Missguided
Missguided is a UK-based multi-channel retailer selling clothes aimed at 16 - 35 years old women. Missguided's headquarters were in Salford, Greater Manchester until 2015 when they moved to Trafford Park. Missguided have also launched a menswear brand called Mennace, delivered through their website. History. Missguided was established in 2009 by Nitin Passi who remains the owner of the company. Since its launch, the online retailer has experienced rapid growth in the UK and has expanded into USA, Australia, France and Germany. In March 2015, Missguided launched in US department store Nordstrom, followed by a concession at  Selfridges Trafford Centre in June. In November, the second UK bricks-and-mortar store was opened within Selfridges Manchester Exchange Square and the third was opened in Selfridges in Birmingham in March 2016. In September 2015, the company introduced tall and petite lines which each featured around 70 pieces, following its plus-size collection in November 2014. For Winter 2015, the company launched a range of collections including lingerie, nightwear, a new denim collection as well as a premium collection called Peace & Love. In May 2016, Missguided launched a range of wedding dresses. The collection was made up of 19  pieces for brides and bridesmaids. In September 2017, Missguided announced the launch of the brother label Mennace. Collaborations. In March 2014, Missguided marked its fifth birthday with a collaboration with singer Nicole Scherzinger. The 40-piece collection was designed by Scherzinger. May 2015 saw a collaboration between Missguided and R&B singer Pia Mia. In March 2016, the womenswear label announced that Pamela Anderson would front their SS16 collection. The campaign was shot by Swedish photographer Arvida Byström, from a concept created by creative director and stylist Soki Mak. A Bikini A Day bloggers Tash Oakley and Devin Brugman collaborated with  Missguided in May 2016 to launch a new swimwear line. In September 2016, the company announced a campaign collaboration with American model and singer Amber Rose. The company also launched collections with bloggers including Carli Bybel, Caroline Receveur, Sarah Ashcroft and Alexis Ren. November 2016 saw Missguided launch its first flagship store in Westfield Stratford, London. In 2017, Missguided launched a collection with British supermodel Jourdan Dunn. In the same year Missguided was involved in a campaign by Lucozade Zero. In 2019, Playboy x Missguided was re-launched, after first debuting in 2018. The collection was met with mixed reviews , due to the ambiguous reputation of Playboy Magazine, and the design choices made in the collaboration In the same year, the collection 'SofiaRichie x Missguided', produced in collaboration with model Sofia Richie was also launched on the official Missguided website. The model announced the collaboration across all of her social media accounts, in coordination with the brand's social channels.