when did american business begin to concentrate on customer needs?
American started to focus on customer needs after World War II. The balance of power shifted away from producers to customers. The reason was more intense competition, which gave consumers more choices. Under those circumstances, meeting customer needs became an imperative for business success. American started to focus on customer needs after World War II. The balance of power shifted away from producers to customers. The reason was more intense competition, which gave consumers more choices.