how much money has silly bandz made?
Bandz and imitators are estimated to now be a $200 million-a-year business â with $1 billion a future possibility. Silly Bandz are basically rubber bands that hold shapes such as a cat, fairy princess or â coming soon â SpongeBob. Annual sales of the Silly Bandz brand alone are north of $100 million, Croak says, vs. $10,000 just two years ago.