geographic psychographic segmentation
Psychographic Segmentation. Segmentation is used mainly to target a certain group from within a population. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.Psychographic segmentation is quite similar to behavioral segmentation.sychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment. Psychographic segmentation is quite similar to behavioral segmentation.
Lesson Summary. Let's review. Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions.You can also break a market down into rural, suburban and urban areas.eographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented.