 and includes a witty joke at the conclusion of the video to drive the point home, members of the audience may only remember the joke. Although the joke may only be a small element of the entire speech, someone will recall it and share it with others and perhaps speak kindly of the speaker and wish to interact with that person again, or promise to purchase product or feel inclined to tell anyone who will listen about what they learned. This is when terminal credibility comes into play, but is dependent on how well the speaker presented the information to the audience. Composure 
For instance, if a speaker presents the audience with a short clip and includes a witty joke at the conclusion of the video to drive the point home, members of the audience may only remember the joke. Although the joke may only be a small element of the entire speech, someone will recall it and share it with others and perhaps speak kindly of the speaker and wish to interact with that person again, or promise to purchase product or feel inclined to tell anyone who will listen about what they learned. This is when terminal credibility comes into play, but is dependent on how well the speaker presented the information to the audience. Composure Four seemingly synonymous values are assigned to the measurement of composure. These are excitability (composed vs. excitable), calmness (calm vs. anxious), tension (relaxed vs. tense), and poise (poised vs. nervous).
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For instance, if a speaker presents the audience with a short clip
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Four seemingly synonymous values are assigned to the measurement of composure. These are excitability (composed vs. excitable), calmness (calm vs. anxious), tension (relaxed vs. tense), and poise (poised vs. nervous).