what is a competitive pricing strategy
DEFINITION of 'Competitive Pricing'. Setting the price of a product or service based on what the competition is charging.Competitive pricing is used more often by businesses selling similar products, since services can vary from business to business while the attributes of a product remain similar.REAKING DOWN 'Competitive Pricing'. Businesses have three options when setting the price for a good. They can set it below the competition, at the competition or above the competition.