why do companies use women instead of men to sell products
These commercials not only use sex to sell their products, but often women are being objectified and taken advantage of in advertisements by being presented as this âfantasy element.â. Commercials for products like Axe body spray are leading examples of brands that claim to provide sex-related benefits.tâs no secret that advertisers use sex to sell their products. This catchy marketing strategy has been popular since the 1900âs and is showing no signs of slowing down.