Screen Studio (Screen recording for marketing video)
Created by: Adam Pietrasiak

Screen Studio prices one-time at a premium. No subscription, no tiers, no upsells — the simplest possible offer.

TL;DR: Screen Studio is sold as a one-time license at approximately $229 with optional yearly updates. There is no subscription, no tier ladder, no usage limit. The lesson for indie founders: when your product produces a discrete output and has no ongoing infrastructure cost, one-time pricing escapes subscription fatigue and converts buyers who would reject monthly recurring on principle.

What they sell: A macOS screen recording app that auto-zooms, smooths cursor motion, and produces high-quality marketing videos from raw screen captures.
Who it's for: Indie SaaS founders, designers, and creators producing product demos and tutorial videos who do not want to learn video editing software.
Pricing model: Single one-time license with optional yearly update subscription
Payment frequency: One-time payment for license; optional yearly renewal for continued updates
Free trial behavior: Free trial available before purchase; the output sample on the homepage IS the demo for most buyers.
Number of tiers: 2

Anchor pattern: Single-line premium anchor
Screen Studio's pricing has no internal anchor mechanics — there are no tiers to anchor between. The premium one-time price (approximately $229) anchors against subscription competitors: a buyer comparing Screen Studio at $229 one-time against Loom or Tella at $10-20/month sees a 12-24 month payback. For professionals whose video output reflects on their brand, that math works. The single price line IS the entire pricing argument.

Upgrade trigger: No upgrade trigger by design
There is no internal upgrade ladder. The optional yearly update renewal is the only secondary purchase decision, and it fires after the first year as a continuity option for buyers who want new features. Most customers continue using the version they purchased without renewing. The absence of upgrade pressure is intentional — Screen Studio sells the artifact, not the relationship.

What's working:
One-time pricing escapes subscription fatigue and converts buyers who reject monthly recurring on principle.|Premium price screens out casual buyers but is trivial for any working professional.|Single-line pricing removes evaluation friction entirely.|Solo-founder identity (Adam Pietrasiak) signals 'buy from a person you can find,' which the indie buyer audience trusts.|Output sample on the homepage IS the trial — autoplaying demo converts visitors who can see the output is what they need.|Optional renewal model captures continuing revenue without forcing it.

What to adapt:
Consider one-time pricing for tools that produce discrete outputs rather than ongoing utility. Subscription is not the only valid model.|Premium one-time pricing converts the working-professional buyer who would resist subscription but accepts a clear capital expense.|If you are a solo founder, lead with your face, name, and output. Indie buyers trust a person more than a faceless brand.

What to avoid:
Do not use one-time pricing for tools that require ongoing infrastructure costs (servers, send volume, API calls). The economics fail.|Do not adopt premium pricing if your buyer is a casual user. The screening effect works against you.|Do not adopt solo-founder positioning if you are not solo; the trust signal is fake and customers eventually find out.

Brunson lens:
Stack: No stack — single price line, no upsells, no add-ons. The simplest possible Value Ladder.
Value ladder: Single transactional rung with optional continuity (yearly updates).
Decoy/anchor: External anchor against subscription competitors; no internal anchor mechanics.
Payment mechanics: One-time payment with optional yearly continuity; no recurring revenue model by default.

Pricing last verified: 2026-05-17