Now (newspaper)
Now (styled as NOW), also known as NOW Magazine, is a free alternative weekly newspaper and online publication in Toronto, Ontario, Canada. It was first published on September 10, 1981 by Michael Hollett and Alice Klein. "NOW" is an alternative weekly that covers news, culture, arts, and entertainment. "NOW" is published 52 times a year. The publication can be picked up in subway stations, cafes, variety stores, clothing outlets, restaurants, alternative movie venues, and in its green and red newspaper boxes. "NOW" is published every Thursday. "NOW" has been online since 1993, first as now.com and then as  nowtoronto.com since 2000. It is also a central sponsor and its owners held an ownership stake in North by Northeast, a major annual music festival in Toronto. "NOW" was privately owned by Hollett and Klein until 2016, when Hollett sold his share of the company to Klein and left the newspaper to focus on North by Northeast as the festival's president and founder. In 2019, Klein's NOW Communications sold "NOW" to Media Central Corporation for $2 million. Klein remained with the newspaper as "Chief Editorial Strategist". A few weeks later, Media Central Corporation also announced a deal  to acquire the similar Vancouver publication "The Georgia Straight". In 2022, Media Central Corp Inc., of which NOW Central Communications Inc. is a subsidiary of, that owns and publishes NOW Magazine, files for bankruptcy. Content. Syndicated content in "NOW" includes Dan Savage's "Savage Love" sex advice column and Rob Brezsny's "Real Astrology". Notable writers and editors include Susan G. Cole, Adria Vasil, Glenn Sumi, Norman Wilner and David Suzuki. "NOW publishes several comprehensive guide issues every year. Some of these include: " In September 2021, Media Central Corporation announced that the company would be selling nine NFTs made from  previous covers published by NOW Magazine and Georgia Straight. The NFTs are still listed as open for bidding. In March 2022, NOW Magazine cuts back on printing weekly issues for at least the next two months in an effort to save money and grow its online audience. Green efforts. Some of these efforts include the construction of the "Green Roof" in 2006. The roof helps to keep the building temperature regulated while using less energy which aids in keeping pollution low. The plant life, which is a sedum species, helps to purify the air. The green roof also reduces stormwater  runoff – which can cause sewage backup during periods of deluge. "NOW" implements a 100% recycled paper policy and uses only vegetable-based dyes for print. This effort, each year, saves over 28,000 living trees, reduces greenhouse gases – the equivalent given off by 534 cars, eliminates 7 swimming pools of waste water and saves 79 garbage trucks worth of solid waste. "Now" also partners with Green Enterprise Toronto (GET) and Canopy (formerly Markets Initiative). Both companies are dedicated to responsible business and green initiatives. "NOW" is a certified B Corporation.