caption death_date name birth_date image article_title birth_name occupation
herb lubalin 's studio logo . may 24 , 1981 herb lubalin march 17 , 1918 image : lubalinlogo.jpg herb lubalin
 herbert f. -lrb- herb -rrb- lubalin type designer , graphic designer
herb lubalin

herbert f. -lrb- herb -rrb- lubalin -lrb- pron .
`` loob-a ' - len '' ; march 17 , 1918 -- may 24 , 1981 -rrb- was an american graphic designer .
he collaborated with ralph ginzburg on three of ginzburg 's magazines : `` eros '' , `` fact '' , and `` avant garde '' , and was responsible for the creative visual beauty of these publications .
he designed a typeface , itc avant garde , for the last of these ; this font could be described as a reproduction of art-deco , and is seen in logos created in the 1990s and 2000s .
