Original: If you do write an article on an area in which you are personally involved, be sure to write in a neutral tone and cite reliable, third-party, independent published sources, and beware of unintentional bias.
Simplified: If you do write an article on an area which you are linked to, be sure to write in a neutral tone and cite reliable, third-party published sources, and be careful in case your changes accidentally make your point of view more important than the others.