OLNOLN OLN OLN (formerly Outdoor Life Network) is a Canadian English-language Category A specialty channel. OLN primarily broadcasts factual-based and adventure-related reality programming aimed at male audiences. OLN is wholly owned by Rogers Sports & Media, with the "OLN" name licensed from Camden Media, owners of the "Outdoor Life" magazine brand. History. Licensed in September 1996 as "Outdoor Life" by the Canadian Radio-television and Telecommunications Commission (CRTC), the channel launched on October 17, 1997, as "Outdoor Life Network". Its initial owners were Baton Broadcasting (later CTVglobemedia), Rogers Media, and the Outdoor Life Network in the U.S., which was  later acquired by Comcast. It was announced on November 16, 2007, that Rogers would acquire the remaining interests in OLN from both CTVglobemedia and Comcast, leaving Rogers as the sole owner of OLN. The deal was approved by the CRTC on July 7, 2008, and was finalized on August 1, 2008, with Rogers taking operational control on August 31, 2008. On June 24, 2011, OLN launched their high definition feed. This feed is available on Shaw Direct, Bell Satellite TV, Eastlink, Optik TV, Bell MTS, SaskTel, Rogers, Cogeco, and Bell Fibe TV. Programming. OLN was originally based on the American  channel of the same name later known as NBCSN, which operated from 1995 to 2021, and shared much of its programmingincluding coverage of the Tour de France. Today, OLN primarily airs general-interest reality series with little to no relation to the network's original format (including original programs, such as "" and "The Liquidator"), repeat programming from other Rogers channels including Citytv, and occasional overflow programming from Sportsnet, including WWE. Due to restrictions in its CRTC license that required it to maintain a focus on outdoors programming at the time, and because Rogers already operated several services under the Sportsnet  brand, OLN did not follow the suit of its American counterpart and become a mainstream sports channel. However, OLN has been used for sports coverage, including CTV/Rogers Media coverage of the 2010 Winter Olympics and 2012 Summer Olympics. OLN OLN (formerly Outdoor Life Network) is a Canadian English-language Category A specialty channel. OLN primarily broadcasts factual-based and adventure-related reality programming aimed at male audiences. OLN is wholly owned by Rogers Sports & Media, with the "OLN" name licensed from Camden Media, owners of the "Outdoor Life" magazine brand. History. Licensed in September 1996 as "Outdoor Life" by