The Minister of Arts and Culture, Ms Lulu Xingwana, will lead a contingent of South African writers, publishers, booksellers, librarians and other book sector stakeholders to the London Book Fair from 19-21 April 2010. Over 100 South African delegates have already confirmed their participation at this year's London Book Fair.
The honour of becoming a market focus country provides the ideal opportunity for South Africa to showcase its authors, publishers, booksellers and other aspects of the book industry to world audiences. The participants will get the opportunity to establish export networks, explore translation and international distribution opportunities and get exposure to international audiences.
On 19 April 2010 Minister Xingwana will officially open the South African pavilion, which will house over 50 South African exhibitors and occupy the centre stage of the book fair.
This is a unique platform to promote South African literature to world audiences and develop a globally competitive book sector.