what is the importance of a marketing plan
Credit: iStockphoto | Thinkstock. A marketing plan is an essential tool for business. Developing one will help you think about what makes your business unique and how to get the message out to desired audiences through a variety of channels.A marketing plan is strategic. marketing plan is an essential tool for business. Developing one will help you think about what makes your business unique and how to get the message out to desired audiences through a variety of channels. A marketing plan is strategic.