according to an article in USA Today according to an article in USA Today as measured by TrueCar cars Truecar.com as measured by TrueCar average new car price according to an article in USA Today according to an article in USA Today 2013, the average price of a car was $31, 258(record more than $31,000 according to an article in USA Today average price of new cars over $30,000 record levels prices of cars according to an article in USA Today average new car price