Question: What is the parent company of the company founded as "Bally & Co" that Bernard Villemot was famous for working with?

<P0-S0> Bally is a Swiss luxury fashion company founded as "Bally & Co" in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz. <P0-S1>  Its parent company is JAB Holding Company. <SEP> <P1-S0> Bally Records was a small record label located at 203 N. Wabash Ave. in Chicago, Illinois. <P1-S1>  Its full name was Bally Recording Corporation and it was a subsidiary of slot machine and pinball maker Bally Manufacturing. <P1-S2>  The parent company saw and filled a need to supply records to the coin-operated phonograph (juke box) industry. <P1-S3>  The record division was launched in 1955 with much publicity, in such publications as "Billboard Magazine", with Chicago entertainer, Lou Breese named as executive vice president. <P1-S4>  It was short lived and the last records were produced in 1957. <P1-S5>  As was usual at the time, records were issued in three speeds: 33, 45, and 78 rpm. <P1-S6>  Sparton Records of Canada released several Bally sides. <P1-S7>  The best known record issued on Bally is "I Dreamed" by Betty Johnson (Bally 1020), which peaked on the "Billboard" Hot 100 at No. 9 early in 1957. <SEP> <P2-S0> Pivotal Games Limited was a British video game developer based in Corston, England, founded in March 2000 by fifteen ex-Pumpkin Studios employees, after it was shut down by its parent company, Eidos Interactive. <P2-S1>  Led by Jim Bambra, Nick Cook and Alex McLean, of which Bambra and Cook had previously founded Pumpkin Studios in August 1996, the studio was formed under the Kaboom Studios umbrella, in order to establish a publishing relationship to Sales Curve Interactive (SCi, later renamed SCi Games). <P2-S2>  Between 2002 and 2008, Pivotal Games developed all installments in the "Conflict" series, as well as "The Great Escape", based on the film of the same name. <P2-S3>  In September 2003, after financial struggles of parent company Kaboom Studios, who had at that point had already closed down sister studios Attention to Detail and Silicon Dreams Studio, SCi showed interest in acquiring the company. <P2-S4>  Kaboom Studios went into receivership on 9 September 2003, with all remaining assets, including still-active Pivotal Games, being transferred to Ernst & Young for sale. <P2-S5>  On 29 September 2003, SCi acquired Pivotal Games from Ernst & Young for a total of GB£ . <P2-S6>  In May 2005, SCi Games finalised its acquisition and merger with Eidos plc, the parent of Eidos Interactive, which would become in charge of SCi Games' subsidiaries. <P2-S7>  In March 2008, SCi Games closed down fourteen operating projects to counter a GB£ net loss from the preceding fiscal year, leading to rumors that Pivotal Games was also to be closed. <P2-S8>  On 14 July 2008, it was officially announced that the studio was to shut its doors, and 99 staff had already been made redundant, leaving only a team of 10–12 specialist personnel. <P2-S9>  Pivotal Games was closed on 13 August 2008. <SEP> <P3-S0> Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. <P3-S1>  He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. <P3-S2>  From 1932–1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. <P3-S3>  From 1945–1946, Villemot prepared posters for the Red Cross. <P3-S4>  In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades. <P3-S5>  In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. <P3-S6>  In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best known. <P3-S7>  In 1963, the Museum of Decorative Arts in Paris held an exhibition of his works. <P3-S8>  By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." <P3-S9>  Since his death in 1989, his memorable images have been increasingly sought after by collectors. <P3-S10>  At least three books have been published that survey his art: "Les affiches de Villemot," by Jean-Francois Bazin (1985); "Villemot: l’affiche de A à Z," by Guillaume Villemot (2005); and "Embracing an icon: the posters of Bernard Villemot," by George H. Bon Salle (2015).