"Business reputation" undoubtedly refers to "credit" and "reputation". It refers to the social evaluation given by the public to the economic capabilities and credit status of specific business entities. In criminal law, not all "damage" business reputation If the business entity itself has a problem, its credit has plummeted and its reputation has been wiped out after the exposure of the media, this damage is actually caused by the entity's own problems. It is not illegal for the media to exercise the right of public opinion supervision Instead, it should be protected by law. The text is intended to emphasize:. ['It is not illegal for the media to reveal that the merchant does not keep its business reputation.', "Reputation damage caused by merchant's own problems is not protected by law.", 'The law is very cautious in identifying acts that damage business reputation.', 'Laws should be put in place to protect the media and monitor public opinion.']