product: PepsiCo 2L PET Bottle Redesign
category: Beverage
description: The redesign of this two-litre bottle focused on its ease of use. More pronounced grooves and a marked indentation in the lower half of the bottle ensure a secure grip and make pouring straightforward despite the heavy weight. These structural elements furthermore make the bottle look dynamic. With this careful redesign, the visual reference to the PepsiCo family is maintained and thus also the recognisable image of the brand.
text: Product Name: PepsiCo 2L PET Bottle Redesign;
  
  Product Category: Beverage;
  
  Product Description: The redesign of this two-litre bottle focused on its ease of use. More pronounced grooves and a marked indentation in the lower half of the bottle ensure a secure grip and make pouring straightforward despite the heavy weight. These structural elements furthermore make the bottle look dynamic. With this careful redesign, the visual reference to the PepsiCo family is maintained and thus also the recognisable image of the brand.