Other consumer electronic products have been continually plagued by the Osborne effect as well. In the early 1990s, TV set sales were depressed by talk of the imminent release of HDTV, which did not actually become widespread for another 10 years. Another example of the Osborne effect took place as a result of Nokia  CEO Stephen Elop's implementation of the plan to shift away from Symbian to Windows Phone for its mobile software platform. On top of this, criticism of existing products was compared to the Ratner effect. Although it was known for some time that Nokia's Symbian phones were no longer competitive against iOS and Android, they still generated significant profit thanks to Nokia's brand recognition until Elop's announcement "effectively transformed the Symbian cash-cow into a dead duck". At the same time, Nokia's first Windows Phone devices would not be ready for a year, and once they were released their sales were not enough to replace the volume and profit of Symbian devices.Nokia's Windows Phone "bear hug" is choking the Mighty Finn - CNET Furthermore, the announcement that Windows Phone 7 devices would not be able to upgrade to Windows Phone 8 hurt sales of Nokia's Windows Phone 7 phones, plus it was a risky move for Microsoft which "can ill afford to alienate people when there are scores of highly capable and affordable Android phones up for grabs, or years-old Apple iPhones which aren't being prematurely shut out of the iOS playground."Natasha Lomas, "Windows Phone 8 sucker punches Windows Phone fans" CNET, 21 June 2012. Accessed 24 October 2017Windows Phone 7 was doomed by design, Microsoft admits - CNET Poor performance led Nokia to sell its mobile phone division to Microsoft in 2013.
Other consumer electronic products have been continually plagued by the Osborne effect as well. In the early 1990s, TV sets' sales were depressed by talk of the imminent release of HDTV, which did not actually become widespread for another 10 years. Another example of the Osborne effect took place as a result of Nokia 's CEO Stephen Elop's implementation of the plan to shift away from Symbian to Windows Phone for its mobile software platform. On top of this, criticism of existing products was compared to the Ratner effect. Although it was known for some time that Nokia's Symbian phones were no longer competitive against iOS and Android, they still generated significant profit thanks to Nokia's brand recognition until Elop's announcement "effectively transformed the Symbian cash-cow into a dead duck". At the same time, Nokia's first Windows Phone devices would not be ready for a year, and once they were released their sales were not enough to replace the volume and profit of Symbian devices.Nokia's Windows Phone "bear hug" is choking the Mighty Finn - CNET Furthermore, the announcement that Windows Phone 7 devices would not be able to upgrade to Windows Phone 8 hurt sales of Nokia's Windows Phone 7 phones, plus it was a risky move for Microsoft which "can ill afford to alienate people when there are scores of highly capable and affordable Android phones up for grabs, or years-old Apple iPhones which aren't being prematurely shut out of the iOS playground."Natasha Lomas, "Windows Phone 8 sucker punches Windows Phone fans" CNET, 21 June 2012. Accessed 24 October 2017Windows Phone 7 was doomed by design, Microsoft admits - CNET Poor performance led Nokia to sell its mobile phone division to Microsoft in 2013.
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