The company was founded in Barcelona in 2011 by Xavi Beumala, and Juan Margenat, with the two also acting as the company's executives. Marfeel has been acknowledged as one of the Top 100 European startups for 2015 by Wired Magazine . and one of Spain's Top 50 most promising startups by Emprendedores Magazine in 2016 On February 2016, Marfeel has become an official collaborator on Google's Accelerated Mobile Pages (AMP) Project, simplifying the new solution's publisher implementation process and allowing deep linking into publisher's own mobile properties, directly from search engine results. On April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles, providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app, loading and displaying content significantly faster than the standard mobile web, within Facebook itself. Marfeel customer websites are fully Instant Articles- enabled and optimized. On April 2016, Marfeel was named a Gartner's Cool VendorCool Vendors in Mobile Marketing, 2016 in Mobile Marketing, 2016, recognizing the company's 360 mobile solution for content publishers as innovative, Impactful & Intriguing. On November 2019, Google awarded Marfeel the 2019 Innovation Award at their annual Google Certified Publisher Partner Summit for MarfeelPush, an automated, AI-driven push notification system for publishers. On May 2020, The Drum awarded Marfeel as the Best Overall Technology for Programmatic Trading, thanks to their work with publisher partner Euronews. Services Marfeel has developed a multi-faceted platform that creates a highly-performant mobile website for online publications, optimizing the traffic, engagement, and monetization of their website. The publisher's website is automatically converted and their content adjusted in order to be user-friendly and allow easier reading, resulting in optimized monetization through mobile advertising. A result of easier reading is an increase in reading time and page views by users, which results in an increase of advertisement revenue for publishers. The platform utilizes programmatic advertising technology and Real-time bidding to facilitate higher revenue through its platform. Marfeel's platform looks and feels like a mobile app, but it isn't one. Instead, it works within the browser and the websites' users do not have to download it. This is also what's known as a Progressive Web App, a term coined by Google to “ build better experiences across devices and contexts within a single codebase ” . Marfeel also gives full control of the mobile experience so that publishers can make whatever changes they feel are necessary with a suite of tools. Technology such as LeroyMarfeel gives publishers who aren’t tech-savvy the tools to change the website look & feel, add analytics providers, modify ad positions and providers, and deliver push notifications. For more advanced changes, Marfeel has opened up their source code for full-stack developer teams. The Marfeel platform allows publishers to build without limits and deploy without downtime.
The company was founded in Barcelona in 2011 by Xavi Beumala, and Juan Margenat, with the two also acting as the company's executives. Marfeel has been acknowledged as one of the Top 100 European startups for 2015 by Wired . and one of Spain's Top 50 most promising startups by Emprendedores Magazine in 2016 In February 2016, Marfeel has become an official collaborator on Google's Accelerated Mobile Pages (AMP) Project, simplifying the new solution's publisher implementation process and allowing deep linking into publisher's own mobile properties, directly from search engine results. In April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles, providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app, loading and displaying content significantly faster than the standard mobile web, within Facebook itself. Marfeel customer websites are fully Instant Articles- enabled and optimized. In April 2016, Marfeel was named a Gartner's Cool VendorCool Vendors in Mobile Marketing, 2016 in Mobile Marketing, 2016, recognizing the company's 360 mobile solution for content publishers as innovative, Impactful & Intriguing. In November 2019, Google awarded Marfeel the 2019 Innovation Award at their annual Google Certified Publisher Partner Summit for MarfeelPush, an automated, AI-driven push notification system for publishers. In May 2020, The Drum awarded Marfeel as the Best Overall Technology for Programmatic Trading, thanks to their work with publisher partner Euronews. Services Marfeel has developed a multi-faceted platform that creates a highly-performant mobile website for online publications, optimizing the traffic, engagement, and monetization of their website. The publisher's website is automatically converted and their content adjusted in order to be user-friendly and allow easier reading, resulting in optimized monetization through mobile advertising. A result of easier reading is an increase in reading time and page views by users, which results in an increase of advertisement revenue for publishers. The platform utilizes programmatic advertising technology and Real-time bidding to facilitate higher revenue through its platform. Marfeel's platform looks and feels like a mobile app, but it isn't one. Instead, it works within the browser and the websites' users do not have to download it. This is also what's known as a Progressive Web App, a term coined by Google to " build better experiences across devices and contexts within a single codebase " . Marfeel also gives full control of the mobile experience so that publishers can make whatever changes they feel are necessary with a suite of tools. Technology such as LeroyMarfeel gives publishers who are not tech-savvy the tools to change the website look & feel, add analytics providers, modify ad positions and providers, and deliver push notifications. For more advanced changes, Marfeel has opened up their source code for full-stack developer teams. The Marfeel platform allows publishers to build without limits and deploy without downtime.
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