Question: General Mills, Inc. markets this advertising campaign created by the Washburn-Crosby Company in which year?

Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States.  The campaign is preceded by “The Man Your Man Could Smell Like" which was a television advertising campaign by Wieden+Kennedy for Old Spice.  The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews.  The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience.  The inaugural commercial, titled “And So It Begins”, lasts 1:02 minutes and introduces returning Old Spice actors Isaiah Mustafa as well as Terry Crews.  This advertising campaign markets Wild Collection Bearglove Men’s Body Wash and Timber Bar Soap.  Isaiah Mustafa and Terry Crews returned in their recurring roles from previous Old Spice advertisements.  Mustafa’s character (referred to as the “Old Spice Man”) continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men.  Terry Crews also reprised his Old Spice character that targets the male audience as he is always screaming and breaking things.  The theme of the campaign focuses on the contrast between the smooth-talking monologues by Isaiah Mustafa and screaming Terry Crews interrupting each other as they advertise Old Spice Timber and Bearglove respectively.  The commercials usually end with the two men each holding up their respective products side by side and pointing at them with Crews repeatedly yelling “Bearglove!”  and Mustafa eventually saying “stop it”.  "The point of it is more than just bringing two guys together.  It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry", said John Sebastian, marketing director for Old Spice. <SEP> The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009.  Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the advertisements in the campaign have become easily recognizable because each advertisement follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac ("Hello, I'm a Mac.") , while a man in a more formal suit-and-tie combination introduces himself as a Windows personal computer ("And I'm a PC.") . <SEP>  The company markets many well-known North American brands, including Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.  It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.  Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world. <SEP>  It was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post that required a female response. Betty Crocker is a fictional character used in advertising campaigns for food and recipes.  In 1954, General Mills, an American Fortune 500 corporation branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval.  A portrait of Betty Crocker first commissioned in 1936 and revised several times since appears on printed advertisements and product packaging.  On television and radio broadcasts, Betty Crocker was portrayed by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964.