 In August 2010, it was reported that Yahoo! was seeking to acquire the profit making social networking site aimed at mothers. CMI Marketing and Yahoo negotiated over the price. Other interested companies included The Walt Disney Company.
<meaning-changed>  In August 2010, it was reported that Yahoo! was seeking to acquire the profit making social networking site aimed at mothers. CMI Marketing and Yahoo negotiated over the price. Other interested companies included The Walt Disney Company.
 In August 2010, Yahoo! evaluated acquiring CafeMom for as much as $100 million. CMI Marketing and Yahoo negotiated over the price. Other interested companies included The Walt Disney Company. In May 2011, the website launched Daily Deals and announced plans for a hispanic website. At that time, the website had 100 employees, $36 million in annual revenue, and 7.6 million unique monthly visitors.