when does nike contract start at michigan
The U. of Michigan's contract with Nike In 1994, the U. of Michigan entered into a 6-year contract with Nike. Under this contract, Nike receives exclusive rights to the U. of Michigan's official sportswear for retail sale.The contract was a major merchandising boost for Nike.Besides receiving rights to the U-M logo, Nike gained worldwide product exposure, U-M coach endorsements, and advertising space on U-M property.nder this contract, Nike receives exclusive rights to the U. of Michigan's official sportswear for retail sale. The contract was a major merchandising boost for Nike. Besides receiving rights to the U-M logo, Nike gained worldwide product exposure, U-M coach endorsements, and advertising space on U-M property.