Color&amp;CoColor&amp;Co Color&Co Color&Co personalized hair color is an American direct-to-consumer hair color brand that is a subsidiary of L'Oréal. Color&Co enables women and men to consult one-on-one with an independent colorist via live video, and creates personalized at-home hair coloring kits based on the colorist's guidance and the consumer's preferences. Background. Color&Co was founded independently in 2017 by a collective of colorists and tech engineers from L'Oreal Research and Innovation. It was developed within L'Oréal's Technology Incubator. Color&Co launched online in May 2019. Consumers complete a questionnaire to select their hair color or  consult with an independent colorist via real-time video chat. Based on the results of the questionnaire, or the outcome of the consultation, Color&Co selects a base color, and adjusts the depth and tone of the shade to create a "Colorbox" which is shipped to the consumer. Color&Co Color&Co personalized hair color is an American direct-to-consumer hair color brand that is a subsidiary of L'Oréal. Color&Co enables women and men to consult one-on-one with an independent colorist via live video, and creates personalized at-home hair coloring kits based on the colorist's guidance and the