At present, the concepts of media convergence and multi-terminal transmission of TV programs are not new, as long as the programs that put content on different terminals claim to be media convergence. Technology has expanded media types and channels, and true media integration must learn from Internet user thinking It is necessary to customize content based on the multi-level "real needs" of users from different channels, form mutual information relationships with users, and form the key point of media fusion. The text is intended to emphasize:. ['Putting the same content on different terminals has become a common practice for media integration of current TV programs.', 'Media integration itself cannot improve the content quality of the program, but it can better disseminate and absorb the program.', 'To achieve media integration, it is necessary to integrate various terminals and channels into an organism to form an "ecosphere" for information dissemination.', 'Taking user needs as the starting point, the formation of information-sharing relationships between content producers and users is the key to media convergence.']