VnExpress
VnExpress is a Vietnamese online newspaper, run by FPT Corporation. It is the first newspaper in Vietnam that is not produced in paper format. It is one of the most popular websites in Vietnam according to Alexa Internet. It employs 241 journalists with an average age of 31 based across cities and provinces, 80 technical engineers and product designers, 180 salespeople and 40 office workers. In 2020, the newspaper has garnered over 40 million frequent readers, over 10 billion views and 5 million comments. Each reader spends an average of five minutes and 44 seconds per session. Readership spans  from as young as 18 to over 60 years of age. VnExpress has a Vietnamese language version and an English language version ("VnExpress International"). Controversy. 1. Governed comment section. Even though it claims to be "the most read Vietnamese newspaper", Vnexpress maintains controversial and interfering comment sections in which several comments that do not comply with the newspaper's views are filtered and heavily edited. The purposes of this governed comment section are to shape the reader's views and to create a bandwagon effect. On the other hand, the media occasionally post following/ responding comments that publish falsehoods, attack  and insult the original commenter. Sex, race, religion and origin discrimination are not filtered, but sometimes unpopular views and sciences are. 2. Transparency to clients and corporates. Vnexpress are well known for its populous readers though they are not willing to be transparent about their number of view and reach on paid-content articles. Corporations and clients who want to run paid-content on Vnexpress are requested to send supporting visuals like video clips and images in original files instead of via the third-party platform (e.g Youtube). Such practice is regulated to avoid their customers tracking the actual reach  numbers. However, there are minimum discussions or articles exposing Vnexpress ambiguity in their business model since they control the media by their unverified popularity.