversary. After consultation it was decided that nothing was more timely than peace. It was hoped the more thoughtful people would gain new insight about NATO. This continuing program had been approved by the ACUS committee and he was convinced that there was much left to be told.

The media in the United States contribute over three million dollars annually to the causes of the Advertising Council. Within the next two weeks films of the TV messages would be sent to every one of the 710 TV stations in the country. With the films would go background material and a request for free air time. The fact that Bob Hope was the narrator would be promoted. The TV stations would be in a position to use it immediately if they so elected. Radio commercials would go to 5,000 radio stations. It was hoped to get a tremendous play, especially from the independent stations. The printed material for magazines and newspapers would be handled in much the same way. He also added that posters would appear shortly on busses and subways.

Two radio and two TV commercials by Bob Hope were played and shown.

Mr. SCHACHTE continued that this was the beginning of what they hoped would be a continuing program to give NATO a chance to tell its story.

Amb. ACHILLES expressed great appreciation to J. Walter Thompson Company for its valuable assistance.

Thomson Company for its administrative assistance.

Amp. VONHILL expressed great appreciation to J. Walter

to tell its story.
they hoped would be a continuing program to give NATO a chance
Mr. SCHACHTE continued that this was the beginning of what
and shown.

Two radio and two TV commercials by Bob Hobe were played

posters would appear shortly on newspapers and airways.

Papers would be handled in much the same way. He also added that

bendent stations. The printed material for magazines and news-

It was hoped to get a tremendous play, especially from the inde-

Radio commercials would do to 3,000 radio stations.

The next that Bob Hobe was the narrator, would be promoted. The

would do background material and a report for free air time.

every one of the 110 TV stations in the country. With the time

to the next two weeks the TV messages would be sent to
dollars annually to the cause of the Advertising Council. Within

The media in the United States contributes over three million

continuing program had been approved by the ACCT committee and he
thoughtful people would gain new insight about NATO. This con-

definitely. At that there was concern whether this approach was

some advertisements be prepared to continue this program in-

that in addition to launching a wide-advert campaign immediately,

a very brief period, for one or two months but it was agreed

would exhibit some of the material which would be exposed proudly

this project and organised it in their frame of reference. He

found itself begun rather quickly to become entomological about

Mr. SCHACHTE said he would take 12 minutes to show what had

out program.

introduced Mr. Henry Schacht, its Vice President in charge of

campaign and the work of J. Walter Thomson Company and

Amp. BURGESS reviewed briefly the Advertising Council

-3-

- 3 -

Mr. McELROY mentioned the offering of this material to the
various media and asked if this would be done with advertisers.
Why wouldn't this be a normal practice of the Advertising
Council's approved program?

Mr. SCHACHTE thought it would be more helpful if the
Directors of ACUS rather than the Advertising Council did this.
They had found out in the last few years that few clients con-
trolled their own programs.

Amb. ACHILLES said that proofs of this material had been
sent to the heads of the ATA organizations in Europe with the
names and addresses of the J. Walter Thompson agency in each
country, and suggesting that they might want to use the material
and the help of the agency.

Mr. PRICE welcomed the program.

Mr. SCHACHTE confirmed that J. Walter Thompson would be
delighted to help through its agencies abroad.

Amb. BURGESS was particularly impressed by Mr. Schachte's
thought about continuity. There would be a second impact next
October when the ATA meeting was held here.

Mr. LOVESTONE wondered if it would be possible to get one
of the big three to give us a Sunday program on the whole NATO
question while these ads were on.

Amb. BURGESS said the meeting this week would get good
coverage and thanked Mr. Schachte for coming and presenting a
preview to our Directors.

## Treasurer's Report.

Mr. BRUNDAGE reported that results of fund raising so far
were fair as the campaign for funds never got far underway
during the first quarter. Mr. Schmidt would report on special
plans for the year because of the 20th anniversary. Some
expenses were up; this had been anticipated because of mailing
costs, etc., in connection with the anniversary program. The
Institute had two accounts, but he had only that on its U.S.
operations.

## Operations.

Institute had two accounts, but he had only that on its U.S. costs, etc., in connection with the anniversary program. The expense were up; this had been anticipated because of waiting plans for the year because of the 20th anniversary. Some during the first quarter. Mr. Schmidt would report on special were listed as the campaign for funds never got far underway.

Mr. BRUNDRIDGE reported that results of fund raising so far.

## Treasurer's Report.

### Overview to our Directors.

Amp. BURGESS said the meeting this week would get good coverage and thanked Mr. Schacht for coming and presenting a

question while these ads were on. of the bid three to give us a Sunday program on the whole NATO Mr. LOVETONE wondered if it would be possible to get one October when the ATA meeting was held here.

 thought about continuity. There would be a second impact next Amp. BURGESS was particularly impressed by Mr. Schacht's delighted to help through its agencies abroad.

Mr. SCHACHTES confirmed that Mr. Walter Thompson would be Mr. PRICE welcomed the program.

and the help of the agency. country, and addressing that they might want to use the material names and addresses of the J. Walter Thompson agency in each sent to the needs of the ATA organizations in Europe with the Amp. ACHilles said that proofs of this material had been

tried their own programs. They had found out in the last few years that few clients con- Directors of AGUA rather than the Advertising Council did this.

Mr. SCHACHTES thought it would be more helpful if the

## Council's approved programs.

Why wouldn't J.&A. be a normal practice of the Advertising various media and asked it this would be done with advertisers.

Mr. McELROY mentioned the offering of J&A material to the

- 3 -

- 4 -

Amb. BURGESS called attention to the first page showing
contributions in 1968 and 1969, which were better, but noted
that the letters had been sent out earlier this year. He also
noted that we no longer have investments on time deposits, they
had been spent.

Mr. SCHMIDT gave the 1969 special activities and the amount
needed for each:

| | |
| :--- | ---: |
| Advertising Council campaign | $70,000 |
| Additional contribution to ATA<br>toward similar campaign in<br>Europe | 8,000 |
| Host to ATA General Assembly | 10,000 |
| Washington conference in May on<br>direct investment in the Atlantic<br>area | 15,000 |
| Study project on book | 18,000 |
| Stepped up activities with other<br>organizations | 18,000 |
| **Total** | **$139,000** |

He continued that one of the reasons Dick Wallace was in St. Louis was in the hope that $50,000 toward the Advertising Council campaign could be obtained. If this was not successful, we would have to find other sources. He would hope that any directors who could make appropriate approaches, would let him know so that we could have every avenue of support. Another problem this year was that a number of the foundations which had been helping were ending their grants this year. Their three-year commitments had expired and some would not renew. Several of our sources had been helping us for 5 or 6 years, and many of them would not go on indefinitely. He was hopeful in several cases that he could prevail on them for one more year, but this again indicated that we must find new sources, because the present sources could not be expected to do it year after year. This was becoming more difficult because of Patman's action on grants abroad. Ford and Rockefeller are the two who had been willing to give grants abroad but the raising of this point had made their lawyers skittish and they were putting the brakes on hard. He hoped that any Director who knew of private sources, family foundations, or others, who have an interest in this area would let him know.

["area would let him know\nwhether foundations, or edifices, who have an interest in this\nhard. He hoped that any Director who knew of private sources,\nmade their laws were skilful and they were putting the brakes on\nwilling to give grants abroad but the retardation of this point had\ngiven rise to. Ford and Rockefeller are the two who had been\npresent sources could not be expected to do it after year.\nThis was becoming more difficult because of Bateman's action on\npresent sources could not be expected to do it after year.\nIt was indicated that we must find new sources, because the\ncases that he could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their grants this year. Their three-year\ncases that we could prevail on them for one more year, but this\nthem would not do on indefinitely. He was hopeful in several\nour sources had been helping us for 2 or 3 years, and many of\ncommitments had expired and some would not renew. Several of\nhelping were ending their

- 5 -

Mr. BRUNDAGE added that a lot of corporations were tapering off. If anyone knew members on the committees which consider donations, letters to them would be most helpful.

Mr. SCHMIDT added that letters had been sent to all contributing corporations, Directors and Sponsors. The follow-up would be in June or July and a third follow-up later in the year. There was still a long way to go.

Mrs. LORD suggested that in the second or third letter some of the J. Walter Thompson material might be enclosed.

Mr. LOVESTONE asked if special thought had been given, to say 100 contributors being sent a special letter asking them to make a special contribution for the NATO anniversary because (1) NATO was facing new dangers and (2) we are increasing our activities not merely to meet these dangers but to go farther. Each letter would be tailored individually to the person addressed.

Amb. BURGESS said some special letters had been written to a few selected corporations and persons, but it should be carried farther. He added that the NATO Information Service in Brussels believed that our program was of sufficient value to give us $33,000 for this program.

Mr. WAUGH said he continued to look at the contributions for the Institute from other countries. They were infinitesimal compared with the amount of money we were spending abroad. There were two ways to budget your account, one was to cut down. Something was lacking in raising money in the international picture.

Amb. ACHILLES said now that John Loudon had taken over the chairmanship of the Institute, one of the things primarily in his mind was to raise more money in Europe.

Mr. WAUGH said he was sure this was true. He was not being critical, but this was the third time this answer had been given to him. He thought this was very serious. He was proud of Adolph Schmidt and the work he had done in this country, but more must be done in Europe.

Amb. BURGESS thought it fair to say the work of the Institute was partly responsible for Servan-Schreiber's book. The European viewpoint had changed and the Institute could take a certain amount of credit.

a certain amount of credit.
The European viewpoint had changed and the Institute could take
institute was partly responsible for civilian-scholarship a book.
Mr. BURBAGE thought it fair to ask the work of the

more must be done in Europe.
Adolf Schmidt and the work he had done in this country, but
to him. He thought this was very serious. He was proud of
critical, but this was the third time this answer had been given
Mr. WALK said he was sure this was true. He was not being
influenced to raise more money in Europe.

Chairmanship of the Institute, one of the three primarily in
AMP. ACHILLES said now that John London had taken over the
thing was lacking in reliable money in the international picture
were two ways to judge your account, one was to cut down. Some-
compared with the amount of money we were spending abroad. There
for the Institute from other countries. They were institutional
Mr. WALK said he was sure this was true. He was not being

influenced to raise more money in Europe.
Mr. WALK said he was sure this was true. He was not being
influenced to raise more money in Europe.
Mr. WALK said he was sure this was true. He was not being
influenced to raise more money in Europe.

$33,000 for this program.
believed that our program was of sufficient value to give us
farther. He added that the NATO Information Service in Greece
a few selected corporations and persons, but it should be carried
on. BURBAGE said some special letters had been written to
AMP. BURBAGE said some special letters had been written to
addressed.

Each letter would be tailored individually to the person
activities not merely to meet these standards but to do further.
NATO was facing new standards and (5) we are increasing our
make a special contribution for the NATO anniversary because (1)
say 100 contributors would sent a special letter asking them to
Mr. LOVERSTON asked if a special thought had been given to
of the L. Walter Thompson material might be enclosed.

Mrs. LORD and asked that in the second or third letter some
of the L. Walter Thompson material might be enclosed.

Dear Mr. WALK:

There was still a long way to go.
up would be in June or July and a third follow-up later in the
contributing corporations. Directors and sponsors. The follow-
Mr. SCHMIDT added that letters had been sent to all
donations, letters to them would be most helpful.

Mr. BRUNAGE added that a lot of corporations were taber-
ing off. If anyone knew members on the committees which consider
Mr. BRUNAGE added that a lot of corporations were taber-
ing off. If anyone knew members on the committees which consider

- 2 -

Mr. EMENY said the Institute did not have the value or the
impact it should have in Europe.

Mrs. LORD asked if its meetings had not helped.

Mr. WAUGH responded that the Europeans still did not support
it.

Mr. SCHMIDT said the Europeans contributed 25% last year. In the proposal to the Ford Foundation, which had been accepted and approved, this would rise by the end of the 5-year grant to 33½%, the most that could be hoped for on the part of the Europeans. There was also more hope in Britain now that Lord Sherfield was on the Committee and would help. Contributions on the part of Germany, Italy and France had always been good. Sweden had always come up with a generous amount.

Mrs. LORD said several European had told her it was difficult
because of lack of tax deductibility.

Mr. JOSEPH said no European country had the tax advantage we
have and companies could not give money without cumbersome
procedures.

Amb. BURGESS came back to the program of the Council and the
fact that $100,000 additional was needed this year to pay for it.
Some help had been received. Several of our good contributors
had come up with increases and NATO had helped, but the cost had
been raised for this year and more help was needed.

Mr. McELROY said corporations would more likely be willing
to contribute sizeable amounts if it was not on a continuing
basis.

Mr. BRUNDAGE said appeals should be more effective after
the Advertising Council program had continued for a few weeks.

Amb. BURGESS said we had made much headway but this year
we had much more to do.

Mr. EMENY thought Mr. Merchant's letter to Directors was
well done, but the letter to the Sponsors should have much more
impact.

Mr. SCHMIDT read some paragraphs from the letter sent to
Sponsors:

Chouette:

Mr. SCHMIDT read some paragraphs from the letter sent to
impact.

Mr. EMMENY thought Mr. Merchand's letter to Directors was
well done, but the letter to the shareholders should have much more
we had much more to do.

Amp. BURGESS said we had made much headway but this year
the Advertising Council program had continued for a few weeks.
Mr. BRINDAGE said shareholders should be more effective after
parish.

to contribute adequate amounts if it was not on a continuing
MR. MCKEENey said corporations would more likely be willing
been rated for this year and more help was needed.

had come up with increase and NATO had helped, but the cost had
some help had been received. several of our good contributors
fact that $100,000 additional was needed this year to pay for it.
Amp. BURGESS came back to the program of the Council and the
procedures.
we had companies could not give money without considerable
MR. NOZEBH said no European country had the tax advantage we
because of lack of tax deductibility.

Mrs. PORD said several European had told her if she was difficult
because of lack of tax deductibility.

the part of Germany, Italy and France had always been good.
Ashfield was on the Committee and would help. Contributions on
beams. There was also more hope in Britain now that Lord
33%, the most that could be hoped for on the part of the Euro-
sand approved, this would rise by the end of the 3-year grant to
In the proposal to the Lord Foundation, which had been accepted
Mr. SCHMIDT said the Eurobeams contributed 32% last year.

it.

Mr. WANDH responded that the Eurobeams still did not support
Mrs. PORD asked if its meetings had not helped.

Mr. EMMENY said the Institute did not have the value or the