Vivy Yusof
Vivy Sofinas Yusof is a Malaysian entrepreneur and the co-founder of FashionValet and The dUCk Group. Career. A law graduate from London School of Economics (LSE), Vivy is the Chief Creative Officer at FashionValet, a fashion e-commerce company founded by herself and her husband, Dato' Fadzarudin Shah Anuar (mostly known as Fadza), in 2010 when they were 23 years old. Now a multi-million dollar company with 150 employees and carrying 500 fashion brands, FashionValet has offices and warehouses in Malaysia, Jakarta and Singapore, and ships parcels daily to customers all over the world. Vivy's  awards and achievements include: Vivy has also graced the covers of several high-profile magazines in Malaysia - HerWorld, Prestige, and Tatler. She was also named a Friend of Louis Vuitton, being the first hijabi woman to be honored with the title. Well-acclaimed as one of Malaysia's top bloggers with 250K hits monthly on her blog, Proudduck. Vivy is also a social media icon with over a million followers on Instagram. Recently, in 2017, Vivy started venturing into vlogging, where she launched her own channel on YouTube, serving as the visual platform to share her life insights with  her followers on regular basis. She regularly attends fashion events in the Southeast Asia region as a fashion expert and social media influencer. Vivy has also participated for two years as a judge for AirAsia's Runway Ready Designer Search, where she and a panel of judges travel throughout Southeast Asia in search for the next big name in Asian fashion. Vivy and her husband, Fadza, were officially welcomed into Endeavor - a global organisation that "selects, mentors and accelerates high-impact entrepreneurs". Fadza and Vivy are the first Malays to be a part of Endeavor team. Vivy and her husband  Fadza have also launched 3 fundraisers to help frontliners in Malaysia fight the COVID-19 Pandemic. In total, they raised over RM 2.1 Million for the cause, making this one of the biggest fundraisers in the country. In addition to that, Vivy and Fadza also launched an initiative called the FV Bazaar to help provide a platform for f&b vendors to promote their businesses during the pandemic. 4500 vendors joined the platform making this initiative a huge success. Television. In 2012, Vivy and Fadzarudin attained first place on "Make The Pitch", a reality television show where the duo won RM1million investment  by MyEG Services Bhd, for a 30% stake in the company. Vivy later starred in Astro Ria's reality television series, "Love, Vivy". "Love, Vivy" revolves around the life of one of Malaysia's leading faces in fashion – juggling her work, keeping on top of their leading online retail empire FashionValet and her scarf brand, dUCk, as well as her family duties as daughter, wife, and mother to three children; Daniel Azim Shah, Mariam Iman Shah and Sarah Ilham Shah. On 21 February 2017, the second season of "Love, Vivy" was aired on Astro Ria.