who is philip kotler
In the field of marketing, PHILIP KOTLER has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the worldâs most recognized corporate brands. Mr. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of Marketing Management (1967), now in its 14th edition and considered to be the definitive treatment of the discipline.