benefits of online market research
Online market research advantages. There are a number of benefits to commissioning online market research, including: Precision Easier targeting of respondents across numerous segmentation variables. Provides access to a precise and qualitative panel which ensures to gather reliable data on sensitive issues. International
The benefits of online access panel surveys, and thus additional drivers to their widespread adoption, include the following: 1  Faster research: in general, online surveys can be scripted and fielded much faster than face-to-face and postal surveys and, to a lesser extent, telephone surveys.