Question: where is the goodyear cotton bowl played at
Answer: Cotton Bowl Classic Goodyear Cotton Bowl Classic Stadium AT&T Stadium Location Arlington , Texas United States Previous stadiums Cotton Bowl ( 1937 -- 2009 ) Previous locations Dallas , Texas Operated 1937 -- present Conference tie - ins At - large / Group of Five ( 2015 -- present ) Previous conference tie - ins SWC ( 1941 -- 95 ) , Big 12 ( 1997 -- 2014 ) , SEC ( 1999 -- 2014 ) Payout US $ 4,000,000 ( non-playoff years ) Sponsors Mobil ( 1989 -- 1995 ) Southwestern Bell Corporation / SBC Communications / AT&T ( 1997 -- 2014 ) Goodyear ( 2014 -- present ) Former names Cotton Bowl ( 1937 -- 88 ) Mobil