The rise of increasingly more powerful chatbots offers a new way to collect information through conversational surveys, where a chatbot asks open-ended questions, interprets a user's free-text responses, and probes answers when needed. To investigate the effectiveness and limitations of such a chatbot in conducting surveys, we conducted a field study involving about 600 participants. In this study  , half of the participants took a typical online survey on Qualtrics and the other half interacted with an AI-powered chatbot to complete a conversational survey. Our detailed analysis of over 5200 free-text responses revealed that the chatbot drove a significantly higher level of participant engagement and elicited significantly better quality responses  in terms of relevance, depth, and readability . Based on our results, we discuss design implications for creating AI-powered chatbots to conduct effective surveys and beyond.
The rise of increasingly more powerful chatbots offers a new way to collect information through conversational surveys, where a chatbot asks open-ended questions, interprets a user's free-text responses, and probes answers whenever needed. To investigate the effectiveness and limitations of such a chatbot in conducting surveys, we conducted a field study involving about 600 participants. In this study with mostly open-ended questions , half of the participants took a typical online survey on Qualtrics and the other half interacted with an AI-powered chatbot to complete a conversational survey. Our detailed analysis of over 5200 free-text responses revealed that the chatbot drove a significantly higher level of participant engagement and elicited significantly better quality responses measured by Gricean Maxims in terms of their informativeness, relevance, specificity, and clarity . Based on our results, we discuss design implications for creating AI-powered chatbots to conduct effective surveys and beyond.
R
when
whenever
A
with mostly open-ended questions
A
measured by Gricean Maxims
R
relevance, depth, and readability
their informativeness, relevance, specificity, and clarity