what is a market segmentation profile
From Wikipedia, the free encyclopedia. Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.egmentation according to demography is based on variables such as age, gender, occupation and education level or according to perceived benefits which a product or service may provide.