European Government Moves to ban Online Advertising Based on Sensitive InformationYour support matters. Sustain independent journalism in Nigeria – contribute to Legit.ng. Trouble is looming for big tech companies as the European Union lawmakers move to ban advertising online that is based on sensitive information like advert targeting based on sexuality and political inclination. The Digital Services Act is majorly about setting the ground rules for the way platforms like Facebook and Twitter relates to disinformation and unlawful content, but cares about protecting people’s rights when they go online. Recommended for you "Eye service go kill una:" Nigerians react to video of Anita Joseph and hus... The law was proposed at the end of 2020 with another law that would take care of anti-competitive practices in the tech industry. They are both now subject to intense lobbying fights between consumer digital-rights activists and tech firms mostly based in the US. PAY ATTENTION: Subscribe to Digital Talk newsletter to receive must-know business stories and succeed BIG! On Wednesday, European Parliament voted on amendments to the proposed Digital Services Act, which sets out their common position ahead of final discussions with the Council of the EU that represents national governments. The results of the vote were made known on Thursday, January 20, 2022, causing activists to become jubilant. In Nigeria, a new Finance Bill introduced by the Buhari government targets non resident tech companies which makes profit in the country and demands them to pay tax. Recommended for you “The audacity”: Nkechi Blessing decides to let go as vendor sends her death... Meanwhile, Legit.ng reported that a new Finance Bill being introduced by Nigeria's president, Muhammadu Buhari, seeks to tax companies making profits in Nigeria but not domiciled in the country. On Tuesday, December 7, the Senate received the Finance Bill 2021 which was transmitted by President Muhammadu Buhari to the National Assembly for consideration, according to a report by TheNiche. Media aide to the Senate president, Ezrel Tabiawo, said the request by Buhari asking for the passage into law came in a letter that came with the bill. Source: Legit.ng Very soon, targeted advertising by big tech companies like Google, Amazon, Facebook and Twitter will be banned in the US Activists have been lobbying for the European Union to outlaw targeted advertising based on sexual orientation and political leaning EU Parliament voted in favour of the amendment of Digital Services Act to include that minors and people should not be targeted with such ads Your support matters. Sustain independent journalism in Nigeria – contribute to Legit.ng. Subscribe to Digital Talk newsletter to receive must-know business stories and succeed BIG!