caption death_date death_place birth_place nationality birth_date spouse image article_title education name occupation organization
massimo arts collection with a specimen of his typeface , our vignelli bodoni . and lella at the rit cary graphic 27 may 2014 new york city , new york , united states milan , italy italian 10 january 1931 lella vignelli massimo_vignelli_photo . jpg massimo vignelli
 politecnico di milano massimo vignelli graphic designer , industrial designer , architect vignelli associates , unimark international
massimo vignelli

massimo vignelli -lrb- ; january 10 , 1931 -- may 27 , 2014 -rrb- was an italian designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design .
he was the co-founder of vignelli associates , with his wife , lella .
his ethos was , `` if you can design one thing , you can design everything , '' and this was reflected in the broad range of his work .
vignelli worked firmly within the modernist tradition , and focused on simplicity through the use of basic geometric forms in all his work .
