what is fashion vs. a lifestyle brand
Lifestyle brand. A lifestyle brand is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.
In the realm of urban and hip hop fashion, it is clear that there are scores of lifestyle brands which promote the hip hop and urban image, but it would hard to argue that there is one brand which has achieved the status of symbolizing hip hop, or urban style more than the others.