which market research is needed for Nike to launch a new business unit
That's a massive bet given Nike's dominance of the athletic-shoe business, where, for example, it owns half the running market and a whopping 92% of the U.S. basketball shoe business. And Nike has gone all-in on that bet, building a whole new manufacturing process around the product.hat's a massive bet given Nike's dominance of the athletic-shoe business, where, for example, it owns half the running market and a whopping 92% of the U.S. basketball shoe business. And Nike has gone all-in on that bet, building a whole new manufacturing process around the product.