how long should a viral video be?
Controversy is good. Viral videos have a short shelf life. You have 15 minutes of fame, and your job is to open as many doors as possible in those 15 minutes. Create as many opportunities as you can. Ironically, the week I released the video, I barely danced at all.. Make your video shorter. The first thing people do when they play a video is check to see how long it is. It helps them decide whether to watch it. 10 minutes: forget it. 2 minutes: Iâll give it a shot. 30 seconds: Heck, might as well.