what is kobi
KOBI is a local NBC affiliate based in Medford, Oregon. It is owned by Patricia Smullin. The company, California Oregon Broadcasting, Inc. , is the longest continuously independent broadcast group in the West and one of the three oldest in the country.n 1983, KOBI picked up NBC from KTVL, which switched to CBS. It carried a few ABC programs for another year until KDRV signed on. For many years, KOBI branded itself as Channel 5M, with a logo showing a 5 on an interstate highway sign, reflecting the interstate that goes through the Medford area, Interstate 5.