Medium Rare (production company)
Medium Rare is an American event creation and production company. It is known for creating joint venture live events and broadcasts with celebrities including Shaquille O’Neal, Rob Gronkowski, Daymond John, and Guy Fieri. It is also known for working with Rob Gronkowski to produce the first ever NFT created by a professional athlete. History. Medium Rare was founded by Adam Richman and Joe Silberzweig in 2018. Prior to founding Medium Rare, Silberzweig and Richman worked for event and music festival companies such as Insomniac, Live Nation, Livestyle, ID&T, and Tomorrowland. In 2018, Medium Rare collaborated with  Shaquille O’Neal to create SHAQ's personal festival - "Shaq's Fun House", which featured carnival games, circus performers, and O’Neal performing as a celebrity DJ. The event also featured DJs such as Steve Aoki, A-Trak, Diplo, and Carnage. Medium Rare has produced each iteration of "Shaq's Fun House" from 2018 until the present. Since 2019, Medium Rare has managed DJ Diesel (Shaquille O’Neal’s DJ act), and DJ Carnage. In March 2021, Medium Rare and Gronkowski released several digital trading cards featuring Gronkowski’s notable Super Bowl moments as NFTs in 2021. They were the first NFTs created  and offered by a professional athlete. Gronkowski’s NFT set records at the time, generating approximately $2,000,000 USD and was showcased across major media outlets including CNBC, Forbes, and Saturday Night Live. In May 2021, Medium Rare and The Golden State Warriors created the first NFT offered by a professional sports team. On February 11, 2022, Shaq's Fun House was held on the Superbowl weekend at Shrine Auditorium, in Los Angeles, with 5000 attendees. Performers included Lil Wayne and local businesses such as Pink’s Hot Dogs served food.