personally speaking of course i think the british should just give up the ghost get over their loss of empire and start living side by side with the irish without feeling the need for such jingoistic terms like british isles after germany and france ireland remains britain's third largest market in absolute terms a quite surprising reality which is often overlooked that's a lot of jobs in britain depending on just being respectful neighbours to the irish economic sanity not to mention neighbourliness is on the side of avoiding this term