A survey of the effectiveness of a foreign brand's advertising efforts to enter the local market. The results showed that when using television advertising, 15 people per 100 people knew the brand, and then chose newspaper ads, and 26 people per 100 people said they were impressed. Accordingly, in order to increase the awareness of the brand, the company decided to invest all of its advertising funds in newspaper ads. Which of the following, if true, would most undermine the company's decision:. ['Television is the most important way for locals to get information.', 'Newspaper advertisements tend to leave a negative impression that the product is too cheap.', 'If newspaper advertising is not used and TV advertising continues, 45 people per 100 people will know the brand after the same time.', 'Eighty percent of those who know the brand on TV have a willingness to buy, and only 20% of those who know about it through a newspaper advertisement are willing to do so.']