SavvyCal (Scheduling and meeting booking)
Created by: Derrick Reimer

SavvyCal prices flat per user with no tier explosion. The pricing page reinforces the craft-tool positioning the product already established.

TL;DR: SavvyCal's pricing is a deliberate two-tier ladder: Basic for solo users, Premium for power users, with team pricing as a third quiet tier. Prices are flat-monthly with annual discount, no per-meeting fees, no enterprise quote-wall. The lesson for indie founders: when your product positions as a craft tool, the pricing page should be restrained and predictable — pricing complexity contradicts a craft positioning even when each individual tier is justified.

What they sell: A scheduling tool whose differentiator is overlaying the recipient's calendar on the booking page.
Who it's for: Founders, consultants, and senders who book peer-to-peer meetings and want a scheduling experience that signals respect.
Pricing model: Flat per-user tiered subscription
Payment frequency: Monthly or annual; annual discount roughly two months free.
Free trial behavior: Free tier is a real free tier (one link forever) rather than a 14-day trial; paid tiers offer trial windows on signup.
Number of tiers: 4

Anchor pattern: Premium-as-anchor with restrained ladder
Premium is the anchor that makes Basic feel like the obvious entry. The ladder is deliberately short — only three real paid tiers — which reinforces the 'craft tool, not enterprise sprawl' positioning the product is built on. There is no decoy tier and no quote-wall.

Upgrade trigger: Workflow depth as upgrade driver
Upgrade from Free to Basic is triggered by needing more than one scheduling link. Upgrade from Basic to Premium is triggered by routing complexity, multi-calendar accounts, or automation needs — typically the moment a solo user starts handling meaningfully more inbound bookings.

What's working:
Flat per-user pricing avoids the per-meeting-fee trap and matches how solo founders budget software.|Restrained 3-tier ladder reinforces craft-tool positioning consistent with the product's UX.|Premium tier is the anchor that makes Basic feel reasonable rather than expensive.|Real free tier (one link forever) lets the overlay UX be experienced before any purchase decision.|No quote-wall keeps the pricing experience honest and matches the indie buyer's preferences.

What to adapt:
If your product positions as a craft tool, keep the pricing page restrained — short ladder, no decoys, no quote-walls.|A real free tier (limited but unlimited-in-time) lets the differentiator be experienced; trial windows do not give the same proof.|Anchor with a Premium tier that justifies the entry-level price rather than discounting the entry-level toward the floor.

What to avoid:
Do not add tiers just because competitors have them — extra tiers contradict craft-tool positioning.|Do not gate the differentiating UX behind the paid tier — the free tier exists to demonstrate the wedge.|Do not introduce per-meeting fees as the product scales — the absence of per-unit pricing is part of SavvyCal's wedge.

Brunson lens:
Stack: Free → Basic → Premium → Team; short, restrained, premium-anchored stack.
Value ladder: Free overlay sample → Basic for solo founders → Premium for workflow depth → Team for small groups.
Decoy/anchor: Premium is the anchor that makes Basic feel like the right entry; no decoy.
Payment mechanics: Flat per-user monthly or annual; annual discount; no per-meeting or per-booking fees.

Pricing last verified: 2026-05-18