Funnel teardown: Screen Studio (Screen recording for marketing video)
Founder(s): Adam Pietrasiak

Screen Studio is a one-person indie business funnel. The output is the marketing.

TL;DR: Screen Studio is a single-developer SaaS that became a category aesthetic. The funnel is short because the output (auto-zoomed, smoothly-animated screen recordings) is so distinctive that any video produced with the tool credentials it on sight. The lesson: a one-person SaaS can win on output recognition alone, without paid acquisition.

What they sell: A macOS screen recording app that auto-zooms, smooths cursor motion, and produces high-quality marketing videos from raw screen captures.
Who it's for: Indie SaaS founders, designers, and creators producing product demos and tutorial videos who do not want to learn video editing software.
Pricing: One-time license fee with optional yearly updates. No subscription (verified 2026-05-17).

Hook pattern: Output sample as hero
The hero is a sample video produced by the tool. The reader watches three seconds of polished output and either wants it or does not, with no copy required for the decision.

Story pattern: Solo-founder transparency
Adam (the founder) writes the marketing, ships the updates, and posts the changelog on Twitter. The reader knows they are buying from a person, not a venture-backed product team. This is the indie-founder buyer's preferred shape.

Offer pattern: One-time license at a premium price
Pricing is a one-time fee at a level that screens out casual buyers but is trivial for any working professional whose video output reflects on their company. The single line removes pricing-page friction entirely.

What's working:
Output-as-hero compresses the full funnel into one autoplaying sample.|One-time pricing escapes the subscription-fatigue objection that hits creator-tool SaaS hardest.|Solo-founder identity is the trust signal; the buyer is buying from Adam, not from a faceless company.|Distinctive aesthetic (auto-zoom, smooth cursor) makes every output instantly recognizable, seeding the visible-output flywheel.|Twitter changelog posts are the marketing channel, free and continuous.

What to adapt:
If you are a one-person SaaS, lead with your face, your name, and your output. The indie buyer prefers buying from a person.|If your output is visually distinctive, design the output to be recognizable so every shared sample is free marketing.|Consider one-time pricing for tools that produce a discrete output rather than ongoing utility. Subscription is not the only valid model.

What to avoid:
Do not adopt the solo-founder positioning if you are not solo. The trust signal is fake and the buyer will eventually find out.|Do not use one-time pricing for tools that require ongoing infrastructure costs (servers, send volume, API calls). The economics fail.

Brunson lens:
Hook: Output-sample hook (Brunson 'show the result') executed as the full hero.
Story: Attractive Character (Brunson Expert Secrets) embodied by the founder; the reader buys from Adam specifically.
Offer: Single price line, one-time, no upsells — the simplest Value Ladder shape.
Value ladder tier: Single-rung transactional offer (no front-end free tier; no subscription core).