what is profile matrix
Therefore, big companies such as Microsoft, Lego, Arla Foods, Nestle, Ikea, have been basing their strategies by conducting bench marking. A useful tool that can help in evaluating the strengths and weaknesses of the company is the competitive profile matrix also known as the CPM matrix. Through the competitive profile matrix, companies can find out â which are the areas where they need to be strong in, and which are the ones where they need to improve. They can do this by analyzing their main competitors in the market and asses them based on several success specific factors.