Patent application EP20179633A (EP), filed 2020-06-12
Publication number: EP3754519A1
Title: SYSTEM AND METHOD FOR IDENTIFYING TARGET APPLICATION FOR RECEIVING INFORMATION RELATED TO SUBJECT APPLICATION
Abstract: Disclosed is a method and system for identifying at least one target application (304A, 304B, 304C, 304D) for receiving information related to a subject application (302). The method comprises selecting a group of applications (304A, 304B, 304C, 304D, 304E, 304F) from a database arrangement (204); analysing the subject application and each of the applications in the group of applications to identify features related thereto; mapping the subject application and each of the applications in the group of applications in a multi-dimensional space based on the identified features thereof; calculating, in the multi-dimensional space, a distance value of each of the applications in the group of applications from the subject application using a distance metric; selecting, from the group of applications, the at least one target application having the distance value below a predetermined threshold; and controlling display of the information related to the subject application on a user device (206) using the at least one target application.
IPC codes: G06F  16/   908            A I
Claims: number: 1
text: A method of identifying at least one target application (304A, 304B, 304C, 304D) for receiving information related to a subject application (302), wherein the subject application is to be promoted onto the at least one target application, the method comprising
number: 2
text: A method according to claim 1, wherein the method further comprises determining performance metrics of the at least one target application (304A, 304B, 304C, 304D), wherein the performance metrics relate to the subject application (302).
number: 3
text: A method according to claim 2, wherein the method further comprises calibrating the distance metric based upon the performance metrics of the at least one target application (304A, 304B, 304C, 304D) to re-calculate the distance value of each of the applications in the group of applications (304A, 304B, 304C, 304D, 304E, 304F) from the subject application (302) in the multi-dimensional space.
number: 4
text: A method according to any of the claims 1-3, wherein the distance metric is one of a: Manhattan distance, Euclidean distance, Chebychev distance, Mahalanobis distance, cosine distance, Minkowski distance.
number: 5
text: A method according to any one the claim 1-4, wherein the information relating to the subject application (302) comprises promotional content for the subject application.
number: 6
text: A system for identifying at least one target application (304A, 304B, 304C, 304D) for receiving information related to a subject application (302), wherein the subject application is to be promoted onto the at least one target application, the system comprising a data processing arrangement (202), wherein the data processing arrangement is operable to:
number: 7
text: A system according to claim 6, wherein the data processing arrangement (202) is further operable to determine performance metrics of the at least one target application (304A, 304B, 304C, 304D), wherein the performance metrics relate to the subject application (302).
number: 8
text: A system according to claim 7, wherein the data processing arrangement (202) is further operable to calibrate the distance metric based upon the performance metrics of the at least one target application (304A, 304B, 304C, 304D) to re-calculate the distance value of each of the applications in the group of applications (304A, 304B, 304C, 304D, 304E, 304F) from the subject application (302) in the multi-dimensional space.
number: 9
text: A system according to any of the claims 6-8, wherein the distance metric is one of a: Manhattan distance, Euclidean distance, Chebychev distance, Mahalanobis distance, cosine distance, Minkowski distance.
number: 10
text: A system according to any one the claim 6-9, wherein the information relating to the subject application (302) comprising promotional content for the subject application.
Office action: search_report, dated 2020-12-23
Prior art cited: ref_id: US2015186940A1
ref_type: patent
severity: background
ref_id: US2015186940
ref_type: patent
severity: background
Final disposition: pending (2020-12-23)