In the 1990s, Kodak was recognized as one of the five most valuable brands in the world. According to statistics, Kodak holds at least 100 digital images and image patents. However, the market is changing rapidly, and after the peak, Kodak irreparably began to go downhill. Kodak has also tried to transform, for example, it had wanted to copy the successful business model to the newly expanded pharmaceutical and chemical industries, but it failed due to lack of relevant fields of technology and expertise. At the same time, Kodak was reluctant to give up high-profit margins. Leading the film business and gradually losing its leadership and innovation. This text is intended to illustrate? ["Past efforts and achievements are the company's most valuable asset.", 'Continuous innovation and upgrade of technology is the guarantee of sustainable development.', 'Successful business models in one industry are difficult to replicate in other industries.', 'It is difficult to achieve success once and for all, and market advantages are often fleeting.']