George M. Cohan's Theatre
The theatre was designed by George Keister, and opened on February 13, 1911, starting with George M. Cohan's "Get-Rich-Quick Wallingford", which moved from the Gaiety Theatre which Cohan also owned. Cohan considered the theatre to be a celebration of his career, with exhibits and murals of his work on display. 1911's "The Little Millionaire" was the first hit of the theatre. "Potash and Perlmutter" (1913) was a very big hit. In 1915, Cohan and his partner Sam H. Harris sold the theatre to Joe Leblang, a big discount ticket seller. Leblang  had A. L. Erlanger manage the theatre. The theatre started also showing motion pictures by the early 1920s on the weekend, eventually making more money through that source than plays. The 1925 film version of "" had a long run. By 1933, the theatre stopped showing live theatre altogether, the Great Depression affecting Broadway significantly. The entire Fitzgerald Building and the theatre in which it was housed was demolished in late 1938. It is currently the site of 4 Times Square. Select productions. The below list includes most if not all of the theatre's productions which exceeded 100 performances: George