what is a marketing environment
The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.eso environment â the industry in which a company operates and the industryâs market(s). Macro (national) environment-larger societal forces that affect the microenvironment.