Online Game Marketplace for Online Game Virtual Item Transaction This paper trying to create something new regarding the online game marketplace for producing an integrated marketplace with several combined genre and categories of games. The primary purpose of this research is to develop ecommerce for online games and explain the benefit that people can get from it. This research focuses on building an online marketplace based on a website that can provide an opportunity to do it transaction related to a specific game. Mainly, the online games marketplace quality will be based on user satisfaction and user recommendation from the previous research. Meanwhile, these satisfaction level include four dimensions that decide the perceived value of the user reason for purchasing an online games item, which are functional value, emotional value, monetary value, and social value. From that information, we build a marketplace for online games item to satisfy the user requirement and also benefiting with its advantages. We also provide the difference between ecommerce mainly with our proposed ecommerce for online games item. The results will be a fullfledged webbased application for online games item marketplace. This paper will be an opportunity to further development of online games marketplace for the growth of online games transaction.

The power of emotions in online decision making: A study of seller reputation using fMRI Abstract   Online auctions use a variety of unique tools to provide quality signals for products and sellers in an attempt to overcome the online marketplaceu0027s limitations. These tools include feedback ratings and symbols that indicate reputation. However, surprisingly few studies have investigated the effects of reputation indicators in the decisionmaking process in online marketplaces. No prior study in our knowledge has examined the role of graphics indicators in online decisionmaking. We investigated the decision process and the price premium an individual was willing to pay for a product using an experiment with the BeckerDeGrootMarschak procedure and eventrelated measures of brain activity. As signaling theory expects, results showed that the price premium paid for a product was higher when the product sold by a seller appeared with a highreputation symbol. Highreputation seller indicators triggered significantly higher neural activity compared with lowreputation seller indicators in brain regions associated with emotions in the prefrontal cortex (the ventromedial prefrontal cortex). The degree of integrated cognitive value and cognitive and emotional value as represented by neural activity in the dorsolateral prefrontal cortex and VMPFC respectively was correlated with the price premium individuals bid for products. The results indicate the applicability of semeiotic theory along with signaling theory in the emarketplace context and suggest fruitful avenues for further research.