Fernando Gomez-Bezares
Fernando Gómez-Bezares (born 1956 in Logroño, La Rioja, Spain) is an economist, professor in several universities, and author of numerous publications (books, chapters and articles) in his field. In the 1980s he developed a method of selection of risky investments called Penalized present value (PPV). Biography. He studied at the Pious Schools, moving later to study at the University of Deusto, where he earned his Ph.D. in Economics and Business. He is a professor at the University of Deusto in Bilbao (Spain), he has been director for more than 30 years of the Finance Department. He  was also dean of the Faculty of Economics and Business, vice-rector and president of the Doctoral Commission of the University, as well as director of several postgraduate programs. He is a visiting professor at several universities in Europe and America, having been appointed Honorary Professor of El Salvador University in Buenos Aires (Argentina). Author of 25 books and over one hundred articles on topics of his specialty, co-director of the "Boletín de Estudios Económicos" and director of the Library of Management DDB, he was co-founder and first president of the Spanish Finance Association (AEFIN). Outside the academic  world he has worked with different companies and institutions, worthy of special mention is that he has served as a director of BBVA Asset Management and Caja Rioja, and that he has been responsible for the Strategic Plan of La Rioja, the Competitiveness Plan of La Rioja and the Strategic Plan 2005-2020 of Rioja wine. In recent years, he has focused his interest in Financial Ethics and Business Sustainability, having been appointed vice president of Spainsif (Spanish Sustainable Investment Forum) in 2019. Awards. In 1992 he was proclaimed Men of La Rioja of the Year and in 2008 he  was awarded the Honorary Mercury Prize. In 2010 he was invested Doctor Honoris Causa by the El Salvador University in Buenos Aires. In the "Centro Riojano Español" of this city, in 2004, he was awarded the Gold Badge of the center. On 9 November 2017, he was proclaimed "Economista Gran Reserva" and he became Honor Collegiate of the College of Economists of La Rioja (Spain); and he was also awarded the Gold Badge of the economists. He is Knight of "Valvanera", he held the presidency of the board between 2002 and 2014. In 2017 he was proclaimed Honor President of  the Knights of Valvanera.