70% are men the atlantic "Which Sports Have the Whitest/Richest/Oldest Fans?" more male study done two years ago by The Atlantic, type of sports people watch a 91 percent non-Hispanic audience "Which Sports Have the Whitest/Richest/Oldest Fans?" a higher percentage of predominantly younger audience their viewership is predominantly male (70%) majority "Which Sports Have the Whitest/Richest/Oldest Fans?" https://www.theatlantic.com/business/ar ... ns/283626/ 34 percent a recent study "Which Sports Have the Whitest/Richest/Oldest Fans?" As of 2013 what The Atlantic predominantly white fans The Atlantic found several years ago report demographic profile a recent study a television fanbase that is overwhelmingly white