average cost for google adwords
1 The average cost per click in Google AdWords is between $1 and $2 on the search network. 2  The average CPC on the Display Network is under $1. 3  The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. 2  These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance. 3  Giant retailers can spend up to $50 million per year on paid search in AdWords.