product: Ferrari Vision Gran Turismo
category: Concept Car
description: “Designing Dreams” was the title of the exhibition with which Flavio Manzoni and the Ferrari Design Team presented themselves as Red Dot: Design Team of the Year 2019 at the Red Dot Design Museum and provided an insight into their work. To mark the brand’s 75th anniversary, the Ferrari Design Team created another dream for the Gran Turismo video game: the Ferrari of the future in the form of the Ferrari Vision Gran Turismo concept car. Even though the study will only be on the road on virtual racetracks for the time being, its design already defines what Ferrari calls a “speed form” and thus gives insight into the future vocabulary of form. At the same time, the Ferrari Vision GT builds a bridge to the history of the brand, as its aggressive design is directly inspired by the legendary Ferrari sports prototypes of the 1960s and 1970s. The new design language is characterised by very sharp and angular lines, which are, however, at the same time based on a very organic design. This strong contrast, based on the plasticity of the surfaces in interaction with the geometric precision of the lines, has a disruptive effect that shapes the highly independent, futuristic character of the single-seater. At the heart of the Ferrari Vision GT’s architecture is a progressive aerodynamic concept based on two imposing side channels. This patented solution directs the airflow from the front underbody, around the cockpit and over the striking side pods. The sleek, aerodynamic body appears to float above the flat carbon-fibre underbody that houses all the car’s technical components. The interior design continues the design language of the exterior and offers optimal functionality and driver ergonomics. The jury was enthusiastic about the concept: “The Ferrari Vision Gran Turismo embodies the Ferrari heritage and manifests a vision for the future of the brand. The entire appearance of this concept study, designed for the greatest possible aerodynamics, conveys dynamism, speed and uncompromising determination. The fascination of the play of contrasts celebrated here, this retro-futuristic design language, is hard to resist.”
text: Product Name: Ferrari Vision Gran Turismo;
  
  Product Category: Concept Car;
  
  Product Description: “Designing Dreams” was the title of the exhibition with which Flavio Manzoni and the Ferrari Design Team presented themselves as Red Dot: Design Team of the Year 2019 at the Red Dot Design Museum and provided an insight into their work. To mark the brand’s 75th anniversary, the Ferrari Design Team created another dream for the Gran Turismo video game: the Ferrari of the future in the form of the Ferrari Vision Gran Turismo concept car. Even though the study will only be on the road on virtual racetracks for the time being, its design already defines what Ferrari calls a “speed form” and thus gives insight into the future vocabulary of form. At the same time, the Ferrari Vision GT builds a bridge to the history of the brand, as its aggressive design is directly inspired by the legendary Ferrari sports prototypes of the 1960s and 1970s. The new design language is characterised by very sharp and angular lines, which are, however, at the same time based on a very organic design. This strong contrast, based on the plasticity of the surfaces in interaction with the geometric precision of the lines, has a disruptive effect that shapes the highly independent, futuristic character of the single-seater. At the heart of the Ferrari Vision GT’s architecture is a progressive aerodynamic concept based on two imposing side channels. This patented solution directs the airflow from the front underbody, around the cockpit and over the striking side pods. The sleek, aerodynamic body appears to float above the flat carbon-fibre underbody that houses all the car’s technical components. The interior design continues the design language of the exterior and offers optimal functionality and driver ergonomics. The jury was enthusiastic about the concept: “The Ferrari Vision Gran Turismo embodies the Ferrari heritage and manifests a vision for the future of the brand. The entire appearance of this concept study, designed for the greatest possible aerodynamics, conveys dynamism, speed and uncompromising determination. The fascination of the play of contrasts celebrated here, this retro-futuristic design language, is hard to resist.”