Question: The Upside of Irrationality is a book that followed which 2008 book?

 This is Ariely's second published book, after he authored "Predictably Irrational": The Hidden Forces That Shape Our Decisions". The Upside of Irrationality: The Unexpected Benefits of Defying Logic is a book published in 2010 by behavioral economist Dan Ariely. <SEP>  Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought.  I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing.  Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them". <SEP> Dan Ariely (Hebrew: דן אריאלי‎ ‎ ; born April 29, 1967) is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight and co-founder of BEworks, Timeful, Genie and Shapa.  Ariely is also associated with Qapital and Lemonade in the capacity of Chief Behavioral Economist and Chief Behavioral Officer, respectively.  Ariely's TED talks have been viewed over 10 million times.  He is the author of "Predictably Irrational","The Upside of Irrationality", and "The Honest Truth about Dishonesty".  All three books became "New York Times" best sellers.  He also wrote two semi-books: Irrationally Yours-an illustrated collection of his immensely popular "The Wall Street Journal" advice column, “Ask Ariely” and Payoff, a short TED book. <SEP> Dennis King is an internationally recognized authority on vintage Rock music posters, related memorabilia, and sports cards.  He was a major contributor and technical advisor to "The Art of Rock" by Paul Grushkin, which was released in 1987 and has become the standard reference book on rock posters of the 1960s and 70s.  Grushkin and King co-authored the follow-up book, "The Art of Modern Rock: The Poster Explosion" in 2004, on which King was Art Director.  More than 1800 posters were reproduced in "Art of Modern Rock: The Poster Explosion", which detailed the resurgence and expansion of the art form’s phenomenon, its style and influence.  The book also featured a discussion of the history of silk screening and its commercial applications following its industrialization, featuring the work of artists like Frank Kozik, Uncle Charlie, Art Chantry and Yee Haw Industries.  The French edition, "L’Art du Rock", was released in 2005.  King was the sole author on a pair of follow-up books, "Art of Rock Mini #1: A-Z" (2007) and "Art of Rock Mini #2: Poster Girls" (2008), both of which included new material and were published in smaller, more economical and accessible formats.  He also wrote the epilogue to the 2008 book "The Hammer of God: The Art of Malleus Rock Art Lab", a volume dedicated to the art collective consisting of three Italian poster artists whose work appeared in all three of the "Art of Modern Rock" books. .