Reward versus Altruistic Motivations in RewardBased Crowdfunding This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in rewardbased crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages. In contrast, reward motivations are associated with late and larger funding across stages. Furthermore, women funders show stronger relationships between altruistic motivations and funding timing, especially in the early stages. This research advances understandings about rewardbased crowdfunding, especially about individual funder behavior and theories of motivation. Practically, the findings suggest that project creators can increase funding success by promoting different types of motivations and targeting different demographic groups according to funding stages. Specifically, creators may highlight altruistic giving (rewards) in their campaigns at early (late) stages. They should also target women when promoting altruistic motivations at early stages.

Pricing and advertising for rewardbased crowdfunding products in Ecommerce Abstract   This paper studies a rewardbased crowdfunding game wherein the creator first collects money through an Ecrowdfunding platform and then, if successful, invests the raised money to fund promotional activities via online retailing. We derive the creatoru0027s equilibrium decisions and the corresponding payoff and show that they are significantly influenced by the potential demand and the gap between different types of buyer valuations. In particular, with the change in potential market size from low to high, the creator will choose investing none, part or all of the crowdfunded money to improve the advertising level. Meanwhile, when the market size is small, the creator tends to set a high price; when it becomes larger, the creator prefers menu prices or a low price to guarantee the success of the crowdfunding campaign. Comparing two scenarios, one with and one without considering advertising investment, creators may never choose the low price if they cannot raise enough money for advertising; however, that situation can never arise without considering the option of advertising investment. These results provide implications for launching a successful crowdfunding campaign and product promotionadvertising in this Ecommerce era.