The modern media ecology exhibits a "micro" quality. Fragmented information is connected and combined through chain systems such as social networks. For the media to survive, it is necessary to grasp the communication opportunities in each "micro chain" and create possibilities. Therefore, in addition to competing for the "exclusive interpretation power" of information, modern media must line up in a complex "micro-chain" world and become a key node organizer and disseminator; The organization of the report is no longer the previous "one size fits all", but "unblocks" and "guides" on countless central nodes. Especially in emergencies, the characteristics of this new method of public opinion guidance are more prominent. In this text, the author emphasizes that the more needed capabilities of modern media are:. ['Building a unique chain-like propagation system.', 'Public opinion guidance at key nodes.', 'Pay close attention to social network information trends.', 'Fighting for the "exclusive right of interpretation" of information.']