Document: 331 U.S. 125 67 S.Ct. 1136 91 L.Ed. 1386 CHAMPION SPARK PLUG CO.v.SANDERS et al. No. 680. Argued April 2, 3, 1947. Decided 28, Mr. Samuel E. Darby, Jr., of New York City, for petitioner. John Wilson Hood, Ciry, respondents. Justice DOUGLAS delivered the opinion Court. 1 Petitioner is a manufacturer spark plugs which it sells under trade mark 'Champion.' Respondents collect used plugs, repair and recondition them, resell them. retain word Champion' on repaired or reconditioned plugs. The outside box carton in are packed has stamped 'Champion,' together with letter figure denoting particular style type. They also have printed them 'Perfect Process Spark Plugs Guaranteed Dependable' Renewed Plugs.' Each contains smaller boxes individually packed. These inside carry legends indicating that plug been renewed.1 But respondent company's business name address not cartons. It supplies customers petitioner's charts containing recommendations use Champion On each individual small letters, blue black, 'Renewed,' at time almost illegible. 2 brought this suit District Court, charging infringement its unfair competition. See Judicial Code § 24(1), (7), 28 U.S.C. 41(1), U.S.C.A. 41(1, 7). Court found respondents had infringed mark. enjoined from offering selling any unless (a) type marks were removed, (b) repainted durable grey, brown, orange, green paint, (c) 'Repaired' was into letters such size depth as to enough white paint display distinctly word, (d) cartons apcked carried legend they contained originally made by petitioner fit up 10,000 miles company.2 denied an accounting. 56 F.Supp. 782, 61 247. 3 Circuit Appeals held only but guilty likewise accounting modified decree following respects: eliminated provision requiring be removed plugs; substituted requirement plug, etc., 'Used' baked electrical hot press contrasting color so clearly visible, having completely covered permanent aluminum other lacquer; specifying precise therefor more general one.3 case here petition certiorari we granted because apparent conflict between decision below Plug Co. v. Reich, 121 F.2d 769, decided Eighth Circuit. 4 There no challenge findings misleading character merchandising methods employed respondents, nor conclusion engaged competition.4 controversy relates adequacy relief granted, particularly refusal require remove 'Champion' resell. 5 We put one side distributor who markets new make another. Bourjois & Katzel, 260 689, 43 244, 464, 26 A.L.R. 567; Old Dearborn Distributing Seagram-Distillers Corp., 299 183, 194, 57 139, 144, 81 109, 106 1476. Equity then steps prohibit defendant's symbolizes plaintiff's good will 'stakes reputation plaintiff upon goods.' supra, page 692, 245, 567. 6 dealing second-hand goods. though used, nevertheless those another make.5 evidence support what would suspect, does measure specifications one. same true Ford Chevrolet car. And suppose could car whose valves reground piston rings replaced he Chevrolet. Prestonettes, Inc., Coty, 264 359, 44 350, 68 731, where toilet powders their ingredients powder perfumes marked rebottled sold bottles. sustained denying injunction prescribed labels told truth. Holmes stated, 'A trade-mark gives right far protect owner's against sale another's product his. * When way deceive public see sanctity prevent being tell taboo.' 368, 351, 731. 7 Cases may imagined reconditioning extensive basic misnomer call article original name, even words 'used' 'repaired' added. Cf. Ingersoll Doyle, D.C., 247 F. 620. practice involved here. give design. than restoration, possible, condition. attached determined put. thread cylinder hole fitted affected reconditioning. heat range relevance marks. there inferior qualities concerned. inferiority expected most articles. Indeed, generally cost customer less. That Inferiority immaterial long distinctively rather new.6 result is, course, dealr gets som e advantage rule wholly permissible identified resulting wear tear dealer. Full disclosure all protection entitled. 8 shaped fashioned serve requirements full disclosure. cannot say alternatives available ones chose inadequate purpose. mindful fact case, unlike involves competition well infringement; established, doubts resolved transgressor. Warner Lilly Co., 256 526, 532, 615, 618, 1161. showing fraud palming off. Their absence, undermine finding Federal Trade Commission Winsted Hosiery 258 483, 493, 494, 42 384, 385, 386, 66 729; G. H. Mumm Champagne Eastern Wine Cir., 142 499, 501. conduct giving rise relevant remedy should afforded. Jacob Siegel Commission, 327 608, 758. nature characteristics sell it, called stringent controls provided. 9 Mishawaka Rubber Woolen Mfg. S. Kresge 316 203, 62 1022, 86 1381, states governing profits basis damage profit infringer. stand proposition ordered merely infringement. Under Mark Act 1905,7 predecessors, satisfy equities case. Saxlehner Siegel-Cooper 179 42, 21 16, 45 77; Rowley Rowley, 193 390, 393; Middleby-Marshall Oven Williams 12 919, 921; Golden West Brewing Milonas Sons, 104 880, 882; Hemmeter Cigar Congress 118 64, 71, 72; Durable Toy Novelty Corp. J. Chein 133 853, 854, 855. Straus Notaseme 240 179, 181—183, 36 288, 289, 60 590. Here, noted, For several years apparently endeavored comply cease desist order place label revealing second-hand. Moreover, stated Appeals, likelihood due misrepresentation seems slight. In view these various circumstances us 10 Affirmed. 'The process renewing developed through continuous experience. This tested firing compression before packing.' 'This guaranteed selected Plug, thoroughly renewed perfect mechanical condition satisfactory service miles.' read: 'Used plug(s) Company Perfect Recondition 1133 Bedford Avenue, Brooklyn, N.Y.' provided: 'the defendants larger prominent itself, slightly rest body legend.' shall permit state containers, advertising material, records, correspondence papers, when published, numbers provided clear referred therin defendants, material defendants.' 265 530, 617, Klein, F.T.C. 327. Typewriter Emporium, 105; Check Writer Manufacturers, 87; Matter Auto Products 20 334. Section 19 Act, 33 Stat. 724, 729, 15 99, provides part, '* rendered wrongful complainant entitled recover, addition accounted defendant, damages thereby, court assess cause assessed direction.'

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