Moral integrity in business is of the highest concern, for businesses that lose their integrity cannot survive. By definition, a business that has lost its integrity is no longer integrated; hence businesses that lose their integrity literally disintegrate. The argument's reasoning is flawed because the argument ['takes for granted that the survival of businesses is the only important ethical concern', 'confuses a cause of integrity with an effect of integrity', 'contains a key term that shifts in meaning from one sense to another', 'overlooks the possibility that integrity is not a public-relations or management goal of some businesses']