Soft Drinks Manufacturer: Despite attractive offers, our company has rejected any plans to expand our market into the Czech Republic at this time. We simply have no data on how well received our products would be in the Czech Republic. Industry Analyst: Your position is inconsistent. Last year, you expanded into Bolivia, even after taste tests had definitely found that approximately 40% of the Bolivian population did not care for any of your products. Ttherefore, concerns about how well received your product will be cannot be motivating this position. The industry analyst's argument is flawed because it fails to consider that: ["the company's most popular soft drink in Bolivia might be different from the company's most popular soft drink in the Czech Republic.", 'known risks can be assessed, but unknown risks cannot.', 'coffee is more popular than most soft drinks in both Bolivia and in the Czech Republic', 'the Czech currency is much stronger than the Boliviano, the national currency of Bolivia.']