what is greenwashing in advertising
Everyoneâs heard the expression âwhitewashingâ â itâs defined as âa coordinated attempt to hide unpleasant facts, especially in a political context.â. âGreenwashingâ is the same premise, but in an environmental context.Itâs greenwashing when a company or organization spends more time and money claiming to be âgreenâ through advertising and marketing than actually implementing business practices that minimize environmental impact.Itâs whitewashing, but with a green brush.hen you rate an ad with the Greenwashing Index, it will generate a score based on your response to the following statements. Your score will be included in the adâs overall score, and your comments will be added to the tally.