when to use the single apostrophe or the double apostrophe
First things first; decide whether you will use double or single quotation marks for the initial quote. If you use single quotations marks, then you should use double quotation marks for a quote within a quote. If you use double quotation marks, then you should use single quotation marks for a quote within a quote. For example: When I say 'immediately,' I mean some time before August, said the manager.