The era of big data is beyond doubt. In this case, data becomes an intangible resource, but few people know how to "monetize" such assets. For an ordinary enterprise, the enterprise not only has valuable Customer data also has supplier data as well as internal financial, design, manufacturing, management and other data. In the past few decades, many Chinese companies have completed informatization applications step by step. Operational data. But few companies really get more valuable information from complicated data, and data has become an asset, which has actually remained on the surface for a long time. The text is intended to explain:. ['Enterprises should use informatization tools to realize the digitalization of operations.', 'Enterprises should further tap the potential value of data assets.', 'Turning data into assets is the main purpose of enterprise big data applications.', 'Existing data models are difficult to meet the needs of enterprise operations data.']