what is the importance of revenue
Economic Engine. The most basic point about the importance of revenue is that without it, your company cannot earn a profit and stay viable in the long run. You need to collect revenue to justify the fixed and variable expenses you pay just to operate a business.evenue is often examined more closely than profits when assessing the growth of a business. Investors want to see that a business is able to perpetually generate more sales over time as the company is promoted to an expanding audience.