Understanding How to Implement Privacy by Design, One Step at a Time While widely accepted as a game changer for protecting privacy, Privacy by Design (PbD) has also developed a reputation for being challenging to implement for businesses. The reality is much different. PbD was intended to form the foundation of how to proactively embed privacy into the design of products and services. This is why the 7 principles of PbD are called Foundational Principles. They can be actualized and customized in many different ways, depending on the particular requirements of an organization. This article will present a simplified discussion of practically implementing PbD and how PbD can enhance corporate interests, while offering the strongest privacy and data protection to achieve multiple goals. Itu0027s a clear: winwin!

Designing for Consumer Trust in a DataPowered World Contrary to traditional practice of viewing privacy as purely a risk mitigation exercise, companies should consider using privacy as a strategic driver for improved business success. Often data privacy is treated as a mere compliance obligation; a xe2x80x9ccheckboxxe2x80x9d exercise to keep a company current with legal requirements. Yet real privacy protection begins with product ideation: from concept to prototype, to testing and deployment. Technologists and product design professionals have a critical role to play in this process and it begins with a thorough understanding of consumer behaviors. What are todayu0027s consumer attitudes about privacy and what are their expectations? This article provides real insights into the privacy mindset of consumers and it addresses how regulators are responding; and, it outlines a principlesbased approach that organizations can use to achieve both privacy assurance and product success.