This year, M City launched an unprecedented advertising campaign for cosmetics. However, the survey showed that only 25% of residents in M City actually use cosmetics. This shows that cosmetics companies' advertising investment is very blind. Which of the following statements best reinforces the above conclusion? ['Cosmetics companies advertise because of oversupply of products.', '0% of residents in M city actually used cosmetics last year.', 'Most residents who do not use cosmetics do not care about their advertising.', 'It is precisely because 25% of residents use cosmetics that they have to advertise.']