what is a company tagline
Significance. A tagline is a marketing term used to describe your business in essential terms. It's a brief statement about your company that often accompanies your business name on marketing materials. The tagline of your company should reflect what you do and how you're different from other companies in your industry.he benefit of a slogan is that it is short and can be used in a variety of media outlets. A slogan fits on a business card and in a short television commercial. Your company's slogan allows you to advertise your business without spending money on long ad copy.