 Response to the relative size of the reference group Jenni and Loewenstein's experimental subjects showed significantly more support for risk-reducing actions when a higher proportion of the reference group was at risk. The response to the proportion of the reference group that can be saved is such a significant contributor to the identifiable victim effect that this effect could be re-labelled as the “percentage of reference group saved effect” . In one of Jenni and Loewenstein's two experiments, their subjects were significantly more concerned about certain than uncertain deaths .
In one of Jenni and Loewenstein's two experiments, their subjects were significantly more concerned about certain than uncertain deaths. Response to the relative size of the reference group Jenni and Loewenstein's experimental subjects showed significantly more support for risk-reducing actions when a higher proportion of the reference group was at risk. This effect was so striking that Jenni and Loewenstein suggested that the identifiable victim effect could instead be called the “percentage of reference group saved effect” .
A
In one of Jenni and Loewenstein's two experiments, their subjects were significantly more concerned about certain than uncertain deaths.
R
The response to the proportion of the reference group that can be saved is such a significant contributor to
This effect was so striking that Jenni and Loewenstein suggested that
R
that this effect could be re-labelled as
could instead be called
D
. In one of Jenni and Loewenstein's two experiments, their subjects were significantly more concerned about certain than uncertain deaths