Hell Pizza, located in 18 cities throughout New Zealand, included a condom and explicit instructions on how to use it during sex in its small pamphlet delivered to promote its “Lust” pizza, and has attracted more than 30 complaints to the Advertising Standards Authority. Groups such as Family Life International, Focus on the Family and the Catholic Church have condemned the campaign as encouraging children to use the condoms and follow the “explicit instructions” contained in the packet and called for a boycott of the company. “ It is time we started protecting our children and families. Family First believes the Advertising Standards Authority will be receiving plenty of complaints about Hell Pizza's latest advertising campaign. ” “ While the primary aim of the campaign is to promote our Lust pizza, let's not forget that promoting the use of condoms has important public benefits, ” said Warren Powell. “ Government and public agencies distribute these things for free to young people." “ Before this campaign started we rang a number of these agencies and offered them our excess condoms at no charge."
Hell Pizza, located in 18 cities throughout New Zealand, included a condom and explicit instructions on how to use it during sex in its small pamphlet delivered to promote its "Lust" pizza, and has attracted more than 30 complaints to the Advertising Standards Authority. Groups such as Family Life International, Focus on the Family and the Catholic Church have condemned the campaign as encouraging children to use the condoms and follow the "explicit instructions" contained in the packet and called for a boycott of the company. " It is time we started protecting our children and families. Family First believes the Advertising Standards Authority will be receiving plenty of complaints about Hell Pizza's latest advertising campaign. " " While the primary aim of the campaign is to promote our Lust pizza, let's not forget that promoting the use of condoms has important public benefits, " said Warren Powell. " Government and public agencies distribute these things for free to young people." " Before this campaign started we rang a number of these agencies and offered them our excess condoms at no charge."
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