Global cultural flow involves the flow of people, artifacts, and ideas across national boundaries as result of globalization.Tzanelli, Rodanthi. 2011. "‘Cultural Flows’." In Encyclopaedia of Consumer Culture, edited by D. Southerton. Sage.CQ Press.Appadurai, Arjun (1990). "Disjuncture and Difference in the Global Economy." Theory, Culture & Society 7:295–310. . Global cultural flows can be observed in five interdependent ' landscapes ', or dimensions, that distinguish the fundamental disjunctures between economy, culture, and politics in the global cultural economy. ethnoscapes — flow of people human migrations; technoscapes — flow and configurations of technology; financescapes — flow of money and global business networks; mediascapes — flow of cultural industry networks; and ideoscapes — flow of ideas, images, and their nexuses. Global cultural flows The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan. He instead proposes that "flows" or "scapes" move through the world, carrying capital, images, people, information, technologies, and ideas. Appadurai claims that global flows occur in and through the growing disjunctures between the scapes. The Olympic Games, for instance, organize financescapes (regional, national, and international business networks come in to invest in the host city) and mediascapes (the opening and closing ceremonies showcase national cultures), as well as ideoscapes (images of the host city and country, their history, and customs circulate worldwide to attract tourists) and ethnoscapes (migrations of business networks and localities that are removed from parts of the city to make space for Olympic venues). Finanscapes can become in disjunction with ethnoscapes, as networks of global social movements often protest against human rights violations that take place during the Games; as result, ideoscapes then clash with ethnoscapes, as city brands and narratives are disrupted by these demonstrations and subsequent negative press. Tourism, in particular, generally provide people from developed countries with contact to people in the developing world . The mediascape refers to the scope of electronic and print media in global cultural flows; it refers both to the distribution of the electronic capabilities to produce and disseminate information (newspapers, magazines , television, films , etc.), as well as to "the images of the world created by these media." Such mediascapes provide vast deposits of images, narratives, and ethnoscapes to viewers, profoundly mixing the "world of commodities" and the "world of news and politics."
Global cultural flow involves the flow of people, artifacts, and ideas across national boundaries as result of globalization.Tzanelli, Rodanthi. 2011. "‘Cultural Flows’." In Encyclopaedia of Consumer Culture, edited by D. Southerton. Sage.CQ Press.Appadurai, Arjun (1990). "Disjuncture and Difference in the Global Economy." Theory, Culture & Society 7:295–310. . Global cultural flows can be observed in five interdependent ' Landscapes ', or dimensions, that distinguish the fundamental disjunctures between economy, culture, and politics in the global cultural economy. ethnoscapes — flow of people Human migrations; technoscapes — flow and configurations of technology; financescapes — flow of money and global Business networks; mediascapes — flow of cultural industry networks; and ideoscapes — flow of ideas, images, and their nexuses. Global cultural flows The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan. He instead proposes that "flows" or "scapes" move through the world, carrying capital, images, people, information, technologies, and ideas. Appadurai claims that global flows occur in and through the growing disjunctures between the scapes. The Olympic Games, for instance, organize financescapes (regional, national, and international business networks come in to invest in the host city) and mediascapes (the opening and closing ceremonies showcase national cultures), as well as ideoscapes (images of the host city and country, their history, and customs circulate worldwide to attract tourists) and ethnoscapes (migrations of business networks and localities that are removed from parts of the city to make space for Olympic venues). Finanscapes can become in disjunction with ethnoscapes, as networks of global Social movements often protest against Human Rights Violations that take place during the Games; as result, ideoscapes then clash with ethnoscapes, as city brands and narratives are disrupted by these demonstrations and subsequent negative press. Tourism, in particular, generally provide people from developed countries with contact to people in the Developing World . The mediascape refers to the scope of electronic and print media in global cultural flows; it refers both to the distribution of the electronic capabilities to produce and disseminate information (newspapers, Magazines , television, Films , etc.), as well as to "the images of the world created by these media." Such mediascapes provide vast deposits of images, narratives, and ethnoscapes to viewers, profoundly mixing the "world of commodities" and the "world of news and politics."
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