Branding can make or break a new company https://www.nytimes.com/allbusiness/AB4019474_primary.html Importance Of Branding Your New Business The Importance of Branding Your Business The Importance of Branding Your Business fundamental principle The New York Times The New York Times: The Importance of Branding Your Business https://www.nytimes.com/allbusiness/AB4019474_primary.html https://www.nytimes.com/allbusiness/AB4019474_primary.html Branding Branding https://www.nytimes.com/allbusiness/AB4019474_primary.html create a unique business brand https://www.nytimes.com/allbusiness/AB4019474_primary.html https://www.nytimes.com/allbusiness/AB4019474_primary.html