what is the term for a written document that serves as a guidebook of marketing activities for the marketing manager?
Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the. marketing plan. The marketing plan is a written document that. acts as a guidebook of marketing activities for the marketing. manager. In this chapter, you will learn the importance of writing. a marketing plan and the types of information contained in a. marketing plan. Things change so quickly that planning is a waste of time.