why is customer mapping used
A customer journey map is a useful tool to help you understand and improve the way customers interact with your business at every stage of the sales funnel. A customer journey map is a useful tool to help you understand and improve the way customers interact with your business at every stage of the sales funnel.
Why Read This Report Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey mapping â a methodology to deepen customer understanding, break down siloed behaviors, and inject customer thinking into the design process. Forrester identified four distinct approaches that CX pros use when mapping customer journeys. To help CX pros select the right one, we describe the basics of each and provide guidance on where and how to employ it. This is an update of a previously published report.