what is strategic communications
Introduction. Strategic communication is an umbrella term to describe the activities of disciplines including public relations, management communication, and advertising. However, strategic communication is also increasingly recognized as a developing subfield within communication.efines strategic communication as âthe purposeful use of communication by an organization to fulfill its mission.â Identifies key concepts, including audience analysis, goal setting, and message strategy. The term strategic has been most often used in the context of management and decision-making power.