what does a chief marketing officer do
A company's chief marketing officer is responsible for the overall strategy and budget of the company's marketing plan, including internal and external branding initiatives, advertising strategies, and departmental structure.He or she is also responsible for the overall performance of the marketing department.he duties and responsibilities of a chief marketing officer can vary dramatically between companies, and factors such as company size, corporation status, and company structure all play a significant role in determining the job description for this position.