what is customer acquisition cost
Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs. This is an important business metric.It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition.his cost is incurred by the organization to convince a potential customer. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs.