Aai Kuthe Kay Karte
Aai Kuthe Kay Karte! () is an Indian Marathi language drama which airs on Star Pravah. It is based on the Bengali series "Sreemoyee" on Star Jalsha. The show premiered on 23 December 2019 and stars Madhurani Gokhale Prabhulkar in titular role of Arundhati. It is also digitally available on Star Media's OTT platform Disney+ Hotstar. The show is produced by Rajan Shahi's Director's Kut Productions. Plot. A middle-aged housewife, Arundhati, has dedicated her life to her husband and children. Her husband, Anirudh have an affair with his colleague, Sanjana. Arundhati's elder  son, Abhishek marries Ankita while Arundhati's younger son, Yash falls in love with Sanjana's niece, Gauri. Arundhati's friend, Devika explains her that her family is taking her for granted. The family plans a remarriage of Arundhati and Anirudh, to mark their 25th anniversary. Sanjana tries to marry Anirudh on his wedding day with Arundhati, but in vain. In anger, She comes to tell Arundhati the truth about her and Anirudh's affair on their wedding day. However, Anirudh stops her and expresses his love towards her in his bedroom and Arundhati sees. Arundhati breaks down and decides  to teach Anirudh the lesson of his betrayal. Arundhati changes herself and learns all the things that she remained to learn. Soon, Anirudh and Sanjana's relationship is exposed to Deshmukh family, while Anirudh proposes Sanjana on her birthday. Deshmukhs blame on Anirudh, who later moved to Sanjana's house. Later, Arundhati's daughter, Isha falls into depression, which makes Anirudh to return his family. Anirudh and Arundhati finally get divorced. Sanjana divorces Shekhar and gets married with Anirudh. Sanjana continuously taunts Arundhati, trying to humiliate her and failing in her attempts to turn the family against her. Arundhati's  college friend, Ashutosh enters and gives Arundhati a moral support. Abhishek divorces Ankita and decides to marry his fiancée, Anagha. However it is before their marriage Anagha's obsessive lover Girish arrives and creates ruckus in their lives even attempting Yash, Abhishek and Arundhati's murders but gets caught red handed by Ashutosh. The duo gets married. Later Arundhati leaves Samridhhi Mansion due to repititive character assassination by Kanchan, Aniruddh, Abhishek and Sanjana while Yash also decides to leave with her. Soon they starts living in a rented house while Sanjana tricks everyone signing property papers on her name. Production . Development. Rajan Shahi, who produces the series, decided to remake it in Hindi as "Anupamaa" for StarPlus stating, "This interesting concept around a mother's journey has been so inspirational that Star wants to bring it in Hindi too." The production and broadcasting of the series was halted in late March 2020 due to the COVID-19 pandemic in India. After more than 3 months, the filming resumed in late June 2020 and the broadcast resumed on 13 July 2020. On 13 April 2021, Chief Minister of Maharashtra, Uddhav Thackeray announced a sudden curfew due to increased Covid cases, while the  production halted from 14 April 2021 in Mumbai. Hence, the production location was soon shifted temporarily to Silvassa. Casting. Madhurani Gokhale-Prabhulkar is cast as the lead role. Milind Gawali, Gauri Kulkarni, Deepali Pansare, Rupali Bhosale, Mayur Khandage, Kishore Mahabole, Archana Patkar, Poonam Chandokar, Apurva Gore, Seema Ghogale, Abhishek Deshmukh, Niranjan Kulkarni, Ashish Kulkarni and Radha Kulkarni were also cast. It was post COVID-19 pandemic lockdown when production resumed in June 2020. Deepali Pansare quit the series because of the pandemic and was replaced by Rupali Bhosale. In November 2021, Omkar Govardhan entered the show as the new main lead  Ashutosh Kelkar. Reception. The show became one of the most watched Indian Marathi television programs. Soundtrack. Lyrics of the song of the series of both the versions are penned by Guru Thakur Music. Adaptations. Star Pravah's "Aai Kuthe Kay Karte!" is an official Marathi remake of Star Jalsha's Sreemoyee. However it's Hindi remake Anupamaa and "Aai Kuthe Kay Karte!" both are produced by same producer Rajan Shahi under Director's Kut Productions and follows same plot.