what is perceptual mapping
Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.isplaying consumersâ perceptions of related products is only half the story. Many perceptual maps also display consumersâ ideal points. These points reflect ideal combinations of the two dimensions as seen by a consumer. The next diagram shows a study of consumersâ ideal points in the alcohol/spirits product space.