death_date birth_place name birth_date article_title birth_name
23 december 2008 kendrick , idaho , united states don randall 30 october 1917 don randall -lrb- fender -rrb-
 donald dean randall
don randall -lrb- fender -rrb-

don randall -lrb- october 30 , 1917 -- december 23 , 2008 -rrb- was a manager in the early years of the fender musical instruments corporation .
he also came up with many product names , including the esquire , the telecaster , the stratocaster , and the champ .
he was leo fender 's partner and the sales , distribution , marketing and advertising behind the company 's rise from small california guitar maker to worldwide status .
