birth_place birth_date image article_title name
washington , d.c. , usa 1952 allen-library-06 . jpg david tate -lrb- radio broadcaster -rrb-
 david tate , radio broadcaster
david tate -lrb- radio broadcaster -rrb-

david helene tate -lrb- born 1952 , washington , d.c. -rrb- served as president/ceo of rantel research , inc. of laurel , md , a broadcast radio audience marketing company , from 1979 to 1997 .
rantel 's area of professional specialization was mostly in radio formats targeted at young-adult audiences as measured by arbitron of columbia , maryland .
while companies like arbitron were focused primarily on measuring radio audience listening levels , or audience ratings , rantel concentrated on measuring the underlying motivations of radio listeners , i.e. , why a listener would prefer one radio station over another .
before serving at rantel , tate worked as a journeyman on-the-air radio host -lrb- disc jockey -rrb- from roughly 1967 to 1973 .
tate 's first professional radio broadcast experience was as a volunteer broadcaster , as the afternoon on-air host at christian-formatted wgts-fm , takoma park , md , from 1967 to 1970 .
tate served under the tutelage of wgts station manager , joseph spicer , ph.d. .
during the bulk of the period from the early 1970s until 1979 , tate served as a radio station program director for `` popular music '' radio stations , where his duties occasionally required him to serve on-the-air as well .
