Background Berlo's model of communication developed from Claude Shannon and Warren Weaver's mathematical model, which was first published in Bell System Technical Journal in 1948. The model was primary designed to improve the technical communication, but was later widely applied in different fields of communication. According to the Shannon-Weaver model, communication includes the following concepts: sender, encoder, channel, decoder, receiver and feedback. Furthermore, there is also concept of “noise” , which affects the communication process going through the channel and makes the message more difficult to understand by the receiver. Each of those concepts are defined as follows: Thomson made call to his assistant “ come here I want to see you. ” During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “ what do you want Thomson? ” Sender: Thomson Encoder: Telephone (Thomson) Channel: Cable Noise: Distraction in voice Decoder: Telephone (Assistant) Receiver: Assistant.
Background Berlo's model of communication developed from Claude Shannon and Warren Weaver's mathematical model, which was first published in Bell System Technical Journal in 1948. The model was primary designed to improve the technical communication, but was later widely applied in different fields of communication. According to the Shannon-Weaver model, communication includes the following concepts: sender, encoder, channel, decoder, receiver and feedback. Furthermore, there is also concept of "noise" , which affects the communication process going through the channel and makes the message more difficult to understand by the receiver. Each of those concepts are defined as follows: Thomson made call to his assistant " come here I want to see you. " During his call, noise appeared (transmission error) and his assistant received "I want" only. Again Assistant asked Thomson (feedback) " what do you want Thomson? " Sender: Thomson Encoder: Telephone (Thomson) Channel: Cable Noise: Distraction in voice Decoder: Telephone (Assistant) Receiver: Assistant.
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