Patent application 14156688 (US), filed 2014-01-16
Publication number: US20150363835A1
Title: UTILIZING HEURISTIC BIDDING TO DETERMINE INVENTORY BID LANDSCAPE OF AN ACTIVE REAL-TIME DISPLAY CAMPAIGN
CPC codes: G06Q  30/0275
Office action: rejection, dated 2015-10-19
Rejection reasons: obviousness_103
subject_matter_101
Prior art cited: ref_id: 20120004980
ref_type: patent
severity: obviousness
ref_id: 20150134462
ref_type: patent
severity: obviousness
ref_id: 20030014304
ref_type: patent
severity: obviousness
ref_id: 20090099902
ref_type: patent
severity: obviousness
ref_id: 20120253928
ref_type: patent
severity: obviousness
ref_id: 20100250332
ref_type: patent
severity: obviousness
Final disposition: rejected (2015-10-19)