what's a ceo
CFO vs CEO. The CEO is the acronym for chief executive officer who drives the company towards its goals, guided by its vision and plying on its mission and values. As the highest ranking corporate officer, the CEO aspires to ensure competitiveness and engage innovative strategies to reinvent and differentiate amongst competitors. While the rest of the company reports to this âbig bossâ, the CEO reports to the board of directors, in which the CEO may be a part of.