what is io
.IO has become one of hottest domain name extensions for startups. This is a little peculiar, since .IO has existed since 1997 and was originally assigned as the ccTLD for British Indian Ocean Territory. So, why are startups turning to .IO? With .IO, startups can get short and memorable names, because .IO has great availability. A .IO domain name can be a better option than coming up with a long and confusing domain name that uses a more established extension (or buying expensive premium domains). To put it simply, .IOâs are an easy way to get a great domain for a great price, and .IO has a handful of other defining benefits. The Benefits of Using a .IO: Itâs a unique extension compared to generic TLDs, which can help a startup stand out from a marketing perspective.