trademark definition and examples
A trademark is easier understood by considering a single word: source. Trademarks are granted if a word, phrase, or design is sufficiently specific and original to indicate the source of goods or services.Accordingly, to function as a trademark, the word, phrase, or design serving as the mark must be unique as compared to competitors offering similar goods or services. A word, group of words, phrase, or text. 2  Company slogan or catchphrase. 3  Examples:  4 Built Ford Tough, federal registration # 2202980. â 5 Just Do Itâ, federal registration # 1875307. 6  A name. 7  Company or brand name. 8  Example: 9  Ford, federal registration # 0643185. 10  Product or service name.