cost of unlimited
The move also underscores the rising cost of delivering more data to consumers, with Sprint last week . Verizon's increase will push up the monthly cost of unlimited data from $30 to $50. With voice calling and texting added in, a customer's monthly bill could easily top $100. The number of Verizon customers on an unlimited plan is relatively small; the company said they account for less than 1 percent of its base.