which president is credited with inspiring the maxwell house coffee slogan good to the lst drop
Cheek named it after the hotel. President Theodore Roosevelt is quoted as complimenting the coffee during his visit to the hotel in 1907, and it is he who is credited with the statement âItâs good to the last drop.â That simple sentence became the advertising slogan for Maxwell House Coffee for many years. And, of course, the Maxwell House coffee, as a product of Cheekâs coffee company, went on to be sold nationwide and even further.
Slogan is an effective tool for marketing, that's the reason why many businesses and companies pay thousands of dollars to come up with a good slogan. PART 1 GOOD TO THE LAST DROP <><> In 1917, Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator. In the 1930s, the company was advertising that the former President had taken a sip of Maxwell House Coffee on a visit to The Hermitage, near Nashville, October 21, 1907. Served coffee, he proclaimed it to be good to the last drop. See More