80% of all purchases Continuum’s Women and Children Research Group FastCompany Banco Mundial 80 percent of consumer spending Las mujeres toman las decisiones financieras para 80% of all consumer spending in the US purchases 80% of all purchases 80% of all purchases 80% of all purchases 80% of all purchases Women make the final decision for: 80% of all purchases Continuum’s Women and Children Research Group Continuum’s Women and Children Research Group http:// Banco Mundial women control 80% of household spending women control 80% of household spending 80% of all purchases women control 80 percent of consumer spending Women make the final decision for: 80% of all purchases 20 000 milliards de dollars ! 80% of all purchases Continuum’s Women and Children Research Group consumption Fast Company 80% of all purchases Las mujeres toman las decisiones financieras para 20 000 milliards de dollars ! 80% of all purchases 80% of all purchases repeated Continuum’s Women and Children Research Group 80% of all purchases Women control 80 percent of spending women contribute to the economy at higher rates than men women control 80% of household spending 80% of all purchases 80% of all purchases Las mujeres toman las decisiones financieras para 2011 study