what is the logo for under armour
Under Armour logo. The Under Armour logo is a crisscross by the letter âUâ on top of the letter âAâ, the companyâs initials. Founded in 1996 by Kevin Plank, Under Armour is an American high performance sports clothing and accessories company. The founder, Kevin Plank, a 23-year-old former University of Maryland special teams captain, turned an idea born on the football field into a new industry that changed the way athletes dress forever.