Creative Technology Ltd, maker of the popular Zen and Zen Micro Mp3 player ranges, has reported a 72\% drop in quarterly profits. However sales rose 65\%. The results show the extent of Creative's current price war with rival Apple Computers . Both firms have dropped prices on key products on numerous occasions in recent months in an attempt to steal market share in the fast growing digital audio market. Creative, based in Singapore, has thus far sold 2m Mp3 players worldwide, making it the number two player in the market.
Creative Technology Ltd, maker of the popular Zen and Zen Micro MP3 player ranges, has reported a 72\% drop in quarterly profits. However sales rose 65\%. The results show the extent of Creative's current price war with rival Apple Computer . Both firms have dropped prices on key products on numerous occasions in recent months in an attempt to steal market share in the fast growing digital audio market. Creative, based in Singapore, has thus far sold 2m MP3 players worldwide, making it the number two player in the market.
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