Amari Hotels and Resorts
Amari Hotels and Resorts is a Thai-based hotel and resort chain owned by ONYX Hospitality Group, operating a network of properties in urban and resort destinations throughout Thailand and Asia. The brand has 15 hotels and resorts in 13 destinations in Thailand, Laos, Malaysia, China, Bangladesh, Sri Lanka and the Maldives. History. Founded by the parent company Italthai in Thailand in 1965, under Siam Lodge Hotel Group, it later became Amari Hotels and Resorts Company Limited in 1992. In April 1995 Amari formed a joined venture with Philippine Public Estates Authority to form a reclamation  project called Freedom Islands in the Philippines and was approved by then-President Fidel V. Ramos on June the same year. It never came to fruition as it was marred by allegations of corruption. In 2010, Amari Hotels and Resorts announced a new corporate structure with the creation of ONYX Hospitality Group, as a hotel management company. This restructure has allowed the company to pursue its expansion plans in moving beyond Thailand. ONYX Hospitality Group has a range of hotels, resorts, serviced apartments and spa brands including Amari, Shama, OZO, The Saffron Collection and Breeze Spa. In 2010, the Amari  brand was re-launched with a new brand identity ‘Colours and Rhythms’. In 2020, the brand launches a refreshed brand identity 'Brighten Your World' to celebrate contemporary Thainess; food, arts, design, architecture, wellness, festivities and fun through its service, product design, brand signatures and experiences. Hotels. As of May 2020, Amari has 15 properties in Thailand, Laos, Malaysia, China, Bangladesh, Sri Lanka and Maldives. Dancing with the Stars. In January 2013, BBC Worldwide Ltd. partnered with Amari to bring television show Dancing with the Stars to Thailand. The premier of Dancing with the Stars (Thailand) aired on 7 January 2013  and ran for a total of 7 x 90-minute episodes.