Parts Plus Renews Food Network Advertising Package, Hosts Consumer Sweepstakes Promotional Tie-In: Counterman
Parts Plus Renews Food Network Advertising Package, Hosts Consumer Sweepstakes Promotional Tie-In
GERMANTOWN, Tenn.  Parts Plus has announced it will continue its advertising package on popular Food Network television programming, including “30-Minute Meals with Rachael Ray,” complemented by a consumer sweepstakes promotion at its Parts Plus Car Care Centers nationwide.
“We’re back with the Food Network because of its programming’s consistent crossover appeal with women and men,” said Mike Lambert, president of the Automotive Distribution Network. “The Food Network’s loyal following closely matches our target demographic as women increasingly become the automotive-repair decision-makers in the home, responsible for scheduling and coordinating vehicle maintenance. Besides, food is the one thing we all have in common  everybody eats.”
Parts Plus Car Care Centers will once again host a sweepstakes throughout January and February in which the grand-prize winner will receive a trip for two to New York City, home of the Food Network TV studio. Other prizes include official Rachael Ray cookware and her best-selling cookbooks. Consumers can enter at their local Parts Plus Car Care Center between now and Feb. 28. No purchase necessary to win.