what is marketing communications
Marketing communications is the promotion part of the marketing mix or the four Ps: price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.hose who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers.