why is a mission & vision statement necessary for a business plan
A mission statement illustrates the purpose of the company, what it does and what it intends on achieving. Its main function is to provide direction to the company and highlight what it needs to do to achieve its vision, said Joel Klein, founder of BizTank.
Before determining what your vision statement is, you need to understand what it is not. It should not be confused with a mission statement. Those statements are present-based and designed to convey a sense of why the company exists, to both members of the company and the external community.