In order to avoid Japan's strict censorship laws, which limited depictions of actual sex and pubic hair, erotic films (known as pink films) often relied on fetish elements which could skirt such restrictions. One such film , Terrifying Girls' High School: Lynch Law Classroom in 1973, would be the first to depict an omorashi scenario to a cinematic audience in which a high school girl wets herself on her desk after drinking gallons of water. Outside Japan Though there is a small community devoted to such fetishism outside Japan, it is usually overshadowed by the more hardcore fetishes, urolagnia and urophagia. Vice Media has documented an account of an omorashi community existing in the United States since at least 1970. Outside Japan omorashi groups sometimes refer to their shared interest as "desperation/wetting" fetishism, often making a distinction between content featuring males and females. In 2018, People magazine and the New York Post reported the use of the English language portmanteau word "peegasm" among people who practiced "releasing urine after a long period of time" in order to achieve "a stimulation of pelvic nerves" that "could feel like an orgasmic response. ” Some English language fetish websites with a focus on females simply identify as "panty wetting." Since such sites abandon the "desperation" title which implies an effort not to wet, they are more likely to include nudity, overtly sexual models and situations, as well as purposeful (as opposed to accidental) wetting. There are still communities which focus on the more tame or softcore aspects of omorashi, which are generally focused on simple wetting in fully or semi-clothed situations without the overtly sexual models and situations. However, this softcore side is more rare in English-speaking communities than the more explicitly sexual omorashi content. Fashion Despite omorashi subculture's intrinsic relationship to garment fetishism, taboos in the west against relating sexuality and urine prevented mainstream acceptance of overtly sexual garments related to incontinence until the 21st century, when New Zealand-based underwear brand Confitex debuted a line of incontinence lingerie at New Zealand Fashion Week 2015. The organizers stated in a press release that "This is the first time, anywhere worldwide, that incontinence underwear has graced a catwalk as a designer range." In Cosmopolitan Magazine's coverage of the event, they proclaimed that "You Can Feel Sexy Even if You Leak," despite the ban existing in that country against promoting or supporting incontinence-based play. The Sweden-based brand TENA subsequently followed the precedent set by Confitex with their Silhoutte Noir line of disposable incontinence undergarments, which were designed to "dismantle taboos around incontinence." Anna McCrory, senior brand manager for TENA UK, explained the goal of the product as "helping women to feel sexy, confident and able to wear what they like without being restricted by the colour or shape of their underwear, an important step towards normalising incontinence. ” According to the Canadian Trademarks Database, the word "Omutsu" began to be used in Canada for a line of designer adult diapers in 2017, catering specifically to the omutsu omorashi community in that country. In 2019, Greek fashion designer and performance artist Dimitra Petsa released a collection entitled Wetness showcasing pants "dyed in such a way that it seems someone peed in them." According to Petsa, the idea for her design came from a piece of performance art in which she deliberately wet herself on a crowded subway in Athens. In a subsequent interview, she explained that though she initially experienced shame at peeing her pants publicly, "Afterwards I felt very free and powerful, but at the same time I felt very naked." She went on to state that models who were asked to wet their pants during the presentation of the collection experienced it as "an emotional process" and an "eye opening experience." She described this as "the ultimate metaphor for letting go -- both of my bodily fluids and of my shame" and explained that "shaming is an effective way of keeping women under control. I think that’s one of the main reasons why shame is such a central theme in my work."
To avoid Japan's strict censorship laws, which limited depictions of actual sex and pubic hair, erotic films (known as pink films) often relied on fetish elements which could skirt such restrictions. One such film , Terrifying Girls' High School: Lynch Law Classroom in 1973, would be the first to depict an omorashi scenario to a cinematic audience in which a high school girl wets herself on her desk after drinking gallons of water. Outside Japan Though there is a small community devoted to such fetishism outside Japan, it is usually overshadowed by the more hardcore fetishes, urolagnia and urophagia. Vice Media has documented an account of an omorashi community existing in the United States since at least 1970. Outside Japan omorashi groups sometimes refer to their shared interest as "desperation/wetting" fetishism, often making a distinction between content featuring males and females. In 2018, People magazine and the New York Post reported the use of the English language portmanteau word "peegasm" among people who practiced "releasing urine after a long period of time" to achieve "a stimulation of pelvic nerves" that "could feel like an orgasmic response. " Some English language fetish websites with a focus on females simply identify as "panty wetting." Since such sites abandon the "desperation" title which implies an effort not to wet, they are more likely to include nudity, overtly sexual models and situations, as well as purposeful (as opposed to accidental) wetting. There are still communities which focus on the more tame or softcore aspects of omorashi, which are generally focused on simple wetting in fully or semi-clothed situations without the overtly sexual models and situations. However, this softcore side is more rare in English-speaking communities than the more explicitly sexual omorashi content. Fashion Despite omorashi subculture's intrinsic relationship to garment fetishism, taboos in the west against relating sexuality and urine prevented mainstream acceptance of overtly sexual garments related to incontinence until the 21st century, when New Zealand-based underwear brand Confitex debuted a line of incontinence lingerie at New Zealand Fashion Week 2015. The organizers stated in a press release that "This is the first time, anywhere worldwide, that incontinence underwear has graced a catwalk as a designer range." In Cosmopolitan Magazine's coverage of the event, they proclaimed that "You Can Feel Sexy Even if You Leak," despite the ban existing in that country against promoting or supporting incontinence-based play. The Sweden-based brand TENA subsequently followed the precedent set by Confitex with their Silhoutte Noir line of disposable incontinence undergarments, which were designed to "dismantle taboos around incontinence." Anna McCrory, senior brand manager for TENA UK, explained the goal of the product as "helping women to feel sexy, confident and able to wear what they like without being restricted by the colour or shape of their underwear, an important step towards normalising incontinence. " According to the Canadian Trademarks Database, the word "Omutsu" began to be used in Canada for a line of designer adult diapers in 2017, catering specifically to the omutsu omorashi community in that country. In 2019, Greek fashion designer and performance artist Dimitra Petsa released a collection entitled Wetness showcasing pants "dyed in such a way that it seems someone peed in them." According to Petsa, the idea for her design came from a piece of performance art in which she deliberately wet herself on a crowded subway in Athens. In a subsequent interview, she explained that though she initially experienced shame at peeing her pants publicly, "Afterwards I felt very free and powerful, but at the same time I felt very naked." She went on to state that models who were asked to wet their pants during the presentation of the collection experienced it as "an emotional process" and an "eye opening experience." She described this as "the ultimate metaphor for letting go – both of my bodily fluids and of my shame" and explained that "shaming is an effective way of keeping women under control. I think that’s one of the main reasons why shame is such a central theme in my work."
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