COMING UP ON

TV

FROM

N. W. AYER & SON, INC.

Rockefeller Center

1271 Avenue of the Americas

New York 20 • PLaza 7-5700

Craig Tarler

For Immediate Release

"TV GOSPEL TIME" IS TELEVISION FIRST

"TV Gospel Time", a half hour television program devoted entirely to gospel music, is the first television series designed to have special appeal to the Negro community. It will make its debut in six cities on Sunday, Sept. 30.

"TV Gospel Time" will feature a guest chorus each week in addition to a nationally recognized professional gospel group. Tentative plans call for telecasting "TV Gospel Time" in 22 additional cities beginning in January, 1963, according to the sponsor, Artra Cosmetics Division of Pharmaco, Inc.

Gospel singing is one form of entertainment that is almost a way of life, not a fad, and reflects a phase of the Negro's cultural background. It also comprises a large part of the service of many denominational churches in which they worship. Because of the universal interest in the cultural background of the United States, this program has a value beyond entertainment.

"There is no continuous television programming directed toward the Negro market," according to Alan Cowley, advertising manager for Artra Cosmetics. "'TV Gospel Time' is a vehicle with as wide an appeal as possible and it will be of definite interest to all. By offering a program of gospel music which has many values beyond simple entertainment we hope to give the nation a chance to sample the wealth of Negro culture.

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From: Public Relations Dept., N. W. AYER & SON, INC.,
1271 Avenue of the Americas, New York 20, N. Y.
PLaza 7-5700

Craig Tarler

For Immediate Release

GOSPEL MUSIC IS PRAISE TO HOPE

Gospel music, which runs the gamut of musical form from gentle and sweet to thunderously rhythmic, has one common denominator -- the deep-rooted faith in the promise of triumph. The finest examples of this spiritual expression in music will be featured on "TV Gospel Time," a new, weekly television series to be seen on Sunday mornings starting September 30 in selected cities.

Today's "Gospel Music" is actually comprised of three distinct forms, Spirituals, Gospel Songs and Hymns. Each derives from a different source yet each contains that underlying note of belief in a future glory.

The Spiritual, which is the Negro folk song, is usually based on a biblical story in which God, Christ and the heroes and heroines of the Testaments are dramatized in song, sometimes sad, sometimes exultant but always hopeful. Some of the best-known examples, which will be presented on "TV Gospel Time," are "Joshua Fit The Battle," "Tramping" and "Nobody Knows."

The rhythmic and emotional ranges of the Gospel Song are much wider than the Spiritual. Here, hope is expressed in songs that are sad, bright, fast, slow, soft, and sometimes loud. The Gospel Song, a musical art form based on the composer's personal religious experience, will be represented on the new television series by such favorites as "Heaven's So High" and "Meet My Saviour."

Hymns, the third form of gospel music of hope, are taken from the Scriptures and are identical to those which appear in the hymnals of churches of many denominations.

# # #

FROM: N. W. AYER & SON, INC.
1271 Avenue of the Americas
New York 20, N. Y.
PLaza 7-5700

Craig Tarler

## BACKGRCUND -- "TV GOSPEL TIME"

### What it is:

A half-hour television show devoted entirely to gospel music. There will be a guest choral group each week in addition to a fully professional and nationally recognized gospel group.

### Program Rationale

There are no Negro television stations currently broadcasting nor is there any continuous television programming directed toward the Negro market. "TV Gospel Time" is a vehicle with as wide an appeal as possible and it will be of definite interest to all.

Gospel singing is one form of Negro entertainment that is almost a way of life, not a fad, and reflects a phase of the Negro's cultural background. It also comprises a large part of the service of many denominational churches in which they worship. Because of the universal interest in the cultural background of the U.S., this program has a value beyond entertainment.

### Television Firsts

First television series designed to have special appeal to the Negro community.

First series of commercials completely done with Negro talent.

First opportunity for Negro talent to create and maintain a product image.

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STATION

WOR-TV

CHANNEL

9

DATE

OCTOBER 7

TIME

9:00 AM

## TV GOSPEL TIME

### Program #2

HAVE YOU BEEN DOWN TO THE RIVER
Soloist, Laura Brown

Ensemble

* * * * *

TIRED

Washington Templettes

PEACE IN THE VALLEY

James Lowe

HOLY CITY

Washington Templettes

* * * * *

GOD IS MOVING

Celestial Chorus

Louise Bynoe
Robert Madison

Laura Brown
Robert Taylor

GOD PUT A RAINBOW IN THE SKY

James Lowe and Chorus

HIS EYE IS ON THE SPARROW

James Lowe

* * * * *

STAND STILL

Ensemble

Soloists: Henry Coston
Robert Taylor
Robert Madison

Conductors, Henry Coston and Ernest Alexander

STATION
WOR-TV

CHANNEL
9

DATE
OCTOBER 21

TIME
9:00 AM

## TV GOSPEL TIME

### Program #4

JUST LIKE FIRE SHUT UP IN MY BONES
Soloist, Ezerline Jenkins
Ensemble

* * * * *

WHAT WILL THE VERDICT BE
Nathaniel Lewis Singers

THE LORD RAISED ME
Soloist, Nathaniel Lewis
Nathaniel Lewis Singers

HE'S A MIGHTY GOOD GOD
Gospel Starlets

* * * * *

THE TWENTY-THIRD PSALM
Washington Angelic Choir

SOMEBODY TOUCHED ME
Soloist, Alvin Fuller
Nathaniel Lewis Singers

HE SETS HIGH
Gospel Starlets

* * * * *

HE'S MY ROCK, SWORD, SHIELD
Ensemble

Conductor, Al Miller