In previous foreign communications and exchanges, our diplomats often encountered situations where foreigners were discouraged in the face of China's vast and intricate cultural history, and we could not even describe the profound changes in the ancient times. Civilization, the strategic frameworks and slogans we proposed, such as "Peace Rise" and "Harmonious World", focus more on foreign strategic decision makers than on ordinary foreigners who do not know much about China. Measured by the standards of image management, our "advertising words" and "symbols" are not too close to the masses. In terms of visual touch and emotional imagination, people still feel a bit regrettable. The core issues discussed in this text are:. ['Dilemma encountered by diplomats in their diplomatic relations.', 'The difficulties that ancient civilizations need to break into the world.', "Misunderstandings in China's external communication and communication.", 'Objective divides between Chinese and Western cultures.']