Criticism that the press panders to public sentiment neglects to consider that the press is a profit-making institution. Like other private enterprises, it has to make money to survive. If the press were not profit-making, who would support it? The only alternative is subsidy and, with it, outside control. It is easy to get subsidies for propaganda, but no one will subsidize honest journalism. It can be properly inferred from the passage that if the press is ['not to be subsidized, it cannot be a profit-making institution', 'to produce honest journalism, it must be a profit-making institution', 'not subsidized, it will not produce propaganda', 'to make a profit, it must produce honest journalism']