Original: The promotion, in its current form, was started by Steve Keirn in 2007 to be WWE's second developmental territory when they ended their relationship with the Georgia-based Deep South Wrestling in early 2007.
Simplified: The promotion, in its current form, was started by Steve Keirn in 2007 to be WWEs second developmental territory when they ended their relationship with the Georgia-based Deep South Wrestling in early 2007.