when was post cereal founded?
Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897. In 1929, The Postum Cereal Company acquired General Foods, producer of Birdseye frozen foods.