Original: For the simple electric dipole given above, the electric dipole moment points from the negative charge towards the positive charge, and has a magnitude equal to the strength of each charge times the separation between the charges.
Simplified: The first is an electric dipole which separates the positive charge from the negative charge. A simple example of this dipole is a pair of electric charges with the same magnitude but with the opposite type of charge (positive and negative) and are separated by a small distance from each other.