i agree with these three recommendations the discussion concerning mcluhan is highly misleading and belongs somewhere else a more reasonable history of modern rhetoric might look more like this wichelns and the neo aristotelian tradition burke especially identification perelman and olbrechts tyteca edwin black and the break w neo aristotelianism the 's and social movements postmodern trends and influences raymie mckerrow foucault derrida etc recent prominent developments the rhetoric of mcgee and ideographs marxist influences althusser cloud etc prophetic rhetoric darsey etc