 Daniel Kahneman explains scope neglect in terms of judgment by prototype, a refinement of the representativeness heuristic. "The story [...] probably evokes for many readers a mental representation of a prototypical incident, perhaps an image of an exhausted bird, its feathers soaked in black oil, unable to escape,"p. 212 and subjects based their willingness-to-pay mostly on that mental image   .
The psychologist Daniel Kahneman explains scope neglect in terms of judgment by prototype, a refinement of the representativeness heuristic. "The story [...] probably evokes for many readers a mental representation of a prototypical incident, perhaps an image of an exhausted bird, its feathers soaked in black oil, unable to escape,"p. 212 and subjects based their willingness-to-pay mostly on that mental image . Psychologist Paul Slovic has conducted research on the phenomenon of mass numbing which is closely linked to scope neglect. Mass numbing occurs when individuals cannot properly conceptualize harms affecting a large number of people and give these harms less importance than the same harm occurring to one identifiable person .
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Psychologist Paul Slovic has conducted research on the phenomenon of mass numbing which is closely linked to scope neglect. Mass numbing occurs when individuals cannot properly conceptualize harms affecting a large number of people and give these harms less importance than the same harm occurring to one identifiable person