what is the purpose of qualitative research
Comparison of Qualitative and Quantitative Research. Quantitative and qualitative research are commonly considered to differ fundamentally. Yet, their objectives as well as their applications overlap in numerous ways. Quantitative Research is considered to have as its main purpose the quantification of data. This allows generalizations of results from a sample to an entire population of interest and the measurement of the incidence of various views and opinions in a given sample.