The event began in Canada in 2006 as National Media Education Week—changing its name to "Media Literacy Week" in 2009—and is now internationally celebrated, such as in the URL and in countries around the URL In 2019, as part of their Break the Fake campaign (funded by Canadian URL MediaSmarts remade the popular House Hippo public service announcement. The House Hippo was originally created by a similar, since-defunct organisation called Companies Committed to Kids.
The event began in Canada in 2006 as National Media Education Week—changing its name to "Media Literacy Week" in 2009—and is now internationally celebrated, such as in the URL and in countries around the world. In 2019, as part of their Break the Fake campaign (funded by Canadian Heritage), MediaSmarts remade the popular House Hippo public service announcement. The House Hippo was originally created by a similar, since-defunct organisation called Companies Committed to Kids.
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