why is a brand name important
âIn a few cases, the brand is important to the customer. In other cases, the brand is important to meâas an assurance of quality, integrity, fit and availability,â says Christine Crocker, merchandise manager for a prominent west coast horse-racing park.n other cases, the brand is important to meâas an assurance of quality, integrity, fit and availability,â says Christine Crocker, merchandise manager for a prominent west coast horse-racing park.