what is marketing support
Source: http://www.edmunds.com/incentives/Rebate... Marketing Support is an auto industry term that describes programs that manufacturers provide to stimulate sales or assist dealers in the advertising and marketing of their vehicles.The most common example is a dealer cash incentive.ome dealers won't pass along marketing support incentives to buyers. Some will. In either case you should negotiate the TMV price knowing that the dealer is getting an incentive from the manufacturer.