how much should a restaurant charge for a bottle of wine
Dear Lara, Most restaurants start by pricing a bottle on a wine list at about three times the wholesale price, or about twice the price of retail. So, a bottle of wine youâd pay $20 for at a wine shop will typically go for about $40 at a restaurant. Of course, it varies.
He explains that itâs not unusual for a restaurant to pay a distributor $6.66 for a bottle of medium-quality wine. In turn, the restaurant may charge $7.50 (or even $8) for a single, six-ounce pour of said bottle, which may sell for $25-$30. The price represents a markup of roughly four or more times the original cost.