Product: Eppar Decorative Steering Wheel Logo Trim for BMW X1 X3 X4 X5 X6 Z3 Z4 i3 i8 E63 E64 F20 F25 E81 E84 E85 E86 E89 F10 F30 F10 E87 E88 E82 E36 E46 E90 E92 E93 E39 E60 E65 E66 F01 F02 F06 F07 (Blue)
Overall sentiment: negative
Customer reviews:
Does not stick and will fall off 
 Doesn't stick to wheel 
 Does not fit at all in 2006 bmw 325xi. After taking it out of the package I literally ran to my car to see if it would fit properly because I was overexcited on the small accent that it would give the car. After removing it from the packaging and Nona seen the 3M tape that was much too thick I still had high hopes. I placed it over top of the emblem where it should go and it did not fit at all I removed the 3M tape cover and attempted to still put it on even with there being a Gap, and proceeded to applying pressure and accidently sitting on the horn and scaring my neighbors.

Point being, it does not fit and the only enjoyable part of this was scaring the neighbors while attempting to install... 
 Did not fit as it should. Ring was noticeably larger than rondel in steering wheel of my 2014 428i and did not fit anywhere near flush. This is not the first piece of similar trim I've purchased. The others all looked like an OEM product. This is a throw-away item to me. 
 cheap quality! little scratch on the surface, don't buy! 
 Stayed on a whole 2 days before it fell off..sticky tape they use isnot very good for that 
 I have a 2011 535I and the ring would not stick on the steering wheel. I ended up putting it on the dah control knob. 
 The ring is too large for the BMW Logo.  This does not have a nice clean fit and as a result the 3M tape doesn't hold.  A good buy for the price but a complete redesign is needed.  Fellow Amazon buyers save your money until this is improved.

Also - take a close look at the picture and notice the gap between the aluminum ring and the BMW logo because its obvious very once you install it. 
 Ahh idk, I didn't like it because it's bigger than the housing on the S wheel. It didn't fit on my F10 and u can tell that there's a gap where I did stick it because it's bigger than the little housing around the BMW logo. The sticking material isn't really good cuz it doesn't stick very well. 
 This did not fit my 2007 E60 530i sport package steering wheel, as it was just a bit to small inside diameter. I tried to grind a bit off the inside of the ring to get it to fit and ended up scuffing the top surface and made it not usable. It wouldve looked good had it been made slightly larger to fit e60 model. Please change fitment info to reflect this or make one slightly larger for e60 and similar models steering wheel emblem area. 
 flojo