The report summarized the categories as: innovators – had larger farms, were more educated, more prosperous and more risk-oriented early adopters – younger, more educated, tended to be community leaders, less prosperous early majority – more conservative but open to new ideas, active in community and influence to neighbours late majority – older, less educated, fairly conservative and less socially active laggards – very conservative, had small farms and capital, oldest and least educated In medical sociology, Carl May has proposed normalization process theory that shows how technologies become embedded and integrated in health care and other kinds of organisation . Examples One way to model product adoptionVon Ahn, Luis. (2008) Science of the Web lectures at Carnegie Mellon University. is to understand that people's behaviours are influenced by their peers and how widespread they think a particular action is. For many format-dependent technologies, people have a non-zero payoff for adopting the same technology as their closest friends or colleagues. If two users both adopt product A, they might get a payoff a > 0; if they adopt product B, they get b > 0. But if one adopts A and the other adopts B, they both get a payoff of 0.
The report summarized the categories as: innovators – had larger farms, were more educated, more prosperous and more risk-oriented early adopters – younger, more educated, tended to be community leaders, less prosperous early majority – more conservative but open to new ideas, active in community and influence to neighbors late majority – older, less educated, fairly conservative and less socially active laggards – very conservative, had small farms and capital, oldest and least educated In medical sociology, Carl May has proposed normalization process theory that shows how technologies become embedded and integrated in health care and other kinds of organization . Examples One way to model product adoptionVon Ahn, Luis. (2008) Science of the Web lectures at Carnegie Mellon University. is to understand that people's behaviors are influenced by their peers and how widespread they think a particular action is. For many format-dependent technologies, people have a non-zero payoff for adopting the same technology as their closest friends or colleagues. If two users both adopt product A, they might get a payoff a > 0; if they adopt product B, they get b > 0. But if one adopts A and the other adopts B, they both get a payoff of 0.
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