simply another buzzword Joseph Schumpeter “Innovation: The History of a Buzzword” “Innovation: The History of a Buzzword” Joseph Schumpeter innovation didn’t have a great reputation the Atlantic Joseph Schumpeter 1939 or so Joseph Schumpeter “Innovation: The History of a Buzzword” "Innovation: The History of a Buzzword" "Innovation: The History of a Buzzword" Innovation: The History of a Buzzword complex past getting their ears cut off the Atlantic the king of over-used corporate buzzwords "Innovation: The History of a Buzzword" Joseph Schumpeter the Atlantic 16th century innovation started as an insult