football revenue was $81.9 million in 2012 $1.24 billion total revenue examined football expenses in the top 25 An analysis by Forbes $34 million in revenue The university’s football program earned $85 million dollars football revenue was $81.9 million in 2012 most revenue Established Big Ten programs earn millions examined football expenses in the top 25 Forbes' recent look Forbes Forbes article Forbes article profit it would not paint an entirely accurate picture