Gooding &amp; CompanyGooding &amp; Company Gooding & Company Gooding & Company is a classic car auction company headquartered in Santa Monica, California. Incorporated in 2003, the company holds three of the top ten all-time records for most expensive cars sold in auction. The company also provides private treaty sales, estate planning, and appraisals. Since 2004, Gooding & Company has been the official auction house of the Pebble Beach Concours d'Elegance. Additional auctions are held in Scottsdale, Arizona and Amelia Island. History. David Gooding began Gooding & Company in 2003, after serving as managing director of the International Motor Sports department at Christie’s and President of RM Auctions . The company held its inaugural sale at Pebble Beach in 2004. Gooding & Company serves as the official auction house of the Pebble Beach Concours d'Elegance; the weekend’s auctions are pivotal to the global collector car market, revealing trends in pricing and taste. Since its inception, the company has broken numerous world records for cars at auction. Gooding & Company Gooding & Company is a classic car auction company headquartered in Santa Monica, California. Incorporated in 2003, the company holds three of the top ten all-time records for most expensive cars sold in auction. The company also provides private treaty sales