With the exception of the <code>genre</code> parameter, which pertains only to publishing companies and the <code>aum</code> parameter, which applies only to financial services companies, do not erase parameters for which you do not have data or which may not apply at the time you create the infobox. Exception: you may erase a parameter if it can never logically be applicable, for example the <code>intl</code> parameter, which is used only for non-U.S.-based companies.  
Note that the examples below are for demonstration purposes only and do not necessarily reflect actual statistics.  
;name: The full, legal name of the company, correctly reproducing punctuation and abbreviations or lack thereof. The full legal name of the company may be different from the common name used for the article title.
Examples: Caterpillar Inc., General Electric Company, Microsoft Corporation
;native_name:Non-English name that differs from its English name, list the name of the company in English. Use *only if* the company is based in a non-English speaking country.
;romanized_name:Native name in Latin script. Use *only* if the company is based in a non-English speaking country *and* it has no official rendering of native name in Latin script. If the official rendering of native name in Latin script exists, use parameter instead and omit this non-Latin names entirely.
;trading_name:Trade name, or fictitious business name, under which the business or operation is conducted and presented to the world, *if different* from the legal name of the legal person (or persons) who actually own it and are responsible for it.
;logo: The company's current, primary wordmark and/or logo. Use the logo of the legal entity that is the subject of the article; the logo used may be different from the logo used on consumer products, particularly if the article is about a parent company or holding company.
For companies that use both a wordmark and a logo, upload a file that shows the two in combination if the combined form serves as the company's primary identity mark.
For a wordmark example, see Microsoft; for a logo example, see Apple Inc.; for a combined logo and wordmark example see Altria.
Upload a wordmark/logo graphic using the organization logo upload form. **Note: uploading trademarked corporate logos by other means or uploading corporate logos to Wikimedia Commons is likely to result in deletion of the logo.**
;caption: Descriptive information for the logo, if necessary. Rarely used.
Example: Logo used from 1942 to 1966
;type: Type of company, wikilinked. Use the <code>ownership</code> parameter to list ownership percentages for private companies and joint ventures, if applicable.
Examples: <code></code> **OR** <code></code>
;traded_as: The stock exchange(s) and stock ticker symbol(s) of publicly traded companies, using stock ticker templates. Information about the company's status as a component of a major index can also be added. If there is more than one entry, use to format the entries. A list of available stock ticker symbol templates is available at :Category:Ticker symbol templates.
Examples: <code></code> **OR** <code></code>  
;genre: Genre of published works, listed alphabetically and wikilinked.
**This parameter is used for publishing and media companies only.** If this parameter is filled, consider using instead, unless the company is notable for more than publishing. If the article subject is not a publishing or media company, delete this parameter from the article. If there is more than one entry, use to format the entries.
Example: <code></code> **OR** <code></code>
;predecessor: The full, legal name(s) of any predecessor(s) of the company, correctly reproducing punctuation and abbreviations or lack thereof. If the article subject exists as the result of the merger of two or more legal entities, list the predecessors alphabetically, using to format the entries.
Examples: <code></code> **OR** <code></code>
;successor: The full, legal name(s) of any successor(s) of the company, correctly reproducing punctuation and abbreviations or lack thereof. If the article subject has two or more successors, list the successors alphabetically, using to format the entries.
Examples: <code></code> **OR** <code></code>
;foundation: Location and date of the company's founding (establishment). Use for the date. Location may be in the format of <code>&#91;[<var>City</var>]], &#91;[<var>State or Province</var>]], &#91;[<var>Country</var>]]</code>, or simply <code>&#91;[<var>City</var>]], &#91;[<var>Country</var>]]</code> if a subnational unit is not conventionally given. Use the most-recognizable names in English and individually wikilink the city and state or province. Per WP:OVERLINK, do not wikilink the country. Per WP:Manual of Style (icons), ; flag icons place an unnecessary emphasis on nationality and can be misleading.
Example: <code></code>
;founder: Entrepreneur(s) who founded the company. List the founders alphabetically by surname. Use to format the entries. Wikilink the names of founders who are notable as defined by Wikipedia.
Example: <code>Thomas Oliver</code> **OR** <code></code>
;defunct: Date (at least year, more specific if known) that the company became defunct (legally dissolved). Use for the date.
Examples: <code></code> or <code></code>
;fate: The reason a company became defunct or the change type and the full legal name of the acquiring or merging entity, correctly reproducing punctuation and abbreviations or lack thereof.
Examples: Acquired by Cisco Systems, Inc. **OR** Bankrupted **OR** Dissolved **OR** Merged with Thompson Corporation
;location_city: Current city, or city and state/province, of the company's headquarters. Use the location's most-recognizable name in English and individually wikilink both the city and the state or provice, if not already wikilinked in the <code>foundation</code> parameter. May be in the format of <code>&#91;[<var>City</var>]], &#91;[<var>State or Province</var>]]</code>, or simply <code>&#91;[<var>City</var>]]</code> if a subnational unit is not conventionally given. If this parameter is used, also populate *location_country*. Do not provide a street address, except in the rare case that the location, for example the corporate campus, is independently notable.
Examples: <code></code> **OR** <code></code>
;location_country: Current country of the company's headquarters. Per Use its most-recognizable name in English, but do not wikilink the country per WP:OVERLINK., per WP:Manual of Style (icons). If this parameter is used, also populate *location_city*.
Example: <code></code>.
;locations: Number of locations the company has physical properties, expressed as a number, followed by the property type, then the applicable year in parentheses.
Example: <code></code>
;area_served: Geographic area(s) in which the company does business. Use the largest geographic area(s) that apply. If, for example, a company does business in every province in Canada, list *Canada*, do not list each province. Do not wikilink if it would be redundant with the linking in a previous parameter, such as <code>foundation</code> or <code>location_country</code>. If there is more than one entry, list them alphabetically and use to format the entries.
Examples: <code>Worldwide</code> **OR** <code></code> **OR** <code></code> **OR** <code></code>
;key_people: Up to four key individuals closely associated with the company. If there is more than one entry, use to format the entries. List the figures in order of organizational role importance. Give job title(s) in parentheses (round brackets); these job titles are capitalized per WP:Manual of Style (capital letters) because they follow the name. If a founder is already listed in the <code>founder</code> parameter, do not list them again here as a founder; you may however list them along with their job title (Chairman, President, etc.)