The media 's fascination with the '' counterculture '' continued with the Monterey Pop Festival in June 1967 , where approximately 30,000 people gathered for the first day of the music festival , with the number swelling to 60,000 on the final day .
The media 's fascination with the '' counterculture '' continued with Fantasy Fair and Magic Mountain Music Festival in Marin County and the Monterey Pop Festival , both in June 1967 . 
 At Monterey , approximately 30,000 people gathered for the first day of the music festival , with the number swelling to 60,000 on the final day .