what is grassroots
grassÂ·roots. pl.n. (used with a sing. or pl. verb). 1. People at a local or low level rather than at the center or upper levels of an organization or movement. Often used with the. 2. The lowest or most basic level of an organization or movement: a campaign that started at the grassroots.People at a local or ordinary level, such as the ordinary members of a political party or the members of an electorate.. People at a local or low level rather than at the center or upper levels of an organization or movement. Often used with the. 2. The lowest or most basic level of an organization or movement: a campaign that started at the grassroots.