meaning of term fund development
The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. But, there is a difference. Fundraising is probably the easiest of the two terms to define. Fund development is a bit less straight-forward and a bit more of an abstract concept. The way I think of fund development is the process by which organizations use fundraising to build capacity and sustainability. Fund development is a part of the strategic marketing of a nonprofit organization. It is the concerned not only with raising money, but doing so in a way that develops reliable sources of income that will sustain the organization through the realization of its long term mission and vision.