what is average jewelry markup
This is not uncommon in the jewelry industry and some jewelers mark up jewelry even higher. Apples of Gold Pricing Methodology. Where Apples of Gold Jewelry differs significantly from standard jewelry industry pricing is that at best we mark up our jewelry an average of 30% from the cost of the actual merchandise. On select designer pieces, we may mark up select items 40% â 50% (you can call this half-keystone, if you will).