what is prime day for
Last year, Amazon (NASDAQ:AMZN) attempted to bring Black Friday, or at least a day when people get equally excited about shopping, to July. Called Prime Day, the inaugural summer sale exclusively for Prime members was a mixed success for shoppers, but a financial home run for the company. Consumers were in some cases underwhelmed with the deal selection and lack of big-ticket, exciting items, but the bad buzz did nothing to stop people from buying.