A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards WaterSaving Equipment Based on ABC Model This study aims to explore the attitudes of the public toward watersaving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward watersaving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of watersaving faucets. The results show that the acceptance of the public toward using watersaving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of watersaving activities, for design of watersaving equipment the affect appeal should be given priority, and induce people to use watersaving equipment for achieving watersaving purposes through the product design of watersaving equipment with affect appeal.

Which Is the Priority for the Public while Adopting Energysaving Facilities? An Analysis of Association between Acceptance and Attitudes toward Using Energysaving Facilities This paper aims to explore the consistency between conservation cognition and behavior toward adopting energysaving facilities by establishing a canonical correlation model between acceptance and attitudes toward using energysaving facilities with conducting a questionnaire based on the ABC (Affect, Behavior, and Cognition) model. The results show that the proposed model has a good model fitness and there is a high canonical correlation coefficient between acceptance and attitudes while people using energysaving facilities. Besides, for the acceptance of energysaving facilities, affect factor is the priority for the public. According to the results, we suggest that affect appeal should be given priority while promoting energy conservation. That is while planning an energysaving system, designing an energysaving facility, developing a set of energysaving education courses, and promoting energysaving activities, considering affect factor will be more popular.