The International Appeal of 7 June 2020, “ Towards a cultural renaissance of the economy ” , was signed by creatives, economists and leaders of international organizations, and was published simultaneously in Corriere della Sera, El País and Le Monde. It offers a new vision of culture and the economy. Culture is a key component of sustainable development and should have its status as a guiding thread for the economy restored. The economy will then “ be able to fully express its humanity, once it has been permeated by all the rich potential of culture ” . Name Position Nationality Ferran Adrià Chef Massimiliano Alajmo Chef Elena Arzak Chef Rafael Aranda Architect (2017 Pritzker Prize) Shigeru Ban Architect (2014 Pritzker Prize) Massimo Bottura Chef Mariya Gabriel European Commissioner for Innovation, Research, Culture, Education and Youth José Ángel Gurría Secretary-General of the Organisation for Economic Co-operation and Development (OECD) Jérôme Gouadain Secretary General of the Prix Versailles Iris van Herpen Fashion designer Kengo Kuma Architect Pascal Lamy Chairman of Les Musiciens du Louvre Eric Maskin 2007 Nobel Laureate in Economic Sciences Jean Nouvel Architect (2008 Pritzker Prize) Edmund Phelps 2006 Nobel Laureate in Economic Sciences Renzo Piano Architect (1998 Pritzker Prize) Anne-Sophie Pic Chef Carme Pigem Architect (2017 Pritzker Prize) Christopher Pissarides 2010 Nobel Laureate in Economic Sciences Zurab Pololikashvili Secretary-General of the World Tourism Organization (UNWTO) David Sassoli President of the European Parliament Vera Songwe Executive Secretary of the United Nations Economic Commission for Africa Jean-Noël Tronc Chief Executive Officer of the Society of Authors, Composers and Publishers of Music (Sacem) Ramón Vilalta Architect (2017 Pritzker Prize) Contents Utilizing a definition of sustainable development in which the human environment includes “ culture, nature and social bonds ” , the signatories championed a radical change, a paradigm shift in which culture stops being “ perceived as ancillary ” and is instead “ seen as the real ecosystem that it in fact represents ” due to its “rising importance” . The local environment is interpreted as a new motivating factor for value creation. “ All territories, including those less economically and technologically well-endowed, have a cultural message to share. It is a matter of giving each of them the chance to showcase what makes them unique, in a world where homogenization is a sign of devitalization.”
The International Appeal of 7 June 2020, " Towards a cultural renaissance of the economy " , was signed by creatives, economists and leaders of international organizations, and was published simultaneously in Corriere della Sera, El País and Le Monde. It offers a new vision of culture and the economy. Culture is a key component of sustainable development and should have its status as a guiding thread for the economy restored. The economy will then " be able to fully express its humanity, once it has been permeated by all the rich potential of culture " . Name Position Nationality Ferran Adrià Chef Massimiliano Alajmo Chef Elena Arzak Chef Rafael Aranda Architect (2017 Pritzker Prize) Shigeru Ban Architect (2014 Pritzker Prize) Massimo Bottura Chef Mariya Gabriel European Commissioner for Innovation, Research, Culture, Education and Youth José Ángel Gurría Secretary-General of the Organisation for Economic Co-operation and Development (OECD) Jérôme Gouadain Secretary General of the Prix Versailles Iris van Herpen Fashion designer Kengo Kuma Architect Pascal Lamy Chairman of Les Musiciens du Louvre Eric Maskin 2007 Nobel Laureate in Economic Sciences Jean Nouvel Architect (2008 Pritzker Prize) Edmund Phelps 2006 Nobel Laureate in Economic Sciences Renzo Piano Architect (1998 Pritzker Prize) Anne-Sophie Pic Chef Carme Pigem Architect (2017 Pritzker Prize) Christopher Pissarides 2010 Nobel Laureate in Economic Sciences Zurab Pololikashvili Secretary-General of the World Tourism Organization (UNWTO) David Sassoli President of the European Parliament Vera Songwe Executive Secretary of the United Nations Economic Commission for Africa Jean-Noël Tronc chief executive officer of the Society of Authors, Composers and Publishers of Music (Sacem) Ramón Vilalta Architect (2017 Pritzker Prize) Contents Using a definition of sustainable development in which the human environment includes " culture, nature and social bonds " , the signatories championed a radical change, a paradigm shift in which culture stops being " perceived as ancillary " and is instead " seen as the real ecosystem that it in fact represents " due to its "rising importance" . The local environment is interpreted as a new motivating factor for value creation. " All territories, including those less economically and technologically well-endowed, have a cultural message to share. It is a matter of giving each of them the chance to showcase what makes them unique, in a world where homogenization is a sign of devitalization.”
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