Around 2010  the LDS Church and its members experienced a "Mormon moment" in which they were thrust into the national spotlight by Mitt Romney's 2008 and 2012 campaigns for President of the United States and the 2011 Broadway musical titled The Book of URL Facing media attention and abundant negative stereotypes, the church actively fostered its "Mormon" nickname with a multinational I'm a Mormon ad campaign (2010-2018), the film Meet the Mormons (2014), and websites like mormon.org and URL In 2018  the church reversed course with Russell M. Nelson 's ascension to church president. In the church's August general conference Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members, saying that terms like "Mormon church " offended Jesus and were a "major victory for Satan". The church followed up with a major rebranding: its websites at lds.org and mormon.org merged to a new website at churchofjesuschrist.org; the Mormon Tabernacle Choir became the Tabernacle Choir at Temple Square, and the church-affiliated publishing house Deseret Book began phasing out book titles that used the word URL
Around 2010 , the LDS Church and its members experienced a "Mormon moment" in which they were thrust into the national spotlight by Mitt Romney's 2008 and 2012 campaigns for President of the United States and the 2011 Broadway musical titled The Book of URL Facing media attention and abundant negative stereotypes, the church actively fostered its "Mormon" nickname with a multinational I'm a Mormon ad campaign (2010-2018), the film Meet the Mormons (2014), and websites like mormon.org and URL In 2018 , the church reversed course after Russell M. Nelson became church president. In August 2018, Nelson announced a renewed effort to discourage the use of the word "Mormon" in reference to itself and its members, saying that terms like "Mormon Church " offended Jesus and were a "major victory for Satan". The church followed up with a major renaming, with its websites at lds.org and mormon.org merged to a new website at churchofjesuschrist.org; the Mormon Tabernacle Choir becoming the Tabernacle Choir at Temple Square, and the church-affiliated publishing house Deseret Book began phasing out book titles that used the word URL
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