18:24 wathi: ""nithathile onkulunkulu bami, engabenzayo nangami, futhi umpristi, nakho konke enginakho. futhi ingabe ukusho, 'kuyini lokho ofuna?'"" 8th july 2019 one customer from south asia got the wireless charging docking station on hands today.(monday) and sent the feedback to us, they like this exclusive design so much and asked a discount, the macbook air original power adaptor is 30w, how can we charge the laptop and make all accessor...funda kabanzi » propelled by increased competition with the private sector and other similar organisations, the non--profit sector increasingly faces challenges to create meaningful interactions with stakeholders which, among other benefits, allow for differentiation and the creation of favourable and lasting impressions of the corporate brand. the main research aim of this study was to propose possible elements for a conceptual framework for the integration of non--profit organisations’ social media brand communication. the point of departure was that the achievement of a favourable corporate brand in the non--profit sector could, inter alia, be realised by following an integrated communication approach when utilising social media to communicate with stakeholders. the study is different from prior studies because of its specific interdisciplinary focus on the corporate brand, social media and integrated communication (ic), and the fact that it is merged into one study. the research into the main contribution of the study was based on a thorough literature review focusing on the following objectives: to explore corporate branding and social media; and to describe elements that could constitute an integrated approach to social media brand communication. during the investigation into the topic, the social media focus of the study was framed on the basis of classical theoretical views, and the theory of and perspectives on human action, symbolic interaction and social presence. the absence of a single set of theoretical assumptions of social media necessitated an inductive reasoning process based on identified key elements of social media. subsequent to the literature review, the empirical research gathered invaluable insights from communication professionals in south african non--profit organisations, and who are responsible for communication by means of social media. finally, and following the measurement of the proposed elements, the objective of proposing possible elements for the integration of social media brand communication and presenting it in a conceptual framework was achieved. the conceptual framework was based on three foundational principles, namely a corporate brand focus and a philosophy of communication integration, underpinned by social media. the proposed conceptual framework should provide new insights into and contribute to the existing body of knowledge on organisational communication.