Icelandic advertisement for El Maco (Big Mac) McDonald's, the international fast food restaurant chain, will cease all operations in Iceland by the end of October. The restaurant, with its distinctive Golden Arches , began its Icelandic operations in 1993. Its outlets were operated by Lyst, a franchising company owned by Jon Gardar Ogmundsson. There are no plans to reopen any of the locations. "[Stores have] never been this busy before... but at the same time profits have never been lower. It just makes no sense. For a kilo[gram] of onion[s], imported from Germany, I'm paying the equivalent of a bottle of good whisky," said one Gardar Ogmundsson, the owner of the firm Lyst, to the BBC .
 McDonald's, the international chain, will cease all operations in Iceland by the end of October. The restaurant, with its distinctive , began its Icelandic operations in 1993. Its outlets were operated by Lyst, a franchising company owned by Jon Gardar Ogmundsson. There are no plans to reopen any of the locations. "[Stores have] never been this busy before... but at the same time profits have never been lower. It just makes no sense. For a kilo[gram] of onion[s], imported from Germany, I'm paying the equivalent of a bottle of good whisky," said one Gardar Ogmundsson, the owner of the firm Lyst, to the .
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Icelandic advertisement for El Maco (Big Mac)
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fast food restaurant
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Golden Arches
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BBC