On the Irrationality of Being in Two Minds This article presents a general framework that allows irrational decision making to be theoretically investigated and simulated. Rationality in human decision making under uncertainty is normatively prescribed by the axioms of probability theory in order to maximize utility. However, substantial literature from psychology and cognitive science shows that human decisions regularly deviate from these axioms. Bistable probabilities are proposed as a principled and straight forward means for modeling (ir)rational decision making, which occurs when a decision maker is in xe2x80x9ctwo mindsxe2x80x9d. We show that bistable probabilities can be formalized by positiveoperatorvalued projections in quantum mechanics. We found that (1) irrational decision making necessarily involves a wider spectrum of causal relationships than rational decision making, (2) the accessible information turns out to be greater in irrational decision making when compared to rational decision making, and (3) irrational decision making is quantumlike because it violates the Bellxe2x80x93Wigner polytope.

Balanced QuantumLike Bayesian Networks Empirical findings from cognitive psychology indicate that, in scenarios under high levels of uncertainty, many people tend to make irrational decisions. To address this problem, models based on quantum probability theory, such as the quantumlike Bayesian networks, have been proposed. However, this model makes use of a Bayes normalisation factor during probabilistic inference to convert the likelihoods that result from quantum interference effects into probability values. The interpretation of this operation is not clear and leads to extremely skewed intensity waves that make the task of prediction of these irrational decisions challenging. This article proposes the law of balance, a novel mathematical formalism for probabilistic inferences in quantumlike Bayesian networks, based on the notion of balanced intensity waves. The general idea is to balance the intensity waves resulting from quantum interference in such a way that, during Bayes normalisation, they cancel each other. With this representation, we also propose the law of maximum uncertainty, which is a method to predict these paradoxes by selecting the amplitudes of the wave with the highest entropy. Empirical results show that the law of balance together with the law of maximum uncertainty were able to accurately predict different experiments from cognitive psychology showing paradoxical or irrational decisions, namely in the Prisonerxe2x80x99s Dilemma game and the TwoStage Gambling Game.