zero moment of truth
I sent out a tweet (embedded below) last Friday about Jim Lecinski's (Googleâs Managing Director of U.S. Sales & Service) new eBook, Winning the Zero Moment of Truth. I finally had a chance to check out the videos and the eBook over the weekend. If you donât know what the Zero Moment of Truth is, here is a definition: âItâs a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds.