   &        &      &    &    There is a reported gender difference in the expression of the false uniqueness effect.
<meaning-changed>    &        &      &    &    There is a reported gender difference in the expression of the false uniqueness effect.
 & & Aligned with egocentrism, when asked to make a social comparison, information about ourselves comes much more easily to mind, because we know a lot more about ourselves than about others. Therefore the more easily information about one’s particular trait comes to mind, the more importance it will have in the judgement of uniqueness. This can be linked to the availability heuristic, where people give more importance to information that they recall quickly. In accordance with the self-enhancement theory, people might also selectively choose to compare themselves to groups that are less successful than them, known as downward social comparison, as information about people that do not have the same qualities as them might come to mind more quickly. Alicke, M. D.,& & There is a reported gender difference in the expression of the false uniqueness effect.