what is gamification in marketing
Gamification of Marketing. An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Gartner found that over 70% of the Forbes Global 200 saying they planned to use gamification for marketing purposes by the end of 2014.amification can be leveraged to drive adoption, engagement, loyalty, sharing, and sales.[1] With gamification, customers establish an emotional connection with the brand and it leads to better brand loyalty.