Paul H. Bruske
Paul Hale Bruske (November 7, 1877 – September 26, 1956) was an American writer, journalist, advertising executive, and sportsman. Bruske was a baseball correspondent for "Sporting Life" from 1905 to 1914. He also wrote for several Michigan newspapers from 1898 to 1910. He covered the Detroit Tigers for 14 years, including their American League championship seasons of 1907, 1908, and 1909. During the 1910s, he became involved in the automobile business. In 1910, he led the "Under Three Flags" automobile expedition from Quebec City to Mexico City, and in 1911 he participated in the Glidden Tour, a cross -country automobile race. From 1914 to 1915, he managed the Maxwell automobile racing team that included Barney Oldfield and Eddie Rickenbacker. Bruske also worked in the advertising business for many years. During the 1910s, he was at different times the adverting and publicity director for four of Detroit's leading automobile manufacturers, E-M-F Company, Studebaker, Maxwell, and Harroun. In his later years, he handled the advertising accounts for Fisher Body and Firestone/Oldfield Tires. Early years. Bruske was born in Charlotte, Michigan, and raised in Saginaw, Michigan. He was the son of Rev. August F. Bruske, who served  as president of Alma College. Bruske attended Alma College where he was a champion tennis player and an infielder and captain of the baseball team. He graduated from Alma in 1898. Newspaper career. After graduating from Alma, Bruske held reporting jobs with the "Lansing State Republican", the Grand Rapids "Herald", "The Grand Rapids Press", and the "Saginaw Evening News". While in Grand Rapids, he covered the city's Western League baseball team that featured three future inductees into the Baseball Hall of Fame -- Rube Waddell, Sam Crawford, and Jake Beckley. In 1901, Bruske joined the "Detroit Tribune" and became the  head of its sports department in 1902. He established Michigan's first Sunday sports section while he was with the "Tribune". He also established Michigan's first color newspaper supplement with a green sports section at the "Tribune". In 1906, Bruske moved to the "Detroit Times" as the sports editor. In January 1905, Bruske also became the Detroit correspondent for the "Sporting Life", a national weekly founded in 1883 devoted to coverage of the sport of baseball. Bruske's baseball articles were regularly featured in "Sporting Life" from January 1905 through April 1914. Automobile career. In May 1910, Bruske left  his position as the sporting editor of the "Detroit Times" to become the publicity agent for the E-M-F Company, which was at the time the fourth largest automobile manufacturer in the United States. In June 1910, Bruske led a pioneering automobile expedition known as "Under Three Flags." Bruske and a small crew drove a Flanders "20" roadster (an early offering by E-M-F Company) from Quebec City to Mexico City in 58 days from June 6 to August 3, 1910. The E-M-F Company subsequently published a book about the expedition, likely written by Bruske. Alfred  Henry Spink, the founder of "The Sporting News", called Bruske's "Under Three Flags" expedition "the most remarkable journey ever placed to the credit of a car of its power." In October 1911, Bruske participated in the Glidden Tour, a cross-country automobile race from New York to California. By 1912, the E-M-F Company had combined with Studebaker, and Bruske was in charge of advertising and publicity for Studebaker. He toured the country arranging exhibitions, overseeing the company's participation in road races, and writing newspaper stories promoting Studebaker automobiles. In December 1914, he left Studebaker to manage  the Maxwell automobile racing team. The Maxwell team was one of the leading automobile racing teams in the 1910s and included among its stars, Barney Oldfield, Ray Harroun (winner of the 1911 Indianapolis 500), Eddie Rickenbacker, and Billy Carlson. In April 1915, after equipping the team's cars with Master carburetors, the Maxwell team took first and second place in a race in Venice, California. In July 1915, the Maxwell team, with Rickenbacker driving, won the 300-mile Sioux City sweepstakes. In August 1915, the Maxwell automobile company withdrew from the automobile racing business, and Bruske was given a position  overseeing the company's newspaper work. From 1917 to 1919, he was the advertising manager for Ray Harroun's Harroun Motors Corp. In a draft registration card completed at the time of World War I, Bruske described himself as an "advertising writer" for the Harroun Motors Corp. He was living at that time with his wife, Mary Plum Bruske, at 195 Pallister Street in Detroit. Family and later years. After two years with Harroun, Bruske joined Power, Alexander & Jenkins Co., an advertising agency in 1919. Bruske remained active in the advertising business in his later years, with clients that included  Fisher Body and Firestone/Oldfield Tires. Bruske married a fellow Alma student, Mary Wheeler Plum. They had a son, Paul Wheeler Bruske and a daughter Barbara Plum Bruske. At the time of the 1930 United States Census, Bruske was living with his wife and son at 831 Pallister Street in Detroit. Bruske died in 1956 at Romeo, Michigan.