what is brand share
To be sure, brand equity is just one way of saying that a product or service has superior features and is therefore profitable for the company that owns the brand. This profitability may be due to market share and/or to the price commanded by the product because of its brand equity.he anonymous author starts out by saying: While some believe that brand equity is a function of its market share, others believe that it is how the brand is held in the customer's mind.. It is possible for a brand to have a higher mind share than market share..