what is marketing audit process
The meaning of marketing audit is depicted in the following chart. Marketing audit is an analysis, examination, review or evaluation of marketing activities of a company. It evaluates marketing environment, objectives, plans, policies and strategies of a company.verall, it tries to enhance (improve) the marketing performance of a company. Marketing audit is an extensive, systematic, independent and regular examination process of a company's marketing activities. 1  It is an extensive or comprehensive process because it covers all (entire) marketing activities of a company.
How to conduct a marketing audit. The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan.The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself.n many ways the marketing audit clarifies opportunities and threats, and allows the marketing manager to make alterations to the plan if necessary. This lesson considers the basics of the marketing audit, and introduces a marketing audit checklist.