B2C content marketing research study by the Content Marketing Institute Content Marketing Institute 39 percent increase 90 percent of organisations 39 percent of B2C Content marketing A 2014 benchmark study study by the Content Marketing Institute 39 percent of B2C 90 percent of organisations “B2C Content Marketing 2014“ 39% of B2C content marketers a recent report by the Content Marketing Institute Content Marketing Institute 2014 B2C Content Marketing Research 39 percent of B2C B2C B2C in their strategies B2C BtoC in their strategies 90 percent of organisations B2C Content Marketing Institute B2C content marketing research 90% of marketers are using content marketing Content Marketing Institute B2C marketers 39 percent