Through advertising, companies can largely regulate and stimulate consumer demand. Nevertheless, when companies make production plans based on forecasts of consumer demand and market capacity, they still have to bear a lot of risk. Whether the product is ultimately recognized by consumers is still an unknown factor. This passage mainly supports such a view:. ['An enterprise can use advertising to mitigate the risks of new product sales.', 'An enterprise can effectively regulate consumer demand.', 'The success of a business ultimately depends on consumer recognition of its products.', 'It is best for a company to provide products directly to consumers through direct sales.']