what type of strategy does zipcar use
Admittedly, the. difficulty of entering China as a foreign firm and the prospect of stiff competition will make this a challenging. endeavor. For this reason, it is essential that Zipcar come prepared with a sound business strategy and marketing plan that. takes some of these threats into account. Zipcar will rely on a joint venture with BYD Auto, benefiting from. synergies, local knowledge, and the relationships of an established Chinese firm.