definition of gemba
Gemba (ç¾å ´, genba?) is a Japanese term meaning the actual place or the real place. Japanese detectives call the crime scene gemba, and Japanese TV reporters may refer to themselves as reporting from gemba. In business, gemba refers to the place where value is created; in manufacturing the gemba is the factory floor. It can be any site such as a construction site, sales floor or where the service provider interacts directly with the customer.