what is referral sales
Referrals are the one lead generation technique where smaller firms have the advantage over larger one. But first, let's start with some background. A referral is a sales lead that comes from a customer. Of all lead generation methods, referrals are the most likely to result in a sale. The reason is simple.The greatest hurdle that every sales pro faces is TRUST. Rightly or wrongly, most people are pre-disposed to mistrust sales pros and see them as time-wasters.ut first, let's start with some background. A referral is a sales lead that comes from a customer. Of all lead generation methods, referrals are the most likely to result in a sale. The reason is simple. The greatest hurdle that every sales pro faces is TRUST.