Morgan Eckroth
Morgan Eckroth (born ), also known by her username MorganDrinksCoffee, is an American online content creator and barista. Eckroth maintains a popular TikTok account and YouTube channel, and won the 2022 United States Barista Championship. Education and career. Eckroth attended Oregon State University where she received a marketing degree in June 2020. As a college freshman she started working as a barista at Tried and True Coffee Co. in Corvallis, Oregon. She began releasing short form comedy sketches about life as a barista on TikTok. She then expanded to Instagram and YouTube. After graduating, she started work at a  start-up, before returning to work as a barista to allow her to continue making coffee-related content. She stated in an interview with "Business Insider", "Previously, so many of my videos revolved around me actively being a barista and actively working in a café. It felt a little disingenuous to go back to that sort of thing without actually working in the industry. And so I found a wonderful café up in Portland that was looking for a part-time barista, and to this day, I still work three shifts a week." She continues to work part time as  a barista as of March 2022. Eckroth typically films her videos at the coffee shop she works at after it has closed. In December 2020, Eckroth announced a collaboration with Wrecking Ball Coffee Roasters, selling branded coffee from her online shop. In 2019 and 2020, Eckroth competed in the United States Barista Championship (USBC), competing in nationals and qualifiers respectively those years. In 2022, Eckroth became the USBC Champion, finishing first and qualifying to represent the United States in the World Barista Championship in Melbourne, Australia. Leading up to the competition, Eckroth prepared for two months with Onyx Coffee Lab  from Arkansas and was coached by Onyx co-founder Lance Hendrick. Her performance at the competition discussed livestreaming and the connection between the online and physical world as it pertains to coffee culture. Eckroth also released a video series leading up to the competition detailing her preparation. Personal life. Eckroth lives in Portland, Oregon, and previously lived in Corvallis, Oregon. In May 2020, Eckroth was attacked with bear mace at her job after a customer became angry about the coffee shop's temporary no-cash policy during the onset of the COVID-19 pandemic in the United States. Morgan Eckroth Morgan