A brand from unknown to well-known, and enduring, the key is to continue to maintain and enhance its own market competitiveness. Brand-name is a generation creation, generation-generation insurance, there is no name-brand to aspire to create a brand-name, with a brand-name can only serve as a competition Starting point. Does this mean,? ['Once you have a famous brand, you can always be invincible in the competition.', 'As long as you invest a lot of money in advertising, you can create and maintain brand names.', 'To build a brand name, you must constantly hype.', 'The brand does not have a "lifetime system".']