 Rebranding Formerly founded as Media Awareness Network, the organisation was relaunched on May 29, 2012 as MediaSmarts. The new brand was developed pro-bono by Toronto-based advertising agency, Brandworks."MNet launches its new brand for the digital age", MediaSmarts  Media Literacy Week Media Literacy Week "Media Literacy Week", Media Literacy Week is an annual national campaign hosted each autumn by MediaSmarts and the Canadian Teachers' Federation to promote digital and media literacy, with activities and events taking place in classrooms, libraries, museums  and community groups through over 90 collaborating organizations.
<meaning-changed>  Rebranding Formerly founded as Media Awareness Network, the organisation was relaunched on May 29, 2012 as MediaSmarts. The new brand was developed pro-bono by Toronto-based advertising agency, Brandworks."MNet launches its new brand for the digital age", MediaSmarts  Media Literacy Week Media Literacy Week "Media Literacy Week", Media Literacy Week is an annual national campaign hosted each autumn by MediaSmarts and the Canadian Teachers' Federation to promote digital and media literacy, with activities and events taking place in classrooms, libraries, museums  and community groups through over 90 collaborating organizations.
 In addition to YCWW research, MediaSmarts produces papers—both independently and in partnership with other organizations—on a variety of media issues, including digital literacy, privacy education, online civic engagement, food marketing, and Internet governance. Media Literacy Week Media Literacy Week "Media Literacy Week", Media Literacy Week is an annual national campaign hosted each autumn by MediaSmarts and the Canadian Teachers' Federation to promote digital and media literacy, with activities and events taking place in classrooms, libraries, museums and community groups through over 90 collaborating organizations.