The competitiveness of a city depends, in essence, not only on the quality of the hard environment-the level of infrastructure, the strength of the economic strength, the strength of the industrial structure, the friendliness of the natural environment, etc. , but also the soft environment. This soft environment is composed of many human elements such as social order, public morals, cultural atmosphere, education standards, spiritual civilization, etc. , and all of this depends mainly on the overall quality of the citizens. The text is intended to explain:. ['Humanistic elements constitute the soft environment of urban competitiveness.', 'The soft environment depends on the overall quality of citizens.', 'Urban competitiveness is determined by both hard and soft environments.', 'Improving the overall quality of citizens will help improve the competitiveness of cities.']