when is the rally in sturgis
About the Annual Sturgis Motorcycle Rally. For 2 weeks in August, people from around the world travel to Sturgis, South Dakota for the annually held Sturgis Motorcycle Rally. Brief History. Clarence âPappyâ Hoel created the Jackpine Gypsies Motorcycle Club after purchasing a Sturgis, South Dakota Indian Motorcycle Franchise in 1936.