Never as Good as the First Time
"Never as Good as the First Time" is a song by English band Sade from their second studio album, "Promise" (1985). It was released as the album's third and final single. It was a #20 pop hit on Billboard's Hot 100 charts in 1986. Reception. Frank Guan of Vulture stated, "Nearly all Sade songs are about commitment and security, but this, an ode to hooking up and living purely in the present, is the exception. The reckless pace matches the lyrical abandon. It's no accident that the music video is  mostly just Sade racing a horse across open country, which is so great that it’s tempting to replace the Internet entirely with GIFs of Sade racing a horse across open country." Music video. The black-and-white music video for "Never as Good as the First Time" features Sade Adu riding a horse through the town of El Rocío in Andalusia, Spain.