Bulk email is a primary communication channel URLanizations, with all-company messages and regular newsletters serving as a mechanism for making employees aware of policies , events, and other needed messages . Ineffective communication could result in substantial wasted employee time and lack of awareness or compliance . Previous studies URLanizational emails focused mostly on recipients. URLanizational bulk email systems are a multi-stakeholder problem including recipients, communicators,  URLanization itself. Thus we study the effectiveness, experience, practice, and assessments  URLanizational bulk email systems from different stakeholders ' perspectives. We conducted a quantitative study within a URLanization to understand the extent to which the recipients retained the messages from URLanizational bulk emails they received. We conducted a qualitative study with communicators and recipientswithin URLanization . We delved into the bulk email distributing mechanisms of the communicators, the reading behaviors of recipients, and the bulk emails' values from communicatorsand recipients' points of view . We found that the recipients were not retaining most of the messages from the bulk emails though they opened a large number of them. The tools for designing and URLanizational bulk email for communicators were very limited. The assessments on bulk emails ' values and effectiveness were different between communicatorsand recipients. We discussed possible solutions that could URLanizational bulk emails ' designing and distributing mechanisms .
Bulk email is a primary communication channel URLanizations, with all-company emails and regular newsletters serving as a mechanism for making employees aware of policies and events . Ineffective communication could result in wasted employee time and a lack of compliance or awareness . Previous studies URLanizational emails focused mostly on recipients. URLanizational bulk email system is a multi-stakeholder problem including recipients, communicators, and URLanization itself. We studied the effectiveness, practice, and assessments of URLanizational bulk email system of a large university from multi-stakeholders ' perspectives. We conducted a qualitative study with the university's communicators, recipients, and managers . We delved into URLanizational bulk email's distributing mechanisms of the communicators, the reading behaviors of recipients, and the perspectives on emails' values of communicators, managers, and recipients . We found that URLanizational bulk email system as a whole was strained, and communicators are caught in the middle of this multi-stakeholder problem. First, though the communicators had an interest in preserving the effectiveness of channels in reaching employees, they had high-level clients whose interests might outweigh judgment about whether a message deserves widespread circulation. Second, though communicators thought they were sending important information, recipients viewed most of URLanizational bulk emails as not relevant to them. Third, this disagreement was amplified by the success metric used by communicators. They viewed their bulk emails as successful if they had a high open rate. But recipients often opened and then rapidly discarded emails without reading the details. Last, while the communicators in general understood the challenge, they had a limited set of targeting and feedback tools to support their task .
R
messages
emails
R
, events, and other needed messages
and events
D
substantial
R
lack of awareness or compliance
a lack of compliance or awareness
R
systems are
system is
A
and
R
Thus we study
We studied
D
experience,
A
of
R
systems from different stakeholders
system of a large university from multi-stakeholders
D
quantitative study within a URLanization to understand the extent to which the recipients retained the messages from URLanizational bulk emails they received. We conducted a
R
communicators and recipientswithin URLanization
the university's communicators, recipients, and managers
R
the bulk email
URLanizational bulk email's
R
bulk
perspectives on
R
from communicatorsand recipients' points of view
of communicators, managers, and recipients
R
the recipients were not retaining most of the messages from the bulk emails though they opened a large number of them. The tools for designing and URLanizational bulk email for communicators were very limited. The assessments on bulk emails ' values and effectiveness were different between communicatorsand recipients. We discussed possible solutions that could URLanizational bulk emails ' designing and distributing mechanisms
URLanizational bulk email system as a whole was strained, and communicators are caught in the middle of this multi-stakeholder problem. First, though the communicators had an interest in preserving the effectiveness of channels in reaching employees, they had high-level clients whose interests might outweigh judgment about whether a message deserves widespread circulation. Second, though communicators thought they were sending important information, recipients viewed most of URLanizational bulk emails as not relevant to them. Third, this disagreement was amplified by the success metric used by communicators. They viewed their bulk emails as successful if they had a high open rate. But recipients often opened and then rapidly discarded emails without reading the details. Last, while the communicators in general understood the challenge, they had a limited set of targeting and feedback tools to support their task