Commercial name for a drug; trademark or trade name
For trade names of pharmaceuticals, see drug nomenclature. For trade names of other products and services, see brand name. A trade name, trading name, or business name is a pseudonym used by companies to perform their business under a name that differs from the registered, legal name of the business.any companies use trade names or business branding process easier. First, there are less preexisting connotations attached to the name and second, it is more likely that a trademark application for the name will succeed because it probably has not been used before as a mark for that particular service or product.
1 trademark-A name, symbol, or other depiction identifying a product. 2  The first trademarks were stamps and symbols used by ancient cultures to indicate who had made goods; a trade name is the name of the maker, not the product, but has the status of a trademark.rade name. n. 1. (Commerce) the name used by a trade to refer to a commodity, service, etc. 2. (Commerce) the name under which a commercial enterprise operates in business.