DR Automobiles
DR Automobiles S.r.l. (previously DR Motor Company) is an Italian automobile company, based in Macchia d'Isernia, founded in 2006 by Massimo Di Risio. The company produces cars adapting them to Italian design and standards with components supplied by foreign companies. The company, based in Macchia d'Isernia, Molise, soon became famous for its unusual marketing strategy; initially, it sold its cars without its own distribution network, the company has entered into partnership with Finiper Group. Until 2009 cars could be found and bought at hypermarkets. Today the company has its own supply chain with more than seventy dealers and  more than a hundred Service DR on all the Italian territory. History. DR was founded by Massimo Di Risio in 2006 with the intent to sell vehicles that boast an Italian design, counting on the support of other production companies for the supply of components. The idea for DR was born within the past experience of the founder Massimo Di Risio, who in 1985 founded the Di Risio s.r.l. which distributed and commercialized cars of various makes, including the Saleen S7. Later, Di Risio founded Katay—a brand dedicated entirely to import Chinese Gonow vehicles. Today the company has a  manufacturing plant, with a production rate of about 100 vehicles per day, at Macchia d'Isernia and has offices in Rome, Campobasso and Pescara. Since 2009, seventy dealers were opened throughout Italy and a network of after-sales service centers with more than one hundred DR Service headed by Enrico Romano (Italy Jaguar's administrator and ex Ferrari manager). Since 2010 the administration of DR is led by Roberto Risi, the former manager of Finance Manufacturing of Fiat. Models. The first car sold by the brand is a SUV, called DR5, with Bosch electronic. This model was presented as a prototype  at the 31º Bologna Motor Show in 2006. Dr5 was the first DR model, launched in November 2007, and for the occasion Massimo Di Risio celebrated the moment with the symbolic gesture of punching the chassis number on the first car produced. At the 33° Bologna Motor Show two other models were introduced: The DR3, compact SUV and a small city car called DR1. The components of the DR1 are derived from the Riich M1. At the Geneva Motor Show the DR2 was presented, a 5-door subcompact which was later introduced on the market in spring 2010. In  December 2010 the first version of the DR3, a small SUV based on the Jonway UFO 3-door, was announced in Bologna but entered production. In 2020 DR created the EVO brand which is dedicated to the production of low cost vehicles Business strategy. Thanks to the business strategy the automotive brand has become famous in Italy. Not having a distribution network outside the production site, DR has entered into an agreement with the Group Finiper to implement a distribution strategy and contacts with the public within supermarkets and shopping centers. In December 2009, in conjunction with the launch of  the DR1, DR Motor Company has inaugurated its Italian sales network and terminated the contract with the Group Finiper. To date, the network dedicated to the distribution of passenger cars in DR has more than one hundred seventy dealers and workshops.