Media monitoring is the activity of monitoring the output of the print, online and broadcast media.  It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. In business In the commercial sphere, this activity is usually carried out in house or by a media monitoring service company. These companies can provide such services on a subscription basis. Most media monitoring is done within private public relations agencies or businesses in house public relations sectors. Publicists will track the number of times the company was mentioned within different platforms. Some of the main platforms include magazines, newspaper , blogs, and social media. These entries are referred to as “clippings” and are compiled into monthly reports by the Public Relations firm. These clippings are then presented to the client along with the circulation and impressions from these platforms. Circulation is how many subscribers or viewers the platform has, and impressions are calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated past the original subscribers. These figures are calculated to show the client approximately how many people their message has reached. Media monitoring is a beneficial tool to evaluate the efforts and progress of a PR firm. In social sciences In academia, media monitoring is deployed by social scientists in an attempt to discover e.g. biases in the way the same event is presented in different media, among the media of different countries  etc. The use of large scale monitoring techniques by computer scientists enabled the exploration of different aspects of the media system such as the visualisation of the media-sphere,I. Flaounas, M. Turchi, T. De Bie, and N. Cristianini, "Inference and Validation of Networks", ECML/PKDD, Bled, Slovenia, Springer, pp. 344–358, 2009. the sentimental and objectivity analysis of news contentN. Godbole,M. Srinivasaiah, S. Skiena, "Large-Scale Sentiment Analysis for News and Blogs", Int. Conf. on Weblogs and Social Media (ICWSM 2007), Denver CO, March 26–28, 2007  etc.
Media monitoring is the activity of monitoring the output of the print, online and broadcast media. Miranda, Sebastião. "Tailoring Media Monitoring with User Feedback." Text2Story@ ECIR. 2020. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. In business In the commercial sphere, this activity is usually carried out in-house or by a media monitoring service company. These companies can provide such services on a subscription basis. Most media monitoring is done within private public relations agencies or businesses in house public relations sectors. Publicists will track the number of times the company was mentioned within different platforms. Some of the main platforms include magazines, newspapers , blogs, and social media. These entries are referred to as “clippings” and are compiled into monthly reports by the Public Relations firm. These clippings are then presented to the client along with the circulation and impressions from these platforms. Circulation is how many subscribers or viewers the platform has, and impressions are calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated past the original subscribers. These figures are calculated to show the client approximately how many people their message has reached. Media monitoring is a beneficial tool to evaluate the efforts and progress of a PR firm. In social sciences In academia, media monitoring is deployed by social scientists in an attempt to discover e.g. biases in the way the same event is presented in different media, among the media of different countries , etc. The use of large-scale monitoring techniques by computer scientists enabled the exploration of different aspects of the media system such as the visualisation of the media-sphere,I. Flaounas, M. Turchi, T. De Bie, and N. Cristianini, "Inference and Validation of Networks", ECML/PKDD, Bled, Slovenia, Springer, pp. 344–358, 2009. the sentimental and objectivity analysis of news contentN. Godbole,M. Srinivasaiah, S. Skiena, "Large-Scale Sentiment Analysis for News and Blogs", Int. Conf. on Weblogs and Social Media (ICWSM 2007), Denver CO, March 26–28, 2007 , etc.
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Miranda, Sebastião. "Tailoring Media Monitoring with User Feedback." Text2Story@ ECIR. 2020.
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in house
in-house
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newspaper
newspapers
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large scale
large-scale
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