downstream marketing definition
The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.