what is churn rate definition
Churn rate. Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.
Churn rate is the term used for the percentage of customers subscribing to a particular service that discontinue their subscription within a given duration of time. In order to further expand a companyâs clientele, it must enhance its growth rate above its current churn analysis.