how color affects consumer behavior
Consumer Behavior. Color and design in packaging can have a noticeable effect on shopping behaviors, writes Consumer Reports.org. Color is often used in packaging to attract attention, but colors also must be taken in the context of the productâs marketing goals. For example, childrenâs cereal packaging has many bright colors that attract their eyes; health-focused cereals will have more whites and pastels to project a softer, more adult image. Brands with strong color patterns should incorporate them into the packaging design.