international networks international networks generated revenues of $ 3.0 billion and adjusted oibda of $ 848 million during 2016 , which represented 47% ( 47 % ) and 35% ( 35 % ) of our total consolidated revenues and adjusted oibda , respectively . our international networks segment principally consists of national and pan-regional television networks and brands that are delivered across multiple distribution platforms . this segment generates revenue from operations in virtually every pay-tv market in the world through an infrastructure that includes operational centers in london , warsaw , milan , singapore and miami . global brands include discovery channel , animal planet , tlc , id , science channel and turbo ( known as velocity in the u.s. ) , along with brands exclusive to international networks , including eurosport , real time , dmax and discovery kids . as of december 31 , 2016 , international networks operated over 400 unique distribution feeds in over 40 languages with channel feeds customized according to language needs and advertising sales opportunities . international networks also has fta and broadcast networks in europe and the middle east and broadcast networks in germany , norway and sweden , and continues to pursue further international expansion . fta networks generate a significant portion of international networks' revenue . the penetration and growth rates of television services vary across countries and territories depending on numerous factors including the dominance of different television platforms in local markets . while pay-tv services have greater penetration in certain markets , fta or broadcast television is dominant in others . international networks has a large international distribution platform for its 37 networks , with as many as 13 networks distributed in any particular country or territory across the more than 220 countries and territories around the world . international networks pursues distribution across all television platforms based on the specific dynamics of local markets and relevant commercial agreements . in addition to the global networks described in the overview section above , we operate networks internationally that utilize the following brands : 2022 eurosport is the leading sports entertainment provider across europe with the following tv brands : eurosport , eurosport 2 and eurosportnews , reaching viewers across europe and asia , as well as eurosport digital , which includes eurosport player and eurosport.com . 2022 viewing subscribers reached by each brand as of december 31 , 2016 were as follows : eurosport : 133 million ; eurosport 2 : 65 million ; and eurosportnews : 9 million . 2022 eurosport telecasts live sporting events with both local and pan-regional appeal and its events focus on winter sports , cycling and tennis , including the tour de france and it is the home of grand slam tennis with all four tournaments . important local sports rights include bundesliga and motogp . in addition , eurosport has increasingly invested in more exclusive and localized rights to drive local audience and commercial relevance . 2022 we have acquired the exclusive broadcast rights across all media platforms throughout europe for the four olympic games between 2018 and 2024 for 20ac1.3 billion ( $ 1.5 billion as of december 31 , 2016 ) . the broadcast rights exclude france for the olympic games in 2018 and 2020 , and exclude russia . in addition to fta broadcasts for the olympic games , many of these events are set to air on eurosport's pay-tv and digital platforms . 2022 on november 2 , 2016 , we announced a long-term agreement and joint venture partnership with bamtech ( "mlbam" ) a technology services and video streaming company , and subsidiary of major league baseball's digital business , that includes the formation of bamtech europe , a joint venture that will provide digital technology services to a broad set of both sports and entertainment clients across europe . 2022 as of december 31 , 2016 , dmax reached approximately 103 million viewers through fta networks , according to internal estimates . 2022 dmax is a men 2019s factual entertainment channel in asia and europe . 2022 discovery kids reached approximately 121 million viewers , according to internal estimates , as of december 31 , 2016 . 2022 discovery kids is a leading children's network in latin america and asia . our international networks segment also owns and operates the following regional television networks , which reached the following number of subscribers and viewers via pay and fta or broadcast networks , respectively , as of december 31 , 2016 : television service international subscribers/viewers ( millions ) .
what percentage of eurosport viewing subscribers reached were due to eurosport 2 network?
( a ) number of subscribers corresponds to the sum of the subscribers to each of the nordic broadcast networks in sweden , norway , finland and denmark subject to retransmission agreements with pay-tv providers . the nordic broadcast networks include kanal 5 , kanal 9 , and kanal 11 in sweden , tv norge , max , fem and vox in norway , tv 5 , kutonen , and frii in finland , and kanal 4 , kanal 5 , 6'eren , and canal 9 in denmark . similar to u.s . networks , a significant source of revenue for international networks relates to fees charged to operators who distribute our linear networks . such operators primarily include cable and dth satellite service providers . international television markets vary in their stages of development . some markets , such as the u.k. , are more advanced digital television markets , while others remain in the analog environment with varying degrees of investment from operators to expand channel capacity or convert to digital technologies . common practice in some markets results in long-term contractual distribution relationships , while customers in other markets renew contracts annually . distribution revenue for our international networks segment is largely dependent on the number of subscribers that receive our networks or content , the rates negotiated in the distributor agreements , and the market demand for the content that we provide . the other significant source of revenue for international networks relates to advertising sold on our television networks and across distribution platforms , similar to u.s . networks . advertising revenue is dependent upon a number of factors , including the development of pay and fta television markets , the number of subscribers to and viewers of our channels , viewership demographics , the popularity of our programming , and our ability to sell commercial time over a portfolio of channels on multiple platforms . in certain markets , our advertising sales business operates with in-house sales teams , while we rely on external sales representation services in other markets . in developing television markets , advertising revenue growth results from continued subscriber growth , our localization strategy , and the shift of advertising spending from traditional broadcast networks to channels .