Shelby D. Hunt
Shelby D. Hunt (born 1939) is an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher. He is noted for his contributions to competition theory and the resource-advantage view. Education and career. Hunt originally studied mechanical engineering at the University of Ohio, graduating with a Bachelor of Science in 1962. He received his PhD from Michigan State University in 1968. After working as a technical sales representative for Hercules Plastics Inc, he began his academic career at the University of  Wisconsin-Madison in 1969. He chaired the Marketing Department from 1974 to 1980. In 1980, he took up an academic position in the graduate school of the Texas Tech University and is currently the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University. He was the Editor of the "Journal of Marketing" from 1984 to 1987. His research interests are in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science." He has authored dozens of books and more than 150 articles and is one of the 250 most cited authors  in business and economics. He and his work are the subject of the publication, "Legends in Marketing: Shelby D. Hunt," edited by Jagdish N. Sheth and published in 2011. Recognition and awards. Hunt is the recipient of multiple awards for his scholarship and services to education, including: Publications. Books Articles/ Chapters