Social minimisation Display rules expressing a group's general consensus about the display of feeling often involve minimising the amount of emotion one displays, as with a poker face.Daniel Goleman, Emotional Intelligence (London 1995) p. 113 Social interchanges involving minor infringements often end with the 'victim' minimising the offence with a comment like 'Think nothing of it',Erving Goffman, Relations in Public (1972) p. 177 using so-called 'reduction words',Robert Hoyk/Paul Hersey, The Ethical Executive (2008) p. 68-9 such as 'no big deal,' 'only a little,' 'merely,' or 'just', the latter particularly useful in denying intent. <ref> N. Symington, Narcissism' (1990) p. 116 </ref> On a wider scale, renaming things in a more benign or neutral form—'collateral damage' for death—is a form of minimisation.
Social minimisation Display rules expressing a group's general consensus about the display of feeling often involve minimising the amount of emotion one displays, as with a poker face.Daniel Goleman, Emotional Intelligence (London 1995) p. 113 Social interchanges involving minor infringements often end with the 'victim' minimising the offence with a comment like 'Think nothing of it',Erving Goffman, Relations in Public (1972) p. 177 using so-called 'reduction words',Robert Hoyk/Paul Hersey, The Ethical Executive (2008) p. 68-9 such as 'no big deal,' 'only a little,' 'merely,' or 'just', the latter particularly useful in denying intent. N. Symington, Narcissism' (1990) p. 116 On a wider scale, renaming things in a more benign or neutral form—'collateral damage' for death—is a form of minimisation.
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