what is a good markup percentage
Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price. According to Entrepreneur, the retail term for a 50-percent markup is keystone, sometimes abbreviated as key..