consumption of milk over the previous 40 years
ERS food availability data suggest that Americans have been consuming less fluid milk since the 1940s. Data on per capita consumption since the 1970s (USDA-ERS, 2013a) 4 reveal a decrease in average consumption from about 0.96 cups to about 0.61 cups of fluid milk per day over the past 40 years (fig. 1).