moral persuasion definition
DEFINITION of 'Moral Suasion'. A persuasion tactic used by an authority (i.e. Federal Reserve Board) to influence and pressure, but not force, banks into adhering to policy. Tactics used are closed-door meetings with bank directors, increased severity of inspections, appeals to community spirit, or vague threats. A good example of moral suasion is when the Fed Chairman speaks on the markets-his opinion on the overall economy can send financial markets falling or flying.