Yocco's Hot Dogs
Yocco's Hot Dogs is a regionally famous hot dog and cheesesteak establishment with six restaurants, each located in the Lehigh Valley region of Pennsylvania, in the United States. Yocco's was founded in 1922 by Theodore Iacocca, uncle of Lee Iacocca. Its corporate headquarters is located in Emmaus, Pennsylvania. History and locations. Yocco's was originally established in 1922 at its former center city Allentown location at 625 Liberty Street. Its original name was the Liberty Grill. From the 1970s to the 2000s, five new Yocco's restaurants were opened. The first was opened at  2128 Hamilton Street in Allentown, followed by locations in Emmaus, Fogelsville, Trexlertown, and Hanover Township. The Liberty Street location closed in May 2016 and a sixth location at the South Mall in Salisbury Township opened in the fall of 2016. Yocco's is currently run by Gary Iacocca, the third generation owner. The company's corporate headquarters is located in Emmaus. The name Yocco's was derived from the name "Iacocca," after the family who owns the establishment. However, because the Pennsylvania Dutch could not pronounce Iacocca (an Italian name) and said Yocco instead, the name was changed to reflect  their pronunciation. Zippy the Pinhead. Yocco's has made several appearances in "Zippy", a nationally syndicated comic strip featuring the character Zippy the Pinhead.