what are ethos
Ethos is a term with Greek origins, and it refers to the morals, values and beliefs of a person, or even an entire culture. Ethos is also one of the three rhetorical appeals identified by Aristotle. Rhetoric is the language that's designed to persuade people, like politicians' speeches.
What is ethos and is it different from ethics? Ethos is the distinctive spirit of a culture, or an era; simply understood it is the displayed character or attributes of that culture (could also be applied to a person â¦, company, or even a social movement).