Jared James Nichols
Jared James Nichols (born March 14, 1989) is an American blues-rock guitarist and singer from East Troy, Wisconsin, best known for his high-energy "pick-less" electric guitar playing technique. He is rarely seen playing without his signature single-pickup Epiphone Les Paul Custom P90 nick-named "Old Glory" or his vintage original 1953 Gibson Les Paul nick-named "Ole Red". He fronts a power trio under his name, rooted in the early 1970s hard-rock vein of Cream and Mountain. He resides in Nashville, Tennessee. Career. Nichols moved to Los Angeles in 2010. He won  the "Gibson Les Paul Tribute Contest" as well as the "Musicians Institute Most Outstanding Player Award". He formed his own trio shortly thereafter and released a 3-song EP "Live at the Viper Room". After this release, Nichols toured America and played various clubs/festivals including Sturgis Buffalo Chip, SXSW, Summerfest, and more. It was during this time he opened for Kid Rock, Lynyrd Skynyrd and ZZ Top. In Spring 2014, he embarked on a 2-month European Tour which proved to be successful, resulting in 2015 full-length release "Old Glory & The Wild Revival" recorded with producers Warren Huart  and the legendary Eddie Kramer. In early 2016, Music Radar named Jared as one of the "Top Upcoming Guitar Players in the World". Around the same time, Nichols was featured in a "mini-doc" series "UNCHARTED" by Honda and UPROXX about his guitar playing and determination to further himself in the music industry. The documentary went viral online, resulting in over seven million views within one month of its premier. He has also recorded at historic studios such as Abbey Road, Sunset Sound, EastWest Studios, Swinghouse, La Fabrique and Dave Grohl's Studio 606. Nichols has toured across America and  Europe with acts including Living Colour, Glenn Hughes, Zakk Wylde, Walter Trout, UFO, Saxon, Fozzy, L.A. Guns, and Blue Öyster Cult. Nichols has performed with many of his musical heroes ranging from Billy Gibbons, Slash, Peter Frampton, Zakk Wylde, Joe Bonamassa, Steve Vai, and Leslie West His second full-length album "Black Magic" was released in January 2018. In July 2019, Nichols released the single "Nails in the Coffin". The single premiered on BBC Radio 2 as well as heavy A-List Rotation on the UK's Planet Rock Radio. March 2020 saw Nichols release the single "Threw Me To  The Wolves" in conjunction with his debut headline European tour. The single received rave reviews in the industry, touting the single as his best work to date. Premiering on BBC Radio 2 on the "Radio 2 Rock Show" in England, as well as "Pirate Rock Radio" in Sweden. Nichols was named as a global ambassador for Gibson Guitars in June 2021. Jared is one of four guitarists to now be given this title, the other three being Slash, Lzzy Hale and Dave Mustaine.  In 2021 Nichols released his new single “Skin ‘n Bone” on June 7 as well as a  music video for it and announced that he would be releasing his EP "Shadow Dancer" on September 17, 2021. Equipment. Nichols is endorsed by Gibson/Epiphone, Seymour Duncan, Blackstar Amplification, and DR strings. Jared primarily plays his signature Les Paul nicknamed "Old Glory" fitted with a single Seymour Duncan P-90 in the bridge position. In January 2019, Nichols unveiled his signature Epiphone "Old Glory" Les Paul. In 2021, Epiphone released a new iteration of the "Old Glory" Les Paul called "Gold Glory," featuring a gold sparkle finish. Nichols is known for his use of P90 pickups. He prefers vintage Gibson  P90s, or new reproductions by Seymour Duncan. In January 2019, Jared collaborated with British company Blackstar Amplification to develop a signature amplifier, the JJN20.