History The phenomenon was first described and named by Betsy Sparrow (Columbia), Jenny Liu (Wisconsin) and Daniel M.Wegner (Harvard ) in their paper from July 2011. The study was conducted in four parts. The first part had subjects answer a number of both easy and difficult trivia questions, and then perform a modified Stroop task involving both everyday words and technology-related words such as screen and Google. Subjects were slower to respond to technology words, especially after difficult questions, indicating that trivia questions primed them to think of computers. In the second experiment, the subjects read a number of trivia statements. Half of them were led to believe the statements would be saved and available to look up later; the other half were explicitly instructed to attempt to remember them. Both groups were then tested on recall of the statements. In part three, subjects read and typed in trivia statements, and informed that their entry was erased, saved, or saved in a specific location. Afterwards, they were given a recognition task and asked whether they had seen the exact statement, whether it had been saved, and if the statement had been saved, where it had been saved. In the final part, subjects again typed trivia statements, and were told each had been saved in a generically-named folder (e.g. items, facts). They were then given two different recall tasks: one for the statements, and one for the specific folder in which each statement was saved.
History The phenomenon was first described and named by erm... (Google effect ) in their paper from July 2011. The study was conducted in four parts. The first part had subjects answer a number of both easy and difficult trivia questions, and then perform a modified Stroop task involving both everyday words and technology-related words such as screen and Google. Subjects were slower to respond to technology words, especially after difficult questions, indicating that trivia questions primed them to think of computers. In the second experiment, the subjects read a number of trivia statements. Half of them were led to believe the statements would be saved and available to look up later; the other half were explicitly instructed to attempt to remember them. Both groups were then tested on recall of the statements. In part three, subjects read and typed in trivia statements, and informed that their entry was erased, saved, or saved in a specific location. Afterwards, they were given a recognition task and asked whether they had seen the exact statement, whether it had been saved, and if the statement had been saved, where it had been saved. In the final part, subjects again typed trivia statements, and were told each had been saved in a generically-named folder (e.g. items, facts). They were then given two different recall tasks: one for the statements, and one for the specific folder in which each statement was saved.
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Betsy Sparrow (Columbia), Jenny Liu (Wisconsin) and Daniel M.Wegner (Harvard
erm... (Google effect