product: SW Stahl Ideallinie Series
category: Tool Family
description: For the SW Stahl Ideallinie Series, a cross-product design language and colour palette were developed that are intended for the brand’s entire automotive tool portfolio, are transferable to a wide variety of tool types and generate a high recognition value. Defined contours and surfaces, as well as a high-quality finish, ensure a professional appearance. Symmetrical lines, along with separations between plastics with different degrees of hardness, ensure an iconic appearance. The jury praised the “successful, harmonious implementation of a comprehensive design concept down to the smallest detail”.
text: Product Name: SW Stahl Ideallinie Series;
  
  Product Category: Tool Family;
  
  Product Description: For the SW Stahl Ideallinie Series, a cross-product design language and colour palette were developed that are intended for the brand’s entire automotive tool portfolio, are transferable to a wide variety of tool types and generate a high recognition value. Defined contours and surfaces, as well as a high-quality finish, ensure a professional appearance. Symmetrical lines, along with separations between plastics with different degrees of hardness, ensure an iconic appearance. The jury praised the “successful, harmonious implementation of a comprehensive design concept down to the smallest detail”.