who owns the instant noodles brand joymee that is available indian markets
new product. Indonesian food products company Inbisco has taken a plunge into the fast-growing Indian instant noodles market with its product Joymee.The company has devised a strategy to make its noodles palatable not just to core kids segment, but also to youngsters, who have grown up with instant noodles.The key differentiator of Joymee will be the taste coupled with goodness of veggies and vitamins,â he added. Inbisco sees attractive growth opportunities as there are only two or three big organise players in the instant noodles market, which has undergone several changes.