what is a backlink?
Updated May 06, 2017. A backlink is a link on a web page that is directed to your website. In search engine optimization, backlinks are important to SEO because Google and other search engines consider the quality and quantity of backlinks when determining the value of a website to a searcher, which influences its ranking in the search results. The Importance of High-Quality Backlinks for Your Site If you create great content on your websiteâcontent people want to link to or shareâyou'll benefit from backlinks. The more people who are interested in your content, the more they will share your site or link to it, which increases the visitors to the site.