cost for hulu subscription
Lowering the price for our product in Japan is similar to when we lowered the price of our subscription product in the U.S. five months after we launched the service. Hulu had lowered the price of its U.S. subscription tier from $9.99 to $7.99 in November 2010. That pricing change seemed to have worked: The company was able to acquire more than 1.5 million paying customers through the end of last year.