what is retailing in marketing
Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers.A retailer is a reseller (i.e., obtains product from one party in order to sell to another) from which a consumer purchases products.In the US alone there are over 1,100,000 retailers according to the 2002 US Census of Retail Trade.In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer.n the US alone there are over 1,100,000 retailers according to the 2002 US Census of Retail Trade. In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer.