didn’t even work with old Keurig pods a form of Digital Rights Management (DRM) even tried DRMing coffee makers Keurig's attempt to 'DRM' its coffee cups totally backfired anti-consumer DRM backfires Keurig 2.0 coffee makers famously tried to DRM coffee Keurig’s 2.0 CAFFE’ Keurig’s attempt to ‘DRM’ its coffee cups totally backfired Azt' lett. The Verge The Verge Only consumers didn’t didn’t even work with old Keurig pods Azt' lett. coffee machines Keurig attempted to add DRM to their pods even tried DRMing coffee makers didn’t even work with old Keurig pods backfired Keurig attempted to add DRM to their pods didn’t even work with old Keurig pods disastrous launch of its Keurig 2.0 product Azt' lett. Azt' lett. The Verge Azt' lett. last week on The Verge. Only consumers didn’t