caption nationality birth_date known_for image article_title name
morinosuke kawaguchi in akihabara in 2008 japanese may ashiya , hyogo , japan 1 , 1961 -lrb- age 54 -rrb- , technology strategy , otaku , subculture , innovation , futurist management , product design , product engineering , mkawaguchi 2008.jpg morinosuke kawaguchi
 morinosuke kawaguchi
morinosuke kawaguchi

morinosuke kawaguchi -lrb- 川口盛之助 , b. may 1 , 1961 in ashiya , hyogo , japan -rrb- is a japanese futurist and innovation expert .
he is the founder of morinoske company ltd. , a tokyo-based management and design consultancy .
previously , from 2002 till 2013 he was working for arthur d. little japan .
also a lecturer in the postgraduate program at the tokyo institute of technology and doshisha business school , his approach to japanese subculture and how it comprises a competitive advantage in r&d has made him popular in japan .
kawaguchi is renowned as a strategy expert in management of technology -lrb- mot -rrb- , intellectual property management and also technology & innovation management -lrb- tim -rrb- in various industries such as telecommunications , electronics and the automotive industry .
in japan , he is considered the inventor of the concept in product engineering and technology development of drawing from japanese culture , especially the concepts of monozukuri and otaku subcultures .
he is a bilingual lecturer on this topic and has appeared on several japanese radio and television shows .
kawaguchi writes regularly on japanese technology development , creating a bridge between the hard-boiled industry and creative subculture .
since 2007 , he has an ongoing biweekly column for the nikkei bp online and another for techon online .
also , from february 2009 until january 2010 , he wrote a series of articles on anime-like engineering and technology for `` dime , '' a magazine comparable to `` wired '' in the us .
kawaguchi became well known after his book `` otaku de onnanoko na kuni no monozukuri '' '' -lrb- neon genesis of geeky-girly japanese engineering -rrb- '' was published in 2007 by kodansha , earning the prestigious nikkei bp biztech book award in 2008 .
the central message of the book is how to leverage japanese subculture for top-tier product development and innovation .
it has been translated into chinese , korean , thai and english .
this book was reviewed by all the five major japanese newspapers , a rare honor for a business book there .
famed fashion designer hanae mori had a lot of praise for kawaguchi 's book , reviewing it for the `` sankei shimbun '' newspaper .
on the cover of the book , taro aso , the 92nd prime minister of japan , gives a blurb , describing the book as one `` filled with wisdom and hints on how to leverage japanese subculture 's potential . ''
korea and taiwan published translated versions of the title at the end of 2009 .
the thai translation was published in 2011 .
the english translation , titled geeky-girly innovation : a japanese subculturalist 's guide to technology and design , was published in july 2012 .
morinosuke kawaguchi published his second book `` sekai ga zessan suru '' `` made by japan '' -lrb- the world acclaimed `` made by japan '' -rrb- in december 2010 , again describing a unique concept in technology and design .
the central question of the book is how machines and products can make our lives happier and what the future of all machines will look like .
kawaguchi is also co-author and committee member of fukushima project , a government-independent , crowd-funded investigation about the fukushima daiichi nuclear disaster and the role of tepco 's top management in the catastrophy .
the committee published a book in early 2012 , uncovering several contradictions in tepco 's communication to the public and events at the power plant .
his latest book , メガトレンド 2014-2023 -lrb- megatrends 2014-2023 -rrb- was published by nikkei business publications at the end of 2013 .
