what is the impact of refranchising bottling coca cola
(Continued from Part 4). Coca-Cola (KO) is accelerating the pace of refranchising of its bottling operations with the goal to hand back about two-thirds of its US bottlerâdelivered business by the end of 2017 and the remaining territories by at least 2020.n 2014, the company refranchised ~5.0% of its North American bottling operations. Coca-Cola is refranchising its bottling operations because of the capital-intensive, but low-margin, nature of this business.