Senja (Testimonial collection)
Created by: Senja team

Senja prices the structural moment willingness-to-pay spikes: when the founder is ready to put testimonials on the public marketing site without the third-party brand.

TL;DR: Senja's pricing is structured around brand removal as the upgrade trigger. The free tier collects and displays testimonials with a Senja attribution; paid tiers remove the attribution and add video, customization, and team features. The lesson for indie founders: when the buyer's willingness to pay spikes at a specific behavioral moment (here: publishing to their own marketing surface), price the trigger.

What they sell: A testimonial collection, video review, and social-proof display platform for SaaS, agencies, and creators.
Who it's for: Indie SaaS, agencies, and creators who need video and text testimonials displayed cleanly on their marketing site.
Pricing model: Freemium with brand-removal upgrade trigger
Payment frequency: Monthly or annual with annual discount
Free trial behavior: Free tier IS the trial; paid features can be sampled via a brief trial on signup.
Number of tiers: 4

Anchor pattern: Brand-removal-trigger anchor
Senja's pricing-page center of gravity is the brand-removal trigger between Free and Starter. The Premium tier at approximately $59/mo anchors above, making Starter at approximately $19/mo read as the natural choice for the indie buyer. The structural upgrade trigger (publishing to marketing site without Senja branding) does most of the work; the anchor mechanics support it but are not the primary driver.

Upgrade trigger: Brand removal at marketing-surface publication
The trigger fires when the founder decides to put testimonials on a public marketing surface (landing page, product page, sales page). At that moment, the Senja attribution becomes a visible cost (it appears on the founder's marketing site) and willingness to pay structurally spikes. The trigger is precisely calibrated to the behavioral moment of maximum buyer surplus.

What's working:
Brand-removal trigger aligns the upgrade moment with structural willingness-to-pay spike.|Free tier with branding feeds the visible-customer flywheel — every Senja widget on someone else's marketing site is an ad.|Premium tier anchors the price ladder while Starter captures the indie-founder mainstream.|Universal-pain category (testimonials) removes the awareness-stage funnel work; buyers arrive already qualified.|Video-first positioning lands the high-conversion testimonial format as a differentiator on Starter and above.

What to adapt:
Identify the specific behavioral moment where buyer willingness-to-pay spikes, and price the trigger.|Free-with-branding works when the branding is on the customer's public marketing surface (not on internal-only screens) — the attribution becomes a visible cost the buyer eventually wants to remove.|If you serve a universal-pain category, skip the awareness-stage marketing and lead with the offer.

What to avoid:
Do not free-with-branding if your output is not public; if buyers do not see the attribution on their own marketing surface, the upgrade trigger never fires.|Do not free-tier features your paid tier depends on. The paid trigger must be a real value gap, not an annoyance.|Do not adopt universal-pain positioning if your buyer does not yet recognize the pain; you need story-led marketing to teach the pain first.

Brunson lens:
Stack: Modest stack — free tier is functional, paid tiers extend without dramatically restructuring value.
Value ladder: Four-rung ladder (Free → Starter → Premium → Enterprise) with brand removal as the structural front-end trigger.
Decoy/anchor: Premium tier as anchor; Starter as the indie-friendly mainstream; Free as flywheel seed.
Payment mechanics: Monthly or annual subscription; no usage metering or per-seat scaling below Premium tier.

Pricing last verified: 2026-05-17