The KZN South Coast is often overlooked due to development in the area not being comparable to regions like the greater eThekwini metropolitan area. However, over the years several festivals and events aimed at placing the KZN South Coast Area firmly on the national recreation and entertainment map have persisted and some have established themselves as firm brands. Among the most well-known events in the area are the annual Ugu Jazz Festival. The article above, however, aims to show a spotlight on an event that promises to take the recreation and entertainment industry of the South Coast up a notch: The Ugu Fashion, Wine & Music Experience (UFWME). The UFWME seeks to provide exclusive entertainment to fashion, wine and music lovers through fashion showcases, the red carpet experience, live music performances and an elegant setting. Qinisa ukuthi zonke izibanyana ezikhombisa ingozi namageji kusebenza kahle - lapho uthinta isikhiye sokudumisa, zonke zifanele zikhanye. (Izibanyana zikawoyela ne-altheneyitha zifanele zikhanye lapho uthinta isikhiye, zifanele zicishe lapho injini iduma - ezinye izibanyana zizokhanya lapho kukhona inkinga endaweni ethile).