At present, the development of various reality show variety shows in our country is showing a blowout state. However, due to the crowded columns and similar styles, some of the works lack texture, spirituality and feelings, and have a low-quality style. Even individual columns emphasize form and light content, economic benefits and social benefits, and this misunderstanding of creative concepts has severely restricted the play of the column s cultural and cognitive functions, educational functions, and aesthetic functions. In the background, cultural Chinese columns such as the Chinese Character Dictation Conference, the Chinese Poetry Conference, the Long Reader, and the Character Seeing Face have emerged, achieving a win-win situation for word of mouth and ratings. What does this text mean? ['Variety columns should emphasize education and fun.', 'TV media people have the mission of cultural heritage.', 'Reverse the status of "pan-entertainment" with traditional culture.', 'Variety columns should be made into higher-level cultural products with entertainment attributes.']