brand attribute
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
A strong brand must have following attributes: 1  Relevancy- A strong brand must be relevant. It must meet peopleâs expectations and should perform the way they want it to. 2  Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand.