what is promotion sales
Definition of 'Sales Promotion'. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Description: There are two basic types of sales promotions: trade and consumer sales promotions. The schemes, discounts, freebies, commissions and incentives given to the trade (retailers, wholesalers, distributors, C&Fs) to stock more, push more and hence sell more of a product come under trade promotion.