Crisis public relations: refers to management activities in which government departments, social groups, or enterprises face various emergencies that may cause serious consequences, and take various measures in an organized and planned manner to avoid damage or reduce the degree of damage in order to gain public understanding. The following are not part of crisis PR:. ["After the news of multiple batches of drugs produced by a company marked with false production dates was exposed, the company leader immediately in the newspapers and television stations to the nation's public to send money, should be recalled these batches of products, promised to compensate the victims through appropriate channels, quickly Find out and truthfully announce the truth of the incident, and ask people from all walks of life to supervise.", 'After the rumors of the college entrance examination answer card being dropped in a certain place, the local government department quickly set up a joint investigation team to publish the operating rules of the college entrance examination questions, proctors, and scoring, and released the progress of the investigation in a timely manner. It was finally determined that the rumor was completely rumored.', 'The news of "a brand of ham sausage using outdated pork" spread on the Internet. The company quickly checked and apologized, recalled, compensated, and formulated detailed rectification measures, promising that such incidents would never happen again, and the media and consumers were slow. Slow down.', "The management of a shopping mall has learned the lessons from the fire caused by the aging of the circuit in the adjacent mall, and suffered heavy losses. It regularly organizes professionals to strengthen the inspection of the line safety, replace the old wires in time, and post the `` Regulations on Electricity Usage '' to remind merchants. All are very cooperative, and the fire awareness is significantly increased."]