Consumers are not as easily affected as manufacturers think. They know what they need. And what they want may be very different from what others think they want. ". Which of the following is true if it is not true? ['Most people buy the same brand year after year.', 'When people shop with their peers, they often have fewer disputes with their peers.', 'Shop shelves with various brands of goods, consumers are easily at a loss.', 'The company that advertises the most also sells the most.']