Hong Kong Top Brand Awards
Hong Kong Top Brand Awards (formerly known as Hong Kong Top Ten Brandnames Awards, renamed in 2004) is a competition held in the Hong Kong Products Expo. Objectives. Hong Kong Top Brand Awards aims at giving recognition to outstanding brand names founded by Hong Kong companies, to encourage producers in pursuit of superiority, to promote Hong Kong products, and to augment the profile, both locally and internationally, of Hong Kong industry. Rename and Introduction of new logos. From 2004, the Hong Kong Top Ten Brandnames Awards was renamed as "Hong Kong Top Brand Awards" and  a brand-new logo has been implemented to reinstate the previous Award logo. The "Hong Kong Top Brand Mark" was designed under the supervision of the famous local designer, Kan Tai Keung (靳埭強). While retaining the fundamental features of previous "Top Mark", the new mark looks more internationalised, noticeable, fashionable and vibrant. On 2005 January 1, the previous Award logo will be totally suspended for any purpose. To reinforce the supervision of the use of logo, the Association also put the Hong Kong Top Brand Mark Scheme into practice autonomously, so as to bring in a unified identity system for  Awardees, and to improve the reviewing process and continuing development of the Award. Hong Kong Top Brand Mark. All awardees should account to the Organizer concerning products under the winning brands. For winners of "Hong Kong Top Brand Awards" and "Hong Kong Premier Brand Awards," they could apply for Hong Kong Top Brand Mark by product grouping and spirit, if meeting the evaluation requirements, be conferred a license to use the "Hong Kong Top Brand Mark" for dealing endorsement corresponding to the certified product categories, the winning company or brand name, e.g., printing on wrapping, commercials, letterhead, and other promo  materials. The license is subject to renewal on an annual basis. If the winning company falls short to renew license for any product, it should not use the Mark in any case use the Mark or promote individual products by means of the awards; and they are required to evidently signify the entire title of the award, the year of conferment and the name of Organizer whenever quoting the award in literature. For "Emerging Brand" and "The Most Popular Brand On-line," they are entitled to use the "Hong Kong Top Brand Mark" for promoting the general image of the  winning company and brand name within one year, provided that the full title of the award is accordingly indicated.