what is jeff bezos' motto
âWork hardâ are the first two words of a company motto. An oft-repeated line from Jeff Bezos, the founder and chief executive, calls the company culture âfriendly and intense, but if push comes to shove weâll settle for intense.â.Itâs hard for me to read this article and not come away with the feeling that something is very wrong, and thereâs a lot of needless burnout and hurt feelings that come from bad elements of company culture,â Mehal Shah, until recently an Amazon engineer, wrote in his own article on LinkedIn.