what is marketing strategy audit
A marketing strategy audit is vital, as it makes sure the marketing is in line with marketing AND corporate goals. Under the marketing strategy audit, the auditor evaluates performance by evaluating the marketing goals and objectives, in relation to the company mission and the strategy for the organization. marketing strategy audit is vital, as it makes sure the marketing is in line with marketing AND corporate goals. Under the marketing strategy audit, the auditor evaluates performance by evaluating the marketing goals and objectives, in relation to the company mission and the strategy for the organization.