Consumer Experience of a Disruptive Technology: An O2O Food Delivery App Case. The online to offline (O2O) market is rapidly expanding into a sharedeconomy industry and penetrating every aspect of consumer life. Food delivery applications are representative O2O services and are growing with the usage of smartphones. The purpose of this study is to leverage usersxe2x80x99 insights of a food delivery application to help create a more userfocused environment. Topic modeling identified key experiences of application usage and a network analysis highlighted the relationships among these experiences. These analysis prove that technology applied to food services is an incredibly disruptive as it penetrates into our daily lives by providing convenience, speed, and accuracy xe2x80x93 the main factors of disruptive technologies. This study implies that timestarved contemporary consumers need such allinone platforms with ondemand simplicity, utility, and reliable information which will, ultimately, empower and grow our capabilities without disrupting the rhythm of our daily lives.

The Application of FANP and BOCR in O2O Service Model for SportsProduct Retailers The competition of sportsproduct retailers is getting fierce because of the progress of electronic commerce. It poses a great challenge to make a good decision for sportsproduct retailers to incorporate O2O (online to offline offline to online) service model to their business model. In this study, FANP with BOCR are applied to construct an O2O service model for sportsproduct retailers. In this O2O service model, expertsu0027 opinions are collected and aggregated in evaluating O2O implementation alternatives. A case study of a sportsproduct retailer is used in evaluating the most suitable service model for the retailer when plan to introduce O2O service into their business model.