what can social media be used for
Image via Flickr by Sean MacEntee. When used carefully, social media can be a useful tool rather than a distraction. A recent Edutopia blog post argues that using social media not only brings current technology to the classroom, but it also helps bridge the digital divide among lower-income students.
You can use social media to find out all this and more. You can compare brands in a category on various attributes, including share of buzz, overall sentiment, and key positive and negative themes. This blog post shows the technique applied to the casual dining segment.