Original: In order to increase the Firestone subsidiary's brand awareness, Bridgestone Firestone NAH Ltd, re-entered the Firestone brand into IndyCar racing in 1995, and in 1997 Bridgestone Corporation Japan entered the Bridgestone brand into F1 racing.
Simplified: To increase the brand awareness, they re-entered the Firestone brand into IndyCar racing in 1995. In 1997, Bridgestone Corporation Japan entered the Bridgestone brand into Formula One racing.