2017 Liverpool L.F.C. season
The 2017 season is Liverpool Ladies Football Club's 28th season of competitive football and its seventh season in the FA Women's Super League and at the top level of English women's football, being one of the league's foundation clubs. Following a reorganisation of top-level women's football in England, the 2017 season will only cover half of a traditional season's length, while the FA WSL shifts its calendar to match the traditional autumn-to-spring axis of football in Europe. For the same reason, there is no Champions League qualification  nor relegation to be competed for. On 19 April 2017, Liverpool Ladies FC announced a landmark shirt sponsorship deal with beauty and cosmetics company Avon Products. This three-year agreement will see Avon become the first independent shirt sponsor for the club, replacing Standard Chartered from the men's side. As part of the agreement, Avon will also become Liverpool Ladies FC's principal partner and ladies beauty partner.