"Toyota veterans will likely hear the news with disbelief and keep faith in the brand, but new customers could definitely be scared off,” remarked Robert Rademacher, who is the president of the trade group ZDK, as quoted by Business Week. "This recall has a dimension which we ’ ve never seen before." Analysts for Morgan Stanley, however, said they believed Toyota would not suffer much from the incident. "The company ’ s actions to correct the situation are timely enough to avoid major brand damage," they remarked in a note to investors.
"Toyota veterans will likely hear the news with disbelief and keep faith in the brand, but new customers could definitely be scared off,” remarked Robert Rademacher, who is the president of the trade group ZDK, as quoted by Business Week. "This recall has a dimension which we ' ve never seen before." Analysts for Morgan Stanley, however, said they believed Toyota would not suffer much from the incident. "The company ' s actions to correct the situation are timely enough to avoid major brand damage," they remarked in a note to investors.
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