 One problem with the English translation of areté as 'virtue' is that we are inclined to understand virtue in a moral sense, which is not always what the ancients had in mind.
<meaning-changed>  One problem with the English translation of areté as 'virtue' is that we are inclined to understand virtue in a moral sense, which is not always what the ancients had in mind.
 As already noted, the Greek word areté as 'virtue' is that we are inclined to understand virtue in a moral sense, which is not always what the ancients had in mind.