The media have powerful power that can't be resisted. They are passed on to the recipient as if the bullet hit the body and the medicament is injected into the skin. The audience is completely passive. Feelings, knowledge, and personality differences in the audience's response to the information provided by the mass media are negligible. If the following are true, which most weakens the above view is. ["A person's response to a specific stimulus will inevitably lead to a specific response.", 'Adhering to the needs of readers does not create maximum benefits for the audience.', 'Society is generally worried about the vulgarization of TV programs.', 'Abolition of the film rating system has not affected the number and composition of its audience.']