define buyer behaviour
Consumer buyer behaviour is considered to be an inseparable part of marketing and Kotler and Keller (2011) state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants.oreover, the following popular definitions have been proposed for the term of consumer buyer behaviour: 1  According to Blackwell et al (2006) consumer buying behaviour is itself is a complex, dynamic issue which cannot be defined easily and commonly.