The commercial design may be increasingly given the value of artistic creation and appreciation, but its fundamental starting point and endpoint is always to show the characteristics of the product to customers in an artistic way. If a commercial design cannot reminiscent of the product and Even if it is exquisite and creative, it cannot be considered a successful design. After all, the most important thing about advertising outside of creativity is its relevance. We do nt want to be attracted by a beautiful work, but the result is There is no connection between it and the endorsed goods. The most accurate summary of this text is:. ['Unique ideas are not an absolute element of commercial design.', 'For design, attracting customers should be number one.', 'A successful design must be artistic.', 'The commercial design should try to emphasize the relevance of advertising and products.']