Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society. Corporate media "are used primarily to represent and reproduce dominant ideologies."Nomai (2008) pp.5, 41 Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s.Bignell (2007) pp.21-2 Media culture is associated with consumerism, and in this sense called alternatively "consumer culture."  Thomas (2012) p.30 quotation: 
Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society. Corporate media "are used primarily to represent and reproduce dominant ideologies."Nomai (2008) pp.5, 41 Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s.Bignell (2007) pp.21-2 Media culture is associated with consumerism, and in this sense called alternatively "consumer culture." <ref name="Thomas2012p30"> Thomas (2012) p.30 quotation: quotation|The twenty-first century Western world, driven by American corporate and consumer ideology,.
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quotation|The twenty-first century Western world, driven by American corporate and consumer ideology,.