product: Heye
category: Room Concept
description: The Heye advertising agency has been using offices in Munich’s Blumenstraße since July 2012. The building is part of a complex that was built between 1924 and 1926 in the style of the Neue Sachlichkeit (New Objectivity) movement. To make a clean break with the past, all steps of the renovation process were carried out in accordance with a consistent concept governing form, materials and colour. The spatial focus point is a glass-roofed atrium, which is the agency’s central meeting area. This internal courtyard is dominated by a square steel block, which turns the abstract, minimalistic room into a place where people meet.
text: Product Name: Heye;
  
  Product Category: Room Concept;
  
  Product Description: The Heye advertising agency has been using offices in Munich’s Blumenstraße since July 2012. The building is part of a complex that was built between 1924 and 1926 in the style of the Neue Sachlichkeit (New Objectivity) movement. To make a clean break with the past, all steps of the renovation process were carried out in accordance with a consistent concept governing form, materials and colour. The spatial focus point is a glass-roofed atrium, which is the agency’s central meeting area. This internal courtyard is dominated by a square steel block, which turns the abstract, minimalistic room into a place where people meet.