The fare war intensified in the week leading up to go!'s startup, when go! on Wednesday announced a $19.00 one-way fare good during go!'s first month of operation. The fare was immediately matched by Hawaiian but not by Aloha. Thom Nulty, Aloha's vice president of marketing, initially dismissed the fare cut, saying, "Over the years, we've seen many startups come and go with goofy fares designed to steal passengers away from Hawaii's homegrown airlines." However, Aloha on Thursday went even goofier than both go! and Hawaiian, announcing a plan, called the "Great Go Away Giveaway," to give away 1,000 vouchers for free tickets at Hawaii airports on Friday morning on a first-come-first-served basis. Eager passengers lined up at Honolulu International Airport as early as 7 p.m. Thursday night to snag the free tickets, and the 500 tickets allotted at Honolulu were gone by 9 a.m. Friday. Mesa Air CEO Jonathan Ornstein quipped on the name of Aloha's promotion, "They'd like us to go away so they don't have to give away seats." He also announced that go's original $ 39.00 promotional fare will become permanent.
The fare war intensified in the week leading up to go!'s startup, when go! on Wednesday announced a $19.00 one-way fare good during go!'s first month of operation. Hawaiian immediately matched the fare but not by Aloha. Thom Nulty, Aloha's vice president of marketing, initially dismissed the fare cut, saying, "Over the years, we've seen many startups come and go with goofy fares designed to steal passengers away from Hawaii's homegrown airlines." However, Aloha on Thursday went even goofier than both go! and Hawaiian, announcing a plan, called the "Great Go Away Giveaway," to give away 1,000 vouchers for free tickets at Hawaii airports on Friday morning on a first-come-first-served basis. Eager passengers lined up at Honolulu International Airport as early as 7 p.m. Thursday night to snag the free tickets, and the 500 tickets allotted at Honolulu were gone by 9 a.m. Friday. Mesa Air CEO Jonathan Ornstein quipped on the name of Aloha's promotion, "They'd like us to go away so they don't have to give away seats." He also announced that go's original $ 39.00 promotional fare will become permanent.
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$19.00 one-way fare good during go!'s first month of operation. The fare was immediately matched by Hawaiian but not by Aloha. Thom Nulty, Aloha's vice president of marketing, initially dismissed the fare cut, saying, "Over the years, we've seen many startups come and go with goofy fares designed to steal passengers away from Hawaii's homegrown airlines." However, Aloha on Thursday went even goofier than both go! and Hawaiian, announcing a plan, called the "Great Go Away Giveaway," to give away 1,000 vouchers for free tickets at Hawaii airports on Friday morning on a first-come-first-served basis. Eager passengers lined up at Honolulu International Airport as early as 7 p.m. Thursday night to snag the free tickets, and the 500 tickets allotted at Honolulu were gone by 9 a.m. Friday. Mesa Air CEO Jonathan Ornstein quipped on the name of Aloha's promotion, "They'd like us to go away so they don't have to give away seats." He also announced that go's original $
$19.00 one-way fare good during go!'s first month of operation. Hawaiian immediately matched the fare but not by Aloha. Thom Nulty, Aloha's vice president of marketing, initially dismissed the fare cut, saying, "Over the years, we've seen many startups come and go with goofy fares designed to steal passengers away from Hawaii's homegrown airlines." However, Aloha on Thursday went even goofier than both go! and Hawaiian, announcing a plan, called the "Great Go Away Giveaway," to give away 1,000 vouchers for free tickets at Hawaii airports on Friday morning on a first-come-first-served basis. Eager passengers lined up at Honolulu International Airport as early as 7 p.m. Thursday night to snag the free tickets, and the 500 tickets allotted at Honolulu were gone by 9 a.m. Friday. Mesa Air CEO Jonathan Ornstein quipped on the name of Aloha's promotion, "They'd like us to go away so they don't have to give away seats." He also announced that go's original $