Effects Some commentators have credited this purported effect with increasing public awareness of the dangers of pollution; for instance, in the case of the fate of sea otters after the Exxon Valdez oil spill, and in the public interest in scaring birds off  airfields in non-lethal ways. In the case of invasive species, perceived cuteness may help thwart efforts to eradicate non-native intruders, such as the white fallow deer in Point Reyes, California. The effect is also cited as the anthropomorphic quality of modern cinema: most people in modern Western civilization are not familiar with wildlife other than "through TV or cinema, where fuzzy little critters discuss romance, self-determination and loyalty like pals over a cup of coffee", which has led to influences on public policy and the image of businesses cast in movies as polluting or otherwise harming the environment. The Bambi effect has caused people to fight against organizations that manage wildlife . However , their intervention can often interfere with an ecosystem’s circle of life and thus their efforts become counterproductive. For example, this phenomenon can promote people to create organizations like the Smokey Bear Campaign. This campaign did decrease the number of fires, but consequently led to an unexpected change in the ecosystem. The Bambi effect is backed up by a study (Wilks, 2008) which found that, to help the more aggressive and unfriendly wildlife become more loved and see improvements in their environments, there should be cuter and more innocent cartoons created and marketed for them.
Effects Some commentators have credited this purported effect with increasing public awareness of the dangers of pollution; for instance, in the case of the fate of sea otters after the Exxon Valdez oil spill, and in the public interest in scaring birds off of airfields in non-lethal ways. In the case of invasive species, perceived cuteness may help thwart efforts to eradicate non-native intruders, such as the white fallow deer in Point Reyes, California. The effect is also cited as the anthropomorphic quality of modern cinema: most people in modern Western civilization are not familiar with wildlife other than "through TV or cinema, where fuzzy little critters discuss romance, self-determination and loyalty like pals over a cup of coffee", which has led to influences on public policy and the image of businesses cast in movies as polluting or otherwise harming the environment. The Bambi effect has caused people to fight against organizations that manage wildlife ; however , their intervention can often interfere with an ecosystem’s circle of life and , thus, their efforts become counterproductive. For example, this phenomenon can promote people to create organizations like the Smokey Bear Campaign. This campaign did decrease the number of fires, but consequently led to an unexpected change in the ecosystem. The Bambi effect is backed up by a study (Wilks, 2008) which found that, to help the more aggressive and unfriendly wildlife become more loved and see improvements in their environments, there should be cuter and more innocent cartoons created and marketed for them.
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