VERB was a physical activity program of the Center for Disease Control and Prevention of the United States Government. It included print, online, and television national paid advertising, running them on popular children's channels and popular children's magazines, for example. It ran from 2002 to 2006. The main goal of the VERB campaign was to increase and maintain physical activity among “tweens” (children ages 9–13). The campaign is based upon social marketing principles (produce, price, place and promotion) and culturally targets this age group. It encourages life style changes such as playing more and “ trying new verbs. ” In 2004, an additional program called "VERB Summer Scorecard" emerged from the national VERB campaign. VERB Summer Scorecard was developed first launched by Fit Kentucky and the Lexington Fayette County Health Department (creating the Lexington Tweens Nutrition and Fitness Coalition). URL = Preventing Chronic Disease: September 2011: 10_0173|website = www. cdc. gov|access-date = 2016-03-30
VERB was a physical activity program of the Center for Disease Control and Prevention of the United States Government. It included print, online, and television national paid advertising, running them on popular children's channels and popular children's magazines, for example. It ran from 2002 to 2006. The main goal of the VERB campaign was to increase and maintain physical activity among "tweens" (children ages 9–13). The campaign is based upon social marketing principles (produce, price, place and promotion) and culturally targets this age group. It encourages life style changes such as playing more and " trying new verbs. " In 2004, an additional program called "VERB Summer Scorecard" emerged from the national VERB campaign. VERB Summer Scorecard was developed first launched by Fit Kentucky and the Lexington Fayette County Health Department (creating the Lexington Tweens Nutrition and Fitness Coalition). It has since been adapted and disseminated in 22 communities including cities in Florida, Nebraska, Iowa and Colorado. VERB Summer Scorecard promotes and incentivizes physical activity opportunities by creating a "passport" (scorecard) system for children to track their physical activity. It creates "activity-friendly communities" to facilitate exercise.
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URL = Preventing Chronic Disease: September 2011: 10_0173|website = www. cdc. gov|access-date = 2016-03-30
It has since been adapted and disseminated in 22 communities including cities in Florida, Nebraska, Iowa and Colorado. VERB Summer Scorecard promotes and incentivizes physical activity opportunities by creating a "passport" (scorecard) system for children to track their physical activity. It creates "activity-friendly communities" to facilitate exercise.