On December 2, 2008, CCTV's "News Broadcasting" broadcasted content about the "cottage phenomenon", and 50% of netizens were optimistic about "cottage products". "Cottage style" has been popular in the folk for a long time, and it has been deeply rooted in grassroots innovation. The imprint of the wisdom of the masses, it ran all the way on the path of imitating and surpassing the intestines, and finally broke into the perspective of mainstream culture. It initially targeted only low-end consumer groups, but slowly broke through the limitations and evolution of low-income consumer groups. For a popular fashion. The main expression of this text is:. ['Why did the cottage wind get into the news webcast?', 'Interpretation in the sense of cottage pop culture.', '"The cottage style" sent seemingly high-end products to the hands of ordinary people.', 'Analyze the path of copycat style from the perspective of economic consumption.']