The media influences the audience's value choices. From the perspective of the audience s theoretical and cultural norms, the reason why the mass media can indirectly affect people's behavior is that the information it sends can form a normative force of moral culture. People do nt know Unconsciously interpret social phenomena and facts according to the "reference framework" gradually provided by the media, and express their views and opinions, so the content of the communication can promote changes in objects. This text mainly wants to express (). ["People's behavior is influenced by the media.", 'Social phenomena rooted in the mass media.', 'Social moral culture comes from the media.', 'The influence of the media is cumulative.']