Scotiabank Theatre
Scotiabank Theatre (French: Cinémas Banque Scotia) is a Canadian banner of multiplex cinemas owned by Cineplex Entertainment. The brand was established in 2007 as part of a wider partnership between Cineplex and Scotiabank on their new Scene loyalty program. The brand is positioned as Cineplex's flagship banner, encompassing ten locations in major markets with a focus on offering premium amenities and formats. They include three locations that formerly operated under the Paramount Theatres brand prior to the acquisition of Famous Players by Cineplex (including the flagship Toronto location), as well as locations rebranded from other Cineplex banners . History. The first four locations opened in Montreal, Toronto, Calgary and Vancouver by Famous Players as Paramount theatres. The Paramount Theatre banner was the trademark of Paramount Pictures, the film studio of former owner Famous Players' parent company Viacom. In 2005, Viacom sold Famous Players to Cinema Galaxy Income Fund — owner of Cineplex Galaxy Cinemas — creating the company Cineplex Entertainment. The theatres were rebranded as Scotiabank Theatres, under a sponsorship arrangement with Canadian bank Scotiabank. In 2007, Cineplex Entertainment and Scotiabank expanded their partnership by extending the Scotiabank Theatre banner nationwide, including the rebranding of other remaining Paramount Theatre locations , and by launching the "Scene" entertainment rewards program. The St. John's and Halifax locations were originally owned by Empire Theatres, but were purchased by Cineplex and rebranded as Cineplex Cinemas in October 2013, then to the Scotiabank Theatre brand in November 2014. Three more locations were formerly branded as SilverCity: the West Edmonton Mall location was rebranded on May 2, 2007, while Ottawa and Winnipeg were rebranded in the summer of 2016. Three Scotiabank Theatre locations premiered the Barco Escape premium large format in Canada on July 22, 2016. Features. Virtual reality. In November 2017, an IMAX VR centre  opened at Scotiabank Theatre Toronto, as IMAX VR's first location in Canada. The following month, a D-Box VR experience launched at the Ottawa location. Locations. There are currently ten locations: Restaurants. As with many Cineplex locations, Scotiabank Theatre offers pizza and coffee at all of its locations. Montreal adds two Tim Hortons restaurants: a larger one on Saint Catherine Street that is accessible to the public, and a smaller one near the concession stand that is only available to theatre patrons. As these are Cineplex locations, they will accept Cineplex gift cards and Scotiabank Scene rewards, but not  Tim Hortons gift cards. Alcohol is served at the Edmonton, Ottawa, Saskatoon and Toronto locations. Ottawa and Toronto have all their auditoriums licensed for alcohol consumption. The Saskatoon location only has its VIP auditoriums licensed for alcohol. Gaming. Both Alberta locations (Chinook Centre in Calgary and the West Edmonton Mall) and the Ottawa location offer an Xscape Entertainment Centre arcade. These arcades use swipe cards instead of token coins. Coins remain in use at several other Scotiabank Theatre locations.