what is rationalization in sociology
For other uses, see Rationalization. In sociology, rationalisation or rationalization refers to the replacement of traditions, values, and emotions as motivators for behavior in society with rational, calculated ones.or Zygmunt Bauman, rationalization as a manifestation of modernity may be closely associated with the events of the Holocaust. In Modernity and Ambivalence, Bauman attempted to give an account of the different approaches modern society adopts toward the stranger.