On 25 July 2016 the BMC announced its intention to re-brand itself as '' Climb Britain '' , but following feedback and consultations with members , it announced two months later that the renaming would not go ahead .
On 25 July 2016 the British Mountaineering Council announced its intention to re-brand itself as '' Climb Britain '' , following consultant advice funded by Sport England . 
 However , following a strong backlash from its membership and subsequent consultations and heated online debates , it announced two months later that the renaming would not go ahead .