what section of the business plan is often considered the most important
The executive summary is an overview of the key points contained in your business plan and is often considered the most important section. 1  It is usually the first section that a potential investor or lender will read, and may be the only section to be read if it is not prepared properly. This important summary should: 1  Include highlights from each of the other sections to explain the basics of your business. 2  Be sufficiently interesting to motivate the reader to continue reading the rest of your business plan. 3  Be short and concise â no more than two pages long.