A recent magazine article argued that most companies that do not already own videoconferencing equipment would be wasting their money if they purchased it. However, this is clearly not true. In a recent survey of businesses that have purchased such equipment, most of the respondents stated that the videoconferencing equipment was well worth its cost. The reasoning in the argument is flawed in that the argument ['concludes that something is worth its cost merely on the grounds that many businesses have purchased it', 'takes a condition sufficient to justify purchasing costly equipment to be necessary in order for the cost of the purchase to be justified', 'confuses the cost of an item with its value to the purchaser', 'relies on a sample that it is reasonable to suppose is unrepresentative of the group about which it draws its conclusion']