['Determine if recruitment methods are differentially related to the reach of a physical activity program in metro/urban vs. rural settings.', 'Cross-sectional survey.', 'Kansas counties.', 'Ninety-four Cooperative Extension agents responsible for 102 counties.', 'Promotional score, task force activity, and years of program delivery were assessed using a self-report survey. Reach was assessed for each county by dividing the number of participants by intended population using census data.', 'Rural/urban comparisons on reach were completed using a Mann-Whitney test. Multiple linear regression models were used to determine the relationship between independent variables and participation rate by setting type.', 'Metro/urban counties had lower mean participation rates than rural counties (z = -4.5; p < .001). In metro/urban counties, the regression on participation rate was significant (R(2) = .19; F = 4.09; p = .011), but only promotional score significantly contributed to the model (p = .003). In rural counties, the regression was also significant (R(2) = .34; F = 6.64; p = .001), with task force activity and years of delivery making significant contributions (p = .001 and p = .017, respectively).'] Do different strategies contribute to community physical activity program participation in rural versus metropolitan settings?