is lonsdale a chav brand
In Britain, Lonsdale is most associated with boxing although its range of sportswear has become popular in the gay scene at so called âscallyâ and âchavâ club nights. However, in continental Europe, the brand is most widely associated with the extreme-right.ampaigners argue that one reason for the brandâs popularity with neo-Nazis is due to four letter contained in the Lonsdale name-NSDA-being one letter short of NSDAP, the German spelling of the shortened version of Hitlerâs fascist party, National Sozialistische Deutsche Arbeiter Partei.