what is revenue -
Why It Matters. Revenue is a measure of how much raw income a company is bringing in from sales of its products and services. A company that sees its revenue rise every year signals that a company is selling more of its products and services which can help it grow. Falling revenues each year signal that a company is faltering or shrinking. Generally, the more revenue a company brings in the more money a company has to work with to pay expenses and make a profit.