psychographic segmentation definition
Definition of Psychographic Segmentation. Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles.Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment's needs and wants.sychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.