Pesek Zman
Pesek Zman () is an Israeli brand of chocolate bar, manufactured by Strauss Group's Strauss Israel company under its Elite confectionery brand. Description. The original bar was flat and measured about 20 cm length, 4 cm width and 1 cm thick. The snack consists of two layers: a wafer and a chocolate coating. The wafer contains chocolate cream. In 2008, the chocolate cream was replaced by hazelnut cream. The snack was introduced in 1982. Since then, many different versions of the snack were created. Advertising. Pesek Zman is Elite's most famous product. Elite invests substantially in advertising  the product. Its leading slogan is: "Take Pesek Zman (time out), a sweet moment in life". The advertisements of Pesek Zman mainly deal with sport themes. Following the 2011 Israeli social justice protests, in February 2012 the snack made headlines in Israeli newspapers. It was published that in the United States, the snack is significantly cheaper than in Israel, where it is manufactured. This revelation started a protest against the Strauss company on social networking websites.