Of course, effective management of an enterprise or industry cannot be separated from scientific management guided by general management rules based on industry development laws and objective economic laws, which is based on a standardized system. But this does not mean that every industry or enterprise needs to follow Identical, uniform laws become replicas without individuality and difference in the cultural industry social pipeline. On the contrary, the mobile advertising industry, as a cross-emerging category of modern cultural industry and service industry, has its own development and model exploration. Own specialities. These specialities require managers to pay attention to the objective reality of the mobile advertising industry and develop differentiation on the basis of standardization. This text is mainly emphasized. ['Enterprises should conduct standardized scientific management.', 'Enterprises or industries should follow the law of uniformity.', 'Mobile advertising industry should develop differentiation based on standardization.', 'Scientific management will help enterprises achieve effective management.']