what age group is baby boomers?
Talkin' 'bout my label. Jane Holroyd breaks down the brands to reveal the who, what, when and why of those born in the past 65 years. Baby Boomers: Now approaching retirement age, the boomers are those born in the decade following the end of World War II (aged roughly 47-65). They are considered a generation who have had it all, cosseted by parents who experienced the Great Depression and raised in the prosperous post-war era.