 Both are related to self esteem, being this a crucial factor in defining how people look at ther behaviour.
<meaning-changed>  Both are related to self esteem, being this a crucial factor in defining how people look at ther behaviour.
 Both are related to self esteem, being this a crucial factor in defining how people look at their behaviour. Park, Hee Sun; Smith, Sandi W.; Klein, Katherine A.; Martell, Dennis (2011). "College Students' Estimation and Accuracy of Other Students' Drinking and Believability of Advertisements Featured in a Social Norms Campaign". Journal of Health Communication. 16 (5): 504–518. doi:10.1080/10810730.2010.546481. ISSN 1081-0730. PMID 21298586.