what is programmatic marketing
What is Programmatic Marketing. The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimisation of media inventory, in turn replacing human-based methods.his is a far more sophisticated bidding and timing opportunity than simple remarketing schemes. Programmatic marketing allows a marketer to set utilize the platform to optimize both the targeting, bidding and execution to maximize the return on investment.