manufacturer's suggested retail price (msrp) definition
Manufacturerâs suggested retail price (MSRP) is the price that the maker of a product recommends for it in customer-facing retail stores. A MSRP is commonly 2.5 to 3 times a wholesale price. Typically, retail establishments set their list price at or below the MSRP. In sales, the MSRP is often used to show the discount that may be possible because of the sellerâs volume buys or manufacturer's promotions.