Community organizations wanting to enhance support for higher education programs need to convince the public that such programs benefit society as a whole. Taking this approach makes the public more receptive. It is much easier, for example, to get the public to support road building, which is seen as benefiting everyone, than it is to get them to support programs that are seen as benefiting only a relatively small segment of society. Which one of the following most accurately expresses the overall conclusion drawn in the argument? ['It is easy to get the public to support road building, because road building is seen as benefiting society as a whole.', 'Community organizations seeking to encourage higher education programs must persuade the public that these programs benefit society as a whole.', 'It is easier to get the public to support programs that are seen as benefiting everyone than it is to get them to support programs that are seen as benefiting only a small segment of society.', 'Convincing the public that higher education programs will benefit society as a whole makes the public more receptive to those programs.']