what is marketing operations
This paper aims to define Marketing Operations as a discipline within the Marketing organization and illustrate the crucial role it plays within the Marketing cycle. Marketing Operations is an organiza-tional approach to creating demand for products and services.t focuses on end-to-end marketing optimizationâfrom planning and budgeting to global execution and analysisâusing tools, Professional Development...3databases, automation, and best practices. Marketing Operations is a relatively new discipline within the Marketing framework.