through the product’s lifecycle product life cycle Product Life Cycle (PLC) Source http://www.tutor2u.net/business/reference/product-life-cycle http://www.tutor2u.net/business/reference/product-life-cycle http://www.tutor2u.net/business/reference/product-life-cycle extension strategies http://www.tutor2u.net/business/reference/product-life-cycle Product Life Cycle (PLC) tutor2u.net