what is a dissemination strategy
According to the CHSRF, a dissemination strategy is an evolving plan begun in advance of a research program that aims to 1  : extract clear, simple, and active main messages or key implications from research results. 2  identify credible 'carriers' of the message. 3  pinpoint key decision-maker audiences for the messages.efinitions. Dissemination is a term meaning communication, or a flow of information from a source. Dissemination is an active concept, where the information is tailored and targeted for an intended and identified audience.