average nps scores
Scores of 9 and 10 are recognized as promoters.. Scores of 7 or 8 are recognized as passives.. Scores of 6 or lower are detractors.. The percent of responders that are detractors are subtracted from the percent of responders that are promoters.. The result is the net promoter score (NPS). The top 10 NPS leaders are dominated by USAA and Apple: 1  USAA - Insurance = 80%. 2  USAA - Banking = 78%.  Costco = 78%.