In 1947, he launched the Gallup International Association, an international association of polling organizations.  In 1948, with Claude E. Robinson, he founded Gallup and Robinson, Inc., an advertising research company. Pollsters  Elmo Roper Mervin Field Louis Harris
In 1947, he launched the Gallup International Association, an international association of polling organizations. With friends-cum-rivals Elmo Roper and Archibald Crossley, he was instrumental in the establishment of the Market Research Council, the National Council on Public Polls, and the American Association for Public Opinion Research. In 1948, with Claude E. Robinson, he founded Gallup Robinson, an advertising research company. Pollsters Archibald Crossley Elmo Roper Mervin Field Louis Harris
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With friends-cum-rivals Elmo Roper and Archibald Crossley, he was instrumental in the establishment of the Market Research Council, the National Council on Public Polls, and the American Association for Public Opinion Research.
R
and Robinson, Inc.,
Robinson,
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Archibald Crossley