"Micro-innovation", this concept is becoming a new direction for Chinese companies to try. Today's technological innovation is no longer a subversive update, and any small change to the user experience may explode the entire market. Weibo It can be seen as a micro-innovation based on blogs, which lowered the user threshold with 140 words and quickly triggered a wave of national microblogs. For companies accustomed to imitation, how to prevent micro-innovation from becoming a "cottage" "Synonym" is the key to the problem, especially in the Internet field. A phenomenon like a group of peaks is common, but it is difficult to see that "micro innovation" is playing a role. This text is explained by "group purchase"? ['The phenomenon of blind conformity.', 'Update trends.', 'Copy and imitate.', 'Collective purchase agreement.']