what is commercial awareness
Commercial awareness means understanding the market, identifying opportunities and working with limited resources to create a profit (Wilkinson and Aspinall, 2007).. Commercial awareness is generally defined as an understanding of the wider environment in which an organisation operates.This concept reviews the main advantages of employing commercially aware personnel and suggests how organisations can facilitate the increase in their staffâs commercial awareness.ommercial awareness is generally defined as an understanding of the wider environment in which an organisation operates.