how much do podcasts make per episode
If we assume a $20 CPM and a single pre-roll ad, that would be $13,000 per episode. There were 122 episodes in 2014, for a total of $1.59M in revenue. Serial, podcast's breakout hit of 2014, is a bit trickier to estimate. It had a short run of 12 episodes, and several advertising spots were likely sold up-front.