Question: who is known to be the father of modern public relations
Answer: Edward Louis Bernays ( / bərˈneɪz / ; German : ( bɛɐ̯ˈnaɪs ) ; November 22 , 1891 − March 9 , 1995 ) was an Austrian - American pioneer in the field of public relations and propaganda , referred to in his obituary as `` the father of public relations '' .