image_size fields workplaces birth_date known_for article_title name alma_mater
150px psychology regret judgement and decision making counterfactual thinking hindsight bias northwestern university university of illinois at urbana-champaign february 13 , 1965 counterfactual thinking `` if only '' neal roese
 neal roese ph.d. university of british columbia - university of western ontario b.sc . -
neal roese

neal roese -lrb- born february 13 , 1965 -rrb- is the john l. and helen kellogg professor of marketing at the kellogg school of management at northwestern university .
trained as a social psychologist , he is most well known for his work on judgment and decision making , counterfactual thinking , and regret .
