what is king arthur flour?
King Arthur Flour, America's oldest flour company, made up of passionate bakers committed to spreading the joy of baking. That's why they take such care with their flour. Unbleached and unblemished by chemicals, King Arthur Flour is the professional' s choice and the hoe baker's trusted partner, prized for its consistent quality. As essential as good flour is to good results, for us, it's still only the beginning.