define production and marketing management
Production management is the practice of coordinating, directing and overseeing the manufacture of goods in a factory or another type of production facility. Production managers are tasked with meeting organizational production goals efficiently and safely while exceeding minimum quality standards.
Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).