product: QPOP
category: Packaging for Household Products
description: For the detergent and disinfectant products of the QPOP brand, a series of bottles was created that differ from each other in size and shape. The unifying feature is a striking detail on the tapering bottle necks: a shiny element reminiscent of a necklace hanging from a neck. The Q in the brand name stands for “Queen” with the aim of expressing appreciation for the female target group. This emotional appeal also includes the soft-touch surface, which makes haptic reference to the softness and purity of laundry. “The subtle colouring and harmonious choice of materials credibly convey the brand values to the outside world,” the jury said.
text: Product Name: QPOP;
  
  Product Category: Packaging for Household Products;
  
  Product Description: For the detergent and disinfectant products of the QPOP brand, a series of bottles was created that differ from each other in size and shape. The unifying feature is a striking detail on the tapering bottle necks: a shiny element reminiscent of a necklace hanging from a neck. The Q in the brand name stands for “Queen” with the aim of expressing appreciation for the female target group. This emotional appeal also includes the soft-touch surface, which makes haptic reference to the softness and purity of laundry. “The subtle colouring and harmonious choice of materials credibly convey the brand values to the outside world,” the jury said.