Influence of New Media Technology on the Transformation Path of Party Newspaper With the rapid development of new media technology, the media industry has entered a new era of all media convergence. Party newspaper, as the authoritative media platform for the Party and the state to release information, has unique development advantages in the traditional media era. However, in the era of all media and the earthshaking changes in the audiencexe2x80x99s reading habits, and in the era of traditional paper media losing the audience on which they depend for survival, party newspapers must transform and develop. This paper mainly focuses on discussing the influence of new media technology on the transformation path of party newspapers.

Content Characteristics and Transmission Strategies of Social Media Rumors in China: Big Data Analysis of WeChat Rumors Understanding the characteristics and patterns of rumors on social media has become one of the key issues of rumor governance. However, there is some empirical evidence about the characteristics of rumors on WeChat, the most popular social media platform in China with more than 800 million users. To investigate the content characteristics and transmission strategies of rumors on WeChat, we collected 2175 rumor articles from WeChat from April 2015 to March 2016. It was found that political and societal rumors accounted for the highest proportion of rumors on WeChat. The proportion of positive emotional words found in the most popular rumors was significantly higher than that in the least popular rumors. Further analysis of rumor transmission strategies indicated that nearly onethird of the rumors have the interactive characteristics of induced sharing. Rumor articles on WeChat were mostly published around peopleu0027s leisure time and holidays. Most articles were published in the front positions at each instance of time. However, the headline rumor articles did not receive the highest number of views and likes. Our findings can be beneficial for the scientific allocation of rumor regulatory resources and rumor intervention.