The Most Beautiful Villages in Japan
Overview. Established in 2005, the Association of The Most Beautiful Villages in Japan (titled as, the most beautiful villages in Japan) is an important player in the enhancement and conservation of Japanese rural heritage. In line with the other members such as France, Italy, Belgium, of the federation of the Most Beautiful Villages on Earth, Japan has common interests: authenticity, quality and presentation of the heritage as a source of sustainable development and life. Activities of the association include managing the rights of the use of the title name "the most beautiful villages in  Japan" and its branding, providing common research and study platform to the member towns and villages for development and cooperation, conducting rural crafts show and food fairs for tourism development, annual photo contests and advocating social awareness about the supreme importance of the rural cultural and natural heritage for its conservation for the future generations. History. Ine town of Kyoto Prefecture, Umaji village of Kōchi Prefecture join the association. (as of October 2012)