what is goal gradient effect
The most intriguing thing about this finding is that the goal-gradient effect manifested itself in spite of the fact that the actual âdistanceâ each group had to travel to reach the reward was exactly the same. And it worked even though the ten-stamp group didnât make any personal effort to earn the first two stamps.ust about any goal can be transformed into a route of some kindâand once youâve done that, tricking yourself into a head start is likely to get you there faster. The downside of this phenomenon is tricky, though. Motivation has a tendency to drop to baseline after a goal has been reached.