home_town birth_place nationality ethnicity name birth_date known_for residence notable_works spouse article_title birth_name occupation
coney island brooklyn , new york american italian jerry della femina 22 july 1936 `` madman '' advertising personality east hampton , new york '' harbor '' -lrb- 1969 -rrb- from those wonderful folks who gave you pearl judy licht jerry della femina
 gennaro tomas della femina advertising executive
jerry della femina

jerry della femina -lrb- born 1936 -rrb- is an american advertising executive and restaurateur .
starting from a poor italian background in brooklyn , he eventually became chairman of della femina travisano & partners , an agency which he founded with ron travisano in the 1960s .
over the next two decades they grew the company into a major advertising house that was billing $ 250 million per year and had 300 employees and offices in both new york and los angeles .
della femina is known for his larger-than-life personality and colorful language , and was referred to as a '' ` madman ' of madison avenue '' .
in 1970 , he wrote a book about the advertising industry , humorously titled , `` from those wonderful folks who gave you pearl harbor : front-line dispatches from the advertising war '' .
the book became a best-seller , described by `` the guardian '' as `` one of the defining books about advertising '' , and eventually inspired the television series `` mad men '' .
