what is spontaneous creativity
Creativity can come in two forms: spontaneous creativity and solution oriented creativity. Here are some tips on how your organization can benefit from both types, from Jeffrey Baumgartner. Spontaneous creativity is the creativity we often associate with artists. It is about ideas seemingly coming out of nowhere: ideas for painting, ideas for sculptures, ideas for novels and the like. Spontaneous creativity can also happen in business. Indeed, revolutionary ideas are often the result of spontaneous creativity. A research team accidentally discovering a unique property of a new material and seeing a market opportunity, is an example of spontaneous creativity.