what is the difference between sticker price and invoice price
MSRP vs Invoice. â¢ MSRP is the manufacturer suggested retail price and is displayed by car dealers inside the car through stickers. But it is only a retail price suggested by auto manufacturers and the dealer can sell the car for higher or lower than this.
â¢ Invoice is the actual price paid by auto dealer to the car manufacturer and is lower than MSRP. â¢ There is another benefit in the form of holdback (2-3% of car value) that accrues to the dealer as this amount is returned by the manufacturer to the dealer in the form of incentive.