Original: Florence and the Machine collected the Critics' Choice Award at the 2009 BRIT Awards after coming third in the BBC's Sound of 2009. As well as attention from the BBC, Welch received significant support from NME magazine who included her in their annual NME Awards Tour for 2009, in which she supported White Lies, Friendly Fires and Glasvegas on the tour.
Simplified: Florence and the Machine were part of the 2009 Shockwaves NME Awards tour.