which sportswear company uses the slogan, just do it
Revealed: Nikeâs âJust Do Itâ slogan was inspired by a convicted killerâs last words. Nikeâs iconic âJust Do Itâ slogan was described as one of the best taglines of the 20th century, but the man behind its creation has just revealed that it was inspired by an infamous murdererâs last words.