what is inattentional blindness in psychology
Cognitive Psychology: Attention Â· Decision making Â· Learning Â· Judgement Â· Memory Â· Motivation Â· Perception Â· Reasoning Â· Thinking-Cognitive processes Cognition-Outline Index. Inattentional Blindness is the event in which an individual fails to recognize an unexpected stimulus that is in plain sight. The term inattentional blindness was coined by Arien Mack and Irvin Rock in 1992 and was used as the title of Mack and Rock's book published by MIT press in 1998.