In order to solve the long-term severe rodent damage in a certain area, a company produced a laser mousetrap priced at 2500 yuan. The mouse trapping effect and use performance of this product are first-rate. The manufacturers have made extensive advertising for the launch of this product. But the result is that the product is still out of market. It can be seen from this that the most likely reason for this company's failure to develop the new product is? ['Failure to make consumers aware of the advantages of the product.', 'Ignoring consumer affordability.', "People don't need rat traps.", 'People have not heard of this product.']