Snowman (Sia song)
"Snowman" is a song by Australian singer-songwriter Sia. It was released on November 9, 2017, as the first and only promotional single from Sia's eighth studio album, "Everyday Is Christmas". A music video made via claymation was released on October 30, 2020. "Snowman" earned positive reviews from critics, some of whom deemed it the highlight single from "Everyday Is Christmas". The song experienced a popularity surge in November 2020 on TikTok, which led to the release of the "Slowed Down & Snowed In" remix in the following month. In 2020, Brandon Funston of "The Athletic" listed  Snowman as the 85th best Christmas song of all-time. Composition. "Snowman" was written by Sia and frequent collaborator Greg Kurstin. Written in the key of D♭ major, Sia's vocals span from F to G♭ Production on the track was handled solely by Kurstin. The song is a midtempo, 60's-inspired, piano-driven, crisp, swaying ballad over which Sia's vocals, described as "calm but energetic" by "mxdwn", tell a snowman not to cry as he will melt. The track runs for a length of 2 minutes and 45 seconds. Release. "Snowman" was announced on Sia's  social media accounts on 7 November 2017, and was released for digital download and streaming on 9 November 2017 as a promotional single from "Everyday Is Christmas". Sia performed "Snowman" on "The Ellen DeGeneres Show", and on the finale of the fifteenth season of American reality TV series "The Voice". In December 2020, a challenge based around the song on video-sharing app TikTok saw a massive rise in popularity, becoming a trend. The challenge sees TikTok users attempt to sing a portion of the song, lasting forty seconds, in one breath. Sia subsequently released a 'Snowed In & Slowed Down  Remix' of the track, which was later featured on the "Snowman Deluxe Edition" of the "Everyday is Christmas" album on November 5, 2021. Reception. "Slant Magazine" described the song as a "clever ode to fleeting romance". "Slate" named it the best song on "Everyday Is Christmas", noting it "[takes] something we associate with winter and [applies] it to a universal theme." In 2020, Brandon Funston of "The Athletic" listed "Snowman" as the 85th best Christmas song of all-time. "NME" commented that the TikTok remix version of the song "opts for a breezier tempo than the original, with Sia changing  the song’s key midway through for extra effect." Commercial performance. Upon its initial release in 2017, "Snowman" debuted and peaked at number 3 on the "Billboard" Holiday Digital Songs Sales chart dated 2 December 2017. Following its rise in popularity in 2020, the track reached the top 50 in Australia, Canada, France and Germany, among others. It also peaked at number 25 on the "Billboard" Global 200, and reached number 1 on the Finnish Singles Chart, becoming Sia's first chart-topping hit in the country. Music video. On 30 October 2020, the claymation music video for "Snowman", directed  by Lior Molcho, premiered on YouTube. Credits and personnel. Credits adapted from Tidal.