difference between insurance company and assurance company
by olivia. Insurance vs Assurance. Insurance and Assurance sounding similar; the words insurance and Assurance are commonly used by companies selling financial products. The two terms Insurance and Assurance are very confusing in financial world.When it comes to choosing financial products from insurance companies to safeguard interests of a person or an object, many companies prefer to use the word assurance as against insurance used by others.oth insurance and assurance are financial products offered by companies operating commercially but of late the distinction between the two has increasingly become blurred and the two are taken to be somewhat similar.