Adidas Runtastic
Runtastic GmbH is a digital health and fitness company from Austria. On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million). On 25 September 2019, the Runtastic channels were rebranded to Adidas Runtastic. History. The initial idea was born during a project at the University of Applied Sciences Upper Austria for tracking sailboat races. The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria. In August 2015, it was announced that Adidas had acquired Runtastic for €220 million ($240 million), this included  the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic entirely owned by Adidas. At the beginning of 2019, Runtastic turned away from its multi-app strategy and focused on developing its two most important apps. These were rebranded in September of the same year. The "Runtastic" app became "Adidas Running", and the "Results" app became "Adidas Training". Reception. The broad acceptance of multi-functional mobile devices generally helped reviews of products that make good use of all the extra functionality (e.g. GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This can  be seen in reviews of company products, for example from "The Verge", TechCrunch, VentureBeat, or The Next Web. Bibliography. Runtastic and its products have been covered in books and articles, some of which have been listed and commented here (APA 4th Ed.):