increase in brand engagement reported to be authentic. Boston Consulting Group Boston Consulting Group ask their friends and consult third-party review sites reported almost 60 percent of millennial consumers according to a BCG study BCG’s 2013 Global Consumer Sentiment Survey Almost 63% of Millennials value authenticity a recent study from Boston Consulting Group BCG Perspectives BCG 2013 Global Consumer Sentiment Survey over half value authenticity more than half of them according social proof more than half (BCG Perspectives) Study Boston Consulting Group a recent study from Boston Consulting Group Half of millennials BCG’s 2013 Global Consumer Sentiment Survey according to a BCG study a recent study from Boston Consulting Group Global Consumer Sentiment Survey millennials, are so desensitized to conventional advertising 67 percent roughly half reflect their personalities BCGPerspectives.com Millennials demand