retailing definition marketing
Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers.A retailer is a reseller (i.e., obtains product from one party in order to sell to another) from which a consumer purchases products.In the US alone there are over 1,100,000 retailers according to the 2002 US Census of Retail Trade.In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer.s a reseller, retailers offer many benefits to suppliers and customers as we discussed in the Distribution Decisions tutorial. For consumers the most important benefits relate to the ability to purchase small quantities of a wide assortment of products at prices that are considered reasonably affordable.