what is brand responsibility
If they are positive, inspiring and make you want to run out to buy the brandâs newest product, then a brand manager somewhere is doing his or her job. Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.rand Managers are responsible for more than executing marketing campaigns; they are also in charge of managing and developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential.