On September 3 , 2013 the station was re-branded Mad Dog Sports Radio and began to air less sports talk and more redundant play - by - play programming to save costs .
On September 3 , 2013 the station was re-branded Mad Dog Sports Radio . 
 Despite getting more calls than any other national sports talk outlet , the station began to air less sports talk and more redundant play - by - play programming to save costs .