As a visual symbol of mass communication, a trademark must have a specific meaning, and it needs to clearly convey the specific information it has in a concise image. Therefore, a trademark that has only image beauty but does not have rich connotation cannot be said As a "sign", at best it is only a pattern or graphic. At the same time, we must also understand that every enterprise must have many aspects. It is impossible to cover all the information with one image. It is also not advisable to accommodate all the characteristics. This requires the designer to extract the unique attributes of the object through analysis and screening, so that it perfectly integrates with the visual image, so as to create a brand-new, clearly indicative symbol. The text is intended to explain:. ['How can a trademark present the unique attributes of a business.', 'The trademark should be the perfect unity of image and connotation.', 'The trademark creation process is a test of the designer.', 'Rich content is the most basic requirement for trademarks.']