what is controlled test marketing
1 8. 3. Controlled test marketing:ï A panel of stores carries new product for a fee.ï Specific number of stores and geographic location.ï Controlled shelf position; number of facings,ï Sales are measured at check out.ï A sample of consumers interviewed later to give their impression of the product.est Marketing. 1  1. PRESENTEDBY: Anil mundra; roll no. 11 Atul Kumar ;roll no. 15. 2  2. 3  INTRODUCTION:ï An experimental procedure that provides an opportunity to test a new product or a new marketing plan under realistic market conditions.