environmental influences marketing definition
The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.he company aspect of micro-environment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions.