what does a category manager do
Category management is a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs.(Nielsen).he industry standard model for category management in retail is the 8-step process, or 8-step cycle developed by the Partnering Group. The eight steps are shown in the diagram on the right; they are 1  : Define the category (i.e. what products are included/excluded).