who drives audi
Adds Elektra Records president Jeff Castelaz, who drives an S5: Audi has done an incredible job building rocket-fast cars that don't look ostentatious or lame. A friend who plays guitar in an arena rock band drives an A7. It looks tame, but when you get inside the car, it's like the cockpit of the space shuttle.
Audi's placement in Iron Man 3 -- Downey's Tony Stark drives a custom Audi R8 e-tron and an A8L -- is typical. While we didn't like seeing our cars destroyed, the last image of our car was Tony Stark getting a new car, says Arden Doss, CEO of Iconic Entertainment, which handles Audi's product placement.