The FTC has said in 2010 that it will update its guidelines for environmental marketing claims in an attempt to reduce greenwashing. The revision to the FTC's Green Guides covers a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions. The updates and revision to the existing Guides include a new section of carbon offsets, "green" certifications and seals renewable energy and renewable materials claims. According to FTC Chairman Jon Leibowitz, "The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who wants to sell them." Leibowitz also says the win-win can only claim if marketers' claims are straightforward and proven. Astroturfing Conspicuous conservation Diesel exhaust fluid Ecolabel Environmentally friendly Ethics of philanthropy False advertising Fossil fuels lobby Green brands Gasoline additives Green marketing Green parking lot Greenscamming Maplewashing Sunshine unit Pinkwashing Purplewashing Redwashing
The FTC has said in 2010 that it will update its guidelines for environmental marketing claims in an attempt to reduce greenwashing. The revision to the FTC's Green Guides covers a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions. The updates and revision to the existing Guides include a new section of carbon offsets, "green" certifications and seals renewable energy and renewable materials claims. According to FTC Chairman Jon Leibowitz, "The introduction of environmentally-friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who wants to sell them." Leibowitz also says the win-win can only claim if marketers' claims are straightforward and proven. Conspicuous conservation Ecolabel Ethics of philanthropy False advertising Fossil fuels lobby Green brands Gasoline additives Green marketing Green parking lot Greenscamming Sunshine unit
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environmentally friendly
environmentally-friendly
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Astroturfing Conspicuous conservation Diesel exhaust fluid Ecolabel Environmentally friendly
Conspicuous conservation Ecolabel
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Maplewashing Sunshine unit Pinkwashing Purplewashing Redwashing
Sunshine unit