what does business DBA name stand for/
Doing business as (DBA) is a term that is used in todayâs business industry in regards to the liability and formal actions that are taken by a particular company.Doing business as means that the company is working under a fictitious name, concealing its true identity.se DBA Forms or Fictitious Name forms for your state to register the DBA name. However, for owners and proprietors in Arkansas who are looking into a doing business as name, they have to file for a Doing Business As Name Certificate.