Specialist agencies definition
by Greg. In the Digital Marketing arena today, clients have two options: small specialist agencies or full service agencies that can provide a holistic, integrated solution.Ironically, after three decades of spinning off specialist divisions it is the big network agencies that now seem to prefer the full service strategy.It is a confusing situation for both clients and agencies alike and the uncertainty creates an environment where incompetents and charlatans thrive.ronically, after three decades of spinning off specialist divisions it is the big network agencies that now seem to prefer the full service strategy. It is a confusing situation for both clients and agencies alike and the uncertainty creates an environment where incompetents and charlatans thrive.