BoConcept
BoConcept is a Danish retail furniture chain with 337 stores in 65 countries around the world. The first BoConcept Brand Store opened in Paris in 1993, but from 2006 and onwards, all furniture is sold through franchisees. BoConcept specializes in customizable modern furniture and accessories designed by international designers. History. The company was founded in 1952 by two Danish craftsmen and cabinet makers, Jens Ærthøj and Tage Mølholm. The first pieces of furniture to leave the factory were cabinets made of oak veneer with a mid-section of walnut. In 1954, the owners and the four employees moved into  their new furniture factory 'Ærthøj-Jensen and Mølholm Møbelfabrik'. The functionalism sweeping through Danish design during the 50s played an important influence on the designs from Ærthøj-Jensen and Mølholm. As industrial pioneers of their time, the founders in 1962 opened a new 1300m2 factory in Herning where the company is still located. In 1976, the company changed its name to Denka with a view to conquering the international markets. The collections were now also designed to suit the individual tastes of different markets, and the furniture was now "customized to the market". The customization of furniture to the individual  customer is still an important part of the business model. BoConcept employs interior designers to help customers create their own individual furniture and interior design solutions. The company was introduced on the Copenhagen Stock Exchange in 1984 and has been owned by 3i, a leading international investor, since 2016. Products. BoConcept offers customized, coordinated and affordable design furniture and accessories, collaborating with a wide range of designers in creating the products. Interior design service is a big part of the BoConcept shopping experience, as customers can book a home visit and get advice on how to get the most out  of their new interiors including 3D drawings and style tips. Its mission is to create unique furniture that improves the new ways in which people live, work and play. They create timeless iconic designs through Danish creativity and craftmanship, which bring joy and inspiration. Its products are famous for its modularity, functionality and exceptional quality with effortless style. In 2022, BoConcept celebrates its 70th anniversary, as they have been in the front line of the furniture design for several decades and working with the best designers to stay on top of the trends. Their motto is: "Live Ekstraordinær". Designers. BoConcept  collaborates with some of the best designers in Denmark and further afield, including Morten Georgsen, Karim Rashid and Henrik Pedersen.