nj registration of alternate business name
New Jersey DBA. A New Jersey DBA, or doing business as, is called a Registration of Alternate Name when the DBA is owned by an incorporated entity and a Trade Name when owned by an unincorporated entity, such as a sole proprietor or partnership.Select Your State. Select Entity Type. New Jersey DBA known as a Registration of Alternate Name is used at the state level; only entities that are already incorporated at the state level (for instance, corporations and LLCs) may register this type of DBA.