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on and foremembered or either side a griffin wings elevated ermine beaked argent a fess between six cross crosslets fitchée gules a coronet of an earl virtus -rrb- in actione consistit -lrb- virtue consists in action right george craven , 3rd earl of craven

george craven , 3rd earl of craven

george grimston craven , 3rd earl of craven -lrb- 16 march 1841 -- 7 december 1883 -rrb- was an english peer .
he inherited the earldom on 25 august 1866 from his father , william craven , 2nd earl of craven .
he was lord lieutenant of berkshire between 1881 and 1883 .
he was succeeded by his son , william craven , 4th earl of craven .
the third earl of craven is the namesake of a cigarette brand called craven a that is produced in canada , jamaica , vietnam , and north korea
