Research The initial study of the effect was done by Jecker and Landy in 1969 ; in which students were invited to take part in a Q&A competition run by the researcher in which they could win sums of money. After this competition was over, one-third of the students who had "won" were approached by the researcher, who asked them to return the money on the grounds that he had used his own funds to pay the winners and was running short of money now; another third were asked by a secretary to return the money because it was from the psychology department and funds were low; another third were not at all approached. All three groups were then asked how much they liked the researcher. The second group liked him the least, the first group the most – suggesting that a refund request by an intermediary had decreased their liking, while a direct request had increased their liking. In short, the subjects' own conduct toward the accomplices shaped their perception of them – "You tend to like the people to whom you are kind and dislike the people to whom you are rude." Results were mimicked in a more recent but smaller study by psychologist Yu Niiya with Japanese and American subjects.
Research The initial study of the effect was done by Jecker and Landy in 1969 , in which students were invited to take part in a Q&A competition run by the researcher in which they could win sums of money. After this competition was over, one-third of the students who had "won" were approached by the researcher, who asked them to return the money on the grounds that he had used his own funds to pay the winners and was running short of money now; another third were asked by a secretary to return the money because it was from the psychology department and funds were low; another third were not at all approached. All three groups were then asked how much they liked the researcher. The second group liked him the least, the first group the mostsuggesting that a refund request by an intermediary had decreased their liking, while a direct request had increased their liking. In short, the subjects' own conduct toward the accomplices shaped their perception of them "You tend to like the people to whom you are kind and dislike the people to whom you are rude." Results were reproduced in a more recent but smaller study by psychologist Yu Niiya with Japanese and American subjects.
R
;
,
R
most – suggesting
mostsuggesting
D
–
R
mimicked
reproduced