what is phi definition
PHI and PII Definition and Data Elements. Protected Health Information: The Privacy Rule protects all individually identifiable health information held or transmitted by a covered entity or its business associate, in any form or media, whether electronic, paper, or oral. The Privacy Rule calls this information protected health information (PHI). âIndividually identifiable health informationâ is information, including demographic data, that relates to: 1  the individualâs past, present or future physical or mental health or condition,  the provision of health care to the individual, or.