An advertising firm creates campaigns for both television and Internet platforms, and both campaigns are comparable in size. The audience for television advertisements is one thousand times the size of the Internet audiences, but the firm generates two-thirds of its revenue from Internet advertisements. Which one of the following statements, if true, would resolve the apparent paradox? ['The Internet and television advertisements are identical.', 'The firm has considerably more experience with television advertising.', 'The firm pays more for Internet advertising than for television advertising.', 'Internet advertisements allow the firm to more accurately target audiences.']