In the United States Known as the pink dollar or "Dorothy dollar" in the United States, estimates of the US LGBT market put its value at approximately $790  in the year 2012. In addition, many of these  are known by demographers as "DINKY"—which generally have more disposable income. The LGBT Pride float representing Polaroid for the Stonewall 50 - WorldPride NYC event Some US industries have tried to focus on these markets with specific advertising campaigns; for example, American Airlines saw its earnings from LGBT people rise from $20 million in 1994 to $193.5 million in 1999, after formation of a team devoted to gay and lesbian marketing.
In the United States Known as the pink dollar or "Dorothy dollar" in the United States, estimates of the US LGBT market put its value at approximately $790 billion in the year 2012. In addition, many of these households are known by demographers as "DINKY"—which generally have more disposable income. The LGBT Pride float representing Polaroid for the Stonewall 50 - WorldPride NYC event Some US industries have tried to focus on these markets with specific advertising campaigns; for example, American Airlines saw its earnings from LGBT people rise from $20 million in 1994 to $193.5 million in 1999, after formation of a team devoted to gay and lesbian marketing.
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billion
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households