The lipstick effect refers to the theory that consumers are more willing to buy relatively cheap luxury goods during the economic crisis. In the United States, whenever the economy is in a downturn, the sales of lipstick will rise linearly. People still have a strong desire to consume, and lipstick, as a "cheap non-essential thing," can play a "solace" to consumers. According to the above definition, the lipstick options in the following options are. ['Xiao Wang has been tight recently, so he had to buy discounted rice.', 'Although life is relatively rich, Xiao Zhang always buys cheap daily necessities.', 'Despite the recent economic downturn, Xiao Zhao insisted on buying himself a new BMW car.', 'Despite the recent economic downturn, Xiaoli during the inspection drank upscale beer every weekend.']