Patent application EP16207134A (EP), filed 2016-12-28
Publication number: EP3223223A1
Title: APPARATUS, METHOD AND RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT
Abstract: An apparatus, method and recording medium for providing an advertisement are disclosed. The apparatus receives, from an advertiser terminal apparatus, registration of a product to be advertised, an allowable budget, and an advertising period, and sets a charging unit price per customer group as to the registered product. The apparatus transmits the charging unit price per customer group to the advertiser terminal apparatus and then receives a selection of a target customer group and a charging unit price from the advertiser terminal apparatus. Also, the apparatus calculates an advertisement exposure frequency, based on the selected charging unit price, the registered allowable budget, and the registered advertising period, and then provides an advertisement for the registered product to a user terminal apparatus of the target customer group, based on the advertisement exposure frequency.
IPC codes: G06Q  30/    02            A I
Claims: number: 1
text: A method for providing an advertisement at an advertisement providing apparatus, the method comprising steps of:
number: 2
text: The method of claim 1, wherein the calculating step includes:
number: 3
text: The method of claim 1, wherein the calculating step includes:
number: 4
text: The method of claim 1, further comprising steps of:
number: 5
text: The method of claim 4, wherein the adjusting step includes:
number: 6
text: The method of claim 1, wherein the setting step includes:
number: 7
text: A computer-readable recording medium having, recorded thereon, a program executing the method of claim 1.
number: 8
text: An advertisement providing apparatus comprising:
number: 9
text: The advertisement providing apparatus of claim 8, wherein the control unit is further configured to:
Office action: search_report, dated 2017-09-27
Prior art cited: ref_id: US2010042421A1
ref_type: patent
severity: background
ref_id: US2014032302A1
ref_type: patent
severity: background
ref_id: US2016071169A1
ref_type: patent
severity: background
ref_id: US2009070194A1
ref_type: patent
severity: background
ref_id: US2010042421
ref_type: patent
severity: background
ref_id: US2014032302
ref_type: patent
severity: background
ref_id: US2016071169
ref_type: patent
severity: background
ref_id: US2009070194
ref_type: patent
severity: background
Final disposition: pending (2017-09-27)