Funnel teardown: Loops (SaaS email platform)
Founder(s): Chris Frantz and team

Loops sells the SaaS-specific email job. The funnel ignores marketers and talks to founders.

TL;DR: Loops positions explicitly for SaaS founders rather than for marketers, which is the inverse of how Mailchimp, ConvertKit, and Klaviyo position. The funnel uses SaaS-native vocabulary (loops, transactional, lifecycle, audience segments by Stripe events), so a founder reading the homepage feels seen in a way generic email platforms do not allow. The lesson: name your buyer by their job title in the hero copy.

What they sell: An email platform built specifically for SaaS, combining transactional sends, marketing campaigns, and lifecycle loops in one tool.
Who it's for: SaaS founders and growth teams who want one email platform instead of separate transactional and marketing stacks.
Pricing: Free tier for low subscriber counts. Paid tiers scale by audience size (verified 2026-05-17).

Hook pattern: Buyer-by-job-title naming
The hero names the buyer (SaaS founder, SaaS company) explicitly and refuses to position to anyone else. A SaaS founder reading the page feels addressed; a generic marketer reading the page self-selects out, which is the correct funnel behavior.

Story pattern: Founder-led with category jargon
The marketing copy uses SaaS-native vocabulary (loops, lifecycle, transactional, segments by Stripe event) without translation. This signals 'we understand your stack' faster than any 'built for SaaS' tag line.

Offer pattern: All-in-one priced like a single SaaS tool
Bundling transactional and marketing email at one price escapes the per-feature comparison against Postmark plus Mailchimp. The bundle pricing is the differentiator, not the feature parity.

What's working:
Buyer-by-job-title positioning makes the page feel custom-built for the reader.|SaaS-native vocabulary is its own credentialing signal; founders trust the writer who speaks the language.|Bundled transactional plus marketing collapses two purchasing decisions into one.|Founder-led marketing on Twitter from Chris Frantz drives consistent top-of-funnel.|Design language is deliberately modern (similar to Linear, Resend), signalling category membership among the developer-adjacent SaaS tooling cluster.

What to adapt:
Name your buyer by job title in the hero. Generic 'for teams' copy converts no one.|Speak the buyer's category vocabulary without translation. Translation reads as outsider.|Bundle features your buyer currently purchases separately, and price the bundle below the sum of the parts.

What to avoid:
Do not name a buyer you cannot serve well. Naming SaaS founders means the product must actually work better for SaaS founders than for marketers.|Do not bundle features you do not yet ship at production quality. The bundle promise is fragile until each part is verifiable.

Brunson lens:
Hook: Dream Customer naming (Brunson DotCom Secrets Secret 1) in the hero itself — the buyer self-identifies in the first sentence.
Story: Category-language story: the copy proves the company understands the buyer's world before asking for the sale.
Offer: Bundled outcome offer at a price below the part sum — Brunson 'Stack' move applied to a SaaS product.
Value ladder tier: Front-end lead funnel (free tier) plus subscription core (paid tiers scaled by audience size).