Question: Which national milk marketing cooperative owned by nearly 15,000 dairy farmer-members makes a brand of butter whos anem is derived from the French phrase "plus gras"?

<P0-S0>  The advertising agency George Paterson was appointed to handle the campaigns. <P0-S1>  It was launched by the newly formed Victorian Dairy Industry Authority (VDIA), which replaced the more regulatory-oriented Victorian Milk Board. <P0-S2> Big M is a brand of flavoured milk that was founded in Mordialloc, Victoria, Australia, in 1977–78. <P0-S3>  Granger conceived the VDIA Marketing Plan to introduce branding and promotion to flavoured milk (Big M) and reduced-fat milk (Rev), and it was embraced by the board. <P0-S4>  Big M flavoured milk is available primarily in Melbourne, regional and rural areas of Victoria and the southern and western Riverina regions of New South Wales near the state border of Victoria. <P0-S5>  The brand has gained popularity through television ad campaigns in Victoria such as 'Think Big, but not too big'. <P0-S6>  A reduced-fat milk called 2:10 had been launched years earlier  by the Milk Board and failed due to lack of co-operation by dairy processors, and the inability of the Board to overcome this resistance. <P0-S7>  The Big M brand is currently owned by Lion (formerly National Foods). <P0-S8>  It is sold in cartons, Tetra Briks and plastic bottles in both fresh and UHT varieties. <P0-S9>  He appointed Des Cooper (MD of the Victorian Oat Growers Pool) as chairman, and Brian Purtell as general manager. <P0-S10>  Until this time there had been dozens of small 'zoned' dairies, some with their own flavoured milk brands – but with the exception of a dairy in Shepparton (Ducats), sales were minuscule. <P0-S11>  Granger was principally the creative input, with Cooper and Purtell administrators who maneuvered the launch in the face of industry reluctance and scepticism. <P0-S12>  Big M accounted for sales of 19 million lites per year, and licence fees of $6 – 6.5 million pa prior to the trademarks being sold in 2000 for almost $62 million. <P0-S13>  This was a very rare occasion where a government department launched a successful and contemporary consumer product. <P0-S14>  Similarly, there was resistance to the launch of Big M and Rev, but it was ultimately embraced by the industry following consumer interest and demand the advertising promotion generated. <SEP> <P1-S0> The Mehsana District Cooperative Milk Producers' Union Ltd., popularly known as Dudhsagar Dairy, is a member of the state-level Gujarat Cooperative Milk Marketing Federation, Anand. <P1-S1>  Dudhsagar Dairy is the largest dairy in Asia, processing on an average 1.41 million kilograms of milk each day. <P1-S2>  It has established a network for procuring milk from 4,500,000 milk producers through 1150 village milk cooperatives. <SEP> <P2-S0> Plugrá is a brand of butter made in the United States by Dairy Farmers of America. <P2-S1>  It is made with a higher butterfat content than most American butter (82% butterfat, vs. 80%.) <P2-S2>  The name "Plugra" is derived from the French "plus gras" ("more fat"). <SEP> <P3-S0> Dairy Farmers of America Inc. (DFA) is a national milk marketing cooperative in the United States. <P3-S1>  It is owned by and serves nearly 15,000 dairy farmer-members representing more than 9,000 dairy farms in 48 states. <P3-S2>  DFA markets members' raw milk and sells milk and derivative products (dairy products, food components, ingredients and shelf-stable dairy products) to wholesale buyers. <P3-S3>  Net sales in 2013 were $12.8 billion, representing about 30 percent of the raw milk production of the United States.