who are the early adopters
Innovators - Venturesome; innovators are the first to adopt a new product. They are willing to pay a high price to be the first to have something new. Early adopters - Young and restless; early adopters find a practical use for the new product and communicate the value of the new product to their followers. Early majority - Value shoppers; the early majority do not adopt new products until they are sure the new product will have value for them.