Consumers are not as susceptible as manufacturers think, they know what they need, and what they want may be very different from what others think they want. ". Which of the following is not true if it is true? ['Most people buy the same brand year after year.', 'When people shop with their peers, they often have less disputes with their peers.', 'Shop shelves with various brands of goods, easily confusing consumers.', 'The company with the most ads also sells the most.']