The Economist The Economist "Furniture shops: The secret of IKEA's success" http://www.economist.com/node/18229400 The secret of IKEA's success (2011)economist.com « The secret of IKEA's success » http://www.economist.com/node/18229400 « The secret of IKEA's success » « The secret of IKEA's success » http://www.economist.com/node/18229400