how many amazon prime customers are there?
Today, Amazon says Prime has âtens of millions of membersâ in the U.S., a typically opaque number from a company that hoards business metrics like state secrets. Analysts speculate there are between 40 and 50 million members worldwide. Whatever the case, Prime has turned out to be a crucial tool for acquiring customers for Amazon, helping it become the dominant e-commerce company it is now and a threat to all retailers.