what year did as the world turns go off the air
As the World Stops Turning: Soap Actors Turned Super Stars. It's the end of one of television's most long-running, beloved affairs: today, after 54 years on the air, As the World Turns comes to a screeching halt. The CBS soap opera made its debut in 1956, sponsored by Procter & Gamble, the famous maker of household products. It was once a major hit, but last year CBS announced that it would cancel As the World Turns on Sept. 17, 2010 because of low ratings.