“first lady of food” a pseudonym created by General Mills executives fictional character isn’t actually real Betty Crocker fictitious name cookbook Betty Crocker cookbooks ran a contest isn't (wasn't, never has been) second best-known woman in America General Mills trivia/Betty Crocker created the first-ever cooking show one million listeners first daytime cooking show BettyCrocker.com 250 cookbooks "Betty Crocker's Picture Cook Book" advertising campaign “Betty Crocker Cookbook”