From the perspective of the history of social development, freedom and equality are the two basic values of human aspirations and pursuits, and the process of media development is also the process of people's pursuit of freedom and equality of communication. The competition between different media is essential to satisfy people. The competence of these two inherent needs. With the development of new media, the pursuit of freedom and equality as a new communication concept has become more and more clearly presented in front of people, satisfying the audience in a highly humane way. Demand is also becoming the core content of competition between media. The most accurate summary of the main point of this text is:. ['Human development needs affect media communication ideas.', 'The development of new media has changed the main way of media competition.', 'The development of media meets the basic needs of human communication.', 'The core of media competition is to meet the human pursuit of basic values.']