product stratagies definition business
A product strategy is the foundation of a product life-cycle and the execution plan for further development. The product strategy allows the business to zero in on specific target audiences and draw focus on the product and consumer attributes.esson Summary. Product strategy is the roadmap of a product that outlines the end to end vision of the product and what the product will become. Companies utilize the product strategy in strategic planning and marketing to identify the direction of the company's activities.