what is marketing channel
Types of Marketing Channels. The marketing channel is important to distribution. Comstock/Comstock/Getty Images. Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and your marketing will depend on the way your goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer must decide which route or channel is best for his particular product.