Original: The New York Press coined the term "yellow kid journalism" in early 1897 after a then-popular comic strip to describe the down market papers of Pulitzer and Hearst, which both published versions of it during a circulation war.
Simplified: The New York Press came up with the term "yellow kid journalism" in early 1897 after a then-popular comic strip to talk about the newspapers of Pulitzer and Hearst, which both published versions of it during a circulation war.