what are measurable objectives
A measurable business objective is something that can be quantitatively described. Measurable objectives are statistically tabulated and can help a business determine how effective a particular approach, product or service is performing from a number of different standpoints. For an objective to be measurable, the parameters of the objective must first be defined. Earnings. If the business has an objective of generating a certain volume of revenue in a predetermined period of time, the result of this objective can be measured by evaluating revenue reports for the time period in question.