 Cultural emphasis is an important aspect of a culture which is often reflected though language and, more specifically, vocabulary (Ottenheimer, 2006, p. 266). This means that the vocabulary people use in a culture indicates what is important to that group of people. If there are many words to describe a certain topic in a specific culture, then there is a good chance that that topic is considered important to that culture. Background The idea of cultural emphasis is rooted form the work of Franz Boas, who is considered to be one of the founders of American Anthropology (Ottenheimer, 2006, p. 15). Franz Boas developed and taught concepts such as cultural relativism and the "cultural unconscious", which allowed anthropologists who studied under him, like Edward Sapir and Ruth Benedict, to further study and develop ideas on language and culture (Hart, 2005, p. 179). References Hart, W. B. (2005). Franz Boas and the roots of intercultural communication research. International and Intercultural Communication Annual, 28, 176-193. Ottenheimer, H. J. (2006). The anthropology of language: An introduction to linguistic anthropology. Belmont: Thomson Higher Education.
__NOTOC__ Cultural emphasis is an important aspect of a culture which is often reflected though language and, more specifically, vocabulary . This means that the vocabulary people use in a culture indicates what is important to that group of people. If there are many words to describe a certain topic in a specific culture, then there is a good chance that that topic is considered important to that culture. Background The idea of cultural emphasis is rooted form the work of Franz Boas, who is considered to be one of the founders of American Anthropology . Franz Boas developed and taught concepts such as cultural relativism and the "cultural unconscious", which allowed anthropologists who studied under him, like Edward Sapir and Ruth Benedict, to further study and develop ideas on language and culture . References 
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(Ottenheimer, 2006, p. 266).
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(Ottenheimer, 2006, p. 15).
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(Hart, 2005, p. 179).
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Hart, W. B. (2005). Franz Boas and the roots of intercultural communication research. International and Intercultural Communication Annual, 28, 176-193. Ottenheimer, H. J. (2006). The anthropology of language: An introduction to linguistic anthropology. Belmont: Thomson Higher Education.