channel planning definition
Channel Planning: a new media planning tool. Insight into the potential power of 15 different types of media. Nationaal Onderzoek Multimedia (NOM, National Multimedia Survey) is a joint venture of Print operators, media agencies and advertisers.NOM is responsible for the collective survey on the reach of print media.he database will form the foundation of the âChannel Planningâ tool. Users of the tool will be able to determine the optimal choice of media type(s) for their specific target groups (for instance, on the basis of their needs and socio-demographics), their product categories and their communication targets.