heliotropic effect
What is the Heliotropic Effect? posted by John Spacey, July 09, 2016 updated on January 19, 2017 The heliotropic effect is the hypothesis that societies, cultures, organizations, groups and individuals work towards the most positive images they hold of themselves. The term heliotropic describes the ability of plants to move or grow towards the sun. The heliotropic effect explains why organizations that have a compelling mission and vision for their future may outperform.