Patent application EP16203409A (EP), filed 2016-12-12
Publication number: EP3258435A1
Title: INTEREST INFORMATION ANALYSIS METHOD USING SCROLL PATTERN AND APPARATUS USING THE SAME
Abstract: Disclosed herein are an interest information analysis method and an apparatus using the same. The method and apparatus are configured to extract a target screen from a user terminal in consideration of scrolling speed, calculate a degree of interest in content information included in the target screen in consideration of multiple split screens corresponding to the target screen and a user touch area, and analyze information about interest of the user by arranging multiple pieces of content information acquired from the user terminal based on the degree of interest. Accordingly, information about interest of the user or a field of interest to the user may be analyzed without referring to a definite intention expressed by the user.
IPC codes: G06Q  30/    02            A I
Claims: number: 1
text: An interest information analysis method using a scroll pattern, comprising:
number: 2
text: The interest information analysis method of claim 1, wherein calculating the degree of interest is configured to assign respective interest scores to multiple valid split screens, which do not correspond to the user touch area, among the multiple split screens, and to calculate the degree of interest based on an interest score corresponding to at least one valid split screen including the content information, among the multiple valid split screens.
number: 3
text: The interest information analysis method of claim 2, wherein calculating the degree of interest is configured to:
number: 4
text: The interest information analysis method of claim 2, wherein calculating the degree of interest is configured to assign a highest interest score to a valid split screen located at a center, among the multiple valid split screens, and assign higher interest scores to valid split screens that are closer to the valid split screen located at the center.
number: 5
text: The interest information analysis method of claim 1, wherein calculating the degree of interest is configured to divide the target screen in conformity with a preset number of divisions according to a size of a display of the user terminal such that division is performed in a direction perpendicular to a scroll direction.
number: 6
text: The interest information analysis method of claim 1, wherein extracting the target screen is configured to extract a display screen at a point where the scrolling speed is decreased to a preset reference speed or less as the target screen.
number: 7
text: The interest information analysis method of claim 6, wherein extracting the target screen comprises:
number: 8
text: The interest information analysis method of claim 7, wherein the at least one sensor comprises at least one of an acceleration sensor, a gyro sensor, a proximity sensor, an illuminance sensor, and a screen change sensor.
number: 9
text: The interest information analysis method of claim 2, wherein calculating the degree of interest is configured to:
number: 10
text: An interest information analysis apparatus using a scroll pattern, comprising:
Office action: search_report, dated 2017-12-20
Rejection reasons: inventive_step_epc_56
Prior art cited: ref_id: KR20080075584A
ref_type: patent
severity: background
ref_id: EP2495664A1
ref_type: patent
severity: background
ref_id: US2012310587A1
ref_type: patent
severity: background
ref_id: US5990889A
ref_type: patent
severity: background
ref_id: EP2495664
ref_type: patent
severity: obviousness
ref_id: US2012310587
ref_type: patent
severity: obviousness
Final disposition: pending (2017-12-20)