taboola cost
That would translate into revenue per click (unique visits sent) of about $0.35, which is roughly in line with Outbrain (perhaps a bit higher). It also implies a click rate of about 0.05% per recommendation, which translates into 0.20% to 0.30% per page (since the Taboola widget often includes multiple recommendations).erformance data on Taboola is much harder to dig up; the company doesnât share the revenue splits it offers, and details on performance are sparse. But we have a few data points 1  : Serves up 1.5 billion recommendations daily, or about 45 billion monthly.