can costs to defend a trademark be amortized
The result is the annual amortization expense. To amortize the trademark, decrease the trademark's asset value by the annual amortization expense. So if you have a new trademark you are only going to keep for one term, and it is worth $1000, the value of the asset would decrease $100 every year over 10 years.cquired Trademarks. For trademarks acquired through the purchase of a product-line or business, the intangible asset is recorded at its fair value. Fair value is how much something would cost if someone sold the asset to an unrelated party, and neither party was under any compulsion to enter into the transaction.