https://www.investopedia.com/terms/b/brand-personality.asp A brand personality is an industry term Brand Personality: What Is ‘Brand Personality’? It is the personification of your business brand personality personality your firm has brand personality this article: develop a brand persona Investopedia picture your brand as an individual human being Brand personality Investopedia Brand Personality: What Is ‘Brand Personality’? Brand Personality brand personality Brand personality characteristics you want best exhibited by your brand brand image/persona personality of your brand brand personality Investopedia: “Brand Personality” brand personality brand personality brand personality Brand personality Investopedia brand personality defines brand’s personality http://www.investopedia.com/terms/b/brand-personality.asp brand personality craft a persona