what is marketing orientation concept
Marketing Management. Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus.With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers.arketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Product Orientation. As the term clearly implies, a business organization that makes use of product orientation primarily focuses on product quality.