what is livery company
1 A livery company is the name used for a guild in the City of London; members of the company were allowed to dress their servants in the distinctive uniform of their trade, and the company's charters enabled them to prevent others from embarking upon the trades within the company's jurisdiction.ften, elements of the heraldry relating to the individual or corporate body feature in the livery. Alternatively, some kind of a personal emblem or badge, or a distinctive colour, is featured.