signature event definition
A signature event is an event whose brand recognition in the market is equal to or greater than the brand recognition of its sponsoring organization. Also, an event whose production values carry the `genetics` of the sponsoring organization`s mission. Signature event is a term encountered, most frequently, in the nonprofit sector to describe an...... Found on http://en.wikipedia.org/wiki/Signature_event. No exact match found. Encyclo.co.uk, online since 2007, is a search engine for English meanings and definitions.