where is heineken from
Gerard Adriaan Heineken bought De Hooiberg (The Haystack) brewery in Amsterdam on February 15, 1864. In 1873, the HBM (Heineken's Bierbrouweij Maatschapij) was established, and the first beer is brewed, with the brewery's name being changed from Haystack to Heineken.n Heineken's early years, the beer won four awards: 1  Medaille d'Or (Gold Medal) in Paris in 1875. 2  Diplome d'Honneurs (Honorary Diploma) at the International Colonial Exposition in Amsterdam in 1883. 3  Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.