Question: The Toyota Owners 400 was sponsored from 2007 to 2011 by a brand that is owned by which company?

Scion is a discontinued marque of Toyota that started in 2003.  It was designed as an extension of its efforts to appeal towards younger customers.  The Scion brand primarily featured sports compact vehicles (primarily badge engineered from Toyota's international models), a simplified "pure price" model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle.  The "Scion" name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.  The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004.  In 2010, Scion expanded into Canada.  In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques. <SEP>  From 2007 to 2011, former race title sponsor Crown Royal named the race after the winner of an essay contest during Daytona Speedweeks. The Toyota Owners 400 is a 400 lap Monster Energy NASCAR Cup Series stock car race held at the Richmond Raceway in Richmond, Virginia.  The winner of the first essay contest was Jim Stewart from Houma, Louisiana, with subsequent contests won by Dan Lowry of Columbiana, Ohio and Russ Friedman of Huntington, New York, with the 2010 race being named for Army veteran Heath Calhoun of Clarksville, Tennessee.  Since 2010 only military service members have been eligible to win the contest.  Crown Royal moved the "Your Name Here" sponsorship to the Brickyard 400 beginning in 2012. <SEP> Jim Lentz is the chief executive officer for Toyota North America; president and chief operating officer of Toyota Motor North America, Inc. (TMA); and a senior managing officer of the parent company Toyota Motor Corporation (TMC) which is located in Japan.  In that role Lentz manages all of Toyota’s North American affiliate companies which include TMA, Toyota Motor Sales, U.S.A., Inc. (TMS), and Toyota Motor Engineering & Manufacturing, North America, Inc. (TEMA), which includes responsibilities for Toyota Motor Manufacturing Canada Inc. (TMMC), and oversight for Toyota Canada, Inc. (TCI).  Lentz also serves as the chairman of the North American Executive Committee.  This is composed of the top leaders from the affiliate companies.  Most recently Lentz was the president and chief executive officer of TMS and senior vice president of TMA and served in a global advisory capacity as the managing officer for TMC.  Before that he served as president and chief operating officer and executive vice president of TMS.  Lentz previously held several executive positions including Toyota division group vice president and general manager where he oversaw all sales, logistics and marketing activities for Toyota and Scion regional sales offices and distributors.  He also served as the group vice president of marketing for the Toyota division and vice president of Scion, and was responsible for the initial launch of a new line of vehicles.  Lentz spent several years in the field as vice president and general manager of the Los Angeles region and before that general manager of the San Francisco region.  Prior to his role as general manager Lentz was vice president of marketing services for CAT in Maryland.  He has also held several other TMS positions, including field training manager, sales administration manager and truck sales team member.  Lentz joined Toyota in 1982 as the merchandising manager for its Portland, Oregon region where he later became the distribution manager and field operations manager.  He serves as chairman on the board of directors of The Global Automakers and is also a member of the executive advisory board for Daniels College of Business at the University of Denver (DU), his alma mater.  He was named “Marketer of the Year” by Advertising Age in 2006, an Automotive News “All Star” in 2007 and honored at Industry Leader of the year. <SEP> Crown Royal is a blended Canadian whisky owned by Diageo, which purchased it when the Seagram portfolio was dissolved in 2000.  It is the top-selling Canadian whisky in the United States.