what does it cost for a facebook ad
Contributed by Jason Alleger. The cost of Facebook ads depends on a few factors, but generally ranges from $.05 â $5 per click.Facebook increases the cost of ads based on (a) targeting, (b) bids and (c) engagement.The more targeted your ads are, the more expensive they become. If you were to target ads to all Facebook users (all 1.06 billion), then you would pay just pennies.ponsored Stories: 400 clicks to Facebook page â $200 ($.50 per click). Promoted Posts: 20,000 views â $100 ($5 per 1,000 views). It takes a lot of work to keep the cost-per-click down, as the advertiser needs to constantly be updating their ads to keep the cost low.