From Product to Service Business: Productization of ProductOriented, UseOriented, and ResultOriented Business Companies considering a shift from manufacturing and selling physical products to selling services face several questions on service structure and repeatability. The current and potential offerings should be compared in the light of commercial and technical portfolio. The commercial offering visible to the customer needs to be productized and linked to the technical structure for services, including the needed processes and resources. From the financial viewpoint, the cost of delivering the offering should be known to be able to set a profitable price. Productization through a common product structure that acknowledges the commercial and technical views could be used as a tool to clarify the current and potential offerings and transform them into systematic and repeatable form that is comparable. The present study provides an example of using this kind of product structure to model a physical product offered as part of productoriented, useoriented, and resultoriented productservice systems. The presented product structure logic enables companies to clarify the offering, describe the processes and resources needed for delivering the offering, and evaluate its profitability.

Productization and Product Structure as the Backbone for Product Data and Factbased Analysis of Company Products Data are a strategic asset for companies but are not fully capitalized to serve the business. Company data assets that reside in the enterprise applications, the corporate business IT, have the potential to provide additional value aside serving the typical functional role of these applications. One possible application is the factbased profitability analysis. Understanding company level or business line profitability is not enough for sustainable longterm business success, but product level analysis is needed. Currently product level analysis is often either seen not possible or entails laborious manual work. This study analyses the roles of productization and product structure as preconditions for factbased analysis of company products. The study is realized as a combination of a literature review and analysis of eight companies. Those responsible for products and financial results may benefit of the understanding of the significance of productization and product structure for factbased analysis and reporting on company products. The findings support datadriven approach and factbased analysis.