Beer Canada
Beer Canada is a trade association representing beer makers in Canada. Its stated mission is to "provide thoughtful leadership and strategic focus to grow the beer category and facilitate the commercial success of Canada's brewers." Its current Board of Directors Chairman is Frederic Landtmeters, President of Molson Coors Canada. Members represent 90 percent of all domestic beer sold in Canada. Canadian Beer Day. In October 2019, Beer Canada initiated the first Canadian Beer Day, a time to celebrate beer from coast to coast to coast, every year on the Wednesday before Canadian Thanksgiving.