Brigadeiro Faria Lima Avenue
Avenida Brigadeiro Faria Lima (in English: "Brigadeiro Faria Lima Avenue"), most commonly known as just "Faria Lima", is an important avenue in the city of São Paulo, Brazil. It spans the upscale Pinheiros, Jardim Paulistano, Itaim Bibi and Vila Olímpia neighborhoods. It is also an important commercial and financial center that rivals the downtown and Paulista Avenue areas. The avenue has recently started to be perceived as some sort of "Brazilian Wall Street" due to the many financial institutions headquartered there or on adjacent streets. Examples include BTG Pactual, Itaú BBA, Bradesco BBI (three of Brazilian  biggest investment banks), Goldman Sachs, Credit Suisse, Morgan Stanley, Bank of America Merrill Lynch, JPMorgan Chase, UBS and many others. History. Avenida Faria Lima was built in the late 1960s, with an initial stretch lying between Rua Iguatemi ("Iguatemi Street"), in the Itaim Bibi district, and Largo da Batata ("Potato Square"), in the neighborhood of Pinheiros, crossing the Jardins region of the city. Initiated in 1967 by São Paulo's then mayor, Brevet Brigadier José Vicente Faria Lima, it would receive his name two years later, after his death. By 1970, the construction of several high-rise commercial buildings was  started, tearing through the middle of the large residential area that had been there before. The large skyscrapers that started to rise above the Jardins prompted it to be called the "Second Paulista." In the 1990s, then mayor Paulo Maluf devised a plan to extend the avenue in both directions, to the north between Largo da Batata and Pedroso de Moraes Avenue in Pinheiros, and to the south between Cidade Jardim Avenue in Jardim Paulistano and Hélio Pellegrino Avenue in Vila Olímpia. This was done by widening a small residential road in Itaim Bibi. The project was controversial because it  would displace many citizens, and it was argued that the rapid expansion of the city would make it only a temporary solution to the growing traffic problems, but it was carried out and opened in the late 1990s. Landmarks. On Faria Lima Avenue, there are many popular and important places that attract locals ("Paulistanos") and visitors alike, such as: The area is also known for its newly built and futuristic skycrapers, such as: The avenue itself and its surroundings have a prominent nightlife, with numerous bars and night clubs. The area also has other important city landmarks, such as Eldorado  Shopping Center, and many elegant restaurants and hotels.