what is the occasion or context of the tipping point
A good definition by Claire Dederrer of the Seattle Times appears on the back cover of the book. According to Dederrer, The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.. Sudden changes in social behavior and what causes these changes is the theme of this book.
According to Fortune, The Tipping Point is A fascinating book that makes you see the world in a different way.. I heartily agree and recommend this book to anyone interested in understanding, creating, or reversing any kind of desirable or undesirable behavioral trend.