what is a market research panel
What is a panel? A panel is a group of people who have agreed to take part in survey research by answering questions. Research panels have existed for over a century: first as groups of people interviewed in person, then later as large panels that filled out postal mail questionnaires for companies.
Related Articles. Market research is the process of gathering data about a company, product or service. Businesses use market research for various purposes such as creating new products and services, modifying existing products and services and determining the best way to sell products or services.