what motivates customer purchase decisions
When it comes to making decisions it boils down to motivation. Itâs not what we do, but why. For example, we qualify a prospect with clear needs.1  We give a presentation on the benefits of our products and services and the customer understands the fit and one week later makes a decision to reward our company with the business. Goldâs are motivated by financial results. 2  The Blue personality is always motivated by what the product or service can do for the people in the organization. 3  If the solution will increase employee moral or help employees work better or lower stress on the job, these aspects will be important to the Blue personality.