Businesses all over the country are trying to be the first to open, but when it comes to actually being open on Thanksgiving, the owner of the Sears Hometown store in Plymouth is simply saying, "Enough is enough." So what did she think when Sears corporate told her she had to be open on Thanksgiving Day? "I grew angry," she said. "I won't lie — I grew angry." She said she would make what she called an easy call: "We are not going to allow corporate retailers to affect our family values. The doors of this business will be closed on Thanksgiving, even if it means ruffling a few feathers. Even for my employees, I value them enough that I would not want them to work on a day that I believe is meant to be spent with family." The deals will still be the same, and the customers we spoke with said they are fine with the decision. "I think it is great. I would not want to go shopping on Thanksgiving." She is also calling for a law to allow franchise owners the flexibility to close on holidays as they see fit, and as a mother she sees this as a teaching moment as well. Family values are what this is about, and she says our country is in the state it is in because family values are under threat. So far, the company has not responded to her detailed letter. A quick Granite State poll on holiday shopping found that only nine percent approve. While businesses across the country are announcing plans to open for shopping on Thanksgiving, the owner of a Sears Hometown Store in Plymouth says enough is enough. Franchise owner Holly Cassiano said she grew angry when Sears' corporate office told her she had to be open on Thursday and made a quick decision: her store will remain closed on Thanksgiving. "We are not going to let corporate retailers rule over our family values and take this away from us," she said. "I value my employees enough that I wouldn't have them work on a day that's meant to be spent with family."

Cassiano said the store will open at 6 a.m. on Black Friday and offer the same deals. Customers told News 9 they support the decision. "I think that's great," said Jane Marrer of Plymouth. "I wouldn't want to go shopping on Thanksgiving, really." "If she wants to be closed on Thanksgiving, she should be able to do that," said Rob Conkling of Plymouth.

Cassiano is also starting a petition calling on lawmakers in Concord to pass a law allowing franchise owners flexibility to close on holidays as they see fit. When Holly Cassiano received a memo saying she was required to open the Sears Hometown Store she owns at 7 p.m. on Thanksgiving Day, she said she knew she had to take a stand. A mother, she called the situation a teaching moment: "Family values is really what it boils down to, and I feel like the country is in the state that it's in because family values comes last," she said. "I was furious, to be honest. It's just against everything I believe in." She said the holiday should not be ignored: "For us to just bypass this and say that the dollar figure is more important than us being with our families, it's unacceptable." Cassiano said she sent a letter to Sears stating her intention to ignore the required hours and remain closed on Thanksgiving; the company had not responded.

A Granite State Poll by the University of New Hampshire Survey Center shows a majority of New Hampshire residents disapprove of stores opening on Thanksgiving: 9% approved, 54% disapproved, and 37% said they didn't care either way. The poll's margin of sampling error is ±4.2 percentage points. "They are coming back at us with, 'We're going to take away your bonus for the rest of the year. This is a breach of contract,'" Cassiano said. Cassiano, who has owned the franchise store in Plymouth, New Hampshire, since 2009, will follow the rules and open on Black Friday at 6 a.m. "I'm just a little peon. We don't make a million dollars like they do," he said. 

In a statement, Sears defended its decision. "We have encouraged all of our dealers and franchisees to be open on Thanksgiving evening because we believe that is what many consumers want," said David Buckley, chief marketing officer of Sears Hometown and Outlet Stores, Inc. 

Customers at the store Wednesday said they supported Cassiano's stance, and he has even received flowers from people who wanted to show their support. "There are a lot of people who have young kids," said Linda Carmichael of Bridgewater. "They don't need to work even though they need the money; they need to be at home with their family." 

Holly's contract with Sears Hometown Stores is up in a month. If it gets taken away, she says she's prepared to go to court.