marketing research process define the problem
Stage 1: Formulating the Marketing Research Problem. Formulating a problem is the first step in the research process. In many ways, research starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed.However, most management problems are not always easy to research.A management problem must first be translated into a research problem.n many ways, research starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed. However, most management problems are not always easy to research. A management problem must first be translated into a research problem.