what does integrated marketing communications mean
The American Marketing Association defines Integrated Marketing Communications (IMC) as âa planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.â.he American Marketing Association defines Integrated Marketing Communications (IMC) as âa planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.â.