Merchants in the scenic area: The turnover in these months has decreased significantly, mainly due to the sharp increase in the price of scenic tickets. Scenic Spot Management Department: The decrease in the business's turnover has nothing to do with the price increase of scenic tickets. The main reason for the decrease is that they have not adopted a small profit but high sales marketing strategy. If the following items are true, they can weaken the interpretation of the scenic area management department. ['The ticket price of this scenic spot is not high compared to other scenic spots.', 'The scenic area management department has done some work in guiding merchants to make small profits but sells more, but not enough efforts.', 'Excessive scenic area ticket prices have drastically reduced the number of tourists.', 'The decrease in business turnover is common in other scenic spots.']