Criticism Although the "good" purposes of critical consumerism there are some critics and pitfalls connected to this practice of consumption: Fair trade protocols invite to respect all the communities and their cultures, workers’ rights and so on. At the same time, however, it appears as a hegemonic tool to impose a western culture of which the right standards must be. It requires a huge production of green and ethical products, but it is difficult to realize in the small-scale local production. People live in an asymmetrical world in terms of information. They take decisions just with the use of few elements. “A ‘paradox of sustainability’ arises because more substantive approaches to sustainability may be too complex to effectively motivate appropriate social responses.  Thompson, P. B. (2007). Agricultural sustainability: What it is and what it is not. International Journal of Agricultural Sustainability, 51, 5–16. Moreover, all human food consumption has some kind of impact—hence there will always be some kind of prioritization”. Criticism related to political use of consumption The idea that every person could be a potential political consumer is not true: ethical products can cost much more than traditional ones and people may not afford so expensive products (e.g. organic products). It is important to consider that people often buy products to express themselves. People who don’t care about ethical consumption will keep on buying products they like, not depending on political consumption.De Certeau, M. (1990). L'invention du quotidien, 1. Arts de faire. Paris, Gallimard. According to Shaw and Newholm,Shaw, D. and T. Newholm (2002). "Voluntary Simplicity and the Ethics of Consumption." Psychology and Marketing 19(2): 167-185. even though single individuals take decisions and choices, political consumption can also be seen as a mass phenomenon. Consumes depend on consumers’ social environment. Moreover, BourdieuBourdieu , P. (1984). Distinction: a social critique of the judgement of taste. Cambridge, Mass., Harvard University Press asserts that consumption is determined by the belonging to a specific social class which determines our habits and what we like.
Criticism Although the "good" purposes of critical consumerism there are some critics and pitfalls connected to this practice of consumption: Fair trade protocols invite to respect all the communities and their cultures, workers’ rights and so on. At the same time, however, it appears as a hegemonic tool to impose a western culture of which the right standards must be. It requires a huge production of green and ethical products, but it is difficult to realize in the small-scale local production. People live in an asymmetrical world in terms of information. They take decisions just with the use of few elements. “A ‘paradox of sustainability’ arises because more substantive approaches to sustainability may be too complex to effectively motivate appropriate social responses. Moreover, all human food consumption has some kind of impact—hence there will always be some kind of prioritization”. Thompson, P. B. (2007). Agricultural sustainability: What it is and what it is not. International Journal of Agricultural Sustainability, 51, 5–16. Criticism related to political use of consumption The idea that every person could be a potential political consumer is not true: ethical products can cost much more than traditional ones and people may not afford so expensive products (e.g. organic products). It is important to consider that people often buy products to express themselves. People who don’t care about ethical consumption will keep on buying products they like, not depending on political consumption.De Certeau, M. (1990). L'invention du quotidien, 1. Arts de faire. Paris, Gallimard. According to Shaw and Newholm,Shaw, D. and T. Newholm (2002). "Voluntary Simplicity and the Ethics of Consumption." Psychology and Marketing 19(2): 167-185. even though single individuals take decisions and choices, political consumption can also be seen as a mass phenomenon. Consumes depend on consumers’ social environment. Moreover, Bourdieu asserts that consumption is determined by the belonging to a specific social class which determines our habits and what we like.Bourdieu , P. (1984). Distinction: a social critique of the judgement of taste. Cambridge, Mass., Harvard University Press 
A
Moreover, all human food consumption has some kind of impact—hence there will always be some kind of prioritization”.
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Moreover, all human food consumption has some kind of impact—hence there will always be some kind of prioritization”.
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BourdieuBourdieu
Bourdieu asserts that consumption is determined by the belonging to a specific social class which determines our habits and what we like.Bourdieu
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asserts that consumption is determined by the belonging to a specific social class which determines our habits and what we like.