is google the most successful search engine
Googleâs results had become so accurate and so popular (it was now the second most popular search engine on the Internet, only behind Yahoo) that it was impossible to ignore. Short of writing a new search engine, Googleâs competition was unable to match Googleâs prowess at search. This forced some of the most popular portals on the Internet to turn to Google for their search technology, turning over a significant amount of their traffic to a third party and a competitor.