Marketing chief: The aggressive sales campaign of Product J has made it the most popular product in the sector. Every individual move we made in that campaign was wildly successful, and sales of the product continuously rose. If we mount a similar style sales campaign with Product S, we are likely to vault this into popularity in its own sector, with a similarly robust sales trajectory. Consultant: The popularity of Product J preceded the sales campaign and was responsible for it. The consultant uses which of the following techniques in responding to the marketing chief? ['questioning the posited relationship of cause and effect', 'strengthening the argument with further evidence', 'citing evidence that contradicts the assumption of the argument', 'pointing out that the same premises might support an opposing conclusion']