Sponsored data with ISP competition We analyze the effect of sponsored data platforms when Internet service providers (ISPs) compete for subscribers and content providers (CPs) compete for a share of the bandwidth usage by the customers. Our analytical model is of a full information, leaderfollower game. ISPs lead and set prices for sponsorship. CPs then make the binary decision of sponsoring or not sponsoring their content on the ISPs. Lastly, based on both of these, users make a twopart decision of choosing the ISP to which they subscribe, and the amount of data to consume from each of the CPs through the chosen ISP. User consumption is determined by a utility maximization framework, the sponsorship decision is determined by a noncooperative game between the CPs, and the ISPs set their prices to maximize their profit in response to the prices set by the competing ISP. We analyze the pricing dynamics of the prices set by the ISPs, the sponsorship decisions that the CPs make and the market structure therein, and the surpluses of the ISPs, CPs, and users.  is the :173,first analysis of the effect sponsored data platforms in the presence of ISP competition. We show that interISP competition does not inhibit ISPs from extracting a significant fraction of the CP surplus. Moreover, the ISPs often have an incentive to significantly skew the CP marketplace in favor of the most profitable CP.

Pricing and advertising for rewardbased crowdfunding products in Ecommerce Abstract   This paper studies a rewardbased crowdfunding game wherein the creator first collects money through an Ecrowdfunding platform and then, if successful, invests the raised money to fund promotional activities via online retailing. We derive the creatoru0027s equilibrium decisions and the corresponding payoff and show that they are significantly influenced by the potential demand and the gap between different types of buyer valuations. In particular, with the change in potential market size from low to high, the creator will choose investing none, part or all of the crowdfunded money to improve the advertising level. Meanwhile, when the market size is small, the creator tends to set a high price; when it becomes larger, the creator prefers menu prices or a low price to guarantee the success of the crowdfunding campaign. Comparing two scenarios, one with and one without considering advertising investment, creators may never choose the low price if they cannot raise enough money for advertising; however, that situation can never arise without considering the option of advertising investment. These results provide implications for launching a successful crowdfunding campaign and product promotionadvertising in this Ecommerce era.