birth_place nationality fields workplaces birth_date residence article_title name alma_mater
gomadingen , germany german business administration , marketing , behavioral sciences university of mannheim 13 january 1962 mannheim , baden-württemberg , germany christian homburg
 christian homburg university of mainz karlsruhe institute of technology
christian homburg

christian homburg -lrb- * 1962 in gomadingen , baden-württemberg , germany -rrb- is a german marketing researcher , director of the imu -- institute for market-oriented management and chaired professor for marketing at the university of mannheim .
his special subjects are market-oriented management , customer relationship management and sales management .
furthermore , from 2006 until the 2010 , homburg was the exclusive managing director of the mannheim business school .
in addition to his academic position , he is chairman of the scientific advisory committee of homburg & partner , an international management consultancy firm .
