birth_place image_size birth_date article_title occupation
wewoka , oklahoma 150px january 20 , 1934 don e. schultz
 academic - marketing
don e. schultz

don edward schultz is professor emeritus of service at northwestern university 's medill school .
he is most notable for his research and writing on integrated marketing communications -lrb- imc -rrb- .
in 1992 , the american advertising federation named him advertising educator of the year , and in 1998 `` sales and marketing management '' magazine named him one of the 80 most influential people in sales and marketing .
often referred to as the `` father of integrated marketing '' , schultz is the author or co-author of 13 books on marketing , including `` integrated marketing communications '' -lrb- 1993 -rrb- , `` communicating globally '' -lrb- 2000 -rrb- , and `` imc : the next generation '' -lrb- 2003 -rrb- .
he writes a regular column on integrated marketing for `` marketing management '' magazine , the trade publication of the american marketing association .
prior to his academic career , schultz worked for 15 years in the field of advertising .
schultz earned a bachelor of business administration from university of oklahoma in 1957 , a master of arts in advertising from michigan state university in 1975 , and a ph.d. in mass media from michigan state in 1977 .
schultz lectures and consults for various business groups and currently resides in the chicago metropolitan area .
he is also the president and founder of agora , inc. -lrb- not to be confused with agora , inc. -rrb- , a consulting firm based in evanston , il .
