Mark Twain once heard a pastor lecture in a church. At first he felt that the pastor was moving and prepared to donate. After ten minutes, before the pastor had finished speaking, he was a little impatient, so he decided to donate only some change. After another ten minutes, the priest had not finished speaking, so he decided not to donate a penny. In psychology, this phenomenon of excessive stimulus and prolonged action caused psychological impatience or resistance. Called the "overrun effect". The "Ice Bucket Challenge" project currently aimed at helping patients with amyotrophic lateral sclerosis should also be alert to this effect due to excessive entertainment. Start with the show, but not end with the show, Leaving the true spirit of charity and not just the star video collection, this transnational relay is considered a success. The most accurate summary of this text is:. ['"Ice Buck Challenge" should be avoided as a show.', 'Weakening the role of stars in charity.', 'To grasp the value of charity and entertainment.', '"Overrun effects" should be prevented in due course.']