what is peruvian  pima cotton
Peruvian Pima Cotton. Cream of the Cotton Crop. Much like coffee, cashmere or wine, the quality of cotton varies greatly. Thanks to ideal growing conditions, extra-long staple length and hand harvesting, Peruvian pima cotton is the worldâs finest, prized for its exceptional durability, softness and brilliant luster. In order to grow exceptional cotton, you need exceptional growing conditions. Peruvian pima cotton grows lush and lovely along the northern coastal valleys of Peru. There, the rich soil soaks up just the right amount of moisture at near-perfect equatorial temperatures.