Sniff Petrol
Sniff Petrol is an online motoring satire magazine, first published in 2001. "Sniff Petrol" was originally published bi-weekly, but due to other commitments of the writers this schedule was reduced, first to a monthly schedule, and now to a blog format, updated on a regular basis. It receives over 10,000 hits a day. "Sniff Petrol"s articles comment on motoring and motorsport (especially Formula One) events, both real and fictional, by parodying the styles of presentation and language used in various motoring fields. Most notably, this includes motor manufacturer press releases, but also extends to motoring magazine reviews  and the like. Regular features. Alongside satire directed at motoring and motorsport related news, "Sniff Petrol" has a number of long-running regular features, most notably including: Campaigning. "Sniff Petrol" has run several satirical campaigns since its inception. These have included Twitter. "Sniff Petrol" started a Twitter feed in April 2009. In October 2014 it had over 57,000 followers. The "Sniff Petrol" Twitter account is used chiefly to give real-time commentary on Formula 1 races and brief comment on motoring news as well as reports of mini-cab journeys undertaken by the author. The "Sniff Petrol" Twitter feed came  17th in the Humor category at the 2010 Shorty Awards. Media coverage. Sniff Petrol content has been reproduced on many other websites including US car blog Jalopnik and in other media, including the BBC TV series Top Gear. "Sniff Petrol" has been mentioned in national newspapers including "The Times", the "Daily Telegraph" and in the "Irish Times". In 2006 a series of "Sniff Petrol" spoof MG Rover advertisements were turned into a charity calendar.