how many pages per website on average
Pages per visit : How many pages the average visitor views Pages per visit X Average ad units X Impression CPM = Revenue per 1000 visitors A website serving an average of 3 pages per visit, each with 2 ad units and an impression CPM of $1 would therefore earn $6 per 1000 visits. But your impression CPM probably isnât $1. Prices paid on AdSense are dynamic.