Spreadability is directly linked to the participatory culturewhich Jenkins also coined . Participatory culture is the backbone to spreadability as it depicts an image of people who are "shaping, sharing, reframing, and remixing media content". This culture is based on grass-root audience practices online. In other words, any user of a platform (that provides sharing possibilities) is emancipated as an individual who can informally, and instantaneously share information online. It is also important how the participatory culture and the act of sharing online "tends to be a communal act of giving and taking that links us to other people".
Spreadability is directly linked to "participatory culture" (a concept coined by Jenkins) . Participatory culture is the backbone to spreadability as it depicts an image of people who are "shaping, sharing, reframing, and remixing media content". This culture is based on grass-root audience practices online. In other words, any user of a platform (that provides sharing possibilities) is emancipated as an individual who can informally, and instantaneously share information online. It is also important how the participatory culture and the act of sharing online "tends to be a communal act of giving and taking that links us to other people".
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the participatory culturewhich Jenkins also coined
"participatory culture" (a concept coined by Jenkins)