The Sussex Safer Roads Partnership is a local government body in the East Sussex and West Sussex areas of England , and was looking to produce an internet - based road safety campaign film with a positive message , rather than one using more graphic shock tactics .
The Sussex Safer Roads Partnership is a local government body in the East Sussex and West Sussex areas of the UK . 
 It was looking to produce an internet - based road safety campaign film with a positive message , rather than one using more graphic shock tactics .