THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firmxe2x80x99s social media and acculturation orientation Abstract   This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multiindustries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.

Paths to Empathy: Heterogeneous Effects of Reading Personal Stories Online Every day people share personal stories online, reaching millions of users around the world through blogs, social media and news websites. Why are some of these storiesmore attractive to readers than others? What features of thesepersonal narratives make readers empathize with the storyteller? Do the readersu0027 personal characteristics and experiences play arole in feeling connection to the story they read? Experimentalstudies in psychology show that there are several factors thatincrease empathy in the aggregate, but there is a need for deeperunderstanding of empathetic feelings at the individual level ofstoryteller, story, and reader. Here, we present the design andanalysis of a survey that studied the impact of story featuresand reader predispositions and perceptions on the empathy theyfeel when reading online stories. We use causal trees to find theindividuallevel causal factors for empathy and to understand theheterogeneity in the treatment effects. One of our main findingsis that empathy is contextual and, while reader personality playsa significant role in evoking empathy, the mood of the readerprior to reading the story and linguistic story features have animpact as well. The results of our analyses can be used to helppeople create content that others care about and to help themcommunicate more effectively.