weighted average cost auto dealership
In order to sell a car, a dealership has to advertise that car. No way around it. And with car dealers across the country spending over $7.2 billion dollars a year to market their inventory, itâs easy for marketing costs to get out of hand. In fact, in 2012 it cost dealers an average of $621 in marketing costs to sell one car! However, weâve been able to help bring that number all the way down to less than $12 per vehicle sold. Sounds crazy, but itâs true! Welcome to the industryâs first cost per acquisition: Digital AMMP.