2014 B2C Content Marketing 2014 CMI B2C Content Marketing study Content Marketing Institute Content Marketing Institute Content Marketing Institute B2C B2C Content Marketing Institute Content Marketing Institute Content Marketing Institute Content Marketing Institute 72% of b2c enterprises Content Marketing Institute B2C plan to include online content in their marketing efforts 2014 B2C Content Marketing Research Content Marketing Institute B2C marketers 72% of b2c enterprises B2B group at large content trends Content Marketing Institute Content Marketing Institute recent report by the Content Marketing Institute reporting B2C B2C Research three-quarters of B2C Content Marketing Institute