 “Adventurous consumers” (AC) eat novel food as soon as they encounter it, or after their neophobia has waned enough for them to approach and touch it.
<clarity>  “Adventurous consumers” (AC) eat novel food as soon as they encounter it, or after their neophobia has waned enough for them to approach and touch it.
 "Adventurous consumers" eat novel food as soon as they encounter it, or after their neophobia has waned enough for them to approach and touch it.