Original: As a result of Seelig's departure, the company held a contest in 1925 to develop a new name, the result of which was Safeway. The original slogan was "an admonition and an invitation" to "Drive the Safeway; Buy the Safeway."
Simplified: The name "Safeway" came from a contest that was held in 1925 to devolpe a name for the store and Safeway was chosen.