what is a sales strategy
1 A sales strategy can be based on your business and marketing plans. 2  It looks at how you will deliver objectives set out in your marketing plan, as well as how you have chosen to segment your target market and how you will fund you marketing activities. 3  A sales strategy is not the same as a marketing strategy. Looking at it strategically will give you a comprehensive, methodical approach to ensuring you marketing your business correctly and you are approaching the right clients. 2  A sales strategy can be based on your business and marketing plans.