mondavi produces , markets and sells premium , super-premium and fine california wines under the woodbridge by robert mondavi , robert mondavi private selection and robert mondavi winery brand names . woodbridge and robert mondavi private selection are the leading premium and super-premium wine brands by volume , respectively , in the united states . the acquisition of robert mondavi supports the company 2019s strategy of strengthening the breadth of its portfolio across price segments to capitalize on the overall growth in the pre- mium , super-premium and fine wine categories . the company believes that the acquired robert mondavi brand names have strong brand recognition globally . the vast majority of robert mondavi 2019s sales are generated in the united states . the company intends to leverage the robert mondavi brands in the united states through its selling , marketing and distribution infrastructure . the company also intends to further expand distribution for the robert mondavi brands in europe through its constellation europe infrastructure . the company and robert mondavi have complementary busi- nesses that share a common growth orientation and operating philosophy . the robert mondavi acquisition provides the company with a greater presence in the fine wine sector within the united states and the ability to capitalize on the broader geographic distribution in strategic international markets . the robert mondavi acquisition supports the company 2019s strategy of growth and breadth across categories and geographies , and strengthens its competitive position in its core markets . in par- ticular , the company believes there are growth opportunities for premium , super-premium and fine wines in the united kingdom , united states and other wine markets . total consid- eration paid in cash to the robert mondavi shareholders was $ 1030.7 million . additionally , the company expects to incur direct acquisition costs of $ 11.2 million . the purchase price was financed with borrowings under the company 2019s 2004 credit agreement ( as defined in note 9 ) . in accordance with the pur- chase method of accounting , the acquired net assets are recorded at fair value at the date of acquisition . the purchase price was based primarily on the estimated future operating results of robert mondavi , including the factors described above , as well as an estimated benefit from operating cost synergies . the results of operations of the robert mondavi business are reported in the constellation wines segment and have been included in the consolidated statement of income since the acquisition date . the following table summarizes the estimated fair values of the assets acquired and liabilities assumed in the robert mondavi acquisition at the date of acquisition . the company is in the process of obtaining third-party valuations of certain assets and liabilities , and refining its restructuring plan which is under development and will be finalized during the company 2019s year ending february 28 , 2006 ( see note19 ) . accordingly , the allocation of the purchase price is subject to refinement . estimated fair values at december 22 , 2004 , are as follows : {in thousands} .
of the two acquisitions , was the purchase price of the hardy acquisition greater than the mondavi acquisition?
the trademarks are not subject to amortization . none of the goodwill is expected to be deductible for tax purposes . in connection with the robert mondavi acquisition and robert mondavi 2019s previously disclosed intention to sell certain of its winery properties and related assets , and other vineyard prop- erties , the company has classified certain assets as held for sale as of february 28 , 2005 . the company expects to sell these assets during the year ended february 28 , 2006 , for net pro- ceeds of approximately $ 150 million to $ 175 million . no gain or loss is expected to be recognized upon the sale of these assets . hardy acquisition 2013 on march 27 , 2003 , the company acquired control of brl hardy limited , now known as hardy wine company limited ( 201chardy 201d ) , and on april 9 , 2003 , the company completed its acquisition of all of hardy 2019s outstanding capital stock . as a result of the acquisition of hardy , the company also acquired the remaining 50% ( 50 % ) ownership of pacific wine partners llc ( 201cpwp 201d ) , the joint venture the company established with hardy in july 2001 . the acquisition of hardy along with the remaining interest in pwp is referred to together as the 201chardy acquisition . 201d through this acquisition , the company acquired one of australia 2019s largest wine producers with interests in winer- ies and vineyards in most of australia 2019s major wine regions as well as new zealand and the united states and hardy 2019s market- ing and sales operations in the united kingdom . total consideration paid in cash and class a common stock to the hardy shareholders was $ 1137.4 million . additionally , the company recorded direct acquisition costs of $ 17.2 million . the acquisition date for accounting purposes is march 27 , 2003 . the company has recorded a $ 1.6 million reduction in the purchase price to reflect imputed interest between the accounting acquisition date and the final payment of consider- ation . this charge is included as interest expense in the consolidated statement of income for the year ended february 29 , 2004 . the cash portion of the purchase price paid to the hardy shareholders and optionholders ( $ 1060.2 mil- lion ) was financed with $ 660.2 million of borrowings under the company 2019s then existing credit agreement and $ 400.0 million .