average adr
Average Daily Rate - ADR. What is an 'Average Daily Rate - ADR'. An average daily rate (ADR) is a metric widely used in the hospitality industry to indicate the average realized room rental per day. Average daily rate is one of the key performance indicators (KPI). Other KPIs are metrics such as occupancy rate and combined with ADR comprise revenue per available room (RevPAR), all of which are used to measure the operating performance of a lodging unit such as a hotel or motel.