what is glocalization
Please help improve it by rewriting it in an encyclopedic style. (February 2015). Glocalization (a portmanteau of globalization and localization) is a term that describes the adaptation of international products around the particularities of a local culture in which they are sold.The term first appeared in a late 1980s publication of the Harvard Business Review.localization can also involve the use of culturally friendly media to encourage the acceptance of foreign products among a local audience.