i'm serious t i released his debut album i'm serious in october through arista records soren baker may taking the street route back los angeles times retrieved on the album spawned the eponymous single which featured jamaican reggae entertainer beenie man his debut single i'm serious was released on june the single received little airplay and failed to chart the album featured guest appearances from pharrell williams of the neptunes who called him the jay z of the south december vibe cover story t i king of the south vibe retrieved october jazze pha too short bone crusher lil jon pastor troy youngbloodz and his southern hip hop group p c the album included production from the neptunes dj toomp madvac and the grand hustle team despite the album's guests appearances and production team the album peaked at number and only sold copies in the united states critics pointed to the fact that many of the tracks sounded the same and that a few were blatant rip offs jon azpiri t i i'm serious retrieved on june other critics commented saying t i claims to be the king of the south but fails to show and prove he does however have potential if his talent ever matches his confidence he may be headed for stardom t i i'm serious album review retrieved on june