define reseller
Definitions of Resellers. The term reseller is actually very broad and covers many different methods of earning revenue off the back of a product or service which is not owned or manufactured by you. Here are a few examples of different types of reseller relationships. Reseller also known as VAR (Value Added Reseller) An individual or company proactively selling a product or service owned or provided by another company for a profit or commission. Resellers may take stock or they may simply process orders through a website or by phone.