what is planogram in merchandising
A planogram is a diagram that shows retailers where to put products on shelves, racks and other store fixtures. On average, store sections get shoppers' attention for five to six seconds, according to Retail Merchandiser magazine. A planogram that's well executed can be the key to making a sale in those few seconds. For example, customers who are shopping for toothpaste may notice the mouthwash nearby and remember that they're out of mouthwash too.