160px Momentum toward the realization of Internet TV got a boost as upstart web broadcaster Joost recently announced that it signed a deal with Warner Brothers to host some of its WBTV-branded content. This deal, along with content deals with other television providers, lately Time Warner and Sony Pictures Television, makes Joost (pronounced "juiced") the sweetheart aggregator and provider in the coming on-demand, freely distributed online TV broadcasts. Underlying the concept of Internet TV is the distribution of content in a way that is more efficient than the existing model. Peer-to-peer networking over the Internet makes programming available when a user asks for it. The 'on-demand' feature of this approach frees up space in the distribution pipeline and provides feedback to the aggregator to know exactly what is in demand. It gives a middle-man the leverage to negotiate with media conglomerates and then manage a pipeline flooded with unviewed content, thereby conserving bandwidth. It also lets viewers opt for free online TV programming through content arrangements made by the web broadcaster, who acts as a gateway to the programs. It is not an advertising-free arrangement because it is not a free lunch. But if this new model is enough for viewers to opt out of fee-based subscriptions for programming content, then Joost and its competitors have the right idea. Consumer choice rules in this emerging model, which presents challenges for Mainstream Media. Conglomerates may sit back on their existing business model of "stick with our station" and let Joost do the leg work by setting up the baseline in how this multi-channel approach works .
160px Internet TV came one step closer to reality as startup web broadcaster Joost recently announced that it signed a deal with Warner Brothers to host some of its WBTV-branded content. This deal, along with content deals with other television providers, lately Time Warner and Sony Pictures Television, makes Joost (pronounced "juiced") the sweetheart aggregator and provider in the coming on-demand, freely distributed online TV broadcasts. Underlying the concept of Internet TV is the distribution of content in a way that is more efficient than the existing model. Peer-to-peer networking over the Internet makes programming available when a user asks for it. The 'on-demand' feature of this approach frees up space in the distribution pipeline and provides feedback to the aggregator to know exactly what is in demand. It gives a middle-man the leverage to negotiate with media conglomerates and then manage a pipeline flooded with unviewed content, thereby conserving bandwidth. It also lets viewers opt for free online TV programming through content arrangements made by the web broadcaster, who acts as a gateway to the programs. However, it is not an advertising-free service .
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Momentum toward the realization of Internet TV got a boost as upstart
Internet TV came one step closer to reality as startup
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arrangement because it is not a free lunch. But if this new model is enough for viewers to opt out of fee-based subscriptions for programming content, then Joost and its competitors have the right idea.
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Consumer choice rules in this emerging model, which presents challenges for Mainstream Media. Conglomerates may sit back on their existing business model of "stick with our station" and let Joost do the leg work by setting up the baseline in how this multi-channel approach works
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