what is the difference between a trade name and a trademark
Finally, a trade name isnât generally viewed as a trademark at all. Rather, itâs simply the name of a company. Trademarks relate to goods; service marks relate to services; and trade names relate to companies.
Identification. A trademark refers to the logo you put on your goods, such as the Nike swoosh.. The trade name of a company is simply the name under which the company does business, and does not have a design or distinct characteristics, according to law office of Richardson, Texas, attorney Paul W. Fulbright.