what is marketing channel integration
From Wikipedia, the free encyclopedia. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel.rom Wikipedia, the free encyclopedia. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.