caption residence birth_place name birth_date alt spouse image article_title birth_name occupation
sculley in january 2014 palm beach , florida , u.s. new york city john sculley 6 april 1939 john sculley , january 2014 ruth adams -lrb- 1978 -- 2011 ; divorced -rrb- diane sculley sculley -lrb- 2013 -- present -rrb- -lrb- 1960-1965 ; divorced -rrb- carol lee john sculley iii.jpg john sculley
 john sculley iii chief -rrb- partner at sculley brothers llc -lrb- 1995-2005 -rrb- co-founder executive zeta interactive -lrb- 2007-present -rrb- founder obi worldphone -lrb- 2014-present officer -rrb- of apple -lrb- 1983 -- 1993
john sculley

john sculley iii -lrb- born april 6 , 1939 -rrb- is an american businessman , entrepreneur and investor in high-tech startups .
sculley was vice-president -lrb- 1970 -- 1977 -rrb- and president of pepsi-cola -lrb- 1977 -- 1983 -rrb- , until he became chief executive officer of apple inc. on april 8 , 1983 , a position he held until leaving in 1993 .
in may 1987 , sculley was named silicon valley 's top-paid executive , with an annual salary of us$ 2.2 m. sales at apple increased from $ 800 million to $ 8 billion under sculley 's management , although many attribute his success to the fact that sculley joined the company just when steve jobs ' visions and steve wozniak 's creations had become highly lucrative .
however , his stint at apple remains controversial due to his departure from founder steve jobs 's sales structure , particularly regarding sculley 's decision to compete with ibm in selling computers to the same types of customers .
others say that the `` two clashed over management styles and priorities , jobs focusing on future innovation and sculley more on current product lines and profitability . ''
but sculley ultimately was forced to step down as apple ceo because he was opposed to licensing macintosh software and was talking to goldman-sachs about splitting apple into two companies .
when sculley left in may 1993 , apple had $ 2 billion in cash and $ 200 million in debt .
john sculley is recognized worldwide as an expert in marketing , in part because of his early successes at pepsico , notably his introduction of the pepsi challenge , which allowed the company to gain market share from primary rival coca cola .
he used similar marketing strategies throughout the 1980s and 1990s at apple to mass-market macintosh personal computers , and today he continues to speak and write about disruptive marketing strategies .
sculley is currently invested in and involved with a number of high-tech start-up companies , including 3cinteractive , xl marketing -lrb- now rebranded as zeta interactive -rrb- , inflexion point , mobeam , openpeak , x10 credit , pivot acquisition corp. , nextsource , and worldmate .
through their family investment office , sculley brothers , john sculley and his brothers arthur and david are investing in us health care because they see innovation in healthcare delivery services as an opportunity for their marketing skills and experience .
among their healthcare investments are watermark medical , mdlive , audax health solutions , misfit wearables , and modernizing medicine .
jeff daniels will portray sculley in the upcoming film `` steve jobs , '' matthew modine portrayed him in the 2013 film `` jobs , '' and allan royal portrayed him in the 1999 tnt film `` pirates of silicon valley . ''
