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Accenture’s survey Accenture much more likely Source: Accenture $600 billion annual spending power projected to hit $1.4 trillion by 2020 purchasing power of USD 600 billion every year powerful purchasing force 80 million Millennials article Accenture represent 30% of total retail sales Accenture Accenture estimates Accenture spend rannsóknum 30% of total retail sales 80 million 80 million Accenture $600 billion Accenture research Accenture Accenture 95 percent of millennials appreciate marketing materials $1.4 trillion by 2020 millennials are projected to spend more than $1 trillion 600 billion per year, 30 percent represent 30% of total retail sales Accenture Accenture’s report Accenture 80 million according to Accenture Accenture Accenture study Accenture reports $600 billion Accenture Accenture Accenture found $600 billion $1.4 trillion a year spend $1.4 trillion shopping each year by 2020 get more information 68% demand an integrated, seamless experience Accenture estimates Accenture $1.4 billion buying power of USD 1 trillion by 2020 Accenture’s report Accenture $600 billion a year $600 billion a year $600bn a year to be exact spending power $600 billion Accenture large brands approaching millennial customers survey of retail industry leaders Accenture Accenture Study generation of roughly 80 million in the US alone $600 billion $1.4 trillion by 2020 Accenture 80 million Accenture report $600 billion a year $1.4 trillion per year Source: Accenture “millennial” comparison behavior millennial shoppers $600 billion segmented millennials for a report