when did mattel buy pleasant co
The History of American Girl Dolls and Pleasant Company and changes in Book Illustrations. Pleasant Company began in 1986 in Middleton, Wisconsin. The company was founded by Pleasant T. Rowland, a woman who used to be a teacher and a publisher of educational texts. Rowland sold Pleasant Company in 1998 to Mattel. Pleasant Company is now legally called American Girl. The first catalogue contained only 3 historical dolls, whereas now there are 10 (not counting the new addition of the best friends dolls).