Ichiran
Locations. In November 2016, Ichiran USA opened a noodle factory and restaurant in the Bushwick neighborhood of Brooklyn in New York City. It imports its key components, broth and spicy red sauce, from Japan as of 2016. After trying to open in New York for 10 years, it abandoned an earlier plan of opening a restaurant in Manhattan due to regulations and logistics challenges. By 2017 Ichiran had expanded across Japan to more than 65 locations. Outside of Japan, Ichiran has restaurants in Hong Kong, Taipei, and Brooklyn, New York. The pricing of the New York restaurant has been  subject to criticism (tonkotsu ramen costs $18.90 there); Ichiran's director of operations Hana Isoda argues that the prices are not far from New York City's other top ramen restaurants. The Brooklyn location has both tables and booths. A Midtown, Manhattan location based on its solo dining concept will open on West 31st Street, between Sixth and Seventh avenues. Ichiran planned to open at least three new U.S. locations by 2020.