This theory is the most common theory of the Stroop effect. It suggests that since recognizing colors is not an "automatic process" there is hesitancy to respond ; whereas, the brain automatically understands the meaning of words as a result of habitual reading. This idea is based on the premise that automatic reading does not need controlled attention, but still uses enough attentional resources to reduce the amount of attention accessible for color information processing. Stirling (1979) introduced the concept of response automaticity. He demonstrated that changing the responses from colored words to letters that were not part of the colored words increased reaction time while reducing Stroop interference.
This theory is the most common theory of the Stroop effect. It suggests that since recognizing colors is not an "automatic process" there is hesitancy to respond , whereas, in contrast, the brain automatically understands the meanings of words as a result of habitual reading. This idea is based on the premise that automatic reading does not need controlled attention, but still uses enough attentional resources to reduce the amount of attention accessible for color information processing. Stirling (1979) introduced the concept of response automaticity. He demonstrated that changing the responses from colored words to letters that were not part of the colored words increased reaction time while reducing Stroop interference.
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