definition print ad
Ablestock.com/AbleStock.com/Getty Images. Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media. Advertising revenue for national newspapers, for example, fell from $7,653 million in 2000 to $3,777 million in 2011, according to the Newspaper Association of America.