what is price lining
The strategy of price lining, also known as product line pricing, is a pricing method used in many retail stores. It helps make purchasing easier by creating distinct categories of products and services. Price lining is defined as the technique of categorizing goods and services according to price in order to form obvious levels of quality. When items are priced in this way, customers can clearly identify which products are superior even if they know very little about the item they are shopping for.