This Google page says latency issues and data limitations Google Analytics is limited to 200,000 hits per day latency issues and data limitations warns Data Limits support.google.com/analytics/answer/1070983?hl=en no sampling, data limits or quotas states 10 million there are limits on these things 24–48 hours to process 24–48 hours to process Google documentation on data limits 24 to 48 hour processing latency