A Fuzzy MultiCriteria Analysis of Barriers and Policy Strategies for Small and Medium Enterprises to Adopt Green Innovation Recently, small and medium enterprises (SMEs) are increasingly focusing on the implementation of green innovation, mainly due to customersxe2x80x99 increasing environmental consciousness. However, SMEs have not yet achieved any significant accomplishment. The lack of success in implementing green practices is due to various barriers. So, it is crucial to analyze and address these barriers prior to introducing green initiatives. This study prioritizes barriers and solutions to adopt green practices in the context of SMEs in Saudi Arabia. The study develops an integrated decision framework based on symmetry principles to identify mainbarriers, subbarriers, and strategies to overcome these barriers. Six main barriers, 24 subbarriers, and 10 strategic solutions were identified through literature survey. Then, fuzzy analytical hierarchy process (FAHP) was employed to evaluate mainbarriers and subbarriers. Later, fuzzy technique for order of preference by similarity to ideal solution (FTOPSIS) methodology was used to rank strategies. Results of FAHP revealed that the political barrier category holds higher importance than other barriers. Results of FTOPSIS showed that the strategic solution xe2x80x98developing research practices to carryout green innovation in SMEsxe2x80x99 is more important in addressing green innovation barriers in SMEs.

Analyzing barriers for adopting sustainable online consumption: A rough hierarchical DEMATEL method Abstract   Sustainable online consumption is attracting attention in both the academic and managerial communities. Identifying and analyzing the barriers of sustainable online consumption is critical to its successful implementation. However, the previous approaches often assume that the barriers are equally important in manipulating the interrelationships among barriers, and they need auxiliary information or preassumptions (e.g. preset fuzzy membership functions) in dealing with vague information, which will influence the accuracy of the barrier analysis results. To solve the problems, an integrated method based on improved DEMATEL, ISM and rough set theory is developed in this paper. The proposed method integrates the strength of improved DEMATEL approach in exploring causeeffect relationships considering the impact of barrier strength on the relationships, the advantage of ISM method in building the hierarchical structure of elements, and the merit of rough number in manipulating the vagueness without any auxiliary information or preassumptions. Finally, an application in a large ecommerce company is provided to show the feasibility and effectiveness of the proposed method.