cost of nike
The âPowder Blueâ Air Jordan 10 hit retail stores in late February; first day sales reportedly topped $35 million worldwide. Air Jordans are manufactured in China and reportedly cost Nike a bit more than $16 a pair. The Air Jordan 10s are listed on Amazon for $250 to $550 a pair, depending on the style and color. If that strikes you as a rather hellacious markup, welcome to the world of âluxuryâ goods, where the selling price is determined not by the cost of the goods, but by the status that buyers think they confer.