Original: In June 2007, a proposed sketch of the 2012 Summer Olympics logo submitted by "Sean Stayte" appeared on the BBC News 24 broadcast and website as one of the twelve best viewer-submitted alternatives to the official logo.
Simplified: In June 2007, a parody of the 2012 Summer Olympics logo sent by "Sean Stayte" appeared on the BBC News website under the alternative Olympic Logo entries and was broadcast on their BBC News 24 channel.