what does it mean to describe your target market
What is a 'Target Market' A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.
The specific kind of customer you want to sell to is your target market. Related Articles. The plethora of known and unknown customer types means you have to decide precisely who to market to, and 18- to 49-year-olds is no longer specific enough.