Question: What is the worth of the logo that appears alongside the "Just Do It" slogan?

<P0-S0> The Hebrew term Abaddon (Hebrew: אֲבַדּוֹן‎ ‎ , "'Ǎḇaddōn "), and its two Greek equivalents Apollyon (, "Apollyon") as a person/being and Τάρταρος Tartaros as a place/time, appears in the Bible as name of a place, time, or personification/incarnation of destructive nature. <P0-S1>  In the Hebrew Bible, "Abaddon" often appears alongside the place שְׁאוֹל ("sheol"), meaning the realm of the dead. <P0-S2>  In the New Testament Book of Revelation, an angel called Abaddon is described as the king of an army of locusts; his name is first transcribed in Greek (Revelation 9:11—"whose name in Hebrew is Abaddon, The Angel of Death." <P0-S3>  (Ἀβαδδὼν), and then translated ("which in Greek means the Destroyer" (Ἀπολλύων, "Apollyon")). <P0-S4>  The Latin Vulgate and the Douay Rheims Bible have additional notes (not present in the Greek text), "in Latin Exterminans", "exterminans" being the Latin word for "destroyer". <SEP> <P1-S0> The Swoosh is the logo of American athletic shoe and clothing manufacturer Nike, Inc. Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone. <SEP> <P2-S0> Gille Coluim the Marischal was an official of the Scottish crown in the second half of the 12th century. <P2-S1>  His name occurs in the witness lists of two extant charters, both issued by King William of Scotland at Perth, which indicates that he was probably a native of somewhere in southern Perthshire. <P2-S2>  He seems in fact to have been the lord of Madderty in Strathearn. <P2-S3>  In either 1172 or 1173 he witnessed King William's grant of Ardross to Merleswain mac Cholbaín, a relative of the mormaer of Fife. <P2-S4> ; and somewhere between 1178 and 1185 he witnessed the king's grant of lands in Inverness-shire to Gille Brigte, Mormaer of Strathearn. <P2-S5>  In both of these charters, the grants are to native Scots and Gille Coluim appears alongside other native Scots, such as (in both cases) Gille Críst mac ingine Samuel ("Gillecrist mac inien Samüel") and Gille Míchéil mac Donnchada ("Gillemichel mac Dunecan"). <P2-S6>  Gille Coluim in both cases appears with the title "Marescal", meaning that he was the king's military commander. <P2-S7>  It appears to be in this role that Gille Coluim was given control of the castle at Auldearn ("Heryn") in Moray during a rebellion by the Meic Uilleim, a royal kindred who were claiming the throne of Scotland. <P2-S8>  A charter issued by King William at Linlithgow, between 1187 and 1189 grants Gille Brigte, mormaer of Strathearn, the land of Madderty and states that neither Gille Coluim nor his heirs have any right to the land after giving up Auldearn to the "Meic Uilleim". <P2-S9>  In the charter, King William declares that Gille Coluim "feloniously surrendered my castle of Heryn and then went over to my mortal enemies in the manner of a wicked traitor and stood with them against me to do as much harm as he could". <P2-S10>  We can be certain then that Gille Coluim surrendered the castle during the insurrection of Domnall MacUilleim ("Donald MacWilliam") which took place between 1179 and 1187. <P2-S11>  Nothing more is heard of Gille Coluim. <P2-S12>  The charter indicates that Gille Coluim was not dead at the time of issue (no later than 1190) and his death is not otherwise reported. <SEP> <P3-S0> Just Do It (stylized as JUST DO IT.) <P3-S1>  In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. <P3-S2>  is a trademark of shoe company Nike, and one of the core components of Nike's brand. <P3-S3>  The slogan was coined in 1988 at an advertising agency meeting. <P3-S4>  The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." <P3-S5>  The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.