“Well, a, I, nje guess. You bheka like a ummeli. Sid hlobo of inja ummeli kuzodingeka. Efulethini Your, kahle, kulokho engikubone it, Ungathi liyindawo lapho ummeli aphile.” Opportunities in the BoP market are vast, and so are the obstacles. It is evident that rural villages and urban slums are challenging environments for doing business. Systems rarely exist for collecting and delivering goods and providing services. Vital market infrastructure is limited or nonexistent. Without working financial systems, the poor inhabit a cash economy. Lack of reliable police and legal systems makes all market actors find it an uphill task or even impossible to enforce contracts. Always bear in mind that business with the poor will not be business as usual. A major obstacle is the lack of information about the poor, such as on goods and services they require; how much is affordable to them, the type of goods they could produce and also services the poor could provide.