The consumer market in social life is one of the important areas that embodies the market philosophy. Efforts to improve product quality and service quality are the undeniable responsibility of manufacturers and merchants. Above customers is also an unquestionable marketing concept, but "the customer is God "It is indeed a general prejudice. Because one side pays money between the consumer and the consumer provider, the other side provides the corresponding product, or one side provides the service, and of course the other side has to pay the equivalent price. From the essence It is said that there is no distinction between high and low. The text is intended to emphasize:. ['The background and limitations of the concept of "the customer is God".', 'Introducing new consumer ideas is more reasonable than "customers are God".', "Explain that the habitual consumption concepts in people's lives are not all correct.", 'Emphasize that consumers and manufacturers and merchants have equal trading relationships.']