definition of environment and market
The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers. Three levels of the environment are 3: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment â the industry in which a company operates and the industryâs market(s). Macro (national) environment - larger societal forces that affect the microenvironment.