The American military has had recruiters since the time of the colonies in the 1700s. Today there are thousands of recruiting stations across the United States, serving the Army, Navy, Marines, and Air Force. Recruiting offices normally consist of 2–8 recruiters between the ranks of E-5 and E-7. When a potential applicant walks into a recruiting station his or her height and weight are checked and their background investigated. A finger print scan is conducted and a practice ASVAB exam is given to them. Applicants can not officially swear their enlistment oath in the recruiting office. This is conducted at a Military Entrance Processing Station – MEPS . United States Navy recruitment poster from 1918. Note the appeal to patriotism. (Digitally restored). Prior to the outbreak of World War I, military recruitment in the US was conducted primarily by individual states.Padilla, Peter A. and Mary Riege Laner. “ Trends in Military Influences on Army Recruitment: 1915-1953. ” Sociological Inquiry, Vol. 71, No. 4. Fall 2001421-36. Austin: University of Texas Press. Page 423 Upon entering the war, however, the federal government took an increased role. The increased emphasis on a national effort was reflected in World War I recruitment methods.  Peter A. Padilla and Mary Riege Laner define six basic appeals to these recruitment campaigns: patriotism, job/career/education, adventure/challenge, social status, travel, and miscellaneous. Between 1915 and 1918, 42\% of all army recruitment posters were themed primarily by patriotism. And though other themes – such as adventure and greater social status – would play an increased role during World War II recruitment, appeals to serve one's country remained the dominant selling point. Recruiting methods Recruitment can be conducted over the telephone with organized lists, through email campaigns and from face to face prospecting. While telephone prospecting is the most efficient, face to face prospecting is the most effective. Military recruiters often set up booths at amusement parks, sports stadiums and other attractions. In recent years social media has been more commonly used.
The American military has had recruiters since the time of the colonies in the 1700s. Today there are thousands of recruiting stations across the United States, serving the Army, Navy, Marines, and Air Force. Recruiting offices normally consist of 2–8 recruiters between the ranks of E-5 and E-7. When a potential applicant walks into a recruiting station his or her height and weight are checked and their background investigated. A fingerprint scan is conducted and a practice ASVAB exam is given to them. Applicants cannot officially swear their enlistment oath in the recruiting office. This is conducted at a Military Entrance Processing Station (MEPS) . United States Navy recruitment poster from 1918. Note the appeal to patriotism. (Digitally restored). Prior to the outbreak of World War I, military recruitment in the US was conducted primarily by individual states.Padilla, Peter A. and Mary Riege Laner. " Trends in Military Influences on Army Recruitment: 1915-1953. " Sociological Inquiry, Vol. 71, No. 4. Fall 2001421-36. Austin: University of Texas Press. Page 423 Upon entering the war, however, the federal government took an increased role. The increased emphasis on a national effort was reflected in World War I recruitment methods. Authors Peter A. Padilla and Mary Riege Laner define six basic appeals to these recruitment campaigns: patriotism, job/career/education, adventure/challenge, social status, travel, and miscellaneous. Between 1915 and 1918, 42\% of all army recruitment posters were themed primarily by patriotism. And though other themes – such as adventure and greater social status – would play an increased role during World War II recruitment, appeals to serve one's country remained the dominant selling point. Recruiting methods Recruitment can be conducted over the telephone with organized lists, through email campaigns and from face to face prospecting. While telephone prospecting is the most efficient, face to face prospecting is the most effective. Military recruiters often set up booths at amusement parks, sports stadiums and other attractions. In recent years social media has been more commonly used.
R
finger print
fingerprint
R
can not
cannot
R
– MEPS
(MEPS)
R
“
"
R
”
"
A
Authors