Today, books and information are vast. On the surface, readers have unlimited freedom and can choose freely in the vast sea of books. But in fact, they have virtually become captives of the mass media. Mass media has a powerful agenda setting function. Book advertisements, reading rankings, book reviewer recommendations, targeted pushes to books, and what finally appears in front of readers are often just a narrow reading menu. Under the new media environment, this kind of targeted push is even more commonplace. New In a way, the media is a giant book search engine. Everyone is using the new media to catch books, and the results are mostly homogeneous. That is to say, reading in the new media environment is easy. Reduced to "formatted" reading: Not only the selected reading content is formatted, but even the reading method, reading interest will also be "formatted". And this "formatted" reading has a lot of concealment, Not easy to find. The text is intended to explain:. ['Mass media and new media have a strong influence on reading.', 'Formatted reading is easy for readers to form a mindset.', 'The book market should provide readers with multiple reading options.', 'Readers should take a reasonable look at the reading menu pushed by the media.']