MediaSmarts (  formerly the Media Awareness Network  ) is a Canadian non-profit organization based in Ottawa, Ontario  that focuses on  media literacy programs  . In particular, the organization promotes critical thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by MediaSmarts have explored youth media consumption, such as television and internet use, as well as media issues. In recent years  the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media. The organisation also does business in the French language, under the name HabiloMédias. The funding for MediaSmarts is primarily derived from private sector sponsors and Canadian Government grants. "MediaSmarts - About Us", MediaSmarts The group partnered with Microsoft and Bell Canada to produce web resources for teachers and parents to protect kids online. MediaSmarts has received a number of awards for its work, including awards from UNESCO Global Alliance for Partnerships on Media and Information and the Canadian Race Relations Foundation, as well as several online awards for web-based content. "MediaSmarts Awards Recognition" Research One of the large studies undertaken by MediaSmarts is   Young Canadians in a Wired World , a research study to investigate and track and the "behaviours, attitudes, and opinions" of Internet use in Canadian children and youth . " MediaSmarts Research and Policy " , MediaSmarts Results from this   study, which indicate high levels of personal information collection by websites popular with children, "Market researchers target kids with online games", CBC News, February 4, 2008 have been cited to argue that parental supervision of child internet use alone "cannot adequately protect children" that have the highest levels of social internet use. Rebranding Formerly founded as Media Awareness Network, the organisation was relaunched on May 29, 2012 as MediaSmarts. The new brand was developed pro-bono by Toronto-based advertising agency, Brandworks."MNet launches its new brand for the digital age", MediaSmarts  Media Literacy Week Media Literacy Week "Media Literacy Week", Media Literacy Week is an annual national campaign hosted each autumn by MediaSmarts and the Canadian Teachers' Federation to promote digital and media literacy, with activities and events taking place in classrooms, libraries, museums  and community groups through over 90 collaborating organizations. Having started in Canada , Media Literacy Week  is now internationally celebrated in the U.S. and in countries around the world. In 2019,  MediaSmarts remade the popular House Hippo public service announcement as part of their Break the Fake campaign . The House Hippo was originally created by a similar, since-defunct organisation , Companies Committed to Kids.                      &   References Category:Educational organizations based in Canada Category:Communications and media organizations based in Canada Category:Media studies Category:Organizations based in Otta
MediaSmarts ( ; formerly the Media Awareness Network , MNet ) is a Canadian non-profit organization based in Ottawa, Ontario , that focuses on digital and media literacy programs and resources . In particular, the organization promotes critical thinking via educational resources and analyzes the content of various types of mass media. Surveys and studies performed by MediaSmarts have explored youth media consumption, such as television and internet use, as well as media issues. In recent years , the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media. The funding for MediaSmarts is primarily derived from private sector sponsors and federal government grants. The group has also partnered with Microsoft and Bell Canada to produce web resources for teachers and parents to protect kids online. MediaSmarts has received a number of awards for its work, including awards from UNESCO Global Alliance for Partnerships on Media and Information and the Canadian Race Relations Foundation, as well as several online awards for web-based content. Activities Research In 2000, the organization released the results of Canada’s Children in a Wired World: The Parents’ View, Canada's first survey of Canadian parents on the subject of their children’s Internet use. That same year, the organization launched a large research program called Young Canadians in a Wired World (YCWW), an ongoing study to investigate and track and the "behaviours, attitudes, and opinions" of Internet use among Canadian children and youth —the largest and most comprehensive study of this kind in Canada. A year later, in 2001, the results of a " groundbreaking " survey of almost 6,000 Canadian students was released by the organization: Young Canadians in a Wired World: The Students’ View. In 2019, during the fourth phase of the study, the "Young Canadians in a Wired World" was renamed Young Canadians in a Wireless World. Results from the ongoing study, which indicate high levels of personal information collection by websites popular with children, have been cited to argue that parental supervision of child internet-use alone "cannot adequately protect children" who have the highest levels of social internet use. In addition to YCWW research, MediaSmarts produces papers—both independently and in partnership with other organizations—on a variety of media issues, including digital literacy, privacy education, online civic engagement, food marketing, and Internet governance. Campaigns Media Literacy Week is a national campaign annually hosted each autumn by MediaSmarts and the Canadian Teachers' Federation to promote digital and media literacy, with activities and events taking place in classrooms, libraries, museums , and community groups through over 90 collaborating organizations. "Media Literacy Week", Media Literacy Week The event began in Canada in 2006 as National Media Education Week—changing its name to "Media Literacy Week" in 2009—and is now internationally celebrated , such as in the URL and in countries around the URL In 2019, as part of their Break the Fake campaign (funded by Canadian URL MediaSmarts remade the popular House Hippo public service announcement . The House Hippo was originally created by a similar, since-defunct organisation called Companies Committed to Kids. History The organization was founded as the Media Awareness Network (MNet) in 1994 under the auspices of the National Film Board of Canada (NFB). The following year, MNet began to receive seed funding from Bell Canada, CBC, Western International Communications, CHUM Television, as well as from the federal departments Health Canada, Justice Canada, Canadian Heritage, Industry Canada, and the Department of Foreign Affairs and International Trade. Soon after, in 1996, the MNet would be incorporated as an independent non-profit organization, along with launching its media education website. Three years later, it was granted charitable status. In 1999, with the help of MNet's work, the Canadian Radio-television and Telecommunications Commission (CRTC) announced that it would not regulate the Internet. In 2001, with MNet as a key partner, the federal government released its "Cyberwise" strategy on addressing illegal and offensive content on the Internet. On 29 May 2012, one year after their 15th anniversary, the organisation was relaunched as MediaSmarts. The new brand was developed pro-bono by Toronto-based advertising agency, Brandworks. In 2014, MediaSmarts partnered with the Information and Communications Technology Council to host a Youth and Digital Skills symposium to advance the development of digital literacy skills in Canada. In 2016, the organization partnered with the CRTC, NFB, and Canadian Heritage in a Youth Discoverability Summit, exploring the ways in which youth access content in the modern age. Organization MediaSmarts is governed by an elected, volunteer Board of Directors, which includes representatives of media companies and such stakeholder sectors as education, libraries, and community- and youth-serving organizations. The 2020-2021 Executive Committee consists of: Chair: Suzanne Morin — Vice President of Enterprise Conduct, Data Ethics and Chief Privacy Officer, Sun Life Vice-Chair: David Fowler — Vice-president of Canadian Internet Registration Authority (CIRA) Treasurer: Mara Tramontin — Director of Program Business Management, TVOntario Member-at-Large: Mary Cavanagh — Associate Professor, University of Ottawa School of Information Studies Member-at-Large: Michael Hoechsmann — Associate Professor, Lakehead University The 2020-2021 board members include: Ruby Barber — Assistant General Counsel of Legal Regulatory Affairs, Bell Canada Serge Carrier — Director of Business Development, Société de formation à distance des commissions scolaires du Québec (SOFAD) Kevin Chan — Head of Public Policy, Canada, Facebook and Instagram Jérôme Dufour — Director General of Distribution, Communications and Marketing, National Film Board of Canada Monika Ille — Chief Executive Director, Aboriginal Peoples Television Network (APTN) Nimtaz Kanji — Director – TELUS Wise, Telus Communications Inc. Normand Landry — Professor, TÉLUQ University Colin McKay — Head of Public Policy and Government Relations, Canada, Google Inc. Shelley L. Morse — President, Canadian Teachers’ Federation Ramona Pringle — Associate Professor of Media and Director of The Creative Innovation Studio, Ryerson University Sponsors The funding for MediaSmarts is primarily derived from private sector sponsors and federal government grants. In particular, the work of MediaSmarts is supported by various companies and organizations. The Governor General of Canada is also a patron of MediaSmarts. , MediaSmarts sponsors include: TELUS (Platinum) Canadian Internet Registration Authority (Platinum) Bell Canada (Gold Donor/Founding Sponsor) Facebook (Gold Sponsor) Google (Silver Sponsor) National Film Board of Canada (Associate Sponsor) APTN (Associate Sponsor) Bell Media (Benefactor) Partners In the 2019 fiscal year, MediaSmarts partnered with the following URL Alberta Teachers' Association Apathy is Boring Agence Science-Presse Boys Girls Club of Canada Canadian Association of Journalists Canadian Commission for UNESCO CBC Kids CHEO YouthNet CIRA Community Information Centre of Ottawa Canadian Paediatric Society Canadian Standards Association Canadian Teachers’ Federation CLEMI Canadian Practitioners Network for the Prevention of Radicalization and Extremist Violence (CPN-PREV) Crime Prevention Ottawa Disconnect Challenge Alberta Elections Canada Encounters With Canada eQuality Facebook FOSI Goodly Labs, Berkeley Institute for Data Science Girl Guides ICTC Imagine Canada Immunize Canada Institute Canadian Citizenship International School Health Network Internet Society National NewsMedia Council Ontario Library Association Ottawa Public Library PREVNet Ryerson Democratic Engagement Exchange Screen-Free Week Shaw TELUS TrendMicro Twitter UNESCO GAPMIL Wattpad Youth Ottawa YWCA Federal government partners Canadian Heritage CRTC Historica Canada ISED Office of the Privacy Commissioner Public Health Agency of Canada Public Safety Canada University partners Carleton University Concordia University Simon Fraser University University of Toronto University of Waterloo Awards and recognition MediaSmarts has received a number of awards for its work, including awards from UNESCO Global Alliance for Partnerships on Media and Information, as well as several online awards for web-based content. In 1999, MNet was awarded the inaugural Canadian Race Relations Foundation Award of Excellence by the Canadian Race Relations Foundation in recognition of its "extensive collection of anti-racism education resources." In 2006, MNet was included as a Canadian "best practice" in UNESCO’s comprehensive Media Education: A Kit for Teachers, Students, Parents and Professionals. +AwardsDateAwardAward category/recognitionSponsor/host1997 OctNAWeb Best of the WebBest Educational Web Site, PrivateWorld Wide Web Courseware Developers Association (North American Web Conference)1998 JuneMagic Lantern AwardOutstanding Achievement in the Field of Media Literacy in Education in CanadaMagic Lantern Communications1998 JuneAMTEC Award of Excellencerecognition of outstanding achievement in educational multimedia.Association for Media and Technology in Education in Canada (AMTEC) 1998 OctNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association1999 MarchAward of Excellence in Race Relationsrecognition of innovation and excellence in anti-racism education.Canadian Race Relations Foundation1999 OctNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association2000 DecNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association2001 AprilCanarie IWAY AwardAward for Community Service2003 NAWeb Best of the WebEducational Internet Site of the Year Award2004 FebWiredKids Excellence in Internet Awareness and Education Awardrecognition "as a global leader in Internet safety education"WiredSafety2006 AprilSummit Creative AwardsYouth Website (bronze)Summit Awards2009 DecMEDEA AwardsHighly CommendedMedia& Learning Conference2011 Nov 24MEDEA AwardsHighly CommendedMedia Learning Conference2018UNESCO GAPMIL Global Media and Information Literacy Awardrecognition of over 20 years of leadership in media literacyUNESCO Global Alliance for Partnerships on Media and Information Literacy References Category:Educational organizations based in Canada Category:Communications and media organizations based in Canada Category:Media studies Category:Organizations based in Ottawa Category:Non-profit organizations based in Ca
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TELUS (Platinum) Canadian Internet Registration Authority (Platinum) Bell Canada (Gold Donor/Founding Sponsor) Facebook (Gold Sponsor) Google (Silver Sponsor) National Film Board of Canada (Associate Sponsor) APTN (Associate Sponsor) Bell Media (Benefactor)
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Girls Club of Canada Canadian Association of Journalists Canadian Commission for UNESCO CBC Kids CHEO YouthNet CIRA Community Information Centre of Ottawa Canadian Paediatric Society Canadian Standards Association Canadian Teachers’ Federation CLEMI Canadian Practitioners Network for the Prevention of Radicalization and Extremist Violence (CPN-PREV) Crime Prevention Ottawa Disconnect Challenge Alberta Elections Canada Encounters With Canada eQuality Facebook FOSI Goodly Labs, Berkeley Institute for Data Science Girl Guides ICTC Imagine Canada Immunize Canada Institute Canadian Citizenship International School Health Network Internet Society National NewsMedia Council Ontario Library Association Ottawa Public Library PREVNet Ryerson Democratic Engagement Exchange Screen-Free Week Shaw TELUS TrendMicro Twitter UNESCO GAPMIL Wattpad Youth Ottawa YWCA
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Awards and recognition MediaSmarts has received a number of awards for its work, including awards from UNESCO Global Alliance for Partnerships on Media and Information, as well as several online awards for web-based content.
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In 1999, MNet was awarded the inaugural Canadian Race Relations Foundation Award of Excellence by the Canadian Race Relations Foundation in recognition of its "extensive collection of anti-racism education resources." In 2006, MNet was included as a Canadian "best practice" in UNESCO’s comprehensive Media Education: A Kit for Teachers, Students, Parents and Professionals. +AwardsDateAwardAward category/recognitionSponsor/host1997 OctNAWeb Best of the WebBest Educational Web Site, PrivateWorld Wide Web Courseware Developers Association (North American Web Conference)1998 JuneMagic Lantern AwardOutstanding Achievement in the Field of Media Literacy in Education in CanadaMagic Lantern Communications1998 JuneAMTEC Award of Excellencerecognition of outstanding achievement in educational multimedia.Association for Media and Technology in Education in Canada (AMTEC) 1998 OctNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association1999 MarchAward of Excellence in Race Relationsrecognition of innovation and excellence in anti-racism education.Canadian Race Relations Foundation1999 OctNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association2000 DecNAWeb Best of the WebBest Educational Web Site, K-12World Wide Web Courseware Developers Association2001 AprilCanarie IWAY AwardAward for Community Service2003 NAWeb Best of the WebEducational Internet Site of the Year Award2004 FebWiredKids Excellence in Internet Awareness and Education Awardrecognition "as a global leader in Internet safety education"WiredSafety2006 AprilSummit Creative AwardsYouth Website (bronze)Summit Awards2009 DecMEDEA AwardsHighly CommendedMedia
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