A Study on Electric Scooters for the Elderly by Applying Fuzzy Theory This research is based on fuzzy comprehensive evaluation, and lists the fuzzy rule table for designers to control a scooter, in order to affect smoothness in the product design process of electric scooters for the elderly. Step 1: Use questionnaire survey method to understand the factors considered by the designer in designing the electric scooter for the elderly. Step 2: Establish hierarchical analysis and consider the factor weight set in electric scooter design. Step 3: Establish fuzzy hierarchical analysis, and sum up the evaluation result set, as based on the designeru0027s experience. Step 4: Comprehensively consider the influence of all factors and obtain the judgment result. Step 5: List fuzzy rules as an application method to improve the traditional design of electric scooters for the elderly. This study found that the travel speed showed the greatest influence 24.98% on the set of factors affecting smoothness.

A FuzzyAHP Approach for Strategic Evaluation and Selection of Digital Marketing Tools The prevalence and rapid development of the Internet and mobile technology in recent decades has revamped our living styles and daily habits. To ride on the digital trend, more business activities have been engaged in the digital world. Marketing and advertising is one of typical business areas that is transformed digitally. The rise of Key Opinion Leaders (KOLs), social media platforms, and Omnichannel retailing have attracted countless business entities to consider the adoption of digital marketing tools for promoting and advertising their brands and products. However, with the increasing diversity of the types of digital marketing tools, they must be carefully selected based on a multiple number of criterion. In this paper, a fuzzyAHP method is proposed and developed for assisting industry practitioners in systematically and effectively evaluate and select proper digital marketing tool(s) for adoption. The developed method not only streamlines the internal business process of digital marketing tool selection, but it also increases the practitioneru0027s effectiveness of achieving the predefined strategic marketing objectives.