Hawkstone Lager
Hawkstone Lager is an English lager. It was created in 2021 at the behest of the television presenter and farmer Jeremy Clarkson using ingredients grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire. It was brewed by The Cotswold Brewing Company. History. Jeremy Clarkson is a British television personality. He owns Diddly Squat Farm in Oxfordshire and had been running it personally since 2019 for the purposes of the Amazon Prime Video documentary "Clarkson's Farm". Due to a lowering of government farm subsidies, in 2021, he decided to make a lager beer using barley grown on  his farm. After consulting with his farm workers, he decided it should have a 4.8 ABV. Clarkson had to have the beer rebrewed after an initial attempt due to it failing a blind taste test against a nearby local beer. It was originally planned to only be sold at Clarkson's farm shop but it was later sold on Amazon as well. The beer was criticised by locals in nearby Chadlington for Clarkson creating the beer to compete with local brewers and potentially drawing business away from them rather than supporting them. Advertising. Originally Clarkson claimed that he intended to  call the beer "Lager McLagerface" but this was vetoed by the advertising agency for not conveying a premium lager image. It was named Hawkstone Lager after a prehistoric stone located near Diddly Squat Farm. He produced a number of television adverts for the beer intending to be broadcast on national television in the United Kingdom. However, the adverts were banned from being broadcast by the Advertising Standards Authority. These were reportedly banned on the grounds that the first one contained Clarkson saying the phrase "fuck me, that's good", the second one for Clarkson saying the beer was better than  Birmingham and the third was banned on the grounds that it promoted alcohol being served irresponsibly as it featured Clarkson drinking the lager in the morning before going to work. When Hawkstone Lager was released, it became the top selling beer on Amazon. In January 2022, Clarkson announced that the beer would be sold on tap in pubs in Oxfordshire.