why do they call new york the big apple
Big Apple is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph.Its popularity since the 1970s is due to a promotional campaign by the New York Convention and Visitors Bureau, known now as NYC & Company.he Big Apple was first popularized as a reference to New York City by John J. Fitz Gerald in a number of New York Morning Telegraph articles in the 1920s in reference to New York horse-racing.