what is situational analysis in marketing plan
A situational analysis often is called the foundation of a marketing plan. A situational analysis includes a thorough examination of internal and external factors affecting a business.It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future. situational analysis includes a thorough examination of internal and external factors affecting a business. It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future.