why selective channel distribution is good
Small businesses need to find a way to serve their customers, wherever they are located. That's why selecting a distribution channel is an important aspect of building a competitive advantage for businesses of every size, according to Shorey Consulting.Distribution channels include your own direct sales force, retailers, distributors and the Internet.sing a distribution channel doesn't just give you a method of delivering products to your own customers; it could also give you access to a much larger customer base. Look for a distributor or retail network that sells products that are complementary to your own.