Never Will
Never Will is the fourth studio album by American country music singer-songwriter Ashley McBryde. It was released on April 3, 2020 via Warner Music Nashville. The album is McBryde's second major label release and was preceded by the lead single "One Night Standards". McBryde launched the One Night Standards Tour in support of the album on January 30, 2020. "Never Will" was nominated for the Grammy Award for Best Country Album and the Country Music Association Award for Album of the Year. Release and promotion. The album's title, track listing and release date were revealed  on January 17, 2020. Singles. The first single from the album, "One Night Standards", was released on August 30, 2019. It impacted country radio on September 23, 2019. The music video was released on December 19. Two additional songs—"Martha Divine" and "Hang in There Girl"—were released ahead of the album as promotional singles in January 2020. Both were accompanied by music videos that made up a chronological 3-part series beginning with the video for "One Night Standards". Tour. Beginning January 30, 2020, McBryde launched the One Night Standards Tour to support the album. Critical reception. "Never Will" was met  with widespread critical acclaim. At Metacritic, which assigns a weighted average rating out of 100 to reviews from professional publications, the album received an average score of 83, based on 7 reviews. "American Songwriter" reviewer Hal Horowitz applauded the music, regarding it as "a rock/country hybrid that's more visceral than, well, country/rock, and hits harder too". On the other hand, Robert Christgau lamented "the production here: Nashville rock at its bigged-up schlockiest, with McBryde belting to match", but applauded the songwriting as "compact", engaging, and "so sharp it gives her the right to belt: lyrically not  one of the 11 tracks is merely passable". Jonathan Bernstein from "Rolling Stone" similarly praised the lyrics, calling McBryde "one of country's sharpest truth-tellers". Personnel. Adapted from AllMusic