types of drtv definitions
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company â usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes.