marketing definition american association
The following definitions were approved by the American Marketing Association Board of Directors: Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.he following definitions were approved by the American Marketing Association Board of Directors: Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.