12th Trilateral Governmental Conference on the Protection of the Wadden Sea
Tønder, 5 February 2014

Ministerial Council Declaration, Annex 1

SUSTAINABLE TOURSIM IN THE WADDEN SEA
WORLD HERITAGE DESTINATION

Draft Version 12 December 2013

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

SUSTAINABLE
DESTINATION

TOURISM

IN

THE

WADDEN

SEA

WORLD

page 2

HERITAGE

Contents
Foreword
Moving Forward Together
Sustainable Tourism in the
Wadden Sea World Heritage Destination
Vision and Strategic Objectives
Key Statistics from the Wadden Sea
Outstanding Universal Value
World Heritage Opportunities and Responsibilities
The Road to Sustainable Tourism
Tourism Operation and Nature Conservation
The Unique Selling Point
Transport, Accommodation and Gastronomy
Environmental Education and Interpretation
Capacity Building and Raising Standards
Sustainable Tourism: Making it Work
Strategic Objective One
Strategic Objective Two
Strategic Objective Three
Strategic Objective Four
The Stakeholders
Governance
Next Steps: The Action Plan
How to Contribute
Contacts
Credits

PULL OUT
The work on the strategy has been carried out by the 16 members of the trilateral
Task Group ‘Sustainable Tourism Strategy’ within the ‘PROWAD – Protect and
Prosper: Sustainable Tourism in the Wadden Sea’, co-financed by the Interreg IVB
North Sea Region Programme (www.prowad.org).
………………………………….
Page 3
FOREWORD

Shared approach, shared responsibility
This is a momentous occasion for Trilateral Wadden Sea Cooperation. It’s the first
time we have come together to really bring about positive changes to the tourism
sector and at the same time maintain the integrity of the World Heritage property.
The strategy was developed through partnership between nature conservation
organisations, governments, the tourism sector and NGOs in The Netherlands,
Germany and Denmark. It’s a strategy that outlines the true potential that exists for
tourism in the Wadden Sea and how, by supporting and protecting the ‘Outstanding
Universal Value’ (OUV) of this World Heritage site, we can all reap the benefits
socially, economically and environmentally.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 3

The strategy invites all stakeholders to work together to make this strategy more
than just words. In two extensive consultation rounds in spring 2012 and summer
2013, we have involved local stakeholders, regional advisory boards and
committees, and many other organizations which have provided valuable input in
jointly developing the strategy and how it can be implemented on the ground. We
have received much positive feedback and support of the strategy which was
regarded as a common framework and creating new synergies. In specific, the
cooperation of different sectors in a transboundary approach was very much
appreciated by the stakeholders. But we have also experienced that due to regional
differences the relevance of some parts of the strategy is different for the
stakeholder in the various regions.
Furthermore, the consultations have also revealed a number of challenges we have
to face in future, in particular finding sufficient resources to coordinate and
implement the strategy on local, region, national and trilateral level. This can only be
achieved when we get sufficient support from all levels.
Therefore, we invite you to sign up to the actions we have proposed and to fully
commit to playing your part in making the potential benefits a reality.
As chair of the Task Group, I would like to thank everybody who has been involved in
the process for their cooperative spirit, commitment and valuable contributions to
date, through participation in the regional workshops and input into the questionnaire,
and in drafting the strategy.
The opportunities are there for the taking, and I am convinced that, by working
together, we can achieve sustainable tourism in this truly incredible place.

Ms Elze Klinkhammer,
Chairperson of Task Group Sustainable Tourism Strategy

MOVING FORWARD TOGETHER
The Wadden Sea is prescribed onto the prestigious UNESCO World Heritage List in
recognition of the ‘Outstanding Universal Value’ (OUV) of the area (see page 9) and
the progress made in protecting and managing it for more than a generation.
The World Heritage status underlines the fact that we need to protect and manage
the Wadden Sea as one ecological entity. And through this we can develop a new
quality of cooperation and joint responsibility towards the global community.
At the 11th Governmental Wadden Sea Conference on Sylt (2010), the ministers
agreed to develop a ‘Sustainable Tourism Development Strategy’ for the entire
Wadden Sea. This meets the World Heritage Committee’s request for a strategy “that
fully considers the integrity and ecological requirements of the property and that
provides a consistent approach to tourism operations in the property”.
The World Heritage inscription is an opportunity we must take. It promises incentives
for stakeholders, in particular for conservation, tourism, and for local and regional
communities.
This joint strategy of sustainable tourism in the Dutch-German-Danish Wadden
Sea World Heritage Destination invites all stakeholders to participate in its
delivery. It describes and guides how stakeholders can actively contribute to

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 4

and benefit from the aims of the World Heritage Convention in protecting the
natural values of the Wadden Sea.
There are successful existing local, regional, national and trilateral initiatives
throughout the whole area. This strategy adds value by creating synergies and new
partnerships to strengthen the cooperation and commitment of stakeholders.
A Trilateral Task Group will coordinate the implementation of the strategy,
complemented by an Action Plan for 2014-17 and onwards. The Task Group will also
evaluate the plan annually.
The strategy and action plan are not just words; there are roles and
responsibilities to fulfil. All stakeholders are invited to sign up to the actions
and work together to make the Wadden Sea World Heritage Destination a
reality.
………………………………….
Page 4
SUSTAINABLE TOURISM IN THE WADDEN SEA WORLD HERITAGE
DESTINATION
(Map)

NATURE CONSERVATION AND TOURISM IN THE WADDEN SEA
The Trilateral Cooperation on the Protection of the Wadden Sea, with its Wadden
Sea Plan and monitoring programme of the nature assets, together form a strong
framework from which to build this overall policy of the Wadden Sea World Heritage.
The aim of nature conservation in the Wadden Sea is “to achieve, as far as possible,
a natural and sustainable ecosystem in which natural processes proceed in an
undisturbed way”.
Some 11,000 km2 of the Wadden Sea is already subject to nature protection under
Natura 2000 and conservation legislation of the respective countries: the Wadden
Sea Nature Reserve in The Netherlands; the Wadden Sea National Parks of
Niedersachsen, Hamburg and Schleswig-Holstein in Germany; and the Nature and
Wildlife Reserve in Denmark.
The Wadden Sea is also a major tourism destination. On many of the islands and
some mainland locations tourism is the main source of income and contributes
significantly to sustaining local employment.
In order to avoid negative impacts of tourism on the Wadden Sea ecosystems,
specific management frameworks are in place in all three states to regulate
recreational activities; e.g. visitor information and guidance, zoning, closure of
sensitive areas, and guided walks to experience the area.

PULL QUOTE:

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 5

The Wadden Sea is the largest unbroken system of intertidal sand and mud flats in
the world, with geological and ecological processes undisturbed throughout most of
the area.

Page 5

OUR VISION FOR THE WADDEN SEA WORLD HERITAGE DESTINATION
The strategy aims to provide a long-term transboundary framework for the
development of sustainable tourism across the Wadden Sea World Heritage
Destination.

VISION STATEMENT
Nature conservation and sustainable tourism development go hand in hand across
the Wadden Sea World Heritage Destination. This relationship is characterised by
appreciation, understanding, experience and active participation of all committed
partners.
People who visit, live or work in any part of the Wadden Sea World Heritage
Destination are aware of and appreciate the ‘Outstanding Universal Value’ and the
unique landscape. They are committed to preserving these assets for the benefit of
present and future generations.
Local businesses and communities benefit both economically and socially from the
high quality offers that support the integrity of the Wadden Sea and the ecological
requirements of its World Heritage status.

THE STRATEGIC OBJECTIVES
1.

To ensure all stakeholders have a transnational understanding and appreciation
of the values of the Wadden Sea World Heritage property.

2.

To ensure stakeholders have responsibility for and contribute to the protection of
the ‘Outstanding Universal Value’ through involvement in tourism management
and product development.

3.

To ensure the tourism sector provides consistent communication and marketing,
and promotes the high quality tourism offers of the Wadden Sea World Heritage
Destination.

4.

To ensure nature conservation, tourism and local communities benefit from the
World Heritage Status.

SUSTAINABLE TOURISM: A DEFINITION

UNESCO defines sustainable tourism as “tourism that respects both local people
and the traveller, cultural heritage and the environment”.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 6

World Heritage properties are often important travel destinations that, if managed
properly, have great potential impact for local economic development and long-term
sustainability. The new UNESCO World Heritage and Sustainable Tourism
Programme vision is as follows:
“World Heritage and tourism stakeholders share responsibility for
conservation of our common cultural and natural heritage of ‘Outstanding
Universal Value’ and for sustainable development through appropriate tourism
management”.
The concept of sustainable development, as defined by the World Commission on
Environment and Development in ‘Our Common Future’ (1987), also guides the
overall positioning of this strategy. In these terms, sustainable development is that
which “meets the needs of the present generation without compromising the ability
of future generations to meet their own needs”.

IN THE WADDEN SEA WORLD HERITAGE DESTINATION, SUSTAINABLE
TOURISM:
1) Is aware of the natural values of the Wadden Sea and accepts the global
responsibility for its protection as result from the World Heritage status;
2) Contributes to the protection, conservation and presentation of the
Wadden Sea World Heritage property;
3) Promotes the cooperation with tourism stakeholders in a participatory
approach to maximise conservation and presents outcomes whilst
minimising the threats and adverse impacts from tourism;
4) Presents the Wadden Sea World Heritage property in an adequate,
consistent and comprehensive way which mobilises awareness,
understanding and support for its protection;
5) Meets community and economic benefits for present and future
generations and at the same time sustaining the conservation objectives;
6) Offers high quality, low impact tourism (products, services, facilities),
which considers the ecological requirement of the property;
7) Contributes to regional development.

………………………………….
Pages 6 and 7
Key statistics
The Wadden Sea can boast some impressive statistics in terms of wildlife,
environment and sheer scale…
–

3.7 million people live on the mainland of the Wadden Sea World Heritage
Destination and 75,000 people live on the islands.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 7

–

10 million tourists visit the Wadden Sea World Heritage Destination per year
with about 50 million overnight stays and 30– 40 million day-trippers every
year.

–

3 – 5 billion € estimated early turnover of tourism in the Wadden Sea region.

–

The Wadden Sea stretches for 14,700 km2 and 11,000 km2 of this is National
Park and conservation areas that make up World Heritage property.

–

500 km uninterrupted coastal stretch at the North Sea shores of the
Netherlands, Germany and Denmark.

–

6 million migratory birds can be present at the same time in the Wadden Sea,
and an average of 10 - 12 million pass through it in autumn an spring every
year.
………………………………….

Pages 8 and 9

OUTSTANDING UNIVERSAL VALUE
What is ‘Outstanding Universal Value’?
The overarching goal of the World Heritage Convention is the protection of cultural
and natural properties of ‘Outstanding Universal Value’ for mankind and to preserve it
for future generations.
Properties wishing to become World Heritage sites have to prove to UNESCO that
they have something critical called, ‘Outstanding Universal Value’ (OUV). OUV means
cultural and/or natural significance that is exceptional enough to transcend national
boundaries and to be relevant and of importance to the global community now and in
the future.

DIAGRAM
Outstanding Universal Value:
•

Property meets one or more World Heritage criteria

•

Property meets the conditions of integrity and authenticity if relevant

•

Property meets the requirements for protection and management

Illustration of the three pillars of Outstanding Universal Value within the World
Heritage Convention. All three must be in place for a property to be judged to have
Outstanding Universal Value.

Why the Wadden Sea is a World Heritage Site
Criteria

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 8

The Dutch-German Wadden Sea was inscribed on the World Heritage List in 2009
based on its globally important geology, ecology, and biodiversity.
The Wadden Sea is the largest unbroken system of intertidal sand and mud flats in
the world, with geological and ecological processes undisturbed throughout most of
the area. It encompasses a multitude of transitional zones between land, the sea and
freshwater environment, and is rich in species specially adapted to the demanding
environmental conditions. It is considered one of the most important areas for
migratory birds in the world, and is connected to a network of other key migratory
sites. Up to six million birds can be present at the same time in the Wadden Sea, and
an average of 10-12 million pass through it twice a year. In short, biodiversity on a
worldwide scale is reliant on the Wadden Sea.
Integrity
The integrity is ensured as the area includes all of the habitats, features and
processes that exemplify a natural and dynamic Wadden Sea. The area is sufficient
to maintain these ecological processes, key features and values.
Management and Protection
Maintaining the hydrological and ecological processes of the contiguous tidal flat
system is an overarching requirement of the protection and integrity of the Wadden
Sea for the benefits of present and future generations. Effective management needs
to ensure an ecosystem approach that integrates the management of the existing
protected areas with other key activities occurring in the property including fisheries,
shipping and tourism.
………………………………….

Pages 10 and 11

World Heritage Opportunities and Responsibilities
The World Heritage status is the most prestigious award for natural and cultural
heritage recognised worldwide. Most people living in proximity to or associated with
the World Heritage site are proud of it. The inscription can also be a catalyst for
partnership, civic pride, social capital and investment.
Being a World Heritage Site also offers the communities a significant potential tourism
advantage. The key words are ‘potential advantage’, because World Heritage
potential has to be realised by coordinated actions.
There is a growing body of evidence around the world that the UNESCO World
Heritage status gives places a greater global profile than they otherwise would have.
This is because ‘World Heritage’ is increasingly understood globally by tourists as a
statement of quality and exceptional experiences.
The UNESCO designation attracts priceless global media attention and is a huge
opportunity for destination marketing and development. Many destinations have found
that being a World Heritage site presents them with a powerful brand that adds value
to their existing brands, and often transcends them in the global sphere.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 9

The evidence suggests that World Heritage visitors are more likely to be international,
to be affluent, to spend more in the destination, to stay longer, and more interested in
the values and the OUV of the destination (including how they can contribute to
conservation or sustainability).
The challenge is that World Heritage visitors expect to be able to access and
understand the OUV narrative – they expect a unified identity, a coherent narrative of
the place and accessible interpretation. World Heritage tourists are also more
discerning, and more demanding of higher quality standards. Quite simply, they
expect a world-class destination to match its World Heritage credentials.
The Wadden Sea as one coherent World Heritage property offers a host of new
opportunities. The globally acknowledged value and unique selling point linked to the
World Heritage status present a new opportunity for the tourism sector and local
economies, which can only be exploited through a consistent, transboundary
approach – underpinned by independent monitoring, strategic evaluation and cutting
edge research.

PULL QUOTE
Many destinations have found that being a World Heritage site presents them with a
powerful brand that adds value to their existing brands, and often transcends them in
the global sphere.

..........................................................................

Pages 12 and 13

THE ROAD TO SUSTAINABLE TOURISM

KEY WORK FIELDS
To create an effective and successful strategy we need to understand the current
status of tourism in the area and the potential that the World Heritage status offers
for the development of a sustainable tourism in the Wadden Sea World Heritage
Destination.
In relation to the strategic objectives, we address the following key work fields:
•

Tourism operations and nature conservation – A Wadden Sea Cooperative

•

The unique selling point - One World Heritage Destination

•

Transport, accommodation and gastronomy – Key ingredients for tourism

•

Environmental education and interpretation – Bringing the destination to life

•

Capacity building and raising standards - Creating a high quality destination
..........................................................................

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 10

Pages 14 and 15

TOURISM OPERATIONS AND NATURE CONSERVATION
A Wadden Sea Co-operative

Where we are now
Nature conservation and recreation coexist well in the Wadden Sea, mainly due to
long-term policies, comprehensive protection and management schemes, e.g.
through nature reserves and national parks. Alongside these, information and
education by various organisations and sectors throughout the Wadden Sea have
ensured that they can successfully coexist. The commitment and contribution from
the tourism sector to nature conservation and partnerships at national and regional
level has also played a key role.
However, there are potential conflicts and issues of concern in relation to tourism.
The most obvious perhaps is that World Heritage status may result in increased
numbers of visitors, and those visitors may negatively affect the natural values of the
Wadden Sea. For example, shoreline activities and recreation could affect rare
species of beach breeding birds, or inadequate planning of tourism facilities and
buildings in the coastal zone close to sensitive nature areas are issues of concern.
Data about changes and repercussions on the site integrity in relation to
tourism/recreational impacts, the regional tourism economy, visitors preference and
residents’ opinions can provide important information for the management of the
World Heritage Site. To date, there is no joint monitoring programme or methodology
to evaluate these changes and the effects on regional development.

Our opportunities and challenges
Most stakeholders see the World Heritage status as an opportunity for the
development of sustainable tourism across the Wadden Sea. It is not about causing
conflicts between tourism and nature conservation.
The World Heritage status also recognises the achievements in internationally
coordinated protection and guides us to safeguard these highest of standards to
conserve the Wadden Sea.
A comprehensive visitor guide and information system is critically important. We
have the opportunity to tell the stories of the Wadden Sea, to reveal its unique selling
point – or ‘Outstanding Universal Value’. This will ensure that, during sensitive
periods or in vulnerable areas, we can limit negative impacts and generate
understanding and consideration from tourists.
There is also an increased understanding of the need for a joint approach to assess
potential tourism impact on the integrity of Wadden Sea values. This will involve
compiling existing information on the impacts of various types of tourism activities
and the effect of counter measures. Moreover, the development and the
implementation of a harmonised or consistent socio-economic data gathering could
serve as a constitutional element of a monitoring programme for the destination.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 11

Outcomes required
•

Increased participation of stakeholders in planning, development and
management of sustainable tourism, taking responsibility for the protection of the
OUV.

•

Effective tourism planning that is in line with the OUV, minimising the potential
conflicts between recreational activities and Wadden Sea values.

•

A joint methodology to monitor and assess tourism impacts on nature and socioeconomic values, made available to support planning and sustainable
development.

•

A comprehensive visitor guide and information service to enhance understanding
and awareness of the OUV.

PULL QUOTE:
The World Heritage status is seen as an opportunity for the development of
sustainable tourism across the Wadden Sea. It is not about causing conflicts
between tourism and nature conservation.

CASE STUDY
Tourism planning in the coastal zone
The Danish government’s claim regarding tourism planning in the coastal zone has
been reflected in Esbjerg Municipality’s ‘Planning for Tourism 2014-18’. This
includes:
•

Coherent tourist political considerations are a prerequisite for localisation of new
holiday and leisure facilities in the coastal zone;

•

New holiday and leisure facilities and major expansions of existing facilities to be
located in existing urban or major holiday and leisure areas;

•

New marinas must not be placed in the open coastal landscape;

•

No planning of new holiday home areas in the coastal zone, and existing holiday
home areas must be maintained for holiday purposes.

Socio-economic monitoring
Since 2000, socio-economic monitoring has been carried out in the SchleswigHolstein National Park Region. This has involved:
•

collecting and analysing data on tourism and revealing the effects of the National
Park on regional economy;

•

recognising (negative) repercussions and trends in order to react in a proper and
timely manner;

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 12

•

continuous recording of the popularity and adequacy of national park information
and nature experience offers, as well as of instruments of nature conservation
and visitor management;

•

measuring the acceptance of local residents and German citizens with respect to
the National Park, by surveying their attitudes, opinions, expectations, motives
and their satisfaction with communication and (tourism) offers.

..........................................................................
Pages 16 and 17

THE UNIQUE SELLING POINT
One World Heritage Destination

Where we are now
In the Netherlands, Germany and Denmark, professional and comprehensive
marketing strategies have been established to promote the islands and mainland
coast. Regional marketing organisations cooperate with service providers and have
developed strong brands for their own coastal region, but there are no marketing
activities that cover the entire Wadden Sea World Heritage Destination. In fact,
similar brands sometimes compete in the same region or country, such as ‘Nordsee’
in Germany. A lack of integration between the mainland and island destination
marketing is also an issue in some parts.
The World Heritage status is used by many stakeholders in the Netherlands and
Germany as an additional marketing tool. It is a really important dimension but few
tourism offers refer to the World Heritage standards in a consistent and appropriate
way. To address this, following the World Heritage inscription of 2009, several
communication and marketing activities have been jointly carried out with partners
from Germany and the Netherlands. This has created synergies, enhanced the
profile and visibility of World Heritage and raised the awareness of visitors and
inhabitants in the two countries. It has also demonstrated the potential of a
transnational World Heritage brand for communication, as well as showing the
complexity of working across borders and sectors.
At present, we know many basic facts about the Wadden Sea World Heritage
Destination but there’s more to know. We need to coordinate this market research as
a priority. Ongoing research is fragmented, sporadic, lacks a consistent approach
and existing surveys are not specific for the Wadden Sea World Heritage
Destination, neither in terms of the content nor to the regional coverage.

Our opportunities and challenges
A common understanding and awareness by stakeholders of the global importance
of the Wadden Sea and the transnational World Heritage property, its beauty and
unique natural processes, together with market research, are preconditions for
strategic marketing.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 13

Many stakeholders consider the World Heritage status as something that can be
used as a joint marketing platform to enhance sustainability, create synergies and
raise the profile of their region, nationally and internationally. There is a belief that
the whole is bigger that the sum of its parts. So, taken together and marketed
intelligently, the whole Wadden Sea World Heritage Destination could reap much
greater benefits than piecemeal, narrow focussed strategies. Enhanced cooperation,
market research and communication between stakeholders across the regions will
fully exploit the benefits and get more attention for the destination as a whole (from
which all stakeholders and regions would profit). It will also avoid unnecessary
competition between the regional destinations.
Wadden Sea wide visitor surveys should deliver valuable information about visitor
demands and satisfaction, about expectations, attitudes, preferred activities,
relevance of sustainability and World Heritage status for travel decision.

Outcomes required
•

A strong World Heritage brand building on the OUV as starting point for the
development of quality products, services and facilities.

•

A sustainable ‘Wadden Sea World Heritage Destination’ marketing concept –
showing the value of existing regional brands and adding value and synergies to
create further benefits.

•

A transnational market research concept and visitor survey for the Wadden Sea
World Heritage Destination.

•

Consistent World Heritage communications and promotion of high quality
products for the entire destination.

PULL QUOTE:
Taken together and marketed intelligently, the whole Wadden Sea World Heritage
Destination could reap much greater benefits than piecemeal, narrow focussed
strategies.

CASE STUDY
World Heritage Visibility
With the World Heritage inscription of 2009, a joint communication and marketing
campaign was launched with stakeholders in The Netherlands and Germany. A
common logo, a common road sign, an official World Heritage website, a video and
an information flyer raised the profile of the World Heritage site. Alongside this, more
than 65 information modules have been prepared and inhabitants and visitors have
been telling their stories about the Wadden Sea under the motto: ‘being part of the
World Heritage’.
www.waddensea-worldheritage.org

..........................................................................

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 14

Page 18 and 19
TRANSPORT, ACCOMMODATION AND GASTRONOMY
Key ingredients for tourism

Where we are now
Transport
Most tourists travel to the Wadden Sea by car. Road travel is generally more
accessible than public transport, with the exception of a few examples such as the
direct train connections to Sylt and to ferry crossings at the mainland (Dagebüll
Hafen, Norddeich Mole and Harlingen). Within the Wadden Sea World Heritage
Destination, public transport infrastructure and leisure facilities are well developed.
However, there is still focus on improving the infrastructure for cars and a lack of
investment in sustainable transport. The most obvious exceptions to this are areas
where private cars are prohibited (on certain Wadden Sea islands) and where good
public transport is available and cost effective.
Public transport as an environmentally-friendly alternative for tourists is not yet a
viable option in the Wadden Sea World Heritage Destination, but there have been
scattered attempts to integrate the reduction of CO2 emissions in the mobility sector,
for example the ‘Urlauberbus für’n Euro’ in Lower Saxony and the ferry boat, Den
Helder –Texel.

Accommodation and gastronomy
Accommodation and gastronomy are two of the most important factors when people
are deciding where to go to and where to stay in the area. It is worth noting that they
are also important factors in terms of job creation.
The dominant accommodation in Denmark is summer cottages and, to some extent,
campsites. In the Netherlands and Germany, holiday apartments, hotels and
camper-parks play a considerable role, as do overnight stays on boats in the
Netherlands.
Small and medium sized enterprises dominate in all three countries. These offer a
broad range of authentic visitor experiences and regional products. On the other
hand, they have limited resources for investment in sustainability, quality
development and marketing.
Due to different planning legislation in the three countries there are various
approaches to the development of new tourism infrastructures – but all demand
space. On some islands, increased fresh water extraction, especially in peak
seasons, is a potential risk for vulnerable habitats.
Across the Wadden Sea World Heritage Destination there is growing demand for
authenticity and quality. There is a growing number of initiatives promoting regional
products and cuisines as well as national park certification of accommodation and
gastronomy enterprises.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 15

Our opportunities and challenges
Sustainable, inner-regional transport connections need to be enhanced and linked,
including shared public transport and e-mobility. There is also a need for improved
communications to tourism stakeholders and their guests about public transport and
how it helps to reduce CO2 emissions.
A sustainable infrastructure and network should be created to enable people to
travel along the Wadden Sea coast, including cross-border biking, hiking, and kayak
routes, etc. which can be integrated into World Heritage tourism packages.
The tourism sector, in particular accommodation and gastronomy, already benefits
financially from unspoilt nature and magnificent landscapes. The sector has the
opportunity to benefit even more from the promotion of the World Heritage status as
visitors choose to stay longer and spend more. The accommodation and gastronomy
offer can also make an important contribution to this protection and sustainable
development by offering environmentally friendly quality (gastronomy) products.
Environmentally-friendly transport and accommodation are an important way to
manage visitor flows. They will also contribute to the survival of the Wadden Sea
World Heritage property and raise its profile as a CO2 neutral tourist destination1.
Developing this aspect can be an important marketing angle for the destination.

Outcomes required
•

Improved partnerships and cooperation between tourism entrepreneurs and the
nature conservation sector.

•

Efficient, sustainable public transport for all visitors to and within the Wadden
Sea World Heritage Destination with clear and accessible information.

•

Linking existing transport systems and infrastructure including e-mobility and
hiking and biking facilities.

•

Regional and sustainable quality products, services and facilities in transport,
accommodation and gastronomy, which can also contribute to the reduction of
energy, water consumption and carbon emissions.

PULL QUOTE:
The tourism sector, in particular accommodation and gastronomy, already benefits
financially from unspoilt nature and magnificent landscapes. They have the
opportunity to benefit even more from the promotion of the World Heritage status as
visitors choose to stay longer and spend more.

1
At the 11th Governmental Wadden Sea Conference (2010) the ministers declared: “…to work towards developing
the Wadden Sea Region into a CO2-neutral area by 2030 or before …” (§ 24).

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 16

CASE STUDY
Urlauberbus für’n Euro
The ‘Urlauberbus’ in Lower Saxony offers environmentally friendly mobility
opportunities to explore the National Park and the hinterland. For 1 Euro per ride,
people can use every bus in the Ems-Jade area. Launched in the high season, the
offer is now valid all year round. It’s been a successful initiative – in 2012, one in ten
visitors to the area used the ‘Urlauberbus’ and the scheme won the national
‘Fahrtziel Natur’ award. www.urlauberbus.info

CASE STUDY
Wadden Gold
The Dutch Wadden Gold is a label for local products and services from the Dutch
Wadden Sea Region. The brand is managed by the Foundation Wadden Group, a
non-profit foundation and includes 300 individual products (mainly agricultural and
mostly organic produced) and about 75 services (tourist, gastronomic, art and
culture). www.waddengoud.nl/

..........................................................................
Pages 20 and 21

ENVIRONMENTAL EDUCATION AND INTERPRETATION
Bringing the Destination to life

Where we are now
There are over 50 information and visitor centres that play an important role in
presenting the values, attractions and global importance of the Wadden Sea World
Heritage property to local inhabitants, stakeholders and tourists alike. Having the
World Heritage status has meant that the Netherlands and Germany have been able
to integrate World Heritage information into their exhibitions and guides.
The International Wadden Sea School (IWSS), together with the information centres,
has developed a wide range of information and educational products, which present
the entire Wadden Sea World Heritage property as one ecological and preserved
entity with a wide range of authentic experiences. Regional networks of information
centres, national parks and schools have been established for many years, including
the ‘Wadden Sea School’ in The Netherlands, the ‘Junior Ranger Programme’ in
Germany and ‘My Wadden Sea’ in Denmark. As well as the organised information
and visitor tours, there is growing interest from local entrepreneurs to provide visitors
with something distinctive, tours that showcase the peculiarity and uniqueness of the
Wadden Sea World Heritage property.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 17

Our opportunities and challenges
World Heritage provides the chance to extend and develop the cooperation, active
participation and networking among the different stakeholders, contributing to the
understanding of the worldwide importance of the Wadden Sea World Heritage
property and improving local awareness. The main challenge is to integrate the
concept of ‘Outstanding Universal Value’ in a consistent and engaging way in
existing and future information and educational activities.
Visitor information and environmental education about the Wadden Sea World
Heritage status should contain consistent messages, whether these are region-wide
or site specific. This consistency of messaging will increase understanding and
appreciation of conservation aims and measures and help to engage visitors and
residents to maintain and protect this important environment.
People working in the visitor centres need to be fully trained and understand the
OUV of the Wadden Sea World Heritage property. It is through them, and the
coherent story they tell, that we can effectively promote our World Heritage status.
Developing and promoting authentic nature experiences can both maintain our
current visitors and attract new segments. Creating ‘experience packages’ increases
the opportunities for families with children, as well as providing greater diversity of
activities and experiences for the many ‘best agers’. There is also an opportunity to
develop ‘off-peak’ packages to allow adventure seekers to experience natural forces
and dynamics of the Wadden Sea World Heritage property and, for example, the
spectacular features of bird migration.

Outcomes required
•

Educational resources and activities to maintain the OUV and enhance
appreciation of the Wadden Sea World Heritage.

•

Authentic nature experience offers, an integral part of a sustainable ‘Wadden
Sea World Heritage Destination’.

•

Improved knowledge and appreciation of the Dutch-German-Danish Wadden
Sea as an entity by all stakeholders.

•

Improved communication of the value of the OUV and its visibility amongst
stakeholders, locals and guests.

PULL QUOTE:
The main challenge is to integrate the concept of ‘Outstanding Universal Value’ in a
consistent and engaging way in existing and future information and educational
activities.
AND
Developing and promoting authentic nature experiences can both maintain current
visitors and attract new segments.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 18

CASE STUDY
The Five
The Schleswig-Holstein tourism organisation and the National Park Administration
jointly developed nature experience trips. These include the ‘Small Five’ (the five
most common benthic animals); the ‘Flying Five’ (typical birds); and the ‘Big Five’
(marine mammals, sturgeon, eagle). These experiences bring visitors close to the
World Heritage without disturbing the wildlife. A booklet for children, developed in
cooperation with the IWSS, has added the ‘Moving Five’ (dynamic structures, like
dunes and tidal flats) and the ‘Flowering Five’ (dune and salt marsh plants) covering
the most characteristic species habitats of the Wadden Sea.

..........................................................................
Pages 22 and 23

CAPACITY BUILDING AND RAISING STANDARDS
Creating a high quality destination

Where we are now
Transnational knowledge and awareness of the natural values of the Wadden Sea
and its World Heritage status is key to the development of a sustainable Wadden
Sea World Heritage Destination. It is important that stakeholders are open to
increasing their knowledge and awareness and improving their professional
approach at a transnational level. By doing this, and understanding the brand, they
can contribute to tourists’ extraordinary experiences, which motivate them to both
return and recommend the Wadden Sea World Heritage Destination to others.
Successful examples of capacity building and stakeholder educational programmes
in the regions can be found in the ‘German National Park Partnership Programmes’.
This primarily carries a regional focus but also includes the World Heritage
dimension.
There is an ever-increasing trend within tourism to focus on holiday destinations that
have sustainable, environmentally friendly/ecological and certified local products.
Alongside this, there have been an increasing number of regional or national
certification schemes and labels, which include sustainability criteria, for a broad
variety of tourism services. However, only a few have a direct link to Wadden Sea
values; none are coordinated throughout the entire area or can be perceived as a
quality label for the entire Wadden Sea destination.

Our opportunities and challenges
In order to position the Wadden Sea as a high quality tourism destination, a joint
approach, improved stakeholder awareness and learning, and a research-based
framework will be needed. We are just starting to use World Heritage status to add
value, but an effective, coherent brand can add even more value.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 19

Capacity building of (local) stakeholders, in terms of skills, awareness and training,
will increase the knowledge of offers within other tourism sectors. These people, and
businesses in the tourism sector, are ambassadors and champions for the Wadden
Sea World Heritage Destination. This will help to raise the overall profile of the
destination, identify key stakeholders and local people, and contribute to maintaining
a (local) qualified labour force.
The World Heritage status has great potential to promote quality offers and enhance
guest satisfaction. Common overall standards should be developed, which can
easily be communicated and integrated into existing structures.

Outcomes required
•

Improved awareness amongst stakeholders of the social, economic and
conservation benefits of Wadden Sea World Heritage brand.

•

Common high standards and quality of sustainable products and offers from the
Wadden Sea World Heritage Destination.

•

Increased stakeholder capacity and tools to manage tourism efficiently,
responsibly and sustainably.

PULL QUOTE:
In order to position the Wadden Sea as a high quality tourism destination, a joint
approach, improved stakeholder awareness and learning, and a research-based
framework will be needed

CASE STUDY
National Park Partnership
The German National Parks have established a public-private partnership scheme.
Members of the scheme come from accommodation, restaurants, nature and tourism
organisations, information centres, tour operators and the transport sector. The
scheme sets out specific environmental criteria and commitment to the National
Park, with an aim for high quality service and nature-friendly economies.
www.nationalpark-partner-sh.de/, www.nationalpark-partner-nds.de/

CASE STUDY
Boating Covenant for the Wadden Sea
The Dutch Boating Covenant lays down the agreements among the boating and
state parties regarding recreational boating in the Wadden Sea. At its core is the fact
that a quality-based approach towards recreational boating is better for the
conservation of the Wadden Sea and that any boating must have a minimal negative
impact on its ecological features.
This quality-based approach is communicated through the campaign ‘I take care of
the Wadden Sea’ and consists of education, advice and information aimed at raising

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 20

awareness of what makes the Wadden Sea so special. The more that recreational
sailors are able to enjoy these features, the greater the chance that their conduct will
respect them.
www.ikpasophetwad.nl

..........................................................................

Pages 24

Sustainable tourism
Making it work
This strategy will only be a success if we all work together to create consistent
communications and mutually reinforce tourism and maintain a high level of nature
conservation. It’s all about learning from best practice and improving transnational
understanding of what sustainable tourism in the Wadden Sea World Heritage
Destination could be.
Our vision for the Wadden Sea World Heritage Destination is underpinned by four
strategic objectives. Achieving these is reliant on the concerted and effective
implementation of our five key work fields. Through this hierarchy our vision can be
realised and reinforced in the long term.

Page 25
DIAGRAM

Our approach to delivering sustainable tourism in the Wadden Sea World
Heritage Destination
•

Vision

•

Status and Analysis of Work Fields

•

Strategic objectives

•

Action Plan: Protection of the Outstanding Universal Value of the
Wadden Sea World Heritage Property + Socio, economic and
environmental benefits

(Note: Texts in diagram are from the Vision, Headlines of the five work fields and
strategic objectives)

..........................................................................

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 21

Pages 26 and 27

STRATEGIC OBJECTIVE ONE
To ensure all stakeholders have a transnational understanding and
appreciation of the values of the Wadden Sea World Heritage.
Enhanced transnational knowledge, understanding and appreciation of the World
Heritage concept and its added value will enable stakeholders to integrate it into
their activities. Moreover, it will support the identification with the entire area and
local pride.

Commitments to realise the objective

1. Awareness raising and visibility amongst stakeholders of the World
Heritage and its benefits for conservation, economy and society.
The stakeholders will use information about World Heritage and its incentives in
tailor made information packages, communication tools and marketing material
through various channels (e.g. print, website, and stakeholder fora) and involvement
of stakeholders in joint activities such as World Heritage Days and campaigns.
2. Providing stakeholders with the capacity and tools to manage tourism
efficiently, responsibly and sustainably based on the local context and
needs (for example, qualification and training, best practice examples,
education, information sharing, networking).
Qualification and training of stakeholders on World Heritage will enhance the
credibility and high quality throughout the entire Wadden Sea World Heritage
Destination. Specific training courses for service providers regarding language and
rhetoric training, education, nature conservation and sustainability should be
developed. Best practice examples and existing programmes should be
communicated and shared through networking for the entire Wadden Sea
destination.
3. Developing educational resources and to enhance (local) pride of the
Wadden Sea World Heritage.
More than 50 information centres play an important role in education and information
and should enhance their cooperation and develop material for multipliers and the
educational sector. Existing educational programmes should be further integrated
and cooperation with kindergarten, schools and universities should be enhanced. An
emotional affinity to World Heritage will support World Heritage pride and identity.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 22

Pages 28 and 29

STRATEGIC OBJECTIVE TWO
To ensure stakeholders take responsibility for and contribute to the protection
of the ‘Outstanding Universal Value’ through involvement in tourism
management and product development.
A broad stakeholder engagement in planning, development and management of
sustainable tourism will enhance the commitment and involvement of stakeholders in
protecting the Wadden Sea World Heritage property. Incentive mechanisms will
encourage stakeholders (especially from the tourism sector) to act responsibly in
terms of conservation and to provide social and economic benefits for local
communities. Because of high regional differences in destination management,
marketing and tourism infrastructures, a consistent approach for the entire area will
be the main objective to ensure quality and credibility of throughout the entire World
Heritage site.
The development of tourism products and services supporting the OUV will provide
high quality and low impact visitor experience of the Wadden Sea World Heritage
property and the destination as a whole.

Commitments to realise the objective

4. Common tourism management and planning schemes for the entire World
Heritage in line with the OUV of the property and using a destination
approach.
Enhanced involvement of the tourism sector in management and planning schemes
will underline the joint commitment for World Heritage protection and conservation.
This should also address further harmonisation of visitor management and guidance,
as well as monitoring and impact assessment. Infrastructure development and
sustainable transport should be an integrated part of the planning scheme and
activities will be built on existing schemes.
5. A strong Wadden Sea World Heritage brand as starting point for
development of quality products, services and facilities (common
standards and quality schemes).
The new brand Wadden Sea World Heritage brand adds value to existing brands
(through co-branding). A brand strategy is a prerequisite for a consistent
understanding, presentation and marketing. Existing partnership programmes should
form the basis for the development of common World Heritage standards and quality
schemes. Sustainable, high quality, low impact and climate-friendly tourism offers
and products should be developed to enable the ‘magical experience’ of the Wadden
Sea World Heritage.
6. A sustainable Wadden Sea World Heritage Destination, building upon
transboundary cooperation and partnerships.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 23

World Heritage offers the opportunity to raise the profile of the Wadden Sea as a
sustainable tourism destination. It also contributes to its protection and provides
incentives for the tourism sector. The new transboundary destination approach
should be established in partnerships building upon and further developing the
existing regional and local destinations.

..........................................................................

Pages 30 and 31

STRATEGIC OBJECTIVE THREE
To ensure the tourism sector provides consistent communication and
marketing and promotes the high quality tourism offers of the Wadden Sea
World Heritage Destination.
Stakeholders and (potential) visitors expect high quality tourism at a World Heritage
property, safeguarding and contributing to its OUV. This level of ambition must also
be reflected in the marketing and promotion of sustainable tourism, which
contributes to enhance the profile of the Wadden Sea locally, nationally and
internationally. A joint approach in marketing and consistent communication is
necessary to ensure credibility and authenticity throughout the entire Wadden Sea
World Heritage Destination.

Commitments to realise the objective
7. Development of a joint marketing approach (products, services, facilities)
for the Wadden Sea World Heritage Destination, which contributes to the
aims of World Heritage.
A consistent transboundary marketing strategy should be developed for new as well
as for existing offers. Internal marketing (business to business, tour operators, travel
agencies) and cooperation with national tourist organisations should be extended.
8. Integration of World Heritage marketing in existing regional and national
marketing activities.
Stakeholders need to integrate the World Heritage theme into their existing
marketing and communication channels to ensure that quality and content is aligned
with the joint Wadden Sea World Heritage brand.
9. Continuation of joint communication and information activities to raise
profile and visibility of the Wadden Sea World Heritage Destination locally,
nationally and internationally.
World Heritage offers the opportunity to create synergies through cooperation in joint
communication activities that cover the entire Wadden Sea World Heritage
Destination. This could include joint annual campaigns, publications (e.g. a joint
World Heritage guide), internet (website and new media) and media cooperation, as
well as joint merchandising concepts.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 24

..........................................................................

Pages 32 and 33

STRATEGIC OBJECTIVE FOUR
To ensure nature conservation, tourism and local communities benefit from the
World Heritage Status.
Sustainable tourism will provide benefits for the conservation of Wadden Sea World
Heritage property and for stakeholders in the region. This is reflected in enhanced
engagement of stakeholders in transnational cooperation on World Heritage, and the
appreciation of nature protection as the basis for economic and social welfare. In
turn, World Heritage enhances the visibility of the Wadden Sea as a quality
destination to both maximise and retain income for the region. It can also contribute
to regional development through all sectors, resulting in better quality of life within
local communities.

Commitments to realise the objective

10. Increased engagement of stakeholders in transnational activities on World
Heritage (transboundary partnership and networking, cooperation with
other World Heritage sites and UNESCO programmes).
Stakeholders will extend their engagement in the Trilateral Wadden Sea Cooperation
by participating in trilateral and international projects. Cooperation and networking
with other World Heritage sites will contribute to the UNESCO World Heritage
Marine Programme and Tourism Programme and promote the Wadden Sea World
Heritage site as an international model.
11. Promoting World Heritage and sustainable tourism as an instrument to
maintain and enhance quality of life in local communities and sustainable
regional development.
World Heritage can be a catalyst for sustainable development. It should be
investigated how this potential can be made available for selected impact areas in a
transboundary context and how this can be communicated among relevant
stakeholders.
12. Generating financial revenue from high quality tourism to stakeholders and
to the protection of the Wadden Sea World Heritage.
High quality tourism, building on the OUV, provides possibilities of donations or
funding of nature and educational projects. There are opportunities for companies in
the region to contribute to its protection and management. The possibilities of
financial support should also be investigated.

..........................................................................

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 25

Page 34

THE STAKEHOLDERS

The Key Stakeholders
For this strategy on sustainable tourism to be successful, all stakeholders need to
be aware of the possibilities and be committed to development within the World
Heritage concept.
Stakeholders also need to contribute and take ownership of the joint activities
outlined in this strategy and action plan, and to bring it to life.

The key stakeholders are:


States parties, regional and local authorities: in charge of implementing
the World Heritage Convention, establishing and implementing policies and
strategies to protect and conserve the area, and supporting sustainable
development and management.



Local communities: seeking improved quality of life while maintaining the
integrity and access to the natural heritage that represents their history and
identity. They play an important role as ambassadors of the Wadden Sea
World Heritage Destination.



Tourism sector: wanting to realise long-term commercial and social benefits
and recognising intact nature as a basis for their economic welfare.



NGOs: enhancing awareness of the nature area and contributing to the
protection and management of the Wadden Sea World Heritage property.

GOVERNANCE
The strategy and action plan has been prepared by the Trilateral Task Group on
Sustainable Tourism (TG-STS).
The members of the TG-STS represent nature administration at a state and regional
level, tourism and marketing organisations and green NGOs involved in
management and tourism planning in the Wadden Sea World Heritage Destination.
The TG-STS has been established in the framework of the Trilateral Cooperation on
the Protection of the Wadden Sea (www.waddensea-secretariat.org).
The implementation of the strategy and action plan will be coordinated by a trilateral
working group building on the existing structures in the three countries which
includes a.o. governmental bodies, advisory boards, tourism and marketing
organizations and existing World Heritage coordination structures, and the Wadden
Sea Forum as independent trilateral stakeholder forum.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 26

DIAGRAM
Common Wadden Sea Secretariat
Task Group Sustainable Tourism Strategy
Stakeholder Representatives
– Ministries, National Parks, Municipalities
– Tourism and Marketing Organizations
– NGOs
Organisations on local, regional and state level implementing the strategy

The Netherlands
- Ministry of Economic Affairs
- Provinces of Friesland, Groningen, Noord-Holland
- Municipalities in the Wadden Sea region
- Tourism and marketing organizations
- Nature NGOs
- Coordination: World Heritage facilitator
Germany
- Ministries of Environment and of Economic Affairs (Schleswig-Holstein,
Niedersachsen, Hamburg),
- Counties
- Tourism and marketing organizations
- Nature NGOs
- Coordination: National Park Administrations in cooperation with tourism and
marketing organizations (regional World Heritage working groups)
Denmark
- Ministry of the Environment, Nature Agency,
- Four Municipalities in the Wadden Sea region,
- National Park Wadden Sea
- Tourism and marketing organisations
- Nature NGOs
- Coordination: National Park Administration
Joint Tourism Strategy and Action Plan

Planning, reporting and meeting cycles
The TG-STS meets twice a year and is responsible for overseeing the
implementation of the strategy and action plan, monitoring the progress and
generating the necessary commitment for the implementation amongst stakeholders.
The work on the strategy and action plan is coordinated by the Common Wadden
Sea Secretariat (CWSS), which coordinates and facilitates all activities of the
Trilateral Cooperation.

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 27

Page 35

NEXT STEPS: THE ACTION PLAN
In order to implement the strategy , an action plan for the period 2014–17 and
onwards has been develpoped, which indicates themes, priorities, time planning and
budgets.
In many cases, the action plan builds upon existing or planned activities on regional
or national level thus creating synergies and a consistent approach for the entire
Wadden Sea World Heritage Destination.
Before implementing an activity, a detailed project plan will be prepared in
cooperation with the involved stakeholders taking into account what has already
been achieved, defining the specific objectives, work planning, budget and
responsibilities.

Where needed, additional project funds, particularly for larger initiatives, will be
sought from the participating stakeholders and third parties.
The action plan will be evaluated annually and completed if necessary to ensure it
continues to fulfil the aims of the strategy and the aspirations of the stakeholders.

How to contribute
All stakeholders are invited to take a look at the action plan and see how they
can get involved.
There is a whole range of different activities to achieve successful sustainable
tourism. All of these reinforce, enhance and protect the OUV.
By declaring your commitment to the action plan and by working together, we
can realise the benefits of sustainable tourism in the Wadden Sea World
Heritage Destination.

www.waddensea-worldheritage.org
www.prowad.org

..........................................................................

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 28

Page 37
CONTACTS

Trilateral Coordination
Mr Harald Marencic
Common Wadden Sea Secretariat
Virchowstr. 1
D - 26382 Wilhelmshaven
phone: +49 (0)4421 9108-15
fax:
+49 (0)4421 9108-30
marencic@waddensea-secretariat.org

Ms Elze Klinkhammer
Chairperson TG-STS
8925 GZ Leeuwarden
Phone: +31 6 - 520 847 35
eb.klinkhammer@gmail.com

Ms Anja Domnick (PROWAD)
Common Wadden Sea Secretariat
Virchowstr. 1
D - 26382 Wilhelmshaven
phone: +49 (0)4421 9108-24
fax:
+49 (0)4421 9108-30
domnick@waddensea-secretariat.org
The Netherlands
Ms. Femke van Akker
Provincie Fryslan, Afdeling Economie, Recreatie
en toerisme
Postbus 20120, 8900 HM Leeuwarden
Phone: + 31 (0)58 292 5827
Fax: + 31 (0)58 - 292 5125
f.g.vanakker@fryslan.nl

Mr.Albert-Jan Zijlstra
Waddeneilanden- Samenwerkingsverband VAST
Waddenpromenade 1-7,
Postbus 203, NL 8860 AE Harlingen
Phone: +31 625387156
ajzijlstra@dewaddeneilanden.nl

Mr. Eric Neef
Koninklijke Nederlandse Toeristenbond ANWB
Postbus 46
9480 AA Vries
Phone +31 (0) 592 580834
Fax +31 (0)592 543888
Mobile +31 (0)6 51358296
eneef@anwb.nl

Ms Hanita van der Schaaf
Beleef Fryslân
Heliconweg 62, 8914 AT
Postbus 699, 8901 BL Leeuwarden,
Phone + 31 (0) 58 233 0740
Fax + 31 (0) 58 233 0749
Mobile + 31 (0) 64 523 5999
HvanderSchaaf@beleeffriesland.nl

Germany
Ms Barbara Engels
Bundesamt für Naturschutz (BfN)
Konstantinstr. 110
D-53179 Bonn
Phone.: + 49-(0)228-8491-1746
Fax: + 49-(0)228-8491-1719
barbara.engels@bfn.de

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 29

Germany – Schleswig-Holstein
Ms Vera Knoke
Ministerium für Energiewende, Landwirtschaft,
Umwelt und ländliche Räume des Landes
Schleswig-Holstein.
Mercatorstrasse 3, D - 24106 Kiel
phone: +49 (0) 431-988 7196
fax:
+49 (0) 431-988-615 7196
vera.knoke@melur.landsh.de

Ms. Kerstin Schneider
Ministerium für Wirtschaft, Arbeit, Verkehr und
Technologie des Landes Schleswig-Holstein
Tourismusreferat VII 335
Düsternbrooker Weg 94
D - 24105 Kiel
Phone: +49 (0)431-988-5148
Fax: +49 (0)431 988 617 5148
Kerstin.Schneider@wimi.landsh.de

Ms Christiane Gätje
Landesbetrieb für Küstenschutz, Nationalpark und
Meeresschutz Schleswig-Holstein (LKN)
Schlossgarten 1
D - 25832 Tönning
Phone: +49 (0)4861 616-35
Fax: +49 (0)4861 616-69
Christiane.Gaetje@lkn.landsh.de

Ms Constanze Höfinghoff
Nordsee-Tourismus-Service GmbH (NTS)
Zingel 5
D - 25813 Husum
Phone: +49(0)4841 897512
Fax: +49 (0)4841 4843
constanze.hoefinghoff@nordseetourismus.de

Germany - Niedersachsen
Mr. Arndt Meyer-Vosgerau
Nationalparkverwaltung Niedersächsisches
Wattenmeer
Virchowstr. 1
D - 26382 Wilhelmshaven
Tel.: 04421 911 269
arndt.meyer-vosgerau@nlpvwattenmeer.niedersachsen.de
Mr. Marc Klinke
Die Nordsee GmbH
Olympiastrasse 1
D - 26419 Schortens
Phone +49 (0)4421-956099-0
Fax +31 (0)4421-956099-9
marc.klinke@die-nordsee.de
Germany - Hamburg
Ms Gabriele Meusel
Behörde für Stadtentwicklung und Umwelt
Freie und Hansestadt Hamburg
Neuenfelder Str. 19;
D - 21109 Hamburg
gabriele.meusel@bsu.hamburg.de
Denmark
Mr Thomas Holst-Christensen
Nationalpark Vadehavet
Sekretariatsleder
Tønnisgaard, Havnebyvej 30
DK 6792 Rømø
Phone: +45 72 54 36 26
Mobile: +45 21 77 77 22
thhch@danmarksnationalparker.dk
NGOs

Ms Stephanie Rohenkohl
Regierungsvertretung Oldenburg
Theodor-Tantzen-Platz 8
26122 Oldenburg
Tel.: 0441/799 2395
Fax: 0441/799 6 2395
Stephanie.Rohenkohl@rv-ol.niedersachsen.de

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

Ms Anja Szczesinski
WWF - Germany
Hafenstraße 3
Phone + 49 (0)4841 66 85 45
Fax: + 49 (0)4841 66 85 39
D - 25813 Husum
anja.szczesinski@wwf.de

page 30

Mr. Herman Verheij
Waddenvereniging
Droogstraat 3 , Postbus 90
NL 8860 AB Harlingen
T +31 (0)517 493 640
M +31 (0)6 13 54 99 64
F +31 (0)517 493 601
verheij@waddenvereniging.nl

..........................................................................

Page 38 Credits

Publisher
Common Wadden Sea Secretariat,
Virchowst. 1
D-26382 Wilhelmshaven
info@waddensea-secretariat.org
Editing and Coordination
Harald Marencic and John Frederiksen
English Editing
James Rebanks and Creative Concern
Graphic design
Creative Concern
Published
June 2013
This brochure is available in English, Dutch, German and Danish and is available for download at
www.prowad.org
Acknowledgements
The Trilateral Wadden Sea Cooperation would like to thank our external partners in preparing this
strategy in specific:
Mr John Frederiksen for supporting the work of the Task Group, drafting and editing the strategy
in close cooperation with the secretariat, and bringing the strategy into life;
Mr James Rebanks and Creative Design for their help communicating the strategy creatively to
the stakeholders;
EUROPARC Consulting and their colleagues for their commitment in compiling information on
sustainable tourism on regional and international level as input for the strategy

Photography
Page #
(Clockwise from top left)

Annex !: MCD 2014 Sustainable Tourism in the Wadden Sea World Heritage Destination

page 31

Page 40
Back cover

3 Logos: Prowad, Interreg, ERDF

The preparation of the sustainable tourism strategy was co-financed by the Interreg
IVB North Sea Region Programme.