product: Blackmagic Studio Camera 4K
category: Digital Broadcast Camera
description: The biggest barriers to entry for people wanting to produce live content include the high cost, complexity and lack of flexibility of traditional broadcast equipment. The Blackmagic Studio Camera 4K was developed as an affordable, intuitive to use alternative that allows newcomers to produce professional-quality content in a straightforward manner. In terms of the product design, the biggest innovation is probably the camera’s construction. The central moulded part of the housing results in a drastic reduction in the number of components, and thus the complexity of manufacturing. An innovative carbon fibre and polycarbonate composite played a crucial role when developing the housing. Compared to cast-metal parts, this reduces the weight by 50 per cent while providing the same level of robustness and rigidity and similar surface properties – while only costing half as much. Furthermore, the camera is very compact and can thus be used flexibly in different recording environments. The integrated studio monitor with a large, bright 7" LCD allows for precise framing and focus. The head-up display shows the key information in the field of vision, while the touchscreen user interface provides quick access to additional functions. Ergonomic dials and customisable function buttons allow the user to fine-tune critical settings without looking.
text: Product Name: Blackmagic Studio Camera 4K;
  
  Product Category: Digital Broadcast Camera;
  
  Product Description: The biggest barriers to entry for people wanting to produce live content include the high cost, complexity and lack of flexibility of traditional broadcast equipment. The Blackmagic Studio Camera 4K was developed as an affordable, intuitive to use alternative that allows newcomers to produce professional-quality content in a straightforward manner. In terms of the product design, the biggest innovation is probably the camera’s construction. The central moulded part of the housing results in a drastic reduction in the number of components, and thus the complexity of manufacturing. An innovative carbon fibre and polycarbonate composite played a crucial role when developing the housing. Compared to cast-metal parts, this reduces the weight by 50 per cent while providing the same level of robustness and rigidity and similar surface properties – while only costing half as much. Furthermore, the camera is very compact and can thus be used flexibly in different recording environments. The integrated studio monitor with a large, bright 7" LCD allows for precise framing and focus. The head-up display shows the key information in the field of vision, while the touchscreen user interface provides quick access to additional functions. Ergonomic dials and customisable function buttons allow the user to fine-tune critical settings without looking.