the political definition of the pestel analysis
PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation.Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term.t is often used in collaboration with other analytical business tools like the SWOT analysis and Porterâs Five Forces to give a clear understanding of a situation and related internal and external factors.