Proudly South African
The Proudly South African campaign is a South African 'buy local' marketing campaign and logo. Proudly South African was established in 2001, born out of the 1998 Presidential Job Summit which was convened by the late former President Nelson Mandela. Its purpose is to work to combat the triple challenges of poverty, inequality and above all, unemployment by encouraging local investment and consumption of local products. Cost of membership is billed at a tiered rate based on the annual turnover of the company, with reduced rates for non-governmental organizations.