product: BMW i3
category: Passenger Car
description: Researchers and designers around the globe are searching for new options and models for mobility in the future. Vehicles with all-electric engines play a particularly important role in this respect, as they are environmentally friendly. The design of the new BMW i3 manages to translate this technology into a future-oriented form. For its designers, it stands for a new approach to mobility: a pioneering premium mobility that takes the advantages of an all-electric engine and lends it a new identity. Another goal was to make attributes such as lightness, safety and efficiency tangible. Featuring a reduced design with clear lines, this passenger car impresses and appeals to the emotions of beholders through its distinctiveness, a sophisticated and highly advanced model that is manufactured in high-volumes. Its self-contained aesthetic appearance is based on innovative car architecture and a passenger compartment made of carbon fibre enhanced plastic – a combination that makes the car very light, weighing only 1,195 kg. This design approach also aided the implementation of other functions such as a special airflow and the overall consistent integration of all elements. The BMW i3 delivers a comfortable and emission-free mobility that is consistently tailored to the requirements of sustainability. The design lends this passenger car with an all-electric engine a high level of lightness and elegance.
text: Product Name: BMW i3;
  
  Product Category: Passenger Car;
  
  Product Description: Researchers and designers around the globe are searching for new options and models for mobility in the future. Vehicles with all-electric engines play a particularly important role in this respect, as they are environmentally friendly. The design of the new BMW i3 manages to translate this technology into a future-oriented form. For its designers, it stands for a new approach to mobility: a pioneering premium mobility that takes the advantages of an all-electric engine and lends it a new identity. Another goal was to make attributes such as lightness, safety and efficiency tangible. Featuring a reduced design with clear lines, this passenger car impresses and appeals to the emotions of beholders through its distinctiveness, a sophisticated and highly advanced model that is manufactured in high-volumes. Its self-contained aesthetic appearance is based on innovative car architecture and a passenger compartment made of carbon fibre enhanced plastic – a combination that makes the car very light, weighing only 1,195 kg. This design approach also aided the implementation of other functions such as a special airflow and the overall consistent integration of all elements. The BMW i3 delivers a comfortable and emission-free mobility that is consistently tailored to the requirements of sustainability. The design lends this passenger car with an all-electric engine a high level of lightness and elegance.