what is the wheaties sports federation
The second was the reentry of Wheaties into the sports television sponsorship arena, pioneering the concepts of the pre-game and post-game show. The third was the creation of the Wheaties Sports Federation. The Wheaties Sports Federation promoted physical fitness, training, and participation in athletic events, through direct financial support of Olympic educational programs and the Jaycee Junior Champ track and field competition, and also through educational and instructional athletic films.