 "Mormon   Church" The official name of the  Salt Lake City, Utah –based church is The Church of Jesus Christ of Latter-day Saints. While the term Mormon Church has long been attached to the church as a nickname, it is not a preferred title, and the church's style guide says, "Please avoid the use of 'Mormon Church', 'LDS Church' or the 'Church of the Latter-day Saints.'"LDS Church Style Guide.Gordon B. Hinckley, "Mormon Should Mean 'More Good,'" Ensign, November 1990, p. 51.See Church leaders have encouraged members to use the church's full name to emphasize the church's focus on Jesus Christ.Russell M. Nelson, "Thus Shall My Church Be Called", Ensign, May 1990, p. 16.Russell M. Nelson, "The Correct Name of the Church", Liahona, November 2018. In 2018, church president Russell M. Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members.
Around 2010 the LDS Church and its members experienced a "Mormon moment" in which they were thrust into the national spotlight by Mitt Romney's 2008 and 2012 campaigns for President of the United States and the 2011 Broadway musical titled The Book of URL Facing media attention and abundant negative stereotypes, the church actively fostered its "Mormon" nickname with a multinational I'm a Mormon ad campaign (2010-2018), the film Meet the Mormons (2014), and websites like mormon.org and URL In 2018 the church reversed course with Russell M. Nelson's ascension to church president. In the church's August general conference Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members, saying that terms like "Mormon church" offended Jesus and were a "major victory for Satan". The church followed up with a major rebranding: its websites at lds.org and mormon.org merged to a new website at churchofjesuschrist.org; the Mormon Tabernacle Choir became the Tabernacle Choir at Temple Square, and the church-affiliated publishing house Deseret Book began phasing out book titles that used the word URL "Mormon Church" The official name of the church based in Salt Lake City, Utah is The Church of Jesus Christ of Latter-day Saints. While the term Mormon Church has long been attached to the church as a nickname, it is not a preferred title, and the church's style guide says, "Please avoid the use of 'Mormon Church', 'LDS Church' or the 'Church of the Latter-day Saints.'"LDS Church Style Guide.Gordon B. Hinckley, "Mormon Should Mean 'More Good,'" Ensign, November 1990, p. 51.See Church leaders have encouraged members to use the church's full name to emphasize the church's focus on Jesus Christ.Russell M. Nelson, "Thus Shall My Church Be Called", Ensign, May 1990, p. 16.Russell M. Nelson, "The Correct Name of the Church", Liahona, November 2018. 
A
Around 2010 the LDS Church and its members experienced a
A
moment" in which they were thrust into the national spotlight by Mitt Romney's 2008 and 2012 campaigns for President of the United States and the 2011 Broadway musical titled The Book of URL Facing media attention and abundant negative stereotypes, the church actively fostered its "Mormon" nickname with a multinational I'm a Mormon ad campaign (2010-2018), the film Meet the Mormons (2014), and websites like mormon.org and URL In 2018 the church reversed course with Russell M. Nelson's ascension to church president. In the church's August general conference Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members, saying that terms like "Mormon church" offended Jesus and were a "major victory for Satan". The church followed up with a major rebranding: its websites at lds.org and mormon.org merged to a new website at churchofjesuschrist.org; the Mormon Tabernacle Choir became the Tabernacle Choir at Temple Square, and the church-affiliated publishing house Deseret Book began phasing out book titles that used the word URL
A
"Mormon
A
church based in
D
–based church
D
In 2018, church president Russell M. Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members.