what is the most popular brand
Reuters. The brand management firm Interbrand today released its list of the 100 most valuable brands in the world, and there's a new sheriff in town. After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. The world's most popular soft drink wound up falling to No. 3 on the list. Apple's ascension was indicative of technology's dominance as the most valuable brand sector.