Original: To remain competitive, EncyclopÃ dia Britannica, Inc. has stressed the reputation of the Britannica, reduced its price and production costs, and developed electronic versions on CD-ROM, DVD, and the World Wide Web.
Simplified: So that it still can survive, EncyclopÃ dia Britannica, Inc. has kept on telling people that the Britannica is good and accurate, made the encyclopedia cheaper, and made electronic versions on CD-ROM, DVD and the World Wide Web.