Charles Sheldon
Charles Monroe Sheldon (February 26, 1857 – February 24, 1946) was an American Congregationalist minister and leader of the Social Gospel movement. His novel, "In His Steps", introduced the principle of "what would Jesus do?" which articulated an approach to Christian theology that became popular at the turn of the 20th century and had a revival almost one hundred years later. The stretch of US-24 on the north side of Topeka, Kansas between US-75 and K-4 is named the "Charles Sheldon Trafficway" in his honour. Education and ministry. Charles Sheldon was born in Wellsville, New York. He was a  graduate of Phillips Academy, Andover (class of 1879) and of Brown University in 1883. He was pastor of a church at Waterbury, Vermont, from 1886 to 1888, and in 1889 became pastor of the Central Congregational Church in Topeka, Kansas. Sheldon became an advocate of the late nineteenth century school of thought known as Christian Socialism. His theological outlook focused on the practicalities of the moral life, with much less emphasis on the doctrinal traditions of personal redemption from sin in Christ. In the winter of 1896 Sheldon developed a sermon story that he read as a weekly series from  the pulpit of Central Congregational Church. The unifying theme of these sermons was based on posing the question, "what would Jesus do?" when facing moral decisions. He viewed this question as traditional within Christianity and likely drew some inspiration from William T. Stead's "If Christ came to Chicago!" (1893) and other earlier sources. Novel and theological influence. The theme of the sermons was later fictionalized into the novel "In His Steps". The central ethos of the novel was not about personal redemption but about moral choices related to encountering circumstances of poverty and deprivation. Sheldon's theological motif reflected  his socialist outlook. Sheldon's own parish work became identified with the Social Gospel. Walter Rauschenbusch, widely viewed as the chief architect of the Social Gospel, acknowledged the importance Sheldon placed on imitating Jesus. He saw the significance of Sheldon's work in bringing home the realization that it is hard to live a Christ-like life, given the temptations of modern society. While Rauschenbusch found this awareness valuable, he saw that it did not demand what he believed was a necessary transformation of social institutions. Sheldon was in touch with the concerns of middle-class America at the end  of the century. He saw his role as one of communication—to introduce his congregation and the wider public to the ideas of Lyman Abbott, Richard Ely, George Herron, and Rauschenbusch. That was his intention in writing "In His Steps." Of the social issues Sheldon espoused during his lifetime, the two he was most passionate about were equality and prohibition. He believed that all persons were equal and should be treated as such. He was a pioneer among Protestant ministers in welcoming blacks into a mainstream church. He was also committed to fair treatment for Jews and Catholics, and proclaimed  the equality of men and women. A strong supporter of the feminist struggle for equal rights, he urged women to enter politics. He also pushed for full equality in the workplace. Sheldon was also a vegetarian who promoted compassion towards animals just as he did towards humans. He even criticized circuses for their treatment of animals. Newspaper "career". In March 1900 he became editor for a week of the Topeka Daily Capital applying the "what would Jesus do?" concept. In that short time, the newspaper's circulation exploded from just under 12,000 to 387,000, overwhelming the paper's Topeka printing  plant causing it to print 120,000 copies each in Chicago, Illinois and New York City. After his retirement from Central Congregational Church in 1920, Sheldon edited "Christian Herald, An Illustrated News Weekly for the Home", a religious periodical, from 1920 to 1924 and continued to write articles after his final retirement in 1924. Section::::"What would Jesus do?". In the 1990s WWJD bracelets became a popular item among young people and publishers increased sales of the public domain book "In His Steps" and tied it in with marketing of "what would Jesus do?" items. A ten part mini-series produced by  Topeka PBS affiliate KTWU featured an hour-long segment "Beyond Theology: What Would Jesus Do?" which examines how this question might be considered in context of the political, social and cultural changes that have taken place in America. The program also takes a look at the manner in which Sheldon applied the social gospel in his own life and in his community.