Consumer complaint received 2024-12-16 00:00:00
Product: Credit card — Store credit card
Issue: Advertising and marketing, including promotional offers — Confusing or misleading advertising about the credit card
Company: ACIMA CREDIT, LLC
State: MD

Complaint narrative:
XXXX XXXX XXXXXXXX XXXX XXXX To : Acima Credit , LLC Account # XXXX Date : XX/XX/year> Notice to an Agent is Notice to the Principal. 

This letter serves as a formal dispute and a demand for full clarification regarding ACIMA 's representations of " XXXX XXXX '' on its website. It further asserts my right to pursue all available legal remedies concerning the misrepresentations, deceptive practices, and violations of federal consumer protection statutes. 

XXXX. Request for Clarification of " XXXX XXXX '' : Your website prominently advertises that consumers can " get approved for {$XXXX} to {$XXXX} of shopping power ''. The phrase " shopping power '' is neither a legally defined term under consumer credit law nor a concept with a universally understood meaning. Its presentation, however, implies a form of financial leverage or access to upfront purchasing ability, which under applicable law, aligns with the concept of an extension of credit. I formally request that Acima provide a precise, written explanation of the following : The legal and functional definition of " XXXX XXXX '' as presented on XXXX website. 

The operational mechanism by which " XXXX XXXX '' is facilitated to consumers. 

Whether " XXXX XXXX '' is a direct financial allocation, line of credit, or any other credit-like arrangement. 

The specific terms, conditions, obligations, and disclosures tied to " XXXX XXXX. '' Given the inherent ambiguity of the term, it is essential that Acima provide clarity to ensure full compliance with federal disclosure requirements under the Truth in Lending Act ( TILA ) and related consumer protection laws.

2. Basis for Dispute and Legal Grounds : The characterization of " Shopping Power '' and its functional implications invoke several legal concerns, including but not limited to the following : Misleading Representations ( 15 U.S.C. 1667d, TILA ) : Your depiction of " XXXX XXXX '' implies access to purchasing capacity without explicit acknowledgment that it constitutes a credit transaction. This representation directly misleads consumers regarding the nature of the arrangement. 
Failure to Disclose Material Terms ( 15 U.S.C. 1635, TILA ) : If " Shopping Power '' functions as an extension of credit, you are required to provide clear disclosures of the XXXX, repayment schedule, and associated fees. The absence of these disclosures violates my right to informed consent in financial dealings.

Deceptive Use of Forms ( 15 U.S.C. 1692j, FDCPA ) : If the agreements signed under the pretense of " XXXX XXXX '' fail to disclose its true credit nature, these forms are materially deceptive. 


XXXX. Demands for Immediate Remedy : To avoid escalation, I demand that Acima take the following corrective actions : Clarify " Shopping Power '' : Provide a comprehensive explanation, as noted in Section XXXX, of the term " Shopping Power '' as it appears on your website, detailing its legal, financial, and operational dimensions. 


Provide Full Disclosures : Disclose all terms, including XXXX, fees, payment schedules, and any other material terms applicable to the " Shopping Power '' arrangement, as required under the Truth in Lending Act. 
Rescind Transaction : Pursuant to 15 U.S.C. 1635, I demand the immediate rescission of any transaction associated with " XXXX XXXX, '' as I did not receive the requisite disclosures to make an informed decision. 
Cease and Desist : Cease all reporting of this transaction to credit reporting agencies and halt any communications with third-party debt collectors. This request is made in accordance with my rights under 15 U.S.C. 1692c ( c ) of the Fair Debt Collection Practices Act.

Provide Verification of Alleged Debt : Produce verifiable proof of the nature and classification of this alleged debt, especially as it relates to the characterization of " Shopping Power '' as non-credit, in accordance with 15 U.S.C. 1681i ( a ) ( 7 ) of the Fair Credit Reporting Act.

4. Notice of Intent to Pursue Legal Action : Should Acima fail to address this dispute within 10 days from receipt of this letter, I will pursue all available legal remedies, including statutory, actual, and punitive damages under TILA, FDCPA, and FCRA. This letter serves as notice of my intent to seek relief for deceptive practices, misrepresentation, and non-compliance with federal consumer protection statutes.

This correspondence is issued in good faith with the expectation of a timely, meaningful response. I reserve all rights, remedies, and defenses available to me under the law. 

Sincerely, XXXX XXXX

Company response to consumer: Closed with explanation