There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them , supported by a number of secondary messages , each of which may have a number of supporting arguments , facts and figures .
There is usually a primary message that conveys more strongly to your customers , what you do and the benefit it offers to them . 
 This is often supported by a number of secondary messages , each of which may have a number of supporting arguments , facts and figures .