Lupo Alberto
Lupo Alberto ("Alberto the Wolf") is a famous Italian comic book series created by Guido Silvestri (Silver) in 1974. It details the adventures of Lupo Alberto, a blue wolf. The protagonist of the comic book, Lupo Alberto, takes the shape of the common man who has a goal in life and a certain amount of bad luck. Alberto, a resident of the McKenzie farm, always tries to steal a hen named Martha (who is his girlfriend), but Moses, a sheepdog, is the obstacle to his plans and does everything to stop him. The conflicts between Alberto and Moses  were the subject of the first strips of the series. Lupo Alberto made its first appearance in February 1974, with some strips published by Silvestri in "Corriere dei Ragazzi", a 1970s magazine owned by "Corriere della Sera". After a year, Dardo published the first series dedicated to this character. Since 1985 a series of monthly books has been released, following a short-lived series (composed of 8 issues) launched between 1983 and 1984. In 2009 an exhibition for the character's 35th anniversary was held. The Lupo Alberto strips are especially popular among teenagers, and have spawned a rich merchandising  franchise including such items as school diaries and greeting cards. As a consequence of its appeal on the youth, the Lupo Alberto character was used in the 1990s for a massive anti-AIDS campaign promoted by the Italian Ministry of Public Health, emphasizing safe sex and the use of condoms. Animated series. In 1997 Rai Trade (1987–2011) and Mondo TV co-produced an animated series and label for Warner Bros. The series is available in Italian and English. Video game. A video game adaptation of the comic strip was released for the Commodore 64, Amiga and Atari ST. Lupo Alberto