the difference between sensory and consumer research
These two research techniques are often perceived as being the same, however there are some key differences. Sensory research focuses on measuring product attributes objectively and completely removes the liking aspect. For example, it could show how salty a given product is, but not whether people like that salt level. Consumer research on the other hand is all about liking.
Consumer research can be conducted with consumers at any of the network partners facilities throughout Ireland, at home (home-use test), or online, depending on the objective of your study. The network offers advice and support services to food and beverage companies on a range of consumer research methods: