define marketing procurement
Marketing services procurement refers to activities directly involved in purchasing and sourcing business services that enable a company to promote itself, and its products and services in the market (as opposed to procurement of classical goods, e.g. components, raw materials) (Bals and Hartmann, 2008).ithin business services marketing spend is one of the major areas with currently low purchasing involvement (Bals, 2008). Procuring marketing services is often frustrating and complicated for both marketers and buyers.