what is brand equity
Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand.A brand is a name, symbol, or other feature that distinguishes the company's goods or services in the marketplace.he basis of brand equity lies in the relationship that develops between a consumer and the company selling the products or services under the brand name. A consumer who prefers a particular brand basically agrees to select that brand over others based primarily on his or her perception of the brand and its value.