what is brand personality in marketing
A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits.ustomers are more likely to purchase a brand if its personality is similar to their own. Examples of traits for the different types of brand personalities: Excitement: carefree, spirited, youthful.