sub saharan markets definition
Foreword to Market Research The Sub-Saharan African insurance market is at different stages of development. Understanding market trends and forthcoming business opportunities is of paramount importance for us and for our partners in Africa. Market research is a key tool of Trust Re strategy. As such, we commissioned The Thriving Company to undertake a survey on our behalf to gain key insights into how insurers, brokers, regulators and reinsurers view the future of their markets in Sub-Saharan Africa.