product: Union Premium
category: Beverage Packaging
description: An expressive overall concept was created for the four beers of the new Union Premium line. The bottles have no label. Instead, the company’s logo is embossed directly onto both sides of the bottles. An elegant, coloured sleeve around the bottlenecks identify the different varieties and provide information about the contents. “The bottles fit harmoniously into the brewer’s product range and nevertheless convey autonomy,” noted the jury. “The embossed solution clearly reveals the premium character.” Beyond its aesthetic added value, this concept also supports the company’s sustainability standards by saving around seven tonnes of paper each year.
text: Product Name: Union Premium;
  
  Product Category: Beverage Packaging;
  
  Product Description: An expressive overall concept was created for the four beers of the new Union Premium line. The bottles have no label. Instead, the company’s logo is embossed directly onto both sides of the bottles. An elegant, coloured sleeve around the bottlenecks identify the different varieties and provide information about the contents. “The bottles fit harmoniously into the brewer’s product range and nevertheless convey autonomy,” noted the jury. “The embossed solution clearly reveals the premium character.” Beyond its aesthetic added value, this concept also supports the company’s sustainability standards by saving around seven tonnes of paper each year.