who is the project sponsor of a project
The Project Sponsor is the individual (often a manager or executive) with overall accountability for the project. The Project Sponsor is primarily concerned with ensuring that the project delivers the agreed business benefits. The Project Sponsor acts as the representative of the organisation, and plays a vital leadership role through: 1  providing 'championship' for the project, selling and marketing the project throughout the organisation. 2  providing business expertise and guidance to the Project Manager.