organizational purpose of airlines
Their simple but effective key business purpose is the main guiding principle for Southwest Airlinesâ strategic goals, business strategy, organizational infrastructure, and last â but certainly not least â their company culture.outhwest Airlines also do not offer in-flight meals, only peanuts and other snacks. Southwest is simple and direct at the goal of their service; âA primarily short-haul airline that flies directly from city to city, with just one type of plane-the Boeing 737 - and the lowest costsâ.