The publishing medium has the function of metabolism. It is constantly changing personnel, constantly obtaining material and energy from the outside world to maintain its own survival and development. With the process of metabolism, the publishing medium has derivatives, growth, growth, aging, death In the process of development or regeneration, in the development process of the publishing medium, it is also constantly innovating (mutating) on the basis of inheritance (heredity), so that the organizational form and publishing form of the publishing medium has undergone tremendous changes. This text is intended to explain:. ['Publishing media have metabolic functions.', 'Publishing media is constantly innovating in the process of development.', 'Publishing media has the characteristics of a living body.', 'Great changes have taken place in the organization of publishing media, publications, etc.']