television prime time hours
prime time. Part of daily broadcast time during which the number of listeners or viewers is the highest. In radio broadcasting, there are commonly two prime times: Morning drive (6 a.m. to 10 a.m.), and Afternoon or Evening drive (3 p.m. to 7 p.m.), Monday through Friday. In TV broadcasting, the only prime time is from 4 p.m. to 8 p.m., Monday through Saturday, and from 7 p.m. to 11 p.m. on Sunday.