For the Olympic Games sponsors to achieve commercial success through the Olympic Games, it is not enough to simply add a "five rings" or set up a tent to attract tourists. In the past 15 years, as a global sponsor of the Olympic Games, VISA International organizations believe that to effectively use this world's largest sports and cultural event, it is not simply a matter of throwing money into the Olympic flame. From this we know? ['Commercial success through sponsorship of the Olympics requires effective marketing.', 'Sponsorship of the Olympic Games is an activity that throws money into the Olympic flame.', "VISA International is the world's largest sponsor of the Olympic Games.", 'VISA International does not set up tents to solicit tourists.']