Urban slogans should be expressed in the most concise, accurate, infectious and comprehensible language, and excavate the city's unique spiritual connotation and terroir. In other words, concise, incisive, general, and profound, this should be formulated The most basic characteristics and requirements of a city tagline in terms of language expression. On the other hand, the city taglines prepared in some cities in China are not redundant and far-fetched. Luo Zhi, or too far-fetched in quality mining, gives people a deliberate, blind or even impetuous feeling. What's the point of this text? ['Urban slogans should highlight urban characteristics.', 'Ambiguous, difficult to reflect the style of the city.', 'Climbing the affiliate meeting, dilute the personality of the city.', 'Forced redundancies, blindly causing urban characteristics.']