The documentary, entitled " How The Kids Took Over " , investigated the increase in marketing to children, who "have a say" in  $700 billion worth of spending each year. "The marketing assault is aimed not only at getting children to spend. Even companies who market adult products, such as cars, are enlisting children to help persuade their parents to buy the 'right' brand," the program summary said.
The documentary, entitled How The Kids Took Over , investigated the increase in marketing to children, who "have a say" in AU $700 billion worth of spending each year. "The marketing assault is aimed not only at getting children to spend. Even companies who market adult products, such as cars, are enlisting children to help persuade their parents to buy the 'right' brand," the program summary said.
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