Real time policy
Real time policy, in telecommunications, is a technical capability used to implement a wide array of business rules and subscriber preferences. While the genesis of policy was in quality of service (QoS) and congestion control, it has evolved as Communications Service Providers (CSPs) use it to create personalized, user-directed and interactive services and implement business objectives. Real-time policy enables CSPs to follow the trend of “mass customization” to hyper-tailor services and customer experiences in real time, tailoring news delivery, content screening rules, display preferences, pricing, among other options, to fit every individual preference, requirement , and lifestyle. Drivers for the roll-out of real-time policy functionality include: Examples of real-time policy include: Market Adoption. kajeet utilized real time policy to become one of the first service providers to launch a mobile service aimed at preteens, featuring an array of parental control features. Large CSPs such as T-Mobile have followed suit based on market demand. Role In Advertising. Real time policy's role controlling the delivery of interactive advertising is being explored in the TM Forum’s Content Encounter, which aims to make seamless, communications, information and entertainment services a reality. Expected Market  Growth. Analyst firm Yankee Group has forecasted that the market for real-time network based policy services will grow to more than $700 million by 2010. The top real time charging vendors include Telcordia, Alcatel and Ericsson.