Question: a cross-cultural comparison of two or more different cultures rooted in ethnography is called
Answer: Franz Boas ( 1858 - 1942 ) , Bronislaw Malinowski ( 1858 -- 1942 ) , Ruth Benedict and Margaret Mead ( 1901 - 1978 ) , were a group of researchers from the United States who contributed the idea of cultural relativism to the literature .