Reinforcement refers to the process and method of enhancing, weakening or eliminating a certain behavior by changing the stimulating factors of the environment. Among them, direct reinforcement refers to the process in which an individual is strengthened by directly showing the behavior that should be strengthened. Alternative reinforcement refers to the individual The process of being strengthened by observing the actions of others. Self-reinforcement refers to the process of strengthening an individual's behavior with a remuneration that he can control when his or her behavior reaches a set standard. According to the above definitions, the following are alternative enhancements:. ['People and Clouds.', 'Kill a hundred.', 'On merit rewards.', 'Small punishment and great commandment.']