what does market share mean?
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- dollar market share metric very useful, while 61% found unit market share very useful. Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter w