The first shop , situated in rue Paradis in Nice , was frequented by film stars in need of bespoke tuxedos and gowns for events such as the annual Cannes Film Festival .
The first shop , situated in rue Paradis in Nice , was opened by French master tailor , Jean Goldberg . 
 The store was frequented by film stars in need of bespoke tuxedos and gowns for events such as the annual Cannes Film Festival .