Emotional advertising is an advertising strategy that appeals to consumers' emotions or emotional reactions to convey the added value or emotional satisfaction that products bring to them. The value of such emotions in the minds of consumers may far exceed the product itself, thus making Consumers develop a positive brand attitude. According to the definition above,. The following slogans are not emotional ads:. ['A slogan for a brand beverage: "a`Coke, the Chinese own Coke!".', 'The slogan of a brand of beer entering the Southeast Asian market: "Okay, hometown water. ".', 'A brand diaper slogan: "Baby is in a good mood every day, and mother must be more beautiful. ".', 'A brand body lotion slogan: "For the skin to be soft and smooth, please use ``lotion. ".']