Erewhon Market
Erewhon Market (pronounced AIR-wahn) is a California luxury supermarket chain with seven locations, all in Los Angeles County. Erewhon focuses on niche, locally produced, organic foods catering to a wealthy clientele and offering foods appealing to raw, vegan, keto, kosher, and other alternative diets. It is known for offering products that are often expensive and exclusively sold at Erewhon. History. The name "Erewhon" is derived from the 1872 satirical novel "Erewhon" by Samuel Butler. In the novel, Erewhon (an anagram of "nowhere") is a utopia in which individuals are responsible for their own health. Still a small  chain with just seven stores, the brand has been compared to the early years of Whole Foods Market. The Erewhon Organic brand was originally a health foods producer with just a single store. In 2011, Tony Antoci bought the company after initially looking into being a Dean & DeLuca franchisee; he currently serves as CEO. Following several years of increasing financial performance, New York–based private equity firm Stripes Group purchased a substantial minority stake in Erewhon in 2019. In April 2021, Erewhon announced plans to open their first Beverly Hills location in the former Williams-Sonoma space, which will be  Erewhon’s eighth store. In popular culture. Erewhon is alluded to as "Anavrin" in the Netflix original series "You"; protagonist Joe Goldberg works at the store. In season 25 of long-running sitcom South Park, Erewohn is said to give customers diarrhea.