Question: What method does myThings use to determine what ads to display to consumers from advertisers?

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. <SEP> Datalogix is a consumer data collection company based in Denver, Colorado.  Datalogix provides online, direct mail, and mobile services to their clients.  The company's primary objective is to obtain and track offline and online data purchasing behavioral patterns, with the use of information obtained from retailers' loyalty card programs.  This information is used to help advertisers maximize ad campaigns that will potentially increase profits.  However, Datalogix clients extend further than retail stores, as some of their clients include grocers, travel agencies, Pepsico, Ford, and the Dr. Pepper Snapple Group.  After consumer spending behaviors are measured, the information is sold to advertising companies and publishers, such as Facebook and Google.  Advertisers then use the information obtained to tailor online ads based on what a consumer purchases offline, with the belief that a consumer is likely to purchase more of a particular offline item, if they see more advertisements for that product online.  The advertisers also use this information to reach new or existing customers.  In turn, publishers use the data from companies, such as Datalogix, to determine the amount of profit advertisers earned and to convince them to purchase more ads that will feature on their websites.  Advertisers and publishers frequently use Datalogix to help increase profits, as the use of digital media continues to expand. <SEP> A scad is a scam disguised as an advertisement, usually in reference to internet spam.  The term (which is a portmanteau of the words "scam" + "ad") has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals.  This technique is called "bait and click" and has received significant press coverage from Consumer Reports Webwatch which has warned consumers to be wary of scads because they divert unsuspecting searchers from what they are looking for and waste their time.  At worst, scads can send users to unsecured or malicious sites – exposing them to fraud, scams, viruses, exploits, trojans, malware, and spyware.  Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee.  Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser.  One research study found that the display of a company's ads in response to searches for a competitor's brand name was not a widespread phenomenon. <SEP>  These users are served ads as they continue surfing the web. myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase.  Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.