design for metrics Use shorter tracking periods martinfowler.com/articles/useOf… An Appropriate Use of Metrics martinfowler.com/articles/useOf… Conclusion Guidelines for a more appropriate use of metrics ratcheting inappropriate use of metrics Conclusion Favor tracking trends over absolute numbers Be careful what you measure Full Article on MartinFowler.com Favor tracking trends over absolute numbers martinfowler.com/articles/useOf… Change metrics when they stop driving change An Appropriate Use of Metrics. martinfowler.com/articles/useOf… What's wrong with how we use metrics? Favor tracking trends over absolute numbers Be careful what you measure What's wrong with how we use metrics? Change metrics when they stop driving change Change metrics when they stop driving change Use shorter tracking periods martinfowler.com/articles/useOf… Full Article on MartinFowler.com Guidelines for a more appropriate use of metrics Guidelines for a more appropriate use of metrics This essay Full Article on MartinFowler.com on metrics martinfowler.com/articles/useOf… Conclusion martinfowler.com/articles/useOf… Be careful what you measure These encourage quantity and speed. Use shorter tracking periods inappropriate use of metrics What's wrong with how we use metrics?