what is the fifth p of marketing
The 5th P of Marketing A fifth âPâ or âpeopleâ has been proposed many times as an addition to the overall marketing mix, yet hasnât been adopted traditionally by marketing textbooks. While this fifth P may be considered a part of the promotional aspects of the mix, it could be safe to say that promotion isnât always a decision factoring in with todayâs world of marketing. Social media likely has a heavy hand in considering the people aspect of the marketing mix and it doesnât always emphasize advertising and sales, but rather conversation and genuine connection.