difference between margin and markup
the markup is what you add to your cost to get your selling price say something cost you $ 1 00 and you sold it for $ 1 25 then your markup would be 25 or 25 % your selling price is 25 % higher than your cost your margin is the difference between your cost and your selling price compared to your selling price so in the previous example your margin would still be 25 but as a percentage it would be 20 % 25 1 25 100 your gross profit is 20 % of your revenue