Patent application EP16201475A (EP), filed 2016-11-30
Publication number: EP3252619A1
Title: METHOD AND SYSTEM FOR DYNAMICALLY RANKINGS IMAGES TO BE MATCHED WITH CONTENT IN RESPONSE TO A SEARCH QUERY
Abstract: According to one embodiment, images are identified to be matched with a content item that is identified in response to a search query. For each of the images, a matching type score is calculated based on a first set of one or more keywords associated with the search query and a second set of one or more keywords associated with the image. A matching quality score is calculated for the image based on the matching type score, the first set of keywords, and the second set of keywords. The images are ranked based on their respective matching quality scores. One of the images with a matching quality score higher than a predetermined threshold is selected, where the selected image is to be associated with the content item.
IPC codes: G06F  17/    30            A I
Claims: number: 1
text: A computer-implemented method for ranking images to be matched with content items, the method comprising:
number: 2
text: The method of claim 1, wherein calculating a matching type score based on the first set and the second set of keywords comprises:
number: 3
text: The method of claim 1, wherein calculating a matching quality score for the image comprises:
number: 4
text: The method of claim 1, further comprising:
number: 5
text: The method of claim 4, wherein the plurality of features of an image comprise one or more image attributes representing a quality of the image, historic user interactions with the image, and a style or size of the image.
number: 6
text: A non-transitory machine-readable medium having instructions stored therein, which when executed by a processor, cause the processor to perform operations of ranking images to be matched with content items, the operations comprising:
number: 7
text: The machine-readable medium of claim 6, wherein calculating a matching type score based on the first set and the second set of keywords comprises:
number: 8
text: The machine-readable medium of claim 6, wherein calculating a matching quality score for the image comprises:
number: 9
text: The machine-readable medium of claim 6, wherein the operations further comprise:
number: 10
text: The machine-readable medium of claim 9, wherein the plurality of features of an image comprise one or more image attributes representing a quality of the image, historic user interactions with the image, and a style or size of the image.
number: 11
text: A data processing system, comprising:
number: 12
text: The system of claim 11, wherein calculating a matching type score based on the first set and the second set of keywords comprises:
number: 13
text: The system of claim 11, wherein calculating a matching quality score for the image comprises:
number: 14
text: The system of claim 11, wherein the operations further comprise:
number: 15
text: The system of claim 14, wherein the plurality of features of an image comprise one or more image attributes representing a quality of the image, historic user interactions with the image, and a style or size of the image.
Office action: search_report, dated 2017-12-06
Prior art cited: ref_id: US2002038299A1
ref_type: patent
severity: background
ref_id: US7580568B1
ref_type: patent
severity: background
ref_id: US2002038299
ref_type: patent
severity: background
ref_id: US7580568
ref_type: patent
severity: background
Final disposition: pending (2017-12-06)