Yamato Transport
The company's logo is a yellow oval with a black cat carrying her kitten in her mouth, symbolizing the company's promise that they take care of items entrusted to them as though the items were their own family. The company is often colloquially referred to as 黒ねこ ("Kuroneko") which means "black cat" in Japanese. The logo is as familiar in Japan as the Coca-Cola logo is in the United States. The logo was developed by founder Yasuomi Ogura.