From the appearance, the structure of the container is too simple, and even makes people feel disdainful. But after the advent of the container, freight became so cheap that a certain product was produced in the Eastern Hemisphere and shipped to New York for sale. Far more than in New York suburbs It is cost-effective to produce this product. The cost savings during transportation come from the improvement of tools and technology, and this tool and technology comes from the unique structure of the container that seems to be simple but functions as an artifact. So, simple technology can bring the transformation of the world to affect the process of the entire world. What does this text mean? ['Small design changes the big world.', 'Enterprise ball eliminates regional barriers.', 'Freight costs affect commodity prices.', 'Simplicity becomes the main trend of future design.']