Original: Peter Gorb, a Life Fellow of the Design Management Institute and a long time Fellow of the RSA, has led the Design Management department for over 20 years and is seen as a godfather for design management. He defined his design reclassification in 1976, and published his book Design and its Use by Managers two years later.
Simplified: In his' Classification of Design '(1976), Gorb divided design into three different classes; design management operates in and across all three categories: