average cost of toothpaste
1 On average, a tube of toothpaste is usually going to cost anywhere from $1 to as much as $9. 2  The costs really come down to the brand, the type of ingredients, and the size of the tube. Higher end toothpaste, such as a product containing all-natural, plant-derived ingredients, can cost $8 while one with natural ingredients like sodium bicarbonate costs $5. 2  There is toothpaste specifically formulated for kids. 3  This toothpaste is safe to be swallowed for children who have not yet learned to spit.