what is a good cost per click on adwords
The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance. Giant retailers can spend up to $50 million per year on paid search in AdWords. The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year. Now, let's examine these points about AdWords costs more closely. How Does AdWords Work?