the function of public relations
2.2 The Function of Public Relations. Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.
Two organizational functions of public relations are communications management and media relations. These are two such entities are handle by the public relations specialist. An organizationâs reputation, profitability, and even its continued existence can depend on the degree to which its targeted âpublicsâ support its goals and policies.