Search engine marketing in China
Currently, the largest internet enterprise are Baidu, Tencent, Alibaba. Followed by Soso, Sogou, Bing, and Yahoo. Google had been in the list from 2000, until a heated dispute regarding cyberattacks, which forced Google to pull its search engine in March 2010. Not only that, they have removed and created their own Twitter and YouTube in a form of Sina Weibo and Youku. With the Great China Firewall keeping closed doors around their firms and agencies, international businesses won't be able to interfere with China's market. This gives local businesses the opportunity to compete  against each other, as well as create their own platforms that can rival their western counterparts. One of the largest examples being Baidu, China's own SEO that's comparable to Google. Baidu controlling 76% percent of China's market share. Assembling data. At the basis, obtaining the crucial data in correlation to the marketing performance. With these data, companies and organizations can gather details in understanding and adjusting the efficiency and effectiveness in marketing. This course will drive businesses to a better ROI and decisions. According to The Marketing Score Blog, several factors rely in evaluating the website's  traffic. A traditional metric showing the organization's marketing effort. Below are a few examples of what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). China's media environment. While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for  a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it is not surprising to see a company attack its rival with criticisms. It is often advised to monitor the sources carefully when comparing reviews of the competitor's, as well, your own. A misstep can be made when coming with a conclusion based on faulty information gathered without careful examination. Because of the different environment, it is best to adapt to the new domain, and reconfigure your strategy. Competition between locals is the norm: Various platforms Youku and Tudou, Sina  Weibo and Weixin, Renren and Kaixin001 etc. are some of the largest companies comparing against each other in their field.