English Biscuit Manufacturers
English Biscuit Manufacturers, previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan. According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of Peek Freans biscuits and are owner of Pied Piper trademark. Sooper, a brand of EBM accounts for almost half of the company revenues. In 2013, Sooper crossed the Rs 10 billion mark. It was founded in 1966 as Peek Freans Pakistan Limited. In November 2021, Sooper Soft Bakes, a totally different brand extension of Sooper biscuits is launched.