A product that represents a clear technological advance over competing products can generally command a high price. Surprisingly, perhaps, <b> the strategy to maximize overall profit from a new product is to charge less than the greatest price the market will bear </b>. Many companies charge the maximum possible price for such a product, because they want to make as much profit as they can and technological advances tend to be quickly surpassed. The drawback is that <b> large profits on the new product give competitors a strong incentive to quickly match the new product' s capabilities </b>. In the argument above, the two portions in<b> boldface </b>play which of the following roles? ['The first is the position the argument advocates; the second presents grounds for rejecting an alternative position.', 'The first presents a strategy for achieving a certain goal; the second presents a drawback to that strategy.', 'The first is the position the argument advocates; the second is an alternative position that the argument rejects.', 'The first presents a strategy for achieving a certain goal; the second presents grounds for preferring a different goal.']