 The practice of binge-watching was previously called marathon-watching. Early examples of this practice include marathon viewing sessions of imported Japanese anime shows on VHS tapes in  anime fandom communities during the late 1970s to 1980s, and Nickelodeon's Nick at Nite which broadcast multiple episodes from Donna Reed and Route 66 in July 1985.
Japanese manga magazine Weekly Shōnen Jump developed a successful formula of publishing individual manga chapters and then compiling them into separate standalone tankōbon volumes that could be "binged" all at once. This Jump formula produced major Japanese pop culture hits such as Dragon Ball (1984 debut), One Piece (1997 debut) and Naruto (1999 debut). According to Matt Alt of The New Yorker, "Jump presaged the way the world consumes streaming entertainment today." The practice of binge-watching was previously called marathon-watching. Early examples of this practice include marathon viewing sessions of imported Japanese anime shows on VHS tapes in Western anime fandom communities during the late 1970s to 1980s, and Nickelodeon's Nick at Nite which broadcast multiple episodes from Donna Reed and Route 66 in July 1985.
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Japanese manga magazine Weekly Shōnen Jump developed a successful formula of publishing individual manga chapters and then compiling them into separate standalone tankōbon volumes that could be "binged" all at once. This Jump formula produced major Japanese pop culture hits such as Dragon Ball (1984 debut), One Piece (1997 debut) and Naruto (1999 debut). According to Matt Alt of The New Yorker, "Jump presaged the way the world consumes streaming entertainment today."
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Western