behavioristic segmentation definition
Behavioristic Segmentation and segmenting the market. BEHAVIORISTIC VARIABLES: Behavioristic Segmentation divides the market into groups based upon variables such as occasion, benefit sought, user status, user rate, loyalty rate, readiness stage, and consumers attitude. Below depicts examples of Behavioristic Segmentation Variables. Which Variables apply to your particular product/business/customer? Purchase occasion - Regular occasion, special occasion.