what is the brand positioning of apple
Apple is currently occupying the white hot center of converged personal computing & entertainment market, and that's a tough position to beat for any competition. So the best solution in such a case is to lure customers into a different market place-i.e, enterprise market place.o Substitute Positioning. Apple products are unique and does not have a similar substitute. A Mac can be technically replaced by a PC, but the user will never accept the substitute PC because of the user experience on a PC is totally different than on a Mac.