["The field of infertility medicine has witnessed a surge of scientific developments in recent years, but research on public attitudes towards infertility treatments has remained minimal. This study examined the social and demographic factors that affect women's attitudes towards assisted reproductive technology (ART) in general, as well as their opinions of specific issues related to ART.", 'This cross-sectional study was conducted from March 2011 to April 2011 by means of an online survey administered to a sample of 287 women.', 'Women with a longer length of awareness of ART had significantly greater attitudinal favorability towards ART. Political affiliation was also significantly related to general attitudes, as well as several specific aspects of ART issues.'] Does increased Length of Awareness of Assisted Reproductive Technologies foster Positive Attitudes and Acceptance among Women?