Overview  Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Internet  Print media Radio Television Ambient media Word of mouth.
Introduction The word communication has been derived from the latin word communis which implies common. Thus communication may be defined as interchange of thoughts and information to bring about mutual understanding. Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Internet Email Print media Radio Television Ambient media Word of mouth.
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The word communication has been derived from the latin word communis which implies common. Thus communication may be defined as interchange of thoughts and information to bring about mutual understanding.
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