what is in licensing
Licensing is the practice of leasing a legally protected property (such as a trademarked or copyrighted name, logo, likeness, character, phrase or design) to another party in conjunction with a product, service or promotion.icensing can do this by: 1  transferring the values and consumer favour towards the property to the licensed product or service. 2  providing added value and differentiation from competitive offerings. 3  providing additional marketing support or momentum from the core propertyâs activity provided by the licensor.