The speech of Jim Gerber, manager of content partnerships at Google, opened the event. Mr. Gerber noticed that their meeting was aimed at  mutual understanding of changes the book-publishing market was about to face in the 21st century. Among the speakers there were those closely related to the publishing business - authors, publishers and analysts, including Cory Doctorow, a science fiction writer and co-editor of Boing Boing, as well as agents of the leading publishing stores such as Harper Collins and Cambridge University Press. Having organized the event, Google pursued their aim of improving the perception of its  project. The company tried to establish links with publishers and libraries , having offered them to present their content through Book Search. Still, Google stumbled upon skeptical attitudes by publishers. However, some of the publishers supported the initiative. Cory Doctorow expressed his belief, grounded upon his personal experiences, that book snippets available free on the Internet implied the possibility of commercial benefit. One of the major advantages of the on-line library is the guaranteed attention and interest it can attract to the publishers' products.
The speech of Jim Gerber, manager of content partnerships at Google, opened the event. Mr. Gerber noted that their meeting was aimed at a mutual understanding of changes the book-publishing market will face in the 21st century. Among the speakers present were those closely related to the publishing business - authors, publishers and analysts, including Cory Doctorow, a science fiction writer and co-editor of Boing Boing, as well as agents of the leading publishing stores such as Harper Collins and Cambridge University Press. Having organized the event, Google pursued their aim of improving the perception of its Book Search project. The company tried to establish links with publishers and libraries by extending an offer whereby portions of copyrighted published content would be availabe for public view through the Google search database. Still, Google stumbled upon skeptical attitudes by publishers. However, some of the publishers supported the initiative. Cory Doctorow expressed his belief, grounded upon his personal experiences, that book snippets available free on the Internet implied the possibility of commercial benefit. One of the major advantages of the on-line library is the guaranteed attention and interest it can attract to the publishers' products.
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, having offered them to present their content through Book Search.
by extending an offer whereby portions of copyrighted published content would be availabe for public view through the Google search database.