Advertisement: Hypnosis videos work to alter behavior by subliminally directing the subconscious to act in certain ways. Directions to the subconscious must, however, be repeated many times in order to be effective. Hypnosis videos from Mesmosis, Inc. induce a hypnotic stale and then issue an initial command to the subject' s subconscious to experience each subsequent instruction as if it had been repeated 1, 000 times. Because of the initial instruction, the subsequent instructions on Mesmosis videos are extremely effective -- it is as if they had actually been repeated 1, 000 times! The advertisement's reasoning is most vulnerable to criticism on the grounds that the advertisement ['overlooks a requirement that it states for the effectiveness of directions to the subconscious', 'takes for granted that the effectiveness of a direction to the subconscious is always directly proportional to the number of times the direction is repeated', 'concludes that hypnosis videos will be effective simply because they have never been proven to be ineffective', 'concludes that hypnosis is the most effective technique for altering behavior without considering evidence supporting other techniques']