Enriching Tourist UX via a Location Based AR Treasure Hunt Game In this research we implemented an Augmented Reality (AR) treasure hunt game, to enhance a visitorxe2x80x99s enjoyment and learning while touring a culturally rich city. The city chosen for this study was Valletta, the 2018 European Capital of Culture. Two prototype mobile applications were implemented and deployed to investigate the effectiveness of an AR serious game with inbuilt navigation tools. A pragmatic mixedmethods research approach was adopted, with data collected, analysed and triangulated using game log data, prepost test interviews, observations and a survey. It was concluded that AR is useful to provide city information and enriched the touristxe2x80x99s experience. However, the experience needs to be provided by implementing a treasure hunt xe2x80x98learning through funxe2x80x99 approach, and including GPS navigation crucial to elicit interest and achieve a competitive advantage over traditional city tours.

Augmented reality for cultural heritage education In the past few years, it is noticed a fast adoption and increase of mobile devices that are able to retrieve information quickly, regardless of the userxe2x80x99s physical environment. Thus, application developers have leveraged it by developing a variety of applications using mobile Augmented Reality (AR) in domains such as cultural heritage education, shopping, gaming, and more. AR technology overlays a virtual object into the real world that enables users to have virtual and realworld experience at the same time. During a visit to a cultural heritage site such as a museum or an art gallery, the learning experience and enjoyment is necessary for a visitor and AR introduces new opportunities to improve them. We propose an ARbased framework for cultural heritage education. We aim to promote cultural heritage education by enriching userxe2x80x99s experience and at the same time to offer the knowledge with the most enjoyable way. In order to evaluate our framework, we have developed a server application and an ARbased smartphone application.