History The Lego Company has a short history of representing the LGBT community in sets. A build of Trafalgar Square, released in 2019, includes a tiny rainbow flag, while sets of bride and groom figurines in the BrickHeadz line were sold separately, allowing fans to purchase two brides or two grooms if they choose to. The "Everyone is Awesome" set is the first set dedicated to the LGBT community in the Lego Company's 72-year history. It comes at a time as the toy industry is releasing products aimed towards more URL The set was designed by vice president of design Matthew Ashton, initially for his own desk. Ashton, a member of the LGBTQIA+ community, designed it to make his new office space reflect him. Visitors to Lego's offices noticed it enough that he was prompted to make it an official set. Ashton noted that he grew up as a gay teen in the 1980s, in a daunting time when homophobia was widespread at the height of the HIV/AIDS crisis, and that he was constantly told which toys to play with. He expressed that having a set like this in one's childhood would be a significant relief and sign of support and URL
History The Lego Company has a short history of representing the LGBT community in sets. A build of Trafalgar Square, released in 2019, includes a tiny rainbow flag, while sets of bride and groom figurines in the BrickHeadz line were sold separately, allowing fans to purchase two brides or two grooms if they choose to. The "Everyone is Awesome" set is the first set dedicated to the LGBT community in the Lego Company's 72-year history. It comes at a time as the toy industry is releasing products aimed towards more inclusivity. The set was designed by vice president of design Matthew Ashton, initially for his own desk. Ashton, a member of the LGBTQIA+ community, designed it to make his new office space reflect him. Visitors to Lego's offices noticed it enough that he was prompted to make it an official set. Ashton noted that he grew up as a gay teen in the 1980s, in a daunting time when homophobia was widespread at the height of the HIV/AIDS crisis, and that he was constantly told which toys to play with. He expressed that having a set like this in one's childhood would be a significant relief and sign of support and love.
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inclusivity.
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love.