   &        &      &    &    There is a reported gender difference in the expression of the false uniqueness effect.
<coherence>    &        &      &    &    There is a reported gender difference in the expression of the false uniqueness effect.
 & As stated above, false uniqueness effect can be seen mostly for desirable or flattering traits and being “better than average”. In believing that people are relatively unique and better than others, they are able to enhance or at least maintain their self-esteem. In social comparison, people tend to modify, disregard, or interpret information differently to see themselves in a more positive light. This is also known as the self-enhancement theory. Seeking to ameliorate one’s self-esteem is a strong motivation to believe that your qualities are more unique than that of your peers. In fact, the false uniqueness effect is strongly associated with the perception of superiority or at least the avoidance of inferiority, which can be explained by self-preservation.Vera Hoorens (1993) Self-enhancement and Superiority Biases in Social Comparison, European Review of Social Psychology, 4:1, 113-139, DOI: 10.1080/14792779343000040 As self-enhancement may be a reason as to why false uniqueness effect occurs, cognitive biases or processes seek to understand how they might appear. & & & There is a reported gender difference in the expression of the false uniqueness effect.