Super Express Shipping Company has implemented a new distribution system that can get almost every package to its destination the day after it is sent. The company worries that this more efficient system will result in lower sales of its premium next-day delivery service, because its two day service will usually arrive the following day anyway. The company plans to encourage sales of its next-day service by intentionally delaying delivery of its two-day packages so that they will not be delivered the following day, even if the package arrives at its destination city in time for next-day delivery. The company's plan assumes that ["deliberate delay of packages will not affect the company's image in a way that significantly reduces its ability to attract and retain customers", 'if the plan is not implemented, the company would lose more money in lost sales of overnight deliveries than it would save with its new efficient distribution system', 'the overnight service is too expensive to be attractive to most customers currently', "competing companies' delivery services rarely deliver packages to their destination earlier than their promised time"]