what is marketing by philip kotler
Kotler is also the founder of the World Marketing Summit, whose annual conferences are dedicated to finding ways to improve human conditions and the quality of life. He also co-established the world's first Museum of Marketing (3.0) in Ubud, Bali, Indonesia. .e links the profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers.