what does a catchy slogan do
Hemera Technologies/PhotoObjects.net/Getty Images. A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create slogans to use in various marketing efforts in hopes that the phrases will stick in people's minds.logans and Jingles. Jingles are similar to slogans in that they are catchy and used to associate a specific company, product or brand. Jingles tend to be musical, though, whereas slogans do not need to be accompanied by music.