Publisher: The new year is approaching, and with it the seasonal demand for books on exercise and fitness. We must do whatever it takes to ship books in that category on time; our competitors have demonstrated a high level of organization, and we cannot afford to be outsold. Which one of the following most accurately expresses the main conclusion drawn in the publisher's argument? ['It is imperative that the company ship fitness and exercise books on time.', "The company should do whatever is required in order to adopt its competitors' shipping practices.", 'The company should make shipping books its highest priority.', "The company will be outsold if it does not maintain its competitors' high level of organization."]